"Something else in the cement?"

Joseph, who has the potential to be a profiteer, immediately lit up his eyes after hearing this, and seemed to be opened up at once, and said with some excitement: "Yes, we can add a lot of irrelevant materials to it, which will not affect the effect and can mislead them in the direction of their research, delaying the time for them to crack our formula!"

"It's really an idea. Duke smiled and nodded, and then continued to enlighten: "But this method is still too rudimentary, we can be bold and turn what was originally just a mortal cement into something like a magic material." ”

Joseph shook his head and said: "Magic material, although the effect of cement is very magical, but its composition is the most ordinary thing, and you can't feel any magic fluctuations from it at all. ”

"Have you forgotten the energy supply stones that have run out of energy?" reminded Duke.

The Energy Supply Stone is equivalent to a storage device of energy, and when the mana inside is extracted, the Energy Supply Stone also turns into a crystal that has no effect.

Because mana extraction is one-way, you can't refill mana by other means.

However, as a former magic container, it has been entangled with magic underground for so long, and this material, which may have been just an ordinary crystal, has been changed by magic to a certain extent. Even though the mana has been depleted, the crystal shell still has an extremely weak mana reaction.

"You mean grinding the useless crystals into powder and mixing them into the cement?"

Joseph's eyes widened, obviously not expecting that his lord with thick eyebrows and big eyes would be so treacherous, and would use crystal powder with no magic reaction but no effect to mix it into cement to use as a magic material, so as to raise the price.

Duke nodded happily at the fact that his Chancellor of the Exchequer finally understood his idea, and then said: "This is only one aspect, on the other hand, we need to do a good job of publicizing the wonders of cement." ”

Immediately, Duke told Joseph about the various propaganda and marketing methods he had seen and heard in later generations, much to the surprise of both Vlavich and Joseph.

What to preheat the goods through various channels in advance, stir up hot topics, and invite some childcare to occupy the high ground of public opinion are the most basic.

There are also hunger marketing, discounts, full reduction activities, lucky draws, and membership systems.

What's more, there are free trials, live demos, etc., which should be arranged in this world that pays attention to visual impact.

Joseph was a little dazed as he listened, but his eyes were getting clearer and clearer, and his mind was spinning rapidly.

Although Duke is only at the level of half a bucket of water, his speech is very simple, relying on his half-understood hearsay knowledge. But he couldn't stand the brilliance of Joseph's small brain, and suddenly thought of many cases in other aspects and had his own opinions.

“...... Anyway, when the time comes, you will put a cement pillar that we have poured in advance on the stage, and let the people in the audience come up to test the hardness, and the test effect will come out. Dukla pulled his somewhat taut neckline, took a sip of water to moisten his throat, which was about to have a fever, and then added: "Remember to add steel bars and paste cement to this cement pillar to maximize the strength, I think even if Lenia comes to the sword, it will not be able to split it." ”

Joseph smiled and nodded, agreeing with the lord's approach, quite a confidant, and then came up with a lot of other shady tricks, anyway, he planned to make the rich and noble people in the Ishtar market lose all their money.

"Ahem......" Vlavich on the side really couldn't stand it, and interrupted with a cough: "Lord, although this idea is very good, we still have to pay attention to the impact, our ultimate goal is to increase income and not to set up enemies, isn't it?"

Duke smiled wryly, and the idea he discussed with Joseph in the end was indeed too extreme to be suitable for business.

At this time, Vlavich added: "And there is one thing we need to pay attention to, our new neighbor, Viscount Stearns, whose main income comes from stone, and our cement business is bound to have a great impact on his income. ”

After taking over Connaughton, Duke more than doubled in size and began to border more nobles, with many new neighbors.

And this Viscount Stearns is a relatively powerful nobleman in the vicinity, relying on the rich stone resources in the territory to accumulate huge wealth, and also maintain a large number of troops.

In this era, stone can be said to be an extremely important building material, and almost all nobles will have a huge demand for this.

The amount of stone needed to build the walls and the stones needed by the nobles to build the castle was enormous.

This alone can make Viscount Stern a lot of money, not to mention that there are many precious stones in his territory that are used as decorations.

Relying on these unique resources, he made money while maintaining good cooperative relations and personal friendships with most of the nobles. If cement hits his industry and income, it is conceivable that he will be hit very severely.

Duke frowned, this aspect he had never thought of, and if it hadn't been for Vlavic to bring it up, he would most likely have ignored it.

"Lord, I don't think I need to worry too much about this now. ”

Joseph comforted Duke with a voice, and then explained: "First of all, our cement production is not very large, and Viscount Stern's industry has been in business for many years, and we will not have any impact on his income anytime soon, after all, it will take a long time to continue to increase production and form a reputation among the nobility. ”

Then he paused, showed a sinister smile and continued: "Besides, we can raise the price of cement a little higher, so that some small nobles also have to think about the cost and only do the business of the big nobles. In this case, everyone will only think of cement as a new type of magical material, and by the time Viscount Stern reacts, we have already put the lasso around his neck, leaving him powerless to break free. ”

Joseph's explanation made Duke put his mind at ease for the time being, and at the same time had a new understanding of him, sure enough, this fat man's mind did not live up to his appearance as a profiteer, and he was a thief!

"Okay, let's do it for the time being, and we'll talk about the rest when Lenia returns. ”

As soon as Duke finished speaking, the familiar thud of Lenia's iron boots against the stone floor rang out.