From the beginning of October to the beginning of November, in a month's time, Nie Wei released three versions of the trailer.

The first version of the trailer focuses on the background of the times, the yellow sand is full of sky, the climate is harsh, and when the old professor said in a deep tone that we don't need scientists, but need food, the audience deeply felt how serious the survival problems faced in that era in the movie were.

When all mankind is facing the crisis of not having enough to eat or even starving to death, it is really the end of the world.

A week later, the second version of the trailer focuses on the male protagonist, a few simple shots to explain the actor's personal identity and ability, and then use a fifteen-second quick cut shot to let the audience know that the actor will shoulder a heavy responsibility to save the earth, but what to do is not explained in great detail.

After watching the trailer of the second version, the audience felt bad, and felt as uncomfortable as a cat scratching in their hearts.

"What kind of task is it, why can't I say it clearly, I'm already insomnia!"

"Help, which big guy can guess how the actor will save the earth?"

"Deliberately, this is what Nie Wei did on purpose, he just wanted to arouse our curiosity, then let us discuss, and then drive the popularity of the movie, let's not be fooled, and finally ask again, who knows how the actor saves the earth?"

No one could have imagined that a version of the trailer would spark tens of millions of hot topics, with more than one million people discussing the topic, as many as 200,000 comments, and more than 25 million views in just one week.

And that's more than all the movies that are currently in theaters.

And those production companies are about to cry when they see this luxurious data, the movie they have worked so hard to make is not as attractive as Nie's only trailer, which is simply too shocking.

Of course, the public doesn't care about the feelings of these production companies, and in anticipation, it is another week, and Huayi released the third version of the trailer on time.

This is also the first official trailer, and unlike the first two 15-second and 30-second teasers, the official trailer is a full three minutes long.

In the three-minute trailer, the background explained before was also more detailed, and the mystery was also revealed, so that everyone knew what the hero's mission to save the earth was after guessing for a week.

The tsunami-like sandstorms continue to erode the green of the world, and the dusty town is depressed with a hint of despair, the flames are encroaching on the corn that has finally grown, and the faces of the people are blackened by the flames, and their eyes are all revealing wood.

It is a world full of apocalyptic crises, as the natural environment is severely damaged, sand and dust are raging, food production is reduced, and humanity is on the verge of extinction.

At this time, a research institute composed of many scientists discovered a wormhole near Saturn, and they hoped to break the limitations of human beings through this wormhole and go farther into space to find a 'new earth' that would bring human beings a new life.

And the protagonist is the leader who was chosen by them.

But the best part of the trailer is in space, when the soundtrack "Cornfield-Chase" sounds, people can seem to feel the vast stars from the music even if they close their eyes.

For this soundtrack, many musicians immediately said that although they have not heard the full version, it already has the potential to become a classic.

At the same time, some of the understandings about time and space and wormholes in the trailer also made the audience unaware.

"I feel that the knowledge about space in this movie is so professional, the sci-fi films I used to watch would not tell me how wormholes are formed at all, and how to distinguish between three-dimensional and high-dimensional, although the trailer only reveals the tip of the iceberg, but I am already looking forward to its release. ”

"I heard that Nie Wei wrote this script, visited countless space experts, and even visited Kip Thorne, the Nobel Prize who proposed the 'black hole theory' three times, I think the above information is not difficult to understand why this movie is so professional in theory. ”

"I'm looking forward to this film so much, and I have a hunch that this film will definitely bring me a universe that is different from the previous science fiction movies. ”

The three-version trailer gradually unveiled the veil of "Interstellar", and instead of making the audience lose their curiosity, they wanted to go into the theater and see what kind of story the full version of the movie was telling.

After entering December, the film scheduling rate of "Interstellar" was also released, and China, as Nie Wei's home field, directly won 60% of the film scheduling rate, and in North America, there will be 5,500 screenings on the first day, of which there will be as many as 525 IMAX screenings, second only to "Avatar" that year, and exceeding the 493 performances of "Inception", which was originally ranked second.

A series of data represents the confidence of the theater side in "Interstellar".

The theaters have already put on the most enchanting and daring poses, waiting to make money from "Interstellar".

However, with the announcement of the film evaluation time, it has caused a lot of opposition in China, and the audience is not against the movie itself, but against the domestic set time.

Wang Zhonglei originally wanted to arrange the film on New Year's Day, so that he could take advantage of the New Year's Day holiday to rush the first-day box office record or something, but he invisibly offended the Chinese audience.

Because the release date in North America is December 24, why did the release date become January 1 when it arrived in the mainland of China?

It's a full week of time behind the inside.

So many audiences who are looking forward to the early release of this movie are immediately unhappy, isn't this 'discrimination' against mainland audiences, why did our Chinese directors make a movie that let those guys in North America watch it first, but their own families have to wait a week to see it, is there any reason for this?

Is it because we the audience can't lift the knife, or are you too floating?

For a while, Huayi's official website was full of condemnation from fans, and in just half a day, more than 100,000 comments were accumulated, and Huayi hurriedly held an emergency temporary meeting to discuss the matter.

"I have to do a self-examination of this matter, but I didn't think it through, which caused the current situation. At the beginning of the meeting, Wang Zhonglei solemnly apologized to everyone present.

He only considered the impact of the date on the box office, but forgot to take care of the audience's mood.

"But since the mistake has happened, then we will make up for it as much as possible, trouble Director Jin immediately contact the theater party, we have to release it in advance, let them make adjustments, and the public relations department of my colleagues immediately issued relevant announcements and apologies to appease fans...... "Wang Zhonglei quickly made arrangements after apologizing.

In fact, there are not many options for him, there are only two options, either release it in advance, put the premiere date on Christmas, and synchronize it with North America, or continue to insist on the New Year's Day release.

Aside from the above two, any explanation is superfluous for fans.

Among the two options, Wang Zhonglei happily chose the former.

Although the temporary increase will bring some trouble to both Huayi and the theater side, this is an internal problem after all, and the Christmas file in the mainland is far less important than the New Year's Day file, the happiest thing about this kind of file is actually the theater side, and the Christmas file that may have been mediocre will have a popular effect because of the advance of "Interstellar", and it will not affect the New Year's Day file.

Of course, it is not without bad luck, and those movies that are ready to be ranked in the Christmas file will definitely have a lot of 'passive' shifts.

With the popularity of "Interstellar", even if the schedule is adjusted in advance, the scheduling rate will not be less than 60%, which will squeeze out most of the screenings in theaters, and naturally some movies will be forced to reduce the scheduling rate, or even simply move to the back.

Of course, there may also be some movies that take the initiative to delay their release, and the probability of this is not small, every time Nie Weixin's movie is released, something like this will happen.

After all, no one wants to make a movie that they have worked so hard to make, just be knocked over and sunk by Nie Wei's movie, and then they can't even splash a wave, and giving in is not cowardice, but reason, after all, this is a lesson summed up by countless companies with blood and tears.

Before the release of the movie, Huayi will also hold a premiere as usual, mainly inviting some journalists and film critics, and of course, some fans will be lucky to receive tickets.

The tickets for movie fans are tentatively 500 this time, of which 400 movie tickets will be drawn from all registered users of Huayi Forum, and the other 100 movie tickets will be given to the top 100 of Huayi Forum's annual active user list.

Of the remaining tickets, more than 300 are reserved for the media and film critics, and the rest of Huayi will be directly digested internally.

During this time, Huayi employees received calls or messages from some friends and relatives, either asking directly or knocking on the side, and the purpose was to get one or more movie tickets for the premiere of "Interstellar".

What's more interesting is that there has also been a small craze on the Internet for posting movie tickets for the premiere of "Interstellar".

The reason is that a film critic suddenly updated a new message on his Weibo one day, and attached a picture that caused discomfort to countless fans.

"Oops, I didn't expect to receive the premiere movie tickets for "Interstellar" just two days after applying, fans who follow me, you are blessed to be able to see what the "Interstellar" premiere movie tickets look like for the first time. ”

Maybe it was out of a show-off heart, or it could be a simple joke, but the film critic didn't expect it at all, because he became popular at once because of this news.

As the first person to post movie tickets on the Internet, countless fans who were looking forward to the release of the movie rushed to see the tickets after hearing the news, and one of these local tyrants offered 5,000 yuan in the comment area, hoping to buy the movie tickets from the film critic.

As a result, another local tyrant saw it and mocked it, and the two of them pinched up.

The PK between local tyrants naturally uses money to decide the outcome of the game, and the two of them used more than a dozen rounds to directly fry the initial 5,000 yuan to 50,000 yuan.

As a result, half a day later, the film critic's comment area has become a battlefield for local tyrants, from the first two local tyrants to countless local tyrants, and the price of a ticket has quickly been hyped to a sky-high price of one million yuan.

Many people feel like a joke when they hear this number, as long as ordinary people have their right minds, it is impossible to buy a movie ticket with a million, even if the movie is good, it is not worth the ticket price.

After all, the film itself is a volume, otherwise why would it be classified as popular art.

But the reality is that there are really local tyrants who have offered this price, and they have also selfishly given the contact information of the film critic to express their determination to buy tickets.

In the face of a million-dollar price, this film critic said that it is definitely a fake to say that he is not tempted.

After a year of hard work, he can earn about 100,000 yuan, one million is equal to his income from working without eating or drinking for ten years, and the key is that he only needs to pay a movie ticket.

But he can't sell this ticket.

Huayi gave him this movie ticket, not to let him sell it for money, but to invite him to attend the premiere, and then write a film review for "Interstellar", if he dares to sell the ticket, it will be equivalent to the most Huayi directly, and it will not be easy to mix in the circle.

After thinking about it all night, early the next morning, the film critic made the decision to sell!

He was originally just a film critic, and if he offended Huayi, he wouldn't be able to accept Huayi's job at most, so if he didn't do it, he would really miss it if he missed a million.

And with a million, what kind of film critic are you doing, take the money back to your hometown, buy two houses, be a charter public, ensure income in drought and flood, and don't have to work hard.

Money can make ghosts grind, and he is a little film critic, but after all, he still didn't resist the temptation of money.

The local tyrant was also happy enough, and when he got the news that the film critic was willing to sell tickets, he arranged for someone to trade without saying a word, and met in the café that day, the film critic took out the tickets, and in less than two minutes, the mobile phone received a text message of the payment, one million yuan, a lot.

This film critic wants to deal with this matter in a low-key manner, and it's best that no one knows, just when he loses the ticket himself, but the local tyrant is not willing to keep a low profile, what did he spend a million dollars to buy a ticket, isn't it just to show off his victory?

As soon as the ticket arrived, the local tyrant immediately posted on Weibo, attaching pictures and proof of payment.

It was only at this time that the public believed that there was really a big man who was willing to spend a million just to buy a ticket to the premiere of a movie.

As soon as this Weibo came out, "Interstellar" once again appeared on the popular search.

Huayi is concerned about this matter, not encouraging but not stopping, now seeing that the local tyrant really spent millions to buy tickets, he also issued a statement in a hurry, on the one hand, he condemned the interests of the film critic who sold the tickets, and on the other hand, he made rules that the movie tickets given away must be admitted with his ID card.

Of course, for the local tyrant who bought tickets this time, Huayi generously said that he would 'open the net', and took the initiative to serve as a VIP seat for the other party to be promoted to the theater.

After all, this time they really helped "Interstellar" to have an extraordinary publicity, not to mention that it was the other party's own money, which should be treated kindly.