Chapter 5 Big-Name Spokespersons You Can Get Without Money (1/2)
The gambling king is always so uncomfortable, he can be frantically dissuaded by the school when he reads a book.
Of course, to put it in my heart, Jiangbei can also understand the school's approach, after all, no one wants a peddler who resells clothes in a school that teaches and educates people, right?
"Reselling clothes is a trivial matter, and the reason I was told by the school was that I had seriously influenced the worldview of other students and instilled in them the idea that gambling can win money. Isn't this funny? It's their own ability to win money, what does it matter to me Zhang Jiuliang?"
The gambling king was not convinced when he mentioned this, and complained quietly while cleaning up the desk in the study.
That doesn't sound like a problem, but it's actually okay.
At least this theory can definitely work here in Anseong Gambling King.
"Then you didn't explain it to the school?" Jiang Bei asked, rubbing his cheeks.
I told the school that we didn't gamble, but that we often played something similar to guessing whether we would win or lose, and that I was just unlucky enough to lose. When Liang Liang said this, he slapped the table and said indignantly: "But do you know how the school refuted me? They used conspiracy theories to say that I lost on purpose, and the purpose was to guide everyone to incorrect values." ”
Not to mention, although the words are a bit ridiculous, Jiangbei feels that there is a little truth when he listens to it.
Throughout the years of knowing Liangliang, this girl really hasn't won once.
No matter how bad luck is, it's not like this, right?
"Forget it, let's not talk about these sad things, I'm going to start concentrating on creating the original painting. ”
The voice in the study gradually quieted down, and Liang Liang seemed to be concentrating on completing the tasks assigned by the school as she said.
Jiangbei sat on the sofa and looked at the time, then took out his notebook and began to get busy, and for a while the room was quiet, only the slight sound of the keyboard was remembered from time to time.
I don't know how long later, Li Youqing, who was dressed in a white shirt and black bell bottoms, went home with a stack of white A4 paper in his hand.
"Beibei, can you do me a favor?"
Li Youqing, who had changed his shoes, asked as he walked towards the sofa.
"What's the busy?" Jiang Bei asked.
"I got some of the recent domestic film and television drama materials that are about to start filming, you can help me screen and see which film and television dramas are suitable for me to participate in, so I can submit my resume. ”
Recently, the business of Erjing Film and Television has plummeted, although Li Youqing still suspects that the company is targeting her, but she can't come up with evidence to prove it, so she can only retreat and simply take the initiative to submit her resume to find filming.
To be honest, this kind of behavior is really a bit cheap for Li Youqing's current coffee position, but Xiao Nizi has a better mentality, she doesn't have so many shelves, as long as she can have resources, it doesn't hurt to take the initiative.
"It seems that there is a clause in the artist's contract that the company's artists can't take over the business in private, right?" Jiangbei took the information and asked suspiciously.
Li Youqing nodded and replied: "Yes, but I don't plan to take over the business privately, if I can receive it, I will report it to the company." ”
"Then what if your company refuses, wouldn't it be a waste of work?" Jiang Bei whispered tentatively.
Li Youqing asked incomprehensibly: "I bring resources and profits to the company, why should the company refuse?"
"Uh......"
This said... Doesn't seem to be wrong?
But that's not the case at all.
Even if you find the resources, the company will not be able to say yes.
However, Jiangbei definitely can't say this, so he can only look at the information in his hand and reluctantly say: "But I'm also very busy here, and the decoration of the hot pot restaurant is not going well, so I'm dealing with it." ”
"What's wrong with the decoration? Didn't I already deal with it before? Everything can be completed?" Li Youqing has heard the most about hot pot restaurants recently, and now he has formed a keen reaction, and his brows are furrowed at the first time.
Jiang Bei hesitated for a moment and explained: "Manager Huang told me that the decoration company may deduct and overreport the cost of decoration materials during the decoration process. It's like a faucet in the kitchen, and the decoration company's quotation is as high as 5,500 yuan. In addition, other quotations such as kitchen and bathroom products are also beyond the market price. ”
"What? 5,500 yuan for a faucet?" Li Youqing raised his eyebrows directly into an inverted figure when he heard this, and his tone was even higher an octave.
"No, according to Manager Huang, all the things purchased in the store are much higher than the market price. If this continues, the budget of 400,000 yuan will certainly not be enough. "Jiangbei continued to 'stimulate'.
There is an extreme in the Jiangbei family, that is, the personalities of Zhang Jiuliang and Li Youqing.
One treats money as his life.
One is that money is like dung.
One works hard to save money.
One desperately sends money.
Therefore, if you want to constantly attract Li Youqing's attention, the best way is to make a fuss about money, such as a huge problem with decoration costs.
Sure enough, as soon as she heard that the budget of 400,000 yuan was not enough to decorate this hot pot restaurant, Xiao Nizi immediately jumped to her feet angrily and said sharply: "What are you kidding? 400,000 yuan is not enough for the decoration cost? Really when we are stupid? Bring me the quotation of the decoration company, and ask the person in charge of the decoration company to meet tomorrow, I will talk to him in person." ”
"The quotation is on this, and I went to call the person in charge of the renovation company. Jiang Bei pushed the notebook in front of his wife, then picked up the pile of materials and walked to the study.
"Liangliang, you carry a pot, use a paintbrush to draw these materials more sloppy......" Before the words fell, Jiangbei looked at Liang Liang, who was lying on the desk and was sleeping, and then looked at the messy paintings on it, and fell into silence.
This damn gambling king, what about the serious work that he said he would do?
……
Li Youqing's business ability is very strong, which can be seen from the anniversary celebration of the Erjing Group, after the meeting with the person in charge of the decoration company, Xiao Nizi used the relevant supporting evidence and a sharp tooth to directly say that the decoration company was speechless, and it was hard to recover the loss of the extra cost of decoration.
However, perhaps because of the injection of a lot of effort into the hot pot restaurant, Li Youqing did not quit after solving the loss of decoration materials, but continued to worry about the hot pot restaurant.
Not only that, but she also took the initiative to find Jiangbei to discuss.
"Beibei, the decoration of the hot pot restaurant is almost completed, and Manager Huang's staff training is also in place. The next thing we're going to think about is the opening, when are you going to open?"
"November 1st, winter is coming, it is the most popular season for hot pot, and we must not miss it. Jiangbei thought for a moment and replied.
It's mid-September, and there's still a month and a half to go until November 1, and it should be possible to do it at this pace so far.
"November 1st, but what about publicity?" Li Youshun picked up the oranges on the coffee table and peeled them, asking as he picked them up.
Jiang Bei was stunned when he heard this, and replied: "Just send a few leaflets and make a few flower baskets to put at the door." ”
Li Youqing shook his head when he heard this, handed him the peeled oranges, and said: "How can this be done? Now that the times are changing, whether it is commodities or the catering industry, they all pay attention to a propaganda effect. And if you plan to make a restaurant brand chain, you should pay more attention to publicizing this. ”
"Then spend some money on the Internet to advertise?" Jiangbei felt that what his wife said made some sense, and touched his chin and thought.
"If you want to advertise online, it's nothing more than Weibo, video sites, etc., not to mention whether they can bring any effect to your hot pot brand. Even if there is, you only have one hot pot restaurant in Azure City now, and before you can open branches all over the country, this kind of publicity is undoubtedly a waste of money. ”
"So what good idea do you have?" Jiang Bei asked with interest.
He didn't mind Li Youqing's criticism of this aspect at all, but hoped that she could put forward more constructive opinions and even participate in these opinions, so as to divert her attention from the entertainment industry more.
Li Youqing obviously didn't know that Jiangbei's every sentence was setting her up, squinted his big eyes and shook his eyelashes and continued to analyze: "As we all know, any brand has one thing in common in publicity, that is, to establish its own image brand ambassador. For example, the hippo mobile phone I endorsed at the beginning, and the Canadian Solar Norwegian clothing later. ”
Establish your own image, brand ambassadors.
In layman's terms, it is to ask for a spokesperson.
It's just that you have to invite a spokesperson to open a catering hot pot? Did Haidilao have a spokesperson at the beginning? No......
After thinking about it, Jiangbei still politely refused: "I don't think it's necessary... This is the catering culture, where do we need spokespersons. And the brand has just just started to be established, so it won't be particularly effective to ask for a spokesperson when there is only one store, right?"
Li Youqing didn't think so, patted his hand and explained: "Silly Hanhan, do you think that those restaurant chains that have opened all over the country are all branches opened by the boss himself? Those are all franchisees! And how did the franchisees come about? It's not because your catering brand has a market? As long as we can beat the fame and reputation of the hot pot restaurant, it will only be a matter of a few months from one to one hundred. ”
"And the way to make a hot pot restaurant famous quickly is to promote it through the star effect. Of course, in this way, the star we want to invite must not be a small coffee, but must have a certain popularity. The kind with tens of millions of Weibo fans. ”
"Celebrities with fame and traffic, where did we get so much money. Jiang Bei shook his head and said.
After listening to his wife's words, he disagreed with inviting celebrities to endorse his own brand. After all, the registered capital of 'Qingjiang Hot Pot' Catering Co., Ltd. is a total of 50 million, and the expenses of renting stores, decoration, recruiting clerks, etc. are a lot of expenses; in addition, there are also ingredients, logistics, etc., which are also a large amount of expenses; if you add to invite a big star as a brand spokesperson, then these 50 million must not be all taken in.
"Actually, there is a big star that we can hire without spending money. Li Youqing suddenly lowered his head, poked his two fingers at each other, and whispered.
"Who?" Jiang Bei looked puzzled, not knowing why he thought of the actress for the first time.
But even if it's New Year's Eve, it's impossible not to spend a penny!
"Far away, close at hand. ”
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