Yang Liwei had just asked his brother to send him away, and he felt that his future was bleak.

Among all the departments of Feilong Company, the marketing department is the most popular.

Why?

Because the strategy of Feilong Company is to sell - advertise - sell.

It can be said that since the beginning of 91, more than 50% of Feilong's profits have been used for advertising.

It is precisely this kind of advertising intensity that is unimaginable to other companies that has created Feilong Health Products to establish a leading position in the industry in just three years.

Last year, the company invested more than 60 million yuan in advertising across the country. In Longjiang Province alone, advertising investment has reached a staggering 4.6 million.

Yang Liwei, the manager in charge of marketing, just eats the kickbacks of the advertising company, and the extra income is three or four hundred thousand yuan a year.

During this time, he was more concerned than Yang Libin about the company's scheduling of the general manager of the Longjiang Provincial Branch.

But the results were disappointing.

After inquiring with friends in the company, Yang Liwei learned that a decision had been made in the northeast region. Yang Libin, the branch manager, must have come to an end.

Just as he came out of the company with a lot of thoughts, he saw three girls pulling the receptionist of the branch to ask this and that. When I listened closely, I heard what seemed to be an inquiry.

"Hey, what are you doing?"

"Manager Yang. The receptionist saw Yang Liwei coming over with his bag, and immediately bowed: "What kind of newspaper is this guy, inquire about the lawsuit between our company and New Taipei." ”

Seeing that Yang Liwei's face was not good, the front desk thought that he was unhappy with this matter, and immediately explained: "Manager Yang, I'll let them go immediately!"

Yang Liwei nodded, looked at the three young girls who were looking at him, turned around suspiciously, and went out.

With the official's words, the three Katya were immediately coaxed out by the reception.

At the door of the Feilong branch, Li Lili stomped her feet in annoyance.

"Katya, I'll just say that you definitely won't be able to do this! What kind of lawsuit do you want Jing Jing to write, just go directly to the public relations department in New Taipei to find information? Why are you doing in the Feilong company? We don't know the leaders here, and we are not a big newspaper, so we must be closed. You see, my arm has been pushed by that girl. ”

Katya sighed, "Didn't I think about it, try to get as close to the truth as possible, who would have thought that the Wyvern would react so much." ”

"Okay, okay," Lu Jing dragged the two roommates, "Let's go to New Taipei first." Anyway, let's sort out the manuscript over there first. ”

"You ...... Want to know something?"

Just as the three of them wanted to leave, a deep voice sounded behind them.

The three of them turned around and saw that it was the "Manager Yang" just now.

Seeing that this person was mysterious, Katya unconsciously took a step back, "Ah, it's nothing, it's just an interview, what is Feilong's idea about the lawsuit between Feilong and New Taipei." ”

Yang Liwei nodded.

Looking at the three girls in front of him, who looked like students, he looked left and right, and saw that no one was paying attention to this, so he beckoned to the three of them.

"I can be interviewed by you. But ......"

As soon as she heard this, Lu Jing immediately felt that this person seemed to have some inside story, "But what?"

"But you'll have to promise me to use a pseudonym. ”

Lu Jing's eyes lit up and nodded heavily, "Yes!"

……

New Taipei Group.

Li Xian looked at the latest issue of the Northern Economic News and grinned again and again.

It has to be said that Feilong's position within the health care industry is truly unrivaled - at least in the north.

The lawsuit between New Taipei and Feilong spread, and several newspapers with a large circulation in the north, such as the Economic Daily, the Industrial Daily and the Youth Daily, almost all said good things about Feilong.

In terms of public relations strength, Feilong's is almost crushing New Taipei.

"It's a hornet's nest. Fortunately, the newspaper in Longjiang Province had a good relationship with us, otherwise it would be embarrassing if we didn't even help the hometown newspaper to speak. ”

At this stage, there is no Internet, and the circulation of information relies on newspaper news to transmit to the public, and newspapers and reporters control public opinion, which can be called the uncrowned king.

The activities of the New Taipei Group, as well as some positive reports, although there are some government-led factors, but it is impossible for people to say good things without public relations.

There are several large newspapers in Longjiang Province, and Xue Ling has maintained them a lot.

Hearing this, Li Xian smiled.

"The main reason is that the foundation of our group is too shallow. In recent years, Feilong has been engaged in marketing in various places, and has a lot of business dealings with newspapers and radio stations, and tens of millions of advertising expenses a year are smashed, but he is a real financier. Now that something has happened, the newspapers everywhere have a few words to them, and they should be. By the way, Li Jinsheng hasn't sent any news in the past two days?"

Xue Ling nodded, "I called yesterday and said that the shelf had been pulled up. The Qigong gathering at the end of the year is being used to establish a framework for direct sales. However, Mr. Li, it has been proved that the direct selling method has high requirements for market cultivation, are you sure that you can move back to a bureau in Liao Province with this means?"

Pull back a round?

Hearing Xue Ling's question, Li Xian shook his head.

"My goal is not just to get a game back. Looking at the calendar on the wall, Li Xian got up from his sofa.

"Li Jinsheng, what I want is to win at least 10% of the market share of health care products in Liaoning Province!"

"Ten percent?"

Xue Ling couldn't believe it.

As the nest of the flying dragon, the health care products market in Liaoning Province has been fully excavated and reclaimed, and the total sales of health care products in the province reached more than 60 million in last year.

Ten percent, that's more than six million a year.

Under the unspoken rules of local area protection, it is a problem for New Taipei Group to even advertise. Several big TV with Feilong's business dealings, New Taipei can't get in. Now Lin Cui is contacting some municipal and even county-level TV stations.

The sales channel only relies on direct sales, and there is no advantage in advertising.

This situation is completely different from that in Longjiang Province.

How difficult is it to win 10% of the market share with the existing conditions, or under the nose of the flying dragon?

Xue Ling felt unreliable.

At this moment, there was a knock on the door of Li Xian's office.

"Enter. ”

With Li Xian's greeting, the door opened, and Katya strode in with a happy face.

"Why are you here?"

Katya's face was smug, "Li Xian, you have to thank me!"

Aha?

What do I thank you?

Thank you for throwing up all over me last night?

Seeing Li Xian pout, Katya chuckled and took out an interview script from her pocket.

"Look, what is this?"

The red and white checkered manuscript paper has a handwritten hand. Some of the sketches above indicate that this is an unmodified first draft of the interview.

Picking up the manuscript and taking a cursory look at the content on it, Li Xian's eyes widened.

"Is this true?"

Katya said excitedly: "That's for sure!

Li Xian smiled slightly, nodded, and casually handed the interview script in his hand to Xue Ling.

In Xue Ling's surprised expression, he shook his fist fiercely.

He really didn't expect that Katya's ticket-playing newspaper would be able to dig up such a valuable thing!

"Do you have any contact information for this interviewer?" Li Xian immediately asked.

Katya shook her head.

"Why? Why did he say that?"

"I don't know, but it seems that there is some dissatisfaction with the Flying Dragon Company. But he repeatedly assured us that what he said was absolutely true. It's not that he framed it out of thin air. ”

Li Xian nodded and beckoned to Xue Ling on the side: "You have time to send someone over in the afternoon to contact this person who is being interviewed." ”

Xue Ling read the manuscript and immediately got up and nodded: "No problem! I'll arrange it." Mr. Li, do you want to take this person down directly and let him testify for us in court?"

"People have to take it down, but there is no hurry to testify. ”

Li Xian waved his hand and looked at the calendar.

Judging from the manuscript, it is estimated that this person has a lot of resentment against the flying dragon. Pull people together first, this lawsuit, we have to make a little bigger. He smiled: "With evidence, then we don't have to worry." Coax public opinion up first, and follow the flying dragon well...... Have a play. ”

After thinking about it, Li Xian made a decision in his heart.

"You tell Li Jinsheng right away and ask him to speed up the progress. Send people to the areas around Shen Yang to take down the non-prime-time advertising positions of radio and television stations at the city or even county level at any cost......! A New Year's gift!"

After explaining Xue Ling, Li Xian set his eyes on Katya.

"Katya, how many copies of your first issue of the newspaper are going to be issued?"

"We were going to give out the first three issues of the newspaper for free to get some readers. The initial plan is to distribute 10,000 copies in one phase. ”

Li Xian nodded, "I'll ask the finance side to allocate 50,000 yuan to you when I go back." The circulation was capped at 30,000 copies. ”

"What are you going to do?"

Hearing this number, Katya was a little scared.

30,000 copies......

This circulation has exceeded the equivalent of the school magazine, and the circulation of the staff newspaper or something is no more than that.

"Too much, right?"

"Hehe, many, I just want to give you the newspaper popularity, what are these 30,000 copies enough?"

Li Xian raised his eyebrows.

Thinking of Li Jinsheng's dark line, the corners of his mouth were hooked.

Lao Li, Lao Li, I'm going to go three ways, you have to steal the tower quickly!

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