After the release of the animated film "Robot Wall-E", the box office and word-of-mouth showed a very strong momentum.

Despite the lack of lavish street advertising, the pre-publicity of this animated film is still well done. The trailers on satellite TV stations, video websites, and short video software, the Weibo recommendations of a large group of celebrities, Tong Luo's various interview programs, and various posters and event promotions in various theaters have made many people know that Xiao Yao, who only won the "Golden Dragon Award" at the beginning of this year, has transformed into a director and screenwriter and made an animated movie.

The four TV variety shows and one online variety show broadcast on the same weekend were all Xiao Yao as a guest, not only dominating the screen continuously, but also each show was very interesting and topical, and then it broke out that the voice actor who invited the network anchor to be the movie character was unusual, and then he "played himself" and made a "official ghost animal style" trailer, these things made Xiao Yao and the name of this animated film frequently appear on the Internet hot search, which attracted the attention and expectation of many fans and fans.

At the previous internal viewing meeting, most of the theater representatives had a good overall evaluation of this animated film, but they did not give this animated film a high schedule.

Although Xiao Yao, He Ying and Huang Shi among the voice actors can be regarded as first-line stars in China, this is an animated movie after all. In the case of only speaking out and not showing their faces, how much appeal these three stars can have at the box office, the theater chain is really uncertain.

Director and screenwriter Xiao Yao and the first theatrical film are a very topical and interesting place, but this is also a double-edged sword in the eyes of cinema representatives.

In the eyes of many people, cartoons are for children, and many of the audience go to the theater to watch animated movies to take their children to watch. There is basically no dialogue in the first 30 minutes of the movie, and younger viewers may not be able to fully understand it. If the child can't understand it and is not interested, then the box office prospects of this animated film will naturally be marked with a question mark.

Although Xiao Yao's genius is famous, and he is almost an all-round genius, this is only the first theatrical film directed and written by Xiao Yao, a young man, after all, and it is still a very special animated film. This is a field in which Xiao Yao has not yet achieved results and proved himself. Based on this consideration, the theater representative is also cautious about the box office prospects of the animated film.

Another point is that the distribution company Xiao Yao chose to cooperate with is only a medium-sized distribution company, with limited resources, limited strength, and limited influence on the theater chain, and Xiao Yao stated to the theater representative that he would not go to the theater to do roadshows and other promotional activities before and after the release of the movie.

The theater chain has doubts in his heart, the distribution company is average, and Xiao Yao doesn't do a roadshow, so the theater will naturally not give this animated movie too high.

After the viewing party ended, the theater gave Xiao Yao's animated film an estimated screening rate of only about 10%. Even if Xiao Yao's publicity on TV networks and other aspects later aroused heated discussions among fans and netizens, creating a good momentum, the theater chain appropriately increased the ratio of some films, and the initial scheduling rate of the two dubbed versions of this animated film did not exceed 15%, which is much lower than the "127 Hours" in which Xiao Yao participated last year.

Xiao Yao didn't pay much attention to the fact that the initial scheduling rate of this animation was relatively low, and he didn't have it, and he didn't insist on the distribution company to do public relations and work hard in this regard. Businessmen pursue profits, and the cinema side is a businessman, pursuing profits. He is very confident in this animated film, even if the initial scheduling rate is a little low, as long as the audience likes it and is willing to go to the theater to watch it, and the attendance rate is high enough, he does not say that the theater side will take the initiative to increase the scheduling rate of the movie.

Facts have proved Xiao Yao's self-confidence.

At the same time that Xiao Yao held the premiere at the theater, more than 1,000 theaters across the country simultaneously screened the animated film. In these more than 1,000 theaters, the attendance rate of this animated movie is almost all above half. For the number of movie screenings at Zero, this attendance is absolutely amazing.

However, this attendance rate did not have an immediate impact on the theater chain.

There was no test screening or point screening of this movie, except for the premiere held by Xiao Yao in the theater, the zero point field of more than 1,000 theaters was the first place where you could see this movie. In terms of Xiao Yao's popularity, it is normal to have tens of thousands of fans who are willing to buy tickets to enter the theater under his name, coupled with Xiao Yao's topicality during this time, it is estimated that there are many people who are interested in this movie and want to have a sneak peek, and the attendance rate of more than half of the movie at 0:00 on the first day of release is not too unexpected. For cinemas, the number of regular sessions in the afternoon and evening is the focus of their consideration.

After the premiere and the zero point show in more than 1,000 theaters, some media and audience comments appeared on the Internet that morning. There are too many marketing accounts now, and there are no particularly authoritative film critics in Huaxia, and there are not many zero-point screenings, and there are not many ordinary viewers who go to the Internet to comment immediately after watching it. So despite the overwhelming praise for the film online and in the media, the attendance of the film in the afternoon and evening was not particularly impressive.

However, the day of the movie's release is a Thursday, or a weekday. Whether it's in the afternoon or evening, the attendance at these two times is not particularly high.

By Thursday night, the ratings for the animated film appeared on some rating sites such as Tudou.com. To the surprise of many people, the number of ratings for this animated film exceeded 10,000 in just one day, and the rating given by netizens was as high as 8.8 points.

In this world, this score has been ranked in the top ten of "Tudou.com" domestic animation and the top 50 of all cartoons. If you remove some niche and animated films that have not been released in theaters with a score of less than 10,000, this score can even rank in the top five of domestic animated films. And the first four animated movies are all classic old films from decades ago.

Such a rating and most of the positive reviews under the film entry quickly stimulated the movie's attendance and schedule on Friday.

On Friday afternoon, most of the screenings of "Robot Wall-E" were more than 50 percent occupied, and in the evening, many theaters began to increase the film's schedule. Friday night is the start of the weekend, and the average attendance rate for the film is still more than half as many theaters have increased their schedules.

The theater will estimate the popularity of the film from both subjective and objective aspects, and then consider the schedule of the movie. In the subjective aspect, it is the IP, plot, genre, audience, star fans of the main creative lineup, etc., and in the objective aspect, it is a third-party rating website and film review website. The most intuitive consideration is the attendance rate of the film.

More than half of the attendance rate on Friday night, a rating of 8.8, more than 30,000 ratings in two days, and more than 90% of the nearly 100 reviews have made the theater chain greatly increase the schedule of this animated film on Saturday and Sunday. Before the time entered July, some schools have not yet had summer vacation, and the summer season has not officially started, the average proportion of this animated film has suddenly increased from less than 15 percent to more than 40 percent, almost half.

The growth of film scheduling naturally brings about the rapid growth of the box office. In the end, in the first four days of release, the cumulative box office of this animated film reached more than 300 million, and the box office was almost close to 100 million every day on average.

However, the difference between the single-day box office of the four days is still relatively large. Due to the impact of film scheduling and word-of-mouth fermentation, the single-day box office in the first two days of the film's release was less than 20 million and more than 30 million respectively, and two days later, the single-day box office reached more than 100 million on the weekend and two days after the film was greatly increased, and the box office reached nearly 300 million in two days on the weekend.

The two-day box office surge over the weekend is also reflected on rating websites. Taking the most recognized "Tudou Network" in China as an example, the number of movie scorers exceeded 100,000, and the score of 8.8 points not only did not decrease, but rose to 8.9 points. The number of audience reviews under the movie entry exceeded 30,000, and the number of film reviews exceeded 2,000, and more than ninety percent of these short reviews and film reviews not only praised the movie, but also praised in different ways and points.

There are praises from the overall feeling of the film, for example, the most liked in the short comment is a short comment by a netizen called "Night Sky": "The best domestic animation at present, maybe the best animation in the world!"

There are also comments based on the theme of the film. Whether it is the emotional story of the two robot protagonists in the movie, or the current situation of the earth in a few hundred years shown in the film, it is enough to make people feel emotional.

Of course, there are also comments from the content and details of the movie. For example, the pleasing images and personalities of the two robot protagonists, such as Eva/Eve's companionship when Wali is dormant, and the wasteful scene of the two protagonists flying in space have made many viewers love and envy.

Even whether the performance of the spaceship main control Auto in the movie conforms to the "Three Principles of Robots" has been discussed with great interest by many viewers in the film reviews under the film.

Although there are also some comments complaining that the first half of the movie has no dialogue for a long time, the plot is too weak, old-fashioned, etc., but in the praise of a large number of films, this kind of bad reviews that are not particularly bad basically do not affect the perception of netizens who have not seen this movie on this movie, especially the fact that there is no dialogue for a long time before, but the bilingual version is released at the same time, which has become another reason to attract audiences into the theater.

Speaking of the fact that the bilingual version was released at the same time, there was no official publicity on this point before the release of the film. After some viewers who were not Xiao Yao's fans found out about this when they walked into the cinema, some people criticized Xiao Yao on the Internet for deliberately pretending.

"It's obviously a domestic animation, and it's not an imported foreign animated film, why do you want to make an English dubbed version in one go? It seems that you've been to the United States, is your English good?"

At the premiere, a reporter asked about the bilingual version. When some media reported the premiere, netizens knew the reason why Xiao Yao did this, especially after knowing that the two versions of the voice actors were actually the same people, and even the dubbed roles were exactly the same, but many viewers who had watched the movie walked into the theater again and deliberately went to watch the version dubbed in another language. And some viewers who didn't plan to watch this animated movie even walked into the cinema for this reason.

The two-day box office boom on the first weekend made the film lively on the rating website, and the excellent performance of this animated film on the rating website again continued to affect the box office.

The first two days of the second week of the movie's release are Monday and Tuesday after the weekend, and the movie has been in theaters for another four days, normally the single-day box office of the movie will decline, but in these two days, the single-day box office of this animated film has been basically the same as the single-day box office of the first weekend and two days of release. Although the proportion of this animated film has increased to a certain extent, the increase is not too large. In this case, it can basically be regarded as a contrarian upward trend.

Six days after the movie was released, the cumulative box office of this animated film has approached 600 million, and the number of ratings on "Tudou" has increased to 100,000, and the score is still between 8.8 and 8.9 points, which can already be regarded as a god-level work with both box office and word-of-mouth.

In Huaxia, the box office share ratio rules of this world and the previous life are similar, and the box office share that the producer finally received is about one-third of the total box office. Judging from this result, in just these six days, this animated film can basically pay back in terms of box office sharing.

There are at least three weeks left in the release time of this animated film, and there will definitely be box office receipts later, so this movie does not need to make up for it from other aspects like ordinary animated films. This also makes this animated film a rare animated film in China in recent decades that can make money from box office sharing alone.

An animated movie, no matter how big the voice actor is, the appeal is also limited. The pre-promotional work of this animated film, the distribution company and its distribution capabilities, these things are all visible on the table. Such an animated film that breaks the routine and is destined to make money at the box office basically relies on the quality of the movie itself and the reputation of the audience to complete this miracle. And the person who leads this miracle is undoubtedly the core creator of this animated film, Xiao Yao, who is also a producer, producer, director, screenwriter and other roles.

Although this animated film has only been released for six days, it is far from the time of the next release, but with the popularity of the box office and word-of-mouth, Xiao Yao has become the object of discussion and attention from the media and netizens, and many reporters have once again arisen the idea of interviewing Xiao Yao, the miracle maker.

Although Xiao Yao usually doesn't like to be interviewed by reporters, this interview is because Xiao Yao's works are popular, and the movie is still being released, at this time, there will be some interviews with him, and some stories about this animated film will be further excavated and reported, which will also have a good role in promoting the box office of the movie being released, so many reporters called Xiao Yao's agent Fang Yi and put forward a request for an interview or exclusive interview with Xiao Yao.

However, to the surprise of many reporters, not only many entertainment gossip reporters were closed, but even many reporters from professional film magazines and media failed to get the opportunity to interview Xiao Yao.

Xiao Yao's agent still says that Xiao Yao is going to be a guest performer at his girlfriend's recital, and he has been busy rehearsing recently and has no time to be interviewed!

"What? I just got a hit animated movie that has a box office and word of mouth, and even the movie is still being released, so Xiao Yao went to play music again, or went to the concert to be a guest?" After hearing the news, many media reporters were speechless for Xiao Yao.

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