Chapter 190: Arrangement

The brand Lanyun has always put a lot of thought into advertising, whether it is the endorsement of the year, the endorsement of a new product, or the advertisement of a single product.

And what I got at the end of the season is just the endorsement of a new men's perfume of Lanyun this year, don't underestimate this is just a single product, this men's perfume is the main new product of Lanyun this year, in the field of men's fragrance, Lanyun has not had any strong breakthroughs, and Leng Mei is the crystallization of years of hard work, which is quite valued.

In this era, men are more and more fond of perfume, there are more and more delicate men, and the elegant, refreshing and fresh taste is very popular with men, but the degree in the middle is really not easy to grasp, and it is not so easy to match the shade.

Lan Yun has made many attempts to adjust and develop, and then he came up with a cold charm, for this perfume, Lan Yun has high hopes, and naturally will also throw in a lot of resources for publicity.

Originally, at the end of the season, there was still a certain amount of controversy on Lan Yun's side, even if it was recommended by Lu Qiangdong personally, even if the temperament of the end of the season was indeed very in line with the feeling of this perfume, even if the popularity at the end of the season was quite good, but for Lan Yun, the end of the season was still too immature, to put it bluntly, the coffee position was not at their ideal height.

The relationship between celebrities and products is very delicate, and the big brand and influence of the product may bring many benefits to the celebrity, such as more publicity opportunities, such as a large number of opportunities to brush their faces frequently, and even the value-added brought by brand value, etc., of course, the products given by the brand are also quite practical for some small stars.

The role of celebrities in products is simpler, just one, that is, to drive sales, use the popularity and fame of celebrities, and promote brands and products, the purpose is nothing more than to use the celebrity's publicity power and ability to bring goods to help products sell better.

Therefore, for many brands, when choosing a spokesperson, there are generally two kinds, either the money is not rich, and the cost-effective one is as much as possible, and the money is abundant, it must be the choice of coffee seats with high popularity, after all, the higher the popularity, the more fans, the better the publicity effect.

Therefore, Lan Yun has been very entangled in determining that the end of the season is the spokesperson of the new product, you know, it is exaggerated enough for them to make a single product spokesperson, in order to strike hard and beat Leng Mei in one fell swoop, and the influence at the end of the season is far from enough in their opinion.

If it weren't for the fact that the photos at the end of the season were so good-looking, and the overall feeling was so tempting that the marketing department and the publicity department were arguing, I am afraid that they would have been beaten back a long time ago.

However, now Lan Yun didn't want to send the photos back, they only hated that they were too hesitant at that time, and they didn't let all the advertisements, brochures and the like be taken at the end of the season in one fell swoop, but only got some hard photos.

Now at the end of the season, he signed the Crisvio brand and became the Asian spokesperson of the new year, not to mention that he broke everyone's glasses, and the status and influence in the fashion circle at the end of the season have also risen.

The most important thing is that at the end of the season, where is the value still comparable to before, if you find a single product endorsement at the end of the season before signing the contract with the Vio brand, it only takes about one million, but after signing the contract with Vio, the value at the end of the season is not just doubled.

Lan Yun's propaganda department is now regretting that their intestines are green, but they have not signed a complete advertising contract with the end of the season, so now they have set the price that they need to pay if they want to use the end of the season, which is according to the current price of Lu Manqing.

Before this meeting, Lan Yun's people had also communicated with Lu Manqing's side, and confirmed that the price of the new single product endorsement was four million, and Lu Manqing also agreed, so the promotion of the hard photo will be carried out first, Lan Yun has an idea, and wants to take advantage of the current boom at the end of the season, how could Lu Manqing stop it.

Lan Yun wants to rub the popularity at the end of the season, why doesn't Lu Manqing want to rub Lan Yun's exposure at the end of the season, and everyone takes what they need.

Lu Qiangdong's fingers were quickly operated on the computer, and soon, the photos at the end of the season were called up, although they were taken in the studio, but Lu Qiangdong's studio set ability is still quite powerful, plus the post-production, as soon as the photo appeared on the screen, all Lu Manqing's mind was attracted.

Well, how to describe it, just one word, good-looking.

She has seen the on-site shooting, and she has also seen the sample film after simple retouching, so she is not too shocked, but after the skillful retouching of Lan Yun's publicity department, the overall texture of the photo has risen a lot, and it feels like a big name.

"This is the end of the season?" Zheng Lun's voice sounded from behind Lu Manqing.

"That's right, he's the end of the season. Lu Manqing was stunned for a moment, and then he remembered that there was such a person as Zheng Lun, and his mood was complicated in an instant, discussing the matter at the end of the season in front of this person, is this considered a knife in people's hearts.

Zheng Lun didn't say anything, just looked at the photos at the end of the season, this should be the first time that this person called the end of the season took hard photos for a big brand as an endorsement, just a newcomer, a newcomer who has just debuted for less than half a year.

Holding the endorsement of Lanyun's new product in one hand, and holding Chris Vio's hand in the other, what kind of pride is this, Zheng Lun admitted that at this moment, he was still uncontrollable jealous, and it was very sour.

"I don't think it's much better than me. Zheng Lun's tone didn't fluctuate.

"At the end of the season, I was still young, and I did have a lot of shortcomings. Lu Manqing subconsciously humbled himself.

"......" Zheng Lun was completely sour this time, "yes, I'm older than him after all." ”

"......Forehead" Lu Manqing was embarrassed for a moment, couldn't help coughing lightly, and quickly changed the topic, "Zheng Lun, you are very powerful, I rarely see a model who has such a tacit understanding with this guy." ”

"That's it. Lu Qiangdong suddenly interjected, "Alun is a very good model, to be honest, if it weren't for the good relationship between the two of us, Lan Yun's advertisement, I would also love Alun's." ”

......: "Thank you, you have a good relationship."

At this moment, Zheng Lun only felt that ten thousand arrows pierced his heart, which was very good, what he missed was not only Chris Vio, but even Lan Yunhe passed by, but it was really, gratifying.

I'm afraid that the tragedy in the world is talking about him, right, strength speaks for the tragedy?

Zheng Lun felt that now he was too upset to see Lu Manqing, this not only cut off his big-name endorsement path, but even a good opportunity like Lan Yun was pried away by her, why is this so unpleasant.

"You talk, I'll go first, Brother Zhao is here to pick me up. Zheng Lun threw down the last sentence of his greetings from the root of his teeth, turned his head and left quickly, he had to leave quickly, otherwise it would be difficult to control his urge to hit people, and he was even more afraid of hearing something that he shouldn't hear and make himself angry until he had a cerebral hemorrhage.

The room was quiet again, and Lu Qiangdong immediately laughed, "I've known this guy for two years, and it's really the first time I've seen him look so embarrassed, it's just laughing to death." ”

"Hehe......" Lu Manqing smiled very unpleasantly, "Lu Qiangdong, you can really do it, now I will give this offended person to death." ”

"What are you afraid of. Lu Qiangdong smiled even brighter, "Zheng Lun is a very rational person, he doesn't know what to do, this kid has good qualifications, and he is also a rare person who understands, if you don't mind, you can help him and make a good fate." ”

"It's been a long time, and I'm waiting for me here. Lu Manqing glanced at Lu Qiangdong obliquely, "I think, the relationship between you and this Zheng Lun is not ordinary, you actually took the initiative to ask me for resources for him, but it's not your style." ”

"Zheng Lun is very good. Lu Qiangdong suddenly became serious, "Huanyu is not bad, Li Zhao is also good, but unfortunately, except for the fashion circle, Huanyu is not very competitive in other positions, and the fashion circle is originally a bloody battlefield, Zheng Lun does not want to take the path of a professional model, but now that he has reached this position, the road is getting narrower and narrower." ”

"This year, I see that his situation is a little stagnant, continue like this, he can only hang on the tail of the line, sit and wait for the slow passing breath to fall down, it is difficult to estimate upward, so, I don't think of you. Lu Qiangdong smiled, "Manchu, he is really good, and we do have a good relationship, he is a person who knows how to be grateful." ”

Lu Qiangdong's tone was very serious, his expression was also very serious, and Lu Manqing naturally became serious, she was in love with Lu Qiangdong about Lan Yun, and even won Chris Vio's endorsement at the end of the season, and Lu Qiangdong's photos here are also indispensable.

In the final analysis, she really owes Lu Qiangdong a huge favor, and now Lu Qiangdong just hopes that he can promote Zheng Lun, Lu Manqing feels that this is really not enough to repay anything, of course, this is not a return.

Lu Manqing can probably understand that Xu is Lu Qiangdong originally planned to give Zheng Lun's advertisement for this Lan Yun, but he happened to meet him again, and he had some expectations for the end of the season, so he temporarily changed his mind, but now that Zheng Lun has lost two big endorsements in succession, Lu Qiangdong is afraid that he will feel uncomfortable, so he will do this.

"I also think Zheng Lun is really good. Lu Manqing took over with a smile, "It just so happens that there has been a shortage of people everywhere on my side recently, variety shows lack of guests, TV series lack of actors, with Zheng Lun's popularity and strength, I think it's really hard to say, who gave the two of us benefits to whom." ”

"Okay, I'll leave this matter to me, don't worry, I'll take care of it. Lu Manqing patted Lu Qiangdong on the shoulder, "But I came here today, mainly to invite you out of the mountain, I don't know if you remember a singer under me, called Ye Xiangqi......"