Chapter 649
The four music companies have formed alliances, and the breadth and depth of the cooperation is staggering. Even ordinary people can mostly analyze their purpose from it. It's just that when most of the people haven't sniffed out the deeper meaning from these news, Time and Space Music released two more messages one after another.
On May 1, Time Music announced that Zhou Ke, who was originally the production director of Time and Space Music, stepped down and only served as vice chairman, deputy general manager and music director. Time and Space Music hired Zhang Deqiang as the production director with a high salary. On May 2nd, Time Music and Wheat Field Music jointly announced that the two sides have reached a series of latest cooperation agreements and will carry out deeper cooperation. Wheat Field Music will give the most full support to Wheat Field Music in all aspects, and Time and Space Music will also give a lot of support to Wheat Field Music, including sharing the copyrights of some of the songs that have been released with Wheat Field Music, and will continue to provide some new works to Wheat Field Music. "The music industry is in turmoil, and six music companies have formed an alliance!"
In the first issue of the May issue, Contemporary Music introduced the changing situation in the music industry with such a headline, and analyzed the reasons in depth. The sudden rise of time and space music has broken the original music market environment and disrupted the already stable competitive order with an irresistible violent force. Quickly snatched a large market share of Chinese music from these music companies, and by April, the combined market share of the two music companies, Time Music and Wheat Field Music, had exceeded the 60% mark. And time and space music itself has reached 45%, which can definitely be said to occupy half of the music market.
In less than a year, Time and Space Music has caused at least a billion losses to these music companies. Reflected in the aspect of space-time music, the market value of space-time music has skyrocketed from only 25 million when the company was founded nearly a year ago to more than 3 billion, and this number is still growing rapidly, and some people even predict that if space-time music continues to develop at this speed, the market value of space-time music will exceed 10 billion in two or three years when this group of new stars will grow into world-renowned singers in two or three years!
Naturally, these music companies, including Shenlong Records, could not sit idly by and let their hundreds of millions of profits be snatched away by Time Music and Wheat Field Music. However, they each act individually, and each music company can hardly pose a threat to the alliance of Time Music and Rye Field Music. Time and Space Music has created a group of dazzling new stars, and the shortcoming is the lack of experienced veteran singers, and there is still only Xu Meitang as a veteran singer, if you count Liu Na, who signed a contract recently, there are only these two people. But this shortcoming was made up for by Rye Field Music. In the past few months, Time and Space Music has come up with an album for each of the two pillar singers of Wheat Field Music, and both albums have achieved good results that have exceeded 2 million sales.
Time and Space Music and Wheat Field Music have formed a good cooperative relationship to make up for each other's shortcomings. In other words, Time and Space Music is growing up through the cooperation with Wheat Field, quickly laying its own foundation, waiting for itself to have a group of veteran singers with rich experience and qualifications. And Wheat Field Music has also tasted many benefits from the cooperation with Time and Space Music, even in terms of market share, Time and Space Music has also grabbed the market of Wheat Field Music, but in terms of profit amount, Wheat Field Music's income has been increasing.
They have deeply realized the benefits of cooperating with Time and Space Music, and have become enemies of other music companies to a certain extent, so after these music companies announced their cooperation, Wheat Field Music can only carry out deeper cooperation with Time and Space Music, so as to stabilize the relationship with Time and Space Music, and the two sides will work together to bring down each other's alliance. In that case, even if the music of time and space enjoys most of the fruits of victory, the music of the wheat field can share the huge benefits.
In short, an alliance between the two sides has been formed. The entire Chinese-language music scene has formed two opposing forces. All they have to do is use all they can to knock the opponent down, and then the winner will share the price paid by the loser. At the end of April, Shenlong Records launched two new albums, one of which is from Li Nan, who is still active on the stage of "I Am a Singer", which are two albums carefully created by Shenlong Records, and the quality of the songs is absolutely high. The channels of the four companies are being hotly promoted, and the response is very enthusiastic.
Especially Li Nan's album, the estimated sales date is in mid-May, but it was advanced to May 10 because of the enthusiastic expectations of fans. An album was sold after less than half a month of publicity, and according to the market reaction, many musicians predicted that the album would probably exceed three million sales, or even create better results. And another album is likely to reach a high sales of 2 million. At the same time, Baina, Peacock Music, and Blue Dream Records also launched their own promotional activities for new albums. At the same time, the number of albums promoted by the four companies reached six! Shenlong Records and Baina each have two, Peacock Music and Blue Dream Records have one each! The six albums will be released and sold on May 10 at the earliest, and the latest is expected to be at the end of May. "Hot May!
They will start the battle with the wheat field of time and space with six albums!" An analyst from an entertainment newspaper wrote: "I believe that these six albums are all carefully created by their original company and have been highly anticipated by the company, and the quality should not be doubted." Now, these six albums will be jointly promoted and sold through the channels of the four companies. A lot of people don't have an intuitive impression of their sales funnel, so I'll explain it briefly here. These four music companies were originally first-class music companies in the Chinese music industry, and their channels and markets were naturally relatively wide, but their focuses were different. And when they join forces, their channels and markets will cover the whole of Asia and extend to the whole world!"
The analyst continued: "This is undoubtedly very, very big pressure for time and space music and wheat field music. Time and Space Music was not long after its creation, although in China, their market share has exceeded half. But in China, in other parts of Asia, in the comparison of the share of the six companies, this figure will drop to less than 30%, while in Europe and the United States, the influence of time and space music is still very, very limited. Su Momo and others, who are well-known in China, have never heard of it abroad. In the past, the market of wheat field music was mainly in China and East Asia and Southeast Asia, and its influence in Europe, America, Central Asia and West Asia was also not very large. ”
In the end, he concluded: "So, we can conclude that no matter who wins or loses this war at home, their competition in the foreign market will end in the defeat of time and space music and wheat field music." The lack of background and the lack of market coverage are their fatal flaws. "Look at this comment. Zhou Ke handed Ye Zheng a newspaper, which was published by this analyst. At this time, in Ye Zheng's office, there were four people sitting. Ye Zheng, Zhou Ke, Sun Zhaofu, Zhang Deqiang.
Ye Zheng took the newspaper in his hand and looked at it, and nodded: "That's right, many people can see this." Our market is in China, out of China, our market has shrunk sharply. Outside of Asia, we have almost no music market now. "As a long-established large-scale music company, Shenlong, Maitian, Baina, the overseas market of this kind of music company is definitely not to be ignored. Not only are local singers promoted and sold overseas, but their companies also have contracted singers from Europe and the United States.
And over the years, every music company has one or more overseas music companies with good cooperative relations. Outside of Asia, they definitely have a lot more market channels and support than time and space music. "Overseas, they have more markets and power than we do. So we have encountered greater resistance to the opening of our market. Zhou Ke frowned and said: "There is also a problem with the sales of the album, and they can't directly interfere with this." But lately, their album campaigns in Asia and overseas have been doing a lot of work, which has covered up our publicity and caused a lot of damage to album sales. ”
Where did all these ideas come from? When it comes to TV shows, it's getting harder and harder to get good new ideas. Some ideas may seem good, but they can be difficult to implement. But both of your shows, both creatively and feasibly, are good. "Of course, if I don't have self-confidence, I won't show it to Sister Chen. Ye Zheng said with a smile: "As long as China Television can do a good job in these two programs, I guarantee that the ratings and attention of these two programs in the same type of programs will rank first in the country or even in Asia."
The naming fee income, advertising revenue, network copyright fee, etc., which will be brought by it, will be a huge amount of money. "Well, we will seriously consider it, as for this "A Bite of China", I can take you to the film and television department Manager Qian to talk about it. Chen Hua said that she was more optimistic about the two programs that Ye Zheng came up with. Of course, she is most concerned about "Where Are You Going, Dad".
It's just that although she thinks the show is creative, she doesn't think it will be as good as Ye Zheng portrayed. But she remembered that before "I Am a Singer" was broadcast, she didn't expect the show to be so popular.
In the expectation of many people and many media in various moods, on May 10th, the press conference jointly held by China Television and Time and Space Music came. And the content of this press conference attracted many people to be shocked. At the press conference, Ye Zheng, Chen Hua, the manager of the variety show department, and Qian Xiaoyu, the manager of the film and television department, all participated. This has aroused the suspicion of many reporters, and everyone got the news that Ye Zheng will be the chief planner of a program and be responsible for the production of the program.
In this way, although Chen Hua's appearance seems to be a little grander, it is also reasonable. However, as the manager of the film and television department, why did Qian Xiaoyu also appear here? At the next press conference, China Television and Time Music announced that China Television would hire Ye Zheng as the chief planner of two programs, one of which is a variety entertainment program, and another program is a documentary. Two shows? It's not just a variety entertainment show, there is also a documentary.
The documentary is in charge of the film and television department, and they feel that the questions in their hearts have been answered, but they still have some doubts. It's just a documentary, there's no need to let Qian Xiaoyu come forward to participate, right? After all, there is a Chen Hua, and the film and television department can send another person, anyway, it is all within the China Television system. Then, their doubts were quickly answered.
China Television and Time Music will jointly invest in two TV series, of which China Television will account for the majority of the investment, and China Television will also serve as the producer. Time and Space Music only serves as an investor, but Ye Zheng will personally serve as the screenwriter and chief planner of the two TV series. As soon as this news came out, many people couldn't sit still. A variety entertainment program, a documentary, two TV series, four project partnerships, and in the two TV series, Time and Space Music will also be one of the investors.
There is no doubt that the relationship between China Television and Time Music will be very close. For example, the investment in two TV series, China Television can take all of them, but Time and Space Music also has a part of the investment, although it is only a small part, but this shows an attitude. China Television is tied to time and space music in some interests. Long Kunnian, who learned the news, was surprised, and it was inevitable that they couldn't hold their breath in their hearts, so they and Song Jianhua jointly went to visit Mr. Shao, the director of China Television, but the news they got was that Mr. Shao was out on business.
Some bad premonitions surfaced in Long Kunnian's heart, does Huashi really want to stand on the side of time and space music and wheat field music? And what happened next confirmed his guess even more, the host of "Variety Interview" leisurely, after the end of this episode of the program, announced the people who will appear in the next issue of "Variety Interview", Tang Dynasty Band, Black Butterfly Band, and Li Jian. Everyone understands what they represent, not only the leaders of today's Chinese rock music, but also the leaders of time and space music, they are the banners of the entire Chinese rock music scene, and now among the people, loyal rock fans are also the most loyal supporters of time and space music. Because, except for time and space music, no music company can make rock works that satisfy the people, except for them, there are no new good rock bands and singers in the Chinese rock music scene for the time being. Today, under such turbulent market competition, singers such as Su Momo and Phoenix Legend have been impacted and suppressed, but for the Tang Dynasty band, they are not under much pressure to do rock. In this field, no one can pose the slightest threat to space-time music!
As a result, some people wonder whether Time and Space Music is going to release rock albums to consolidate the rock market, and then strengthen the competition for the pop music market. However, thinking about it, I think it's unlikely, these three bands have all released their second albums, among which the second album of the earliest Black Butterfly Band is only two or three months away, and Li Jian's new album has not been released for a long time, and a new wave of rock and roll has just passed.
"You all think too much, the purpose of inviting them in this issue of "Variety Show Interview" is not to promote them, but to show an attitude towards China Television's support for time and space music. One commentator noted. At the beginning, at the beginning of the creation of Time and Space Music, there was competition and contradiction with Gale Music Studio, and Time and Space Music relied on the rock and roll axe to beat Gale Music Studio to a falling point. Now during the competition between the two alliances, China Television invited them to participate in "Variety Show Interview", and it is easy to interpret a layer of meaning, China Television wants to support time and space music!
There is only one purpose, but the weight of this purpose is very large. In other words, in the future, if any music company suppresses Time and Space Music and Wheat Field Music, it must take into account the attitude of China Television, and large music companies like Baina and Shenlong Records may not be afraid, after all, China Television has not made a clear statement. But the smaller music companies have to think carefully about the possible consequences. In the battle between masters, the small shrimp is mixed in the middle, and the heart has many eyes, good eyesight, and fast movements will pick up some cheap. But if you are not careful, the aftermath of the battle will affect you, and you may end up in pieces.
Before "Variety Interview" was launched, many small music companies had stopped the competition and pressure on the Wheat Field Music market of Time and Space Music, and Time and Space Music and Wheat Field Music quickly seized this opportunity, quickly seized a part of the market, and successfully signed several large-scale concerts. Because of China Television's participation and unstated statement, the pressure on Time and Space Music and Wheat Field Music has been reduced a lot. All of a sudden, the two sides of the competition really became a competition between the two alliances of the six music companies. The four alliances have received much less outside help. The wave of rock and roll that everyone guessed would not happen for the time being, but there is a wave of campus folk songs floating in the Chinese music market. Time and Space Music released two albums "Love in the Dust" and "The Age of Fluttering White" on May 12.
"Love in the Dust" is a male vocal album sung by a folk singer named Lao Song. and "The Age of Fluttering White" is a female vocal album, sung by A Meng. And in these two albums, they also added a song "Youth Without Regrets" and "Lover's Robbery" sung by the two of them. First of all, the introductory language of the two albums is quite heartwarming. Is it possible for us to go back to the past, you have given me a lot of happiness, and I want to do something for you, to be with you in the middle of the night, to share a glass of water and a voice. In the dust, let's go, girl, let's go to see the red sunrise together.
Growth is the balance of longing and nostalgia, when it has fallen obliquely, what kind of sound should be soothed by those nights that have lost their sight. Those days used to make me happy, but also made me sad, made me sing, and made me silent.
In the end, I couldn't go back to the beginning, I could only tell myself that I had no regrets about my youth. A fresh and romantic campus folk song wind quickly blew all over the country of China, although as expected, there was no hot passion when rock music was revived last year, but it still resonated with many people, received support from many people, and the album's sales were also very good.
And, as if to make its position clear, China Television actually made a program with the theme of reminiscing about campus folk songs in the eighties and nineties of the last century. In the program, several veteran campus folk singers were invited to recall the era when folk songs were flourishing and poets were everywhere, and also mentioned these two new campus folk song albums.
For these two new albums, these folk singers unanimously expressed their love and welcome, admitting that they had not heard such a clear and pure campus folk song for a long, long time, and these two albums immediately reminded them of that era.
This program played an important role in the promotion of the two campus folk albums, listening to the memories of these folk singers, listening to one song after another, many middle-aged people's thoughts suddenly returned to twenty years ago.
Ye Zheng couldn't help but do it, and he played extraordinarily. Using the World Cup to launch singers has become a very, very important thing for global music companies, and it is rare for them to become popular all over the world without having to promote them themselves. Many music companies want to take the opportunity to launch a singer in the company. But I didn't expect Ye Zheng to be two as soon as he made a move, and they were two bands! Such a successful large-scale gesture has never been seen before! Musicians in Europe and the United States were amazed and praised, looking forward to early contact with Ye Zheng, and the news of the World Cup theme song caused an uproar again in China.
The competition between the two alliances of the six companies is still continuing, and the domestic situation has stabilized several times, because the intervention of China Television has forced Shenlong Baina to lose a lot of domestic help, and Time and Space Music and Wheat Field Music have taken this opportunity to stabilize their positions, and through the wave of folk songs, the music market share has been snatched from more than 30 percent more than ten days ago to 47 percent, and once again half of the country is owned, and the two sides are temporarily evenly matched. How to break this situation? has become a speculation in the minds of many people.