Chapter 307: Endorsement Negotiation

The third day of the Lunar New Year.

There were still a little snowflakes outside, and the snow was relatively small, and as soon as it touched the clothes of pedestrians, it melted in an instant.

Shanghai Guoxing Trade Downstairs.

Wang Qiang, who was wrapped in the thick down he brought back from abroad, rubbed his hands and said to his father next to him: "Dad, Andy Lau said he arrived at nine o'clock?"

"Yes, it's not easy for people to fly from Hong Kong for the Chinese New Year. Wang Baoguo sighed, "He communicated with me on the phone, and when he arrived, he wanted to see our scale, including the nature of the business, the scope of the business and the scale of the store, etc., so I agreed." ”

Wang Qiang nodded and said, "Well, I'll talk to him later." ”

Even if Andy Lau is invited with Mr. Yi's face, it is impossible for the other party to agree to sign the contract without inspecting anything, it is not that the money is in place, and the star will definitely agree to endorse.

What kind of coffee endorses what kind of brand.

Like Andy Lau, a popular king who is now hot, he must choose a big brand or a big brand with potential for endorsement, otherwise he will lose his value.

Wang Qiang was a little worried about this, for fear that Andy Lau would regret it when he saw that the scale of Guoxing trade was not large.

The reason why he chose Andy Lau instead of the other three heavenly kings, Wang Qiang was considered, first of all, he subconsciously thought that Andy Lau and Jacky Cheung should be higher than Aaron Kwok and Liming, which is mainly because he is a reborn, one is an evergreen, the other is a god of songs, relatively speaking, Aaron Kwok and Dawn are not as good as these two in the future.

Since you have to choose between Andy Lau and Jacky Cheung.

He must consider who has more influence in the mainland now, Andy Lau participated in the Spring Festival Gala in 92, and he has already opened up his popularity, Jacky Cheung did not, and the popularity in China is also because of the explosion of "Kiss Goodbye" in 93, and the two should be considered equal.

However, if anyone has watched this year's Spring Festival Gala, that is, the 95 Spring Festival Gala, they will know the scene of Andy Lau's song "Forgetting Love Water" becoming popular.

It can be said that if you want to say that one of the hottest stars in China at present, it is not Jacky Cheung, who is also the Four Heavenly Kings, not Yang Yuying Mao Ning, not to mention Na Ying, who is now popular to a certain extent, and Dai Jun, who is popular all over the country with "Ah Lian", but Andy Lau, who was named a god in the mainland with "Forget Love Water".

"Andy Lau is so popular, can you take a fancy to us?" Wang Baoguo asked a little worriedly.

Wang Qiang asked rhetorically: "Why don't you look down on it?"

Wang Baoguo analyzed: "Look, Andy Lau is one of the four kings, popular all over Asia, and has appeared on the Spring Festival Gala twice, especially this year's Spring Festival Gala, I have seen a lot of old people in the village who don't care about celebrities praise him for singing well, Grandma Ju, who is in her seventies next door, knows Andy, our company's total assets do not exceed 60 million, and the store is a little small, why does he like it? Why is he willing to endorse?"

Oh, yes.

It's enough for a big coffee like this to endorse a world-class brand, why should you endorse a medium-sized enterprise like Guoxing Trading?

As long as it is a normal person, but Wang Qiang is not, he smiled and said: "We cooperate with the nine top brands in the United States, and what we do is luxury, once we buy brands globally, he Andy Lau will only help to increase his fame, after all, the luxury goods we make represent the high-end atmosphere and grade, and besides, I still have a killer feature that I haven't come up with, I think, as a singer, I can't refuse." ”

Wang Baoguo became interested and hurriedly asked, "Oh, what killer feature?"

When he opened his mouth to explain, there was a noise ahead, and a black Audi A4 stopped in front of him.

Seeing this car, Wang Qiang's eyes lit up.

You must know that the first-generation Audi A4 is not sold in China, because it was just unveiled at the Geneva Motor Show last year, and all the things that can be obtained are imported from abroad, and the price is not expensive.

A person got out of the passenger seat, hurriedly walked to the back and opened the door, and then two men came out, one of them was wearing a hat and sunglasses, as if he was afraid of being recognized, and the other man was rough-looking.

Even if the package was tight, Wang Qiang still recognized that the man was Andy Lau, one of the four heavenly kings he had been waiting for for a long time, and he hurriedly pulled the corner of his father's clothes and said in a low voice: "Andy Lau is here." ”

When Wang Baoguo heard this, his spirits perked up, and he stepped forward with a smile, "Welcome Mr. Liu." ”

Andy Lau immediately clasped his hands and said modestly: "Hello Mr. Wang, just call me Andy." ”

The first time he saw Andy Lau at such a close distance, Wang Qiang was a little excited, this was one of his idols when he was young, and he also greeted: "Hello Mr. Liu, I like your songs very much, can you ask for an autograph?"

Andy Lau didn't know who Wang Qiang was, thinking that he was Wang Baoguo's assistant, but he still didn't have the slightest arrogance, and said very kindly: "Okay, wait until we go in?"

It's really not very convenient outside.

Wang Qiang invited them in, during which Andy Lau introduced two other people by the way, one of whom was an assistant, and the other was his agent Li Xiaolin.

After hearing Li Xiaolin's name, Wang Qiang looked at it twice, if he remembers correctly, this is one of the top ten gold medal agents in the entertainment industry, since he is a gold medal agent, if he talks about the conditions, it is estimated that his wrist will be very powerful, so he should pay attention to it.

Inside the Guoxing trade.

Wang Qiang and his father accompanied Andy Lau to visit the company.

Then come to the general manager's office.

Wang Qiang took the initiative to make a cup of hot tea for the three of them, and then sat down to watch his father and chat with them for a few words.

After half a ring, the small talk was almost over.

He looked at the timing and said, "Mr. Liu, what do you think about our endorsement?"

Andy Lau smiled, pointed to Li Xiaolin next to him and said: "You talk to my agent in this regard, as long as the conditions are right, I can directly sign the contract that I quoted 500,000 RMB for two years." ”

Sure enough, I want to talk to Li Xiaolin.

I just don't know what conditions the other party will make.

Wang Qiang looked over and said to Li Xiaolin, "Mr. Li?"

Li Xiaolin put down the teacup unhurriedly, and said with a smile: "It stands to reason that the endorsement price of our Andy must be more than that, if it is publicized externally, you can't say 500,000, in Hong Kong, his endorsement price is not less than 5 million Hong Kong dollars, so your external publicity, it can't be lower than this number." ”

The friendship price endorsement mainly depends on Mr. Yi's face, Wang Qiang naturally understands this, celebrities want to be on the cards, and external publicity must not be lower than the actual value, he nodded and said: "Yes." ”

"Besides. Li Xiaolin squeezed his hands, "Although we promised to come and have a look, but if the conditions are not met, we will definitely not endorse you, now I want to hear what kind of project and what nature your company wants Andy to endorse." ”

The meaning of the words is very clear.

If the project and nature are not very good, it is estimated that the endorsement will be yellow.

Wang Qiang, who wanted to rub Andy Lau's popularity, naturally didn't want to miss the great opportunity, this time he owed Mr. Yi a favor, so he finally invited Andy Lau over, and said that he would take it down!