In Nie Wei's view, if the Wayne brothers had not had a scandal, the $600 million sale of Max Films would really be a fire sale.

The market value of this company itself is actually about 600 million, and it is operating well, under normal circumstances, no boss would have the intention of exchanging such a well-known Hollywood company for 600 million yuan in cash.

After all, cash is just cash, and the fame and power that a well-known Hollywood company brings can't be done with cash alone.

What's more, this company is an industry that Wayne Brothers has been operating for decades.

It's just that the 'conscience price' offered by the Wayne brothers is extremely black in the eyes of the capitalists, and in their opinion, the Wayne brothers are already stinking on the street, and their company is naturally impossible to compare with the previous value.

Therefore, after the Wayne brothers quoted a price of 600 million yuan, for a while, no investor had substantial contact with them, and the price of some tentative quotations made the Wayne brothers break countless cups in their offices.

"Damn bastard, is $200 million trying to get a fight!?"

"Brother, calm down, haven't you seen that those bastards are just going to watch us finish a little bit, and then swallow us shamelessly?"

"But what are we going to do? just waiting for those people to laugh at us and try to take advantage of us?"

"There's always a way, let me think. ”

The Wayne brothers are also in a predicament at this time, as the current public enemies of Hollywood, their reputation has long been notorious, especially when they were ordered to sell their companies and leave Hollywood, this order drove them to the edge of the cliff.

Now they are standing on the edge of a cliff, and there is a pack of wolves in front of them who are not eating.

Either they would turn around and jump off the cliff and fall to pieces and not let the wolves in front of them eat their own flesh, but the Wayne brothers obviously did not have such a fierce character.

Otherwise, let this group of wolves wait for themselves to be weak enough to resist, and then be swallowed by them, which is also what the Wayne brothers do not want to see.

Then their only way out is to seek help while they still have some strength to help them get out of the wolves.

But how easy is that?

After all, this is not a transaction of hundreds of dollars or tens of thousands of dollars, but a transaction of up to $600 million, and those who have the ability to help do not want to help, or have concerns, and even some friends are thinking about how to take advantage of their brothers, let alone those who are not.

In just three days, Brother Wayne felt as if he were ten years old, completely in pain and helpless.

What the capitalists were looking forward to finally began, and the Wayne brothers once again announced the sale of Max Films, which was $580 million.

Although it was only $20 million, in the eyes of some people who were on the sidelines, it was just the beginning of a signal.

Next, just wait for the Wayne brothers to refresh their bottom line little by little, and then wait for the right price, and then everyone will snatch it according to their abilities.

And these people who are interested in Max's company have also begun to organize a team of psychological experts to figure out their final psychological bottom line according to the situation, external reports and the recent situation of the Wayne brothers.

But what these people didn't expect at all was that there was one person who wasn't ready to play any psychological warfare at all.

Just when the Wayne brothers lowered the company's price to 550 million for the second time, Nie Wei's investment company sent a negotiation team to contact the Wayne brothers.

When the Wayne brothers saw the negotiators sent by an investment company under Nie Wei in the office, they really had the feeling of seeing an angel coming, especially the first thing the negotiators said to them was 'We negotiate with sincerity', and the word 'sincerity' almost didn't make the Wayne brothers cry on the spot.

In just ten days, they seemed to have experienced a century as long, and the process was not wonderful at all, and they cried very bitterly.

At one point, they were so desperate that they even thought that their company might not really be able to sell, and their brothers could only watch as their company eventually filed for bankruptcy and was bought off by a bunch of wolf-like people for the price of garbage.

The thought of this happening made both brothers feel like their hearts were being clutched.

Now, well, finally a 'good Samaritan' has appeared, although the Wayne brothers do not understand why this investment company is not willing to wait for them to further reduce their prices or even go bankrupt like those other capitalists, but they can no longer think about more, after all, so far, the only person who intended to negotiate with them at the price of 550 million is such an investment company.

550 million is just an offer, of course Nie Wei can't really spend so much money to buy this company, in Nie Wei's opinion, the price in his heart for Max Films is about 500 million US dollars.

This price should be acceptable to the Wayne brothers, otherwise if they go bankrupt, Max Films may not be able to sell even the average value.

And Nie Wei can also accept the price of 500 million to buy Max Films, after all, if this company is not the boss except for the scandal, and then it is boycotted by Hollywood, it will not fall to this price.

In fact, this matter does not have much impact on the company itself, although the Wayne brothers have run Max Films for more than 30 years, but the scandal is their personal matter after all, and it has little to do with the company itself.

In Nie Wei's view, Max Films is worth spending $500 million to acquire.

Even in Nie Wei's opinion, this is simply a piece of fat sent to his mouth, he is sorry for himself if he doesn't eat it, this company is not only his own company value, but also brings greater influence to Nie Wei, which is worth Nie Wei's price.

Although the Wayne brothers were in a hurry to sell their company, they were afraid that the longer it dragged on, the more the company would have to depreciate.

But this is obviously not something that can be negotiated overnight, especially after knowing that they are about to lose their company, the Wayne brothers are eager to squeeze the last vestiges of the company's value as well.

At the negotiating table, they are arguing even over the value of a table and chair, apparently trying their best to get more dollars for themselves.

Nie Wei also gave an uncompromising order to this, don't look at what the Wayne brothers can grasp now is such a straw as Nie Wei, but if Nie Wei really gives them hope, they will definitely have to gain an inch, Nie Wei knows best about the faces of these businessmen, after all, he is also a businessman himself.

The negotiation is naturally left to the professional team to do, and Nie Wei also has his own professional things to do.

For example, the trailer.

It's not easy to cut a trailer, since you try not to spoil it, but also to ensure that it can attract the audience, so editing the trailer is also a test of the director's mastery of his film.

But for Nie Wei, practice makes perfect.

The two versions of the trailer Nie Wei were edited in only a week, and then began to be promoted in various countries and the whole network.

At this stage, it's pure money burning.

The advertising space in newspapers and magazines is the most basic, as well as subway billboards, and the LED screens of those buildings in the commercial street, which can also be won as much as you can.

Of course, Nie Wei's theaters have also begun to cooperate with the theater chain to carry out promotional activities.

But at present, the most influential is still the Internet communication.

And this is exactly what Nie Wei is best at, his investment in the Internet over the years is not for fun, just Weibo has more than one billion registered users on a social platform around the world, of which the monthly active users can reach more than 300 million, and the total number of personal Weibo fans of Nie Wei and other celebrities has exceeded 100 million.

This publicity force alone is enough to let many people in China and even the world know that "The Martian" is about to be released.

What's more, the propaganda power in Nie Wei's hands is more than that.

In just one week, the news of "The Martian" and its first trailer were overwhelming on the Internet all over the world, and roughly counted, at least more than one billion Internet users saw this news.

Especially in Huaxia, Nie Wei's base camp, netizens are even more frying because of the trailer of Nie Wei's new film.

"Every human being has an instinct to help each other out of a difficult situation, if a hiker gets lost in the mountains, people will start searching, if an earthquake destroys a city, people all over the world will lend a helping hand, this instinct is present in every culture, without exception......"

One by one, the clips are crossed, one by one, the skin color is very different, the clothes are very different, but the people with the same eyes appear in the picture, accompanied by the narrator's words, combined with the news about this film revealed before, people who see this understand that this film is actually a global operation of the great rescue.

As the picture turns, the arc of space where the black and light intersect gradually reveals its true face, which is Mars, which is very familiar to humans.

Accompanied by a Martian storm, the protagonist was left behind on Mars, surviving, asking for help, and then saving himself, and waiting for the final dawn, the three-minute trailer almost explained the main line of the entire story, but the audience was even more curious after watching it.

"That storm is too scary, isn't it?"

"What I'm more concerned about is that Nie Weidu said that the supplies of that base can only last for thirty-one days, but the next spaceship operation will take four years, how did he hold on?"

"And what problem did he solve with science?"

"After watching the trailer, I felt the urge to rush into the cinema. ”

"The moment I saw that the space agency received Nie Wei's distress message, I was so moved that I wanted to cry, I must watch this movie!"

"That burgundy hill Gobi is so beautiful, it's like a mythical world. ”

Within a week of the trailer's release, the click rate exceeded 10 million, and the number of comments exceeded 1 million, and topics related to The Martian have also been on the hot search list for a full week.

Although there is Nie Wei's help in this, it is more sought after by netizens.

After all, Nie Wei has brought them too many surprises over the years, so whenever Nie Wei has a new movie, they are looking forward to it more and more.

And this is even more evident at the advance ticket office.

Huaxia was the first to open the pre-sale window of "The Martian", and as a result, the pre-sale situation on the first day directly crowded the website's server.

In this regard, the network department had to step up maintenance, but it also took nearly an afternoon to reopen the channel.

But even if there is so much delay, the pre-sale box office results on the first day are still amazing, everyone knows that "The Martian" has such a big investment, and it is a work directed and written by Nie Wei, the box office will definitely not be bad, but I didn't expect it to be so good.

The pre-sale box office results on the first day alone have exceeded 50 million box office, which is still under the premise of a delay of half a day.

In the following days, this momentum has not diminished in the slightest, and a month later, the pre-sale box office of "The Martian" in China has exceeded 500 million.

In the United States, the advance box office performance of "The Martian" was also good, exceeding $30 million.

This also made Paramount cheer up and down, shouting that his company had made the right decision, with this pre-sale box office data, they think that there should be no big problem with the 200 million box office of this film, and it may even be more.

With such a hot pre-sale box office result, Huayi also struck while the iron was hot and released the trailer of the second version of the movie.

It's also a three-minute short film, but this time it's more about the scenes in the movie, and it's not an exaggeration to describe it as epic and magnificent.

There are also self-media descriptions that every frame of this version of the trailer can be used as a wallpaper desktop for the computer, because it is too dreamy.

Obviously, many people know that the so-called filming location of this film is in the Valley of the Moon in Jordan, but when the picture is presented, it still instantly brings the audience into the mysterious Mars, in the words of a netizen, this may be the charm of photography.

During this period, Nie Wei and other leading actors also interacted with each other very frequently, and while netizens followed the play, they also maintained the popularity of the movie, and it was very different from simple advertising, this kind of interactive promotion will not make netizens feel bored, but will gradually become more and more eager to watch this movie because of participating in such interactions.

The official blog of "The Martian" quickly announced the release date, and the film will be set for June 1 worldwide.

And this premiere will also be unprecedentedly powerful, with China and the United States alone, and the combined number of screens on the first day will exceed 8,000.

As the time approaches, more and more people have joined the team looking forward to the release of this film, and finally under the expectation of hundreds of millions of viewers around the world, June 1st has arrived, and the Martian has also arrived!