Chapter 967: A Win-Win Situation for China and Germany
China came to visit West Germany's industry, want to learn other people's technology, and the other party wants to enter the Chinese market, of course, so many years, West Germany and China cooperation is very good, Volkswagen such a world-class enterprise as early as China to invest in the construction of factories, and has achieved great success, last year alone the joint venture Santena car sold more than 50,000 units.
In addition to this car, there are other cars that have also bought well, and such a large sales volume has made other companies covetous.
Volkswagen's success has made other companies also see business opportunities, Mercedes-Benz, BMW and other companies have also entered China, although there has not been a study of joint ventures, but has begun to set up a sales company, now there are some people in China who have become rich, their vision is higher, 1670,000 yuan of Santentner has been somewhat unable to meet their requirements, Mercedes-Benz, BMW, this kind of luxury car with a price of at least 500,000 or more can enter their eyes.
Last year, more than 200 Mercedes-Benz cars of nearly one million yuan were sold in China, which does not seem to be much, but this number will increase rapidly, and the West German government predicts that tens of thousands of millionaires and thousands of multimillionaires will be born in China in the next five years.
Large companies want to be successful in China like Volkswagen, and so do those small companies, such as Andrews, who turned out to be a third-rate company, barely making ends meet, and after cooperating with China, they have sold nearly 1,000 machine tools in recent years, earned tens of millions of dollars, and turned over all of a sudden.
Because those machine tools are low-end products, in the European market are about to be eliminated, so at that time many people felt that Andrews company was relying on "selling rags" to make a fortune, not in line with the German pursuit of high quality temperament, but after all, people made a lot of money, chairman of the board of directors Andrew Jr. immediately hired engineers with high salaries to develop new products, these products have a very broad market in Europe.
As a result, in just four years, Andrews has gotten rid of the brink of bankruptcy, although it is not yet a first-class enterprise, but it already has the shadow of a first-class enterprise, and it may be another ten or eight years Andrews Company will be able to reach the same height as Siemens and Lloyle.
Andrews's success has inspired a bunch of small businesses, in Germany, a country with very strong industrial technology, competition is naturally very fierce, such as Volkswagen, Mercedes-Benz and other super powerful companies needless to say, to have money and people, just have hundreds of patents, and have an absolute advantage in the market.
However, in the market where industrial products are refined to the extreme, even companies such as Volkswagen cannot cover all the parts, and they cooperate with as many as 100 companies, some companies manufacture crankshafts for them, some companies manufacture gearboxes for them, and even a small part is provided by a company.
The products of these enterprises are relatively single, and the technical content is not too high, and they only rely on some unique processes to obtain orders, which is very stressful, and they are facing the danger of other enterprises being eliminated.
In this regard, the German industry is very different from the industry of the island country, the industry of the island country is the wind field model, that is, relying on a super enterprise to form an industrial chain, those manufacturers who serve the wind field company do not accept orders from other manufacturers at all, they only serve the wind field, what kind of parts and components the wind field needs to place an order, these companies can be manufactured anyway, which is more like a kind of on-demand distribution.
Fengtian model has good and bad, the advantage is the formation of the island country's unique craftsman enterprises, many enterprises have very few employees, even counting the factory director is not ten people, they put all their energy on the product, a few years ago there are some Chinese companies to the island country to investigate, found that their products are very good, want to buy some, but all were politely rejected by the other party, because these enterprises have no sales department at all, if you want to buy products can only find a franchise sales company, which avoids them from being distracted for the sake of sales, put all their energy on research and development products, and even almost crazy。
These companies are too sophisticated in their products, even to the extreme, and it is companies like theirs that support the big companies in the island nation.
However, there are many drawbacks, and if the big companies are unlucky, then these small companies are likely to be destroyed immediately.
German enterprises are different, they have independent management rights, the use of bidding, backward technology will inevitably be replaced by other enterprises, so they on the one hand research and development products on the other hand have to seek the market, there is no domestic market to find a market abroad, and China is an undeveloped continent.
Andrews was the first company to set foot on the continent and made a huge profit, from a half-dead company to a rising star in the manufacturing industry, and hundreds of other companies like it in Germany have also set their sights on China to pan for gold.
The Minister of Industry came in person, and also brought domestic entrepreneurs, this is undoubtedly a good opportunity to show themselves, naturally there will be many German entrepreneurs to come, if they can get orders, it is likely to become the next Andrews company.
Jiang Botao already knew the arrangement of this banquet, and those German entrepreneurs were all coming for themselves.
In recent years, the country's investment in industry is very large, every year there are more than one billion dollars invested in the introduction of technology and the purchase of equipment, and as the minister of the Ministry of Industry, he is the main person in charge of those major projects, many projects are decided by him, this time to Germany in addition to the inspection and visit, he also has a task, for example, he went to Volkswagen to discuss with the other party the cooperation between Volkswagen and FAW.
In 84 years, Volkswagen and Shanghai cooperated to form SAIC Volkswagen, the main model is Santner, and now FAW also wants to cooperate with Volkswagen, if it succeeds, it will be another major event in the history of national automobile development.
Of course, according to the country's planning, the formation of a joint venture company is only the first step, the future country must have its own car brand, whether it is FAW or SAIC, they are quietly developing their own, but the automotive technology is very complex, not a short time to master, is the overall improvement of the country's machinery industry, a variety of parts and components and machine tool improvement, these problems are not only SAIC and FAW two companies of the matter, is the whole country of all machinery enterprises to undertake, to comprehensively improve the level of the industry, at this stage the fastest way is to cooperate with developed countries, learn people's technology and then digest, and then rapid improvement。