Chapter 941

The craze set off by "Say No" continues.

With this trend, Katya's personal influence among the domestic youth group is also rising.

And those remarks in her previous interviews have also spread among thousands of book fans.

Especially the inexplicable declaration at the signing meeting of Xinhua Bookstore in Beijing!

No one would have thought that in April '96, after China experienced the craze for going abroad and studying abroad, a "dedication to the country" set off by a foreign female author was swelling.

"If you are dissatisfied with your homeland, then please go and build her!"

"If you think the government is not good, then go to the civil service test and dedicate your integrity and integrity!"

"If you feel that the people are not qualified, then start with yourself to be a high-quality citizen!"

"If you think your fellow human beings are ignorant, then start learning from yourself and try to change the people around you!"

"If you feel that the country's economy is not good, then you can either support domestic products and national brands, or use what you have learned all your life to operate and create, and create taxes by yourself!"

Katya's remarks in the style of Mr. Lu Xun's "get rid of the cold air and work hard" were written on the cover of their diaries or on their desks by many young people, and they really inspired a considerable number of enthusiastic citizens.

It was from this period of time that a wave of support for domestic products was quietly set off among the people.

......

As the earliest city in the country to open up to the outside world, Shenzhen has always been in line with international standards in the country.

As early as the mid-80s, large-scale supermarkets that were still fresh in the mainland had already settled in the Shenzhen market.

At that time, supermarkets were a new thing, and the common people in China who still enjoyed the services of supply and marketing cooperatives had never seen a store that was not followed by a salesperson? In the first two years, large supermarkets did almost nothing else, and they thought about fighting wits and courage against thieves.

But that's all the old calendar.

After several years of development to the present, the common people have completely accepted such a foreign toy, and the supermarket is no longer a new thing. What is full, Carrefour, New Mart, this kind of big supermarket is found in almost every district of Shenzhen. And the kind of medium-sized supermarkets with a business area of six or seven hundred square meters are countless.

Society has developed and the people's living standards have improved. The embodiment is reflected in the point that the acquisition of living materials is more convenient, which is the most intuitive.

The people's livelihood is good, and many people naturally make a lot of money.

For example, Chen Baishan, the general agent of Shenzhen Procter & Gamble Shubao sanitary napkins.

When Procter & Gamble first entered China, it took the direct supply route, that is, it did not cooperate with local agents, and directly signed supply and marketing agreements with large supermarket chains. At the beginning of this year, Procter & Gamble launched a prime-time advertisement on CCTV, and also followed Chinese manufacturers to play as an agent for investment.

With the relationship with the regional manager of Procter & Gamble's China branch, Chen Baishan was the first to get the brand agency of Shenzhen.

As an agent of the brand, Chen Baishan naturally heard about the marketing war between Procter & Gamble and New Taipei Group in the sanitary napkin industry. But to be honest, he doesn't care much about who wins and loses. Shenzhen is different from other regions in that it has a fast pace of life, a well-developed business, and the spending power of urban residents is among the top in the whole of China.

To put it mildly, even if the head of the person above is beaten into a dog's head, he, the agent of the deep market, can sell the goods.

Without him, nine large supermarkets and more than 60 medium-sized supermarkets in the city took his goods. Even if Procter & Gamble is squeezed again, there are seven or eight thousand shipments a month.

With this sales, it is not a problem to earn forty or fifty thousand yuan a month.

But in recent days, sanitary napkin shipments are declining little by little.

At first, Chen Baishan didn't understand what was going on. After all, even in the period of the year before the year, when the marketing war between Procter & Gamble and New Taipei was at its hottest, the sales of Hushubao products in Shenzhen were not affected much.

It wasn't until his younger brother, who was in high school, suddenly set fire to the schoolbag and shoes that Chen Baishan brought back to him from abroad the day before yesterday, saying that his classmates in the school said that they now support domestic products, and the foreign toys he wore couldn't raise his head at school, that Chen Baishan knew that he had suffered an unwarranted disaster.

After all, Hushubao has been flaunting the identity of an international brand in all advertisements since it entered China.

However, compared to this morning, Chen Baishan didn't expect that this trend of domestic products in Raushzi, which made him uncomfortable when he heard it, was not the only bad news!

"No, Mr. Liu, why? You see that our two families have been working together for several months, wasn't it good before? Why do you suddenly say don't want it!"

When he received a call from the purchasing department of Kemanduo Supermarket and heard the other party say that he would suspend the supply plan of Procter & Gamble sanitary napkins, Chen Baishan was suddenly blindsided

The fire in his stomach went up with a bang, and he just felt his brain jump!

This is a terrible thing, but as the largest local supermarket in Shenzhen, it is a customer who walks on thousands of goods a month!

There was no apology on the other end of the phone, "I'm sorry, Mr. Chen, it's not that we don't follow the rules, but now we really don't need it." Yesterday, the National Brand Alliance Association contacted us, and cooperated with them to get preferential policies for more than 70 retail brands. The agents of Hengan and New Taipei also talked to me yesterday, and if they promote these two brands, they can also get appropriate policies. Mr. Chen, as you know, these two brands are the best sanitary napkins sold in our supermarket, and the sales of these two brands together account for more than 80% of the total sales of sanitary napkins. You said...... Do I still need that shelf space for Procter & Gamble?"

"Mr. Liu, you can't say that, Mr. Liu! Your two stores in the city sell our Procter & Gamble's goods, and there are thousands of them in a month! If you don't sell them, you won't sell them, and it's also a loss to you!"

"Hey, that's three rows of shelves left for you P&G. In fact, if you change it to Hengan or only you, it will not delay us to sell. ”

The other end of the phone threw such a sentence and hung up.

Chen Baishan thought that he didn't look at the yellow calendar when he went out today, and he lost such a big customer as full of customers for some reason.

But what he didn't expect was that being full was just the beginning.

For four days.

There are 7 branches of Guanghua chain supermarket, 5 branches of Macheng warehouse supermarket, 12 branches of Zhenwang grocery department store...... More than 40 customers, large and small, called one after another.

It's all the same as when it's full.

At the beginning, Chen Baishan tried his best to keep it.

But in the end, he didn't have that much strength. I only picked up the phone numbly, and when I heard the request to stop supply, I said hoarsely, "I know, I look forward to the next cooperation".

Since the day before yesterday, I received a call to unsubscribe from a full house, and I called Procter & Gamble Hushubao for the first time, only to get a high-level meeting to study countermeasures. In the end, when the phone was busy or no one answered, Chen Baishan already knew that the competition between brands had continued to the most specific level.

It is also incinerating itself into slag along with the P&G sanitary napkin business.

Since the end of last year, the sanitary napkin marketing war has developed to the present, and the P&G ...... that I am attached to Defeated.

One defeat, smeared to the ground!

"Jingle Bell Bell Bell!"

The phone in the office rang again, and Chen Baishan answered it numbly.

"Who?"

"Hello, this is the customer department of New Taipei Weiyou Sanitary Napkin Branch. ”

"New Taipei, what the fuck are you looking for me?" As soon as he heard the other party's name, Chen Baishan exploded all of a sudden!

You immortals fought and starved us little ghosts to death, do you want to mock it now?

"Mr. Chen, don't get me wrong. Yes, our company is now recruiting brand agents in third- and fourth-tier cities. For those of you who have experience as an agent of other brands of sanitary napkin products, we have now launched a policy. Now you are interested in acting as an agent, and the only agent of our New Taipei Weiyou brand sanitary napkins, the first year of the agency fee is deferred, that is to say, you act as an agent for our products, and then pay the first year's agency fee after earning money in the first year. I don't know if you're interested. ”

Hearing this policy, Chen Baishan's eyes dimmed for four whole days, and there was a bright light......

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