Ista was not peaceful today, and waves of commotion and cheers spread from the center of the bazaar to the city gates, attracting everyone's attention.

The new merchants stopped to watch with some surprise or secretly inquired about what was going on.

Although the largest commercial city in the north and the most prosperous trading market, Ishtar is never quiet, always full of shouting and shouting people.

But this is the first time we have seen waves of sound and endless cheers, or only on rare occasions such as the presence of the Emperor or other very large events.

Contrary to the panic of these newcomers, the guards guarding the city gates were a little surprised.

After all, the merchants from the northern fortress had been here for five days, and except for the first day, when they were not used to making jokes, they were now numb to the new gadgets they had made, and sometimes they would have the leisure to chat with these newcomers.

As if agreed, as soon as these merchants arrived in Itas, the various vendors and intelligence dealers in the city immediately learned about a magical material called "cement", which can obtain special effects in construction.

And they also went around handing out something called a leaflet, which was given to almost everyone in the city for five days, with a vivid depiction of the benefits and conveniences of cement, accompanied by detailed illustrations.

In this way, even if the people of the city are not interested in cement, a new building material, they have heard of it, and they will even have a trace of curiosity to see what this kind of thing that has made a lot of trouble in the city looks like.

What's more, these people of the northern fortress also arrange daily singing and dancing performances in their stalls, hire eloquent bards and servants, and use a special amplification prop in the bustling market to boast about the cement without really showing it off, which will whet people's appetites.

Today is the day they agreed to officially sell cement.

The cascading cheers were nothing more than the cheers and shouts of the well-wishers who surrounded the booths to watch the warm-up performance, which was enough to see the heat of the scene.

Joseph looked at the enthusiastic faces in the audience, and even with his years of experience in business and dealing with big scenes, he felt a trace of nervousness and pressure.

He really didn't expect today's launch ceremony to be so lively, and he somewhat underestimated the effect of the means he had discussed with the lord before.

But the allotted time was about to come, and he pulled the bow tie that he felt a little tight, cleared his throat, and walked to the front desk with a microphone-like amplification prop made by the dwarf.

Seeing that the main owner had come out of the curtain, the audience was silent. Some of the spies hidden in the crowd looked at the new competitors with interest or malice.

"Ahem...... I'm sure you can't wait to see what 'cement' looks like, and I'm not going to sell it anymore. ”

With the previous warm-up and publicity, the appetite of these people has already been satisfied, and if they are still grinding on the scene, it is obviously more likely to achieve the opposite effect, so Joseph decided to go straight to the point and let his subordinates start to prepare with a wave of his hand.

They first carried a stone strip that was commonly used to build castles or walls, and then they carried a concrete strip of concrete made of the same size and shape as it was built for a day. Then a bag of cement was poured out, and the mixture began to be mixed according to the proportions.

Joseph pointed to a few people who were living in cement and said: "Look, what is being done here is the demonstration of the specific steps of using cement, and it will take a while, let's look at this first." ”

After explaining a few words, he walked to the platform where the two stones were placed, pointed to the stone bars and said, "This is the material sold by friends in the market, and we will make a comprehensive comparison with our materials next." ”

Although it is said to be a friendly business, it does not specifically refer to which business. However, the family crest printed on the stone bar was not specially polished, and a discerning person could tell at a glance that it was a commodity of Viscount Stern's family.

Moreover, the Viscount Stern family occupies about seventy percent of the scale of the entire stone market, and the distribution is very common, and it is easy to be compared.

Joseph first compared the two in terms of hardness and toughness, of course, in the end, his own products were more advantageous, and then he talked about the price as a big killer, highlighting his own cost performance, so that everyone felt that it was worth buying.

"Now we have to ask the respected Mr. House to give us a field test. Joseph, who spoke dryly, finally had a transcendent person come on stage to demonstrate the difference between the two products.

House is a well-known mercenary in Itas, known for his strength and fairness, so he is affectionately known as Daddy House.

He has the strength of a level 5 great knight, but because he is old, his qi and blood are not so vigorous, and it is difficult to gain the upper hand in fighting with others, but it is enough to come here for a small experiment.

As soon as Joseph's words fell, a thin old man jumped up from the audience with his long sword, and the audience seemed more enthusiastic, after all, this kind of on-site inspection is still rare to see.

He didn't talk much, Joseph had communicated with him before, just go directly to the stage and split two stones with all his strength, no need to say anything.

So he calmed down, and under the gaze of the audience, he condensed all the strength of his whole body on the blade of the sword with a soft shout, and split the stone bars of his friends in half like cutting tofu.

Joseph had the severed stone bar held up, revealing the unusually flat and smooth incision on it, indicating that the material could not withstand the blow of a level 5 powerhouse at all.

In fact, this result is not unexpected, although it is not uncommon for level 5 powerhouses to be seen, they generally hold a more important position, and they are already considered to be strong people in this world, and it is relatively easy to split a stone.

At this time, House, who had finished resting, let out another snort, and slammed into the concrete stone with a clatter.

To everyone's surprise, this slash did not have the same effect as before, but it was embedded in more than half of it and could not advance a single bit, and House's sword was stuck in the stone.

Feeling a big loss of face, Haus blushed, pulled out his long sword and charged his strength to split again, but this time because of his lack of strength, it was not as deep as the one he had just chopped. Only this time he seemed to catch a glimpse of a metallic sheen in the split gap.

It's just that he received some of Joseph's benefits at the beginning, and said that he didn't say much, and in the end he could only sigh lightly and pull out his long sword.

Joseph also asked people to show the concrete strips to everyone, causing an uproar in the audience, no one expected that the gap between the two would be so obvious, and the stone strips made of cement could actually withstand the attack of such a strong person.

In an instant, the enthusiasm of the audience was ignited again, and the hidden spies also rushed to their stations with grim faces, wanting to convey the news to their respective patrons as soon as possible.

Joseph on the stage nodded in satisfaction and let his deputy take over the rest, while he went behind the scenes with some flutter, enjoying the joy of success.

It soon became clear to him that things might not be that simple.

As soon as he returned to the stage, he saw a middle-aged man in a black robe standing aside and quietly waiting for his arrival.

"My master wants to talk to you, Mr. Joseph. ”