Li Yiming did not read just one newspaper, but analyzed the author's position from all angles of the entire era.

He didn't even let go of the advertisements in the newspapers, they were all information, and they could be used at any time in his head.

Some of them directly correlated with the existing data.

For example, the New York Times of the Fourth of July issue that Li Yiming just gave to his father, in addition to some reports on the National Day of the United States, also had a feature titled "One of the Biggest Mistakes in the American Business World in the Past 100 Years," which was sandwiched between a full-page report on Coca-Cola.

And the New York Times, also in front, had an ad for the Coca-Cola Company on April 23, which introduced a new formula for Coke, which was claimed to be more suitable for modern tastes.

I read a lot of newspapers in a row, and I can see Coca-Cola's advertisements, which really cost money like running water and make advertising fly, but unfortunately this attempt failed.

The idea of changing the formula has been around since three years ago, not because Coca-Cola felt that this thing should be changed after a hundred years of use, but because Pepsi is stirring up trouble every day that young people prefer the taste of Pepsi, and Coca-Cola must face challenges.

The new recipe for Coke, developed last year, uses a cereal syrup with a higher sugar content, which is sweeter, less bubbly, soft and slightly sticky.

But replacing the century-old formula is a big deal after all, in order to be sure, Coca-Cola spent another $4 million to conduct a taste test attended by 191,000 consumers in 13 cities, among many unlabeled beverages, tasters are still "cold" to the new formula, and the new Coke beats the old Coke by an overwhelming majority of 61% to 39%.

It was this costly taste test that prompted Coca-Cola to reinvent itself and meet the Pepsi challenge. Marketers estimate that one percent of the market share could be added each year, which is $200 million.

Coca-Cola is one of the symbols of the American spirit, and changing the recipe is a big deal, and it must also be a big event to market a new product.

To this end, the Coca-Cola Company held a press conference on April 23 this year to announce to the world that it had changed its 99-year-old formula.

But in fact they soon tasted defeat, and every day protest calls came in, protesting that "Coca-Cola had abandoned the American spirit" and that "they had been betrayed by Coca-Cola".

Thousands of such calls a month make Coca-Cola scorched.

Rival Pepsi celebrated the event, making April 23 a corporate holiday, and saying that since the taste of the new Coke is more like Pepsi, Coca-Cola consumers might as well just switch to Pepsi.

Bewildered, Coca-Cola's market research department rushed to the rescue, and the results of the new market survey led them to find that 53% of customers still claimed to like "New Coke" before May 30, but by June, more than half said they didn't like it. By July, only 30% of people were saying good things about "New Coke."

As for Coca-Cola's stock, which has always been considered a long-term performance stock, of course, it also fell, but fortunately, Coca-Cola reacted correctly, and at the end of June they reactivated the original formula, and the old Coke was re-produced, and the new Coke was also produced, so that everyone was satisfied, and the stock price reached a new 12-year high of $2.37.

For speculators, this may be a relatively good opportunity to make money, but for Li Yiming, what he sees is the social ideology behind the data.

Forty-seven percent of Americans are conservative, 30 percent are willing to accept new things under influence, and another 23 percent are willing to try new things, but they are conservative after all.

——Data from Coca-Cola's reformulation incident, based on the July 4, 1985 edition of the New York Times.

Last year, Reagan's approval rating was in the 55 to 64 percent range of the US president's approval rating compiled by Gallup Research in the newspaper.

By the way, he also knows that the full name of the Goista mentioned in many places is Roberto Goizueta, a Cuban, well, he was an engineer at the Cuban Coca-Cola Company, he went to the United States after Castro's coup d'état in '60, and he became CEO in twenty-two years, and he climbed really fast.

When Li Yiming put a few newspapers in front of his father and told him about the connection between them, after the previous cause and effect, Li Jianguo's whole person had a sense of transparency, and he never thought of reading the newspaper like this.

The newspaper has a huge amount of information, but how many people only see these words?

How many people can't even read all the words?

"Why do you say it's not a failure?" Li Jianguo was still puzzled, he only understood that this was a failed attempt by a world-class large company to change products and then be opposed by customers, while his son said that this was not the case.

"Dad, you know that every seven years, there will be a big change in social needs, this company's approach is not wrong, it has competitors, if you don't advance, you will retreat, that is actually selling syrup water without technical content, if the new generation doesn't like them, it's over. Li Yiming gestured with the word seven.

"Now, let's see the results, this company has not canceled the new product, but the two lines coexist.

Isn't it great that 30 percent of the people like the new ones, and the old ones also take care of the old turf? As for everyone saying that he failed, making fun of him or something, what does it matter?"

Li Yiming remembered the attention economy in the Internet era, when people were not only not afraid of scandals, but also deliberately created scandals, not the same thing, but no one has mentioned the concept of attention economy now.

On the contrary, if this matter is really a failure, then why didn't this Guo Shida off to become an actor?

"It's okay?"

"Reverse propaganda control gets good results. You see, because it made this mistake, all the media are giving it free publicity, and I don't know how many people who don't drink it will try it, maybe they will buy two bottles to compare it with only one bottle......

Also, this kind of topic is very easy to spread to places like Europe, where it is obvious what the market will look like, and I guess by now, it has already earned back the advertising money it put in. Not to mention that this kind of thing will be remembered as a classic case, and it will be mentioned again and again, and this is all propaganda, and it doesn't cost money! You must know that this company spends hundreds of millions of dollars every year to sell these sugar waters, and now it saves at least tens of millions, and everyone knows that it has two flavors of cola, one for conservative people and the other for trendy people, what a wonderful trick!"

Li Jianguo firmly remembered his son's words, and finally concluded: "It doesn't matter what these newspapers say, the key is that you have to know how to read them." ”

Li Yiming nodded calmly: "That's right, that's what it means, Dad, you emphasize, I can be so different, and others also analyze our newspaper in this way." So a lot of things should be cautious in the newspaper,......"

Li Jianguo nodded unconsciously, his son can see what percentage of Americans are from this Coke survey, and in turn, Americans may also analyze a lot of China's secret intelligence from a certain report.

Speaking of this, Li Yiming sighed softly, he knew that this was a bit difficult, because many people write without brains, and they don't know what the consequences will be if they tell the truth.

Li Yiming doesn't know if there is really a special race in a country like the United States that says it has superheroes every day, but even if it doesn't, people already have a methodology for scientific analysis, computers and databases, and it is easy to learn deeper things through some information and use them by the way......

Comrade Jianguo bowed his head and pondered, this is obviously also the content to be reported, and it feels as if everything has to be reported.