It's about to end at work.

There was an astonishing news from CCTV, and many people who had already packed up their things and were about to leave suddenly heard an incredible rumor.

All of The Voice's in-app ads were sold.

And it was sold for an unbelievable astronomical amount.

"Oh my God. ”

"Really?"

"The Voice can sell 180 million with built-in ads!?

"Yes, even relying on our CCTV signboard, the insertion of advertisements has only sold 20 million, which is already the largest variety show in the country, and now tell me that the built-in ads sell 180 million? Isn't this a joke, not to mention anything else, has the list of mentors been confirmed? No one knows whether it is a big-name star to help out, so much money has been invested? Besides, even if "The Voice" says that it is a big production, it only invests 30 million, and 180 million is not enough to run six good voices? Amuse us. ”

"It should be fake, right?"

"Yes, it can't be sold that much. ”

"Is it for propaganda purposes?"

"If nothing else, it should be this purpose, after all, we have sold 20 million advertisements within CCTV, and Guoxing Trade will sell some more advertisements, boasting that 50 million or 80 million can be. ”

"But what they boasted about was too ruthless, directly approaching 200 million? Up and down in China, have variety shows sold 200 million? Not to mention 200 million, there are no variety shows that have sold 100 million in total, even if it was last year's Spring Festival Gala, the advertising cost added up to only about 100 million. ”

……

The other side.

"The Voice" column group.

Lu Gu, the deputy director that Wang Qiang had been looking for, was directly blown out.

Even with the explosion there was the director of CCTV and a group of leaders, all of whom couldn't sit still, and rushed to the column group one by one.

In the office area, Wang Qiang was talking.

He said: "You don't have to worry about the sound equipment and stage lighting, I will solve it." ”

Chief director Xu Dongmin said excitedly: "That is, the advertising fee is sold for so much money, you must have a way to solve it." ”

Wang Qiang continued: "In addition, CCTV also gave me a copy of the contract prepared for the mentor, and I also invited a mentor here. ”

Ding Lin was curious: "Who did you invite?"

Before he could say his name, the glass door was pushed open, and a large group of people entered.

"Xiao Wang. The director was the first to come up and say, "I heard that your ads have been sold?"

Wang Qiang immediately greeted him: "Director Lu, Deputy Director Lu, Director Hu......"

Lu Gu held his breath and said, "How much does the advertisement sell?"

Wang Qiang hummed and said: "Two two million US dollars, when the advertisers come to sign the contract, the funds will go to the sound account, and then transfer to Guoxing Trade as soon as possible, I will use it." ”

The director smiled and said: "You little Wang, if you want to publicize it, what's the use of putting this kind of empty information with us? Okay, I'll look for the media to help you publicize it, it really scared me just now, and now I calm down and think about it, I really think too much." ”

Lu Gu was a little red-eyed and said, "Is it more than 20 million?"

Wang Qiang Khan said: "It's really 180 million. ”

Lu Gu: "......"

Director: "......"

Leaders: "......"

Wang Baoguo took the initiative to explain: "Director, Deputy Director Lu, Qiangzi and I went to the United States to talk to Coach and CK about advertising cooperation, these brands are very satisfied after hearing the content we produce, and then they also bid for it, and the last few advertisements add up to so much money, and the brand owners will come to sign the contract in the next two days, and you will know when you see someone." ”

Ding Lin, Xu Dongmin and the others had already heard Wang Baoguo say something detailed, and they couldn't believe it, there was no need for people to make such jokes internally, right?

Coach?CK?

A partner of Guoxing Trading?

Recently, Guoxing has been buying and selling hot in the world, how many luxury goods dealers?

The director took a breath, looked at Wang Qiang incredulously and said, "Then plus the 20 million sold in our station, it is really 200 million advertising expenses?"

Wang Qiang said with a smile: "If you add it up, it's 200 million." ”

Lu Gu's face is green.

The director and several other leaders were all black-eyed, and they recalled the requirements for Wang Qiang in the meeting at this moment, what built-in advertising is not half-wanted, and the interstitial advertising will not be shared with Guoxing Trade, because in their opinion, the mainstream of TV advertising is still interstitial and the like, and how much is the advertising built into the program like title and special book?

Now they know, how much is it worth? It's so valuable that it makes them want to vomit blood, originally according to the rules of the market, CCTV should be divided into 64 with Guoxing Trade, 180 million can get 108 million, and now they are living on 20 million advertising fees, well, there is also the 5 million "hosting fee" paid by Guoxing Trade.

Where is this money enough?

and Director Hu, they all can't wait to find a crack in the ground to get into, and they boasted to Wang Qiang that they sold 20 million in advertisements before, but they came back nine times!

At this moment, they also knew the difference between themselves and businessmen.

What is a businessman?

Businessmen are the use of limited resources to obtain unlimited harvest!

Obviously, in their eyes, Wang Qiang belongs to the kind of businessman who has the ability, and the built-in advertisements that everyone does not treat each other properly are so many times more expensive than the interstitial advertisements of ordinary formal advertisements.

Wang Qiang was wary of the green eyes of the CCTV leaders, and hurriedly said: "It is written in black and white in our contract that the built-in advertising fees belong to our Guoxing Trade, and we can't rely on it." ”

The director wanted to rely on it, but the contract was over there, and he gasped slightly and said, "No...... Not relevant. But I still feel distressed when I think about it, so I have to change the topic, "The tutor fee wants you to come out here, and the station has already helped you find a big-name star to come over to help, and the other one is still being discussed." ”

Wang Qiang said with concern: "Who did you invite?"

Lu Gu said with a little pride: "This time it's a real big name, but we CCTV have face, Cui Jian, the godfather of rock music, do you know? We promised a franchise fee of three million before the other party was willing to come forward." ”

Yo.

Cui Jian?

This is awesome, with a music style spanning rock, folk, reggaeton, hip-hop, Chinese folk music, funk and electronic music, etc., although it has gone downhill since 93, it is still not to be underestimated, and it can be regarded as a big name.

As soon as Wang Qiang heard that CCTV's face was so big, he immediately hit the snake with the stick and said, "Since you invited Cui Jian here, why don't you invite Yang Yuying, who is now on fire, to come together?"

Lu Gu was speechless, it took a lot of effort to invite Cui Jian, is it so easy to invite Yang Yuying, who is more popular now, but just after bragging about the CCTV sign, he had to pinch his nose and say: "Okay, I'll ask people when I go back, Yang Yuying has been cooperating with us, it shouldn't be too difficult." ”

Seeing that the promise was so neat, Wang Qiang was simply not polite, anyway, the CCTV name is famous, right? He thought for a while, the lion opened his mouth, and said: "In this way, I have also invited a mentor here, plus Cui Jian and Yang Yuying, who is about to be invited, there are already three, and the last one I hope to choose among these people, Liu Huan, Zhou Huajian or Leslie Cheung, Jacky Cheung and the like can be." ”

No way!

Who do you want?

I don't know if Liu Huan has been blocked by our CCTV for several years? Although he has been released now, he always feels that he can't get over his face if he is invited.

Are singers like Zhou Huajian, Leslie Cheung and Jacky Cheung so easy to be invited?

Lu Gu and the leaders were taken aback, weighed their interests, and immediately said: "Liu Huan, we can go and ask, don't think about the remaining three." ”

Wang Qiang said regretfully: "It's okay." ”

The director, Lu Gu and the others didn't dare to say anything more to the "businessmen", so they hurried away, for fear that if they stayed any longer, Wang Qiang would make some excessive demands.

However, as soon as Lu Gu and the others left, naturally the news was completely confirmed.

Just now, people who were wondering if "The Voice" was falsely reporting advertising expenses for the sake of creating momentum, but the next moment they heard the exact news that Wang Qiang had indeed sold the advertisement for 180 million yuan!

Astound!

Startled!

All dumbfounded!

"Oh my God. ”

"It turned out to be true. ”

"180 million, how much does it cost?"

"How did the vice president of Guoxing Trade King get it?"

"The total production cost is only 30 million, and now with the 20 million we have pulled in the station, the advertising cost has reached 200 million, what kind of concept is this?"

"Crazy, good voices are going crazy. ”

"Director Hu is still proud of selling 20 million advertising fees, and now when he hears that Vice President Wang sold 180 million, it is estimated that his face is red, right? ”

……

That same evening.

The livelihood section of CCTV News mentioned it in passing.

Yes, just to mention it, of course, this is still the purpose of the leaders to promote "The Voice", even so, the 200 million advertising dollars are still overwhelming.

The media frantically reprinted the report!

The various TV stations that do variety shows are stunned!

The common people were all surprised!

200 million in advertising?

How good is "The Voice" to attract so many advertisers!?