Before the broadcast of "We Are Singers", brand merchants who were interested in this show or Mango Channel.

There are quite complaints about the nearly 20 million naming fee of OK clothing, and I am very puzzled.

In private, the bosses of many manufacturers even gave OK clothing and put on a hat for Liu Yiyi who was stupid and had a lot of money.

With the current environment in China, giving 10 million for the naming fee of a variety show is a big deal.

This is just a variety show on provincial Taiwan, and the audience has certain restrictions, and such a high naming fee is a complete waste.

However, there are also many people who have different understandings of OK's approach.

In their opinion, OK is still a small domestic brand, and they want to establish a brand image as soon as possible, so naming a mango program is a good shortcut.

And this kind of small brand, if it wants to compete face-to-face with other well-known brands through normal channels, there is almost no possibility of winning.

Then, the only way is to use the sword to go sideways, use an amount beyond common sense, and use money to grab this opportunity.

And the title of 20 million is the "We Are Singers" program group, which is a number that Mango TV cannot refuse.

At the same time, this can explain very well why the other sponsorships and other advertising businesses of the show have not bidd, but the title has been taken away.

Because OK took out a huge amount of 20 million, it was already destined that Mango would not refuse.

This naming right does not need to be taken to the market to go through the motions, because it is impossible for other brand merchants to quote such a high price.

Although the real internal cause is not the case, the speculation and analysis of this part of the people still have some truth.

However, whether they think that OK people are stupid and have a lot of money, or they think that OK has a plan, they all have a common point of view, and they all feel that OK's title is a loss.

However, the slap in the face came so quickly.

When the show was broadcast live last Friday, people who paid attention noticed that something was wrong.

These caring people deliberately inquired about the ratings of "We Are Singers" through their own channels on the weekend, and then deliberately went to OK's directly operated store to see the reality.

In frustration, these people overturned their original judgment and re-concluded that OK's title had made a lot of money.

For a while, I was also remorseful.

Remorse is remorse, and there is no regret medicine in the world, so they can only focus on the follow-up sponsorship.

Before the auction began, they were fully prepared and mentally prepared for a high premium.

However, their wish has not been achieved, and their premium strategy has not yet been implemented, Liu Yiyi has come to a 10 million red envelope deep-water bomb.

To be honest, it is the first time that so many of their bosses, senior managers, and business representatives have seen such an operation.

There is a title sponsor who will take the initiative to increase the naming fee after the show is broadcast.

And, OnePlus is fifty percent, what kind of operation is this!

In addition to the shock and amazement, how much money will OK make this time?

How much money will you make with this show?

What kind of height will it raise the company's brand to?

There are new speculations and interpretations, and at the same time, there is a hint of foreboding in the bidding that will continue, and perhaps their premium will have to be reconsidered.

Thoughts are different!

"Well, I think you should already have a complete impression of our show. I can responsibly tell you that "We Are Singers" will be the most popular variety show this year, and there is no one. “

"You can imagine that we have such a high rating, which means that there are tens of millions of viewers across the country who are watching our program at the same time. Tens of millions, not to mention much, as long as there is a conversion rate of 1 in 1,000, how many sales of your products will be. “

"I think everyone here has seen and heard how hot the sales of OK clothing are this weekend. Hehe, recall Mr. Liu's domineering just now. She likes, add another 10 million. Don't you want to have that confidence?"

"Mr. Kang, your Kangjia TV's reputation in China is not bad, if you have the publicity bonus of our program, how many more units do you think will be sold? We have twelve episodes of one season and three months, it is not difficult for you to sell tens of thousands of TV sets of one or two hundred million yuan, right?"

seems to have been stimulated by Liu Yiyi, Hong Guotao began to talk endlessly, and the effect of some bewitchment seems to be very good.

Chu Qiankun looked at Hong Guotao, who was talking eloquently and puffing up, and couldn't help but applaud: "See, this is the effect of throwing out this 10 million." Others haven't done anything yet, Director Hongda, Mr. Hong himself was beaten first. ”

"What's the use of his excitement, it still depends on the ideas of these merchants. It's all human spirits, and it's not so easy to pit. They will judge the size of the interests themselves, and it is not something that Director Hong can encourage with a sentence or two. ”

Su Suyuan has been working as a brake for Chu Qiankun, hoping that Chu Qiankun can calm down and not be too optimistic about everything.

Chu Qiankun smiled: "Let's take a look first, if it really doesn't meet expectations, I'll think of other ways." ”

"Are you going to go on your own?" Liu Yiyi glanced at him curiously: "You have a good way, why don't you just go on your own, what do you do with such a complicated thing?"

The corners of Chu Qiankun's mouth curled slightly, he didn't explain, he went on his own at the beginning, how boring it was.

Moreover, he doesn't want to go on his own until he has to, and he does everything himself, which is actually very tiring.

If it weren't for the fact that "We Are Singers" is the first variety show of Xingchen Media, from Liu Yiyi to Fang Shaohua, and then to the employees below who are all inexperienced, he would not have paid so much attention at all.

It was like Hong Guotao, who suddenly opened his mind, and began his recommendation to open the hanging.

"In addition to the naming rights that have been won by OK Apparel, there are also six sponsor seats, which are waiting for vacancies. In order to be able to cooperate with the production of the program, but also to bring maximum commercial benefits to the sponsors. We made a rough score of the six sponsor industries. ”

In other words, brands that belong to these six industries will have a greater advantage. The six major sponsoring industries are, first, the singer's car, a brand car that conforms to the temperament of the show. ”

"Second, the branded LCD TV, which is placed in those places, you can take a closer look at the big screen, and third, we are a music program after all, so we will cooperate with a music platform. “

"Fourth, I think the most interesting sponsorship is a bottle of water or a drink next to Mr. Hong. That's right, Mr. Hong is me, and this bottle of water or drink will appear in a specific link, that is, when I announce the ranking of my results. Anyone who watched the last episode of the show should know the importance of that glass of water. After all, I talk a lot and get thirsty easily. ”

Hong Guotao explained them one by one, and inadvertently blackened himself, which immediately attracted everyone's goodwill laughter.

The most exciting part of the show "We Are Singers" is not when the singer sings, but when Hong Guotao announces the results.

Since the end of the live broadcast last Friday, there have been two most lively topics on the Internet about the program "I We Are Singers", needless to say, the first one is about 7+1.

And the second is the link where the results are announced, which is praised by the majority of viewers and netizens as the most hated and favorite link.

For Hong Guotao, netizens now call him Mr. Hong, which has respect and ridicule.

A netizen with a clear brain, this is a metaphor for his image as a teacher who likes to drag the classroom when he reads.

Love, hate, and can't stop.

Therefore, whether it is a live broadcast, a replay, or a network broadcast on Xingchen Network, everyone will scold Hong Guotao on the screen.

Then scolded and laughed.

And it's impossible to change the channel, and it's impossible to change the channel or turn off the video without watching this paragraph.

It smells so good!

Therefore, when Hong Guotao said that this position needs sponsors, the CEOs and business representatives of several beverage companies present have already begun to gear up.

If you can call the shots, you have already begun to think about what kind of price is more appropriate to give for a while, what is the maximum limit that your company can give, and so on.

If you can't make the decision completely, you also start to call your boss to fight for the highest authority, and it is best to get the holy decree to act cheaply.

"As for the industry CEOs who haven't been mentioned, don't worry. The position of the last sponsor is not set up in a specific industry, and everyone is welcome to actively strive for it. “

And don't be discouraged even if you don't get a sponsor spot for a while. Director Gai of our advertising center came here today on purpose to accept everyone's advertising. ”

Hearing Hong Guotao mention his name, Deputy Director Gai, who had been struggling with depression, quickly got up and gave everyone a handshake.

Without waiting for everyone's discussion to calm down, Hong Guotao announced the start of the bidding, but he himself returned to his seat with a smile on his face, and the next specific host was handed over to Jiajia.

The people who sit on the platform are mainly witnesses, and more often they exercise their role as supervisors to ensure that the next bidding is fair, just, and open.

Specific things will naturally be operated by staff.

"OK, let's bid for the first sponsor, the singer's car. I hope that friends from car companies can actively participate, whether you are a domestic brand, or a foreign brand, we will treat everyone equally. ”

Jiajia's words are also very beautiful, but anyone with a discerning eye knows that this bidding has nothing to do with domestic car companies, even if they take the position, they can't come up with a suitable model to sponsor.

The main thing is to look at the brand PK of Europe, America and Oriental Korea, and at most it is to distinguish whether it is a pure import or a joint venture in China.

There is no way, the original intention of the market to change technology has not been realized, and now the market is letting out, but the technology has not been learned.

Not to mention the core technology such as the engine, I haven't even learned much about the essence of shell design.

This situation will change until the arrival of the era of the Zotye Tape Ruler.

At that time, how about the engine technology, but in terms of appearance, many domestic car companies seem to have suddenly opened up, and they have truly achieved international standards.

Similar to other auctions, each participating company will receive a number plate.

As soon as the host Jiajia's words fell, I saw the sign of No. 41 raised: "Toyo Honda, one million." ”

His voice had just fallen, and Chu Qiankun, who was staring at the TV screen in the side hall, frowned.

This first opening price in the audience was not brittle at all, and it was not what he expected.

Su Suyuan sensitively noticed the change in his mood, and reached out to pull him: "Don't worry, it's all tentative at the beginning, no one will directly smash people at a high price like you." They all came with the attitude of saving if they could. ”

Liu Yiyi also said on the side: "Let's take a look first, as long as there is a second offer, this number will rise." ”

Chu Qiankun's eyebrows relaxed, and he smiled faintly: "I didn't say anything, what are you nervous about, listen and watch and talk." ”