Chapter 703: The Studio is Founded
The process of police questioning and interviews with reporters is simple, but the impact of this incident is not simple at all.
When Xiao Yao returned to the lounge at the back of the booth, it was nearly an hour before "Wall-E" was played. According to Xiao Yao's attitude, it will not come out again before "Wall-E" is played, so the audience who witnessed what happened in front of the Disney exhibition area also dispersed.
When Xiao Yao came out, some fans and viewers took out their mobile phones to take pictures. When Xiao Yao jumped from the booth, some audience members also turned their mobile phone cameras to Xiao Yao and filmed the whole process of arresting. After the incident, some viewers posted the video online.
It took less than an hour from the time some viewers broke the news on the Internet to the broadcast of "Wall-E", so these online revelations have not yet shown any impact. But in addition to the Internet revelations, the audience who witnessed what happened in front of the exhibition area were also news disseminators at the scene.
The bloodshed had already spread in the hall, and it was time for everyone to talk about it. While the audience who had seen Xiao Yao arresting people scattered all over the venue, the news of Xiao Yao's arrest of the security guards was also spread to all corners of the venue, and many other people who came to participate in the comic con were in the ears.
I heard that the perpetrator of the bloodshed was a Chinese star who came to the Disney booth to promote the movie, and would appear at the Disney booth at 10 o'clock to promote his animated film, and many people who were interested in this Chinese star who helped the security of the venue and the police catch the perpetrator also came to the Disney booth.
At ten o'clock in the morning, before the feature film of "Wall-E" was played, not only the audience and fans at that time returned, but the Disney exhibition area could be said to be already crowded and crowded. When Xiao Yao came out, a huge cheer immediately sounded in front of the exhibition area.
Xiao Yao knew what the reason for the sudden appearance of so many people in front of the booth was, but at this time, Xiao Yao never mentioned the case that happened just now. He appeared as the creator of "Wall-E" and only gave the audience a little more detail about the animated film.
By the afternoon, it was not only the videos sent by viewers who broke the news online that began to have an impact, but also some fast-moving media outlets that reported the morning's bloodshed online. So when the feature film was played in full in the afternoon, Disney's exhibition area was once again surrounded by audiences who wanted to come to see the Chinese star.
Judging from the number of onlookers in front of the booth on the first day, the publicity effect must be much better than Disney and Xiao Yao's expectations.
In the evening, the police officially announced the results of the investigation into the high-profile case. The facts of the case are not complicated, but just a matter of revenge.
Comic Con is a large-scale public exhibition, the number of visitors and tourists entering and leaving every day has reached tens of thousands, and many anime fans are dressed in cos, with props of various materials, and the security department cannot set up security gates to conduct detailed security checks on people entering the venue like airport security, so on the whole, this event did not have much impact on the popularity of Comic-Con.
The bloodshed did not have much impact on the popularity of Comic-Con, but it had a great impact on the popularity of Xiao Yao and Disney. Of course, it's the good side of the influence.
In the next few days of Comic-Con, not only did a large number of visitors gather in front of Disney's booth every day, but also many local American stars who came to Comic Con to promote their works came to Disney's booth to say hello and chat with the Chinese star.
Xiao Yao's incident is hot news at the Comic Con, and these local stars who come to visit the door are not without the suspicion of "rubbing the heat", but Disney is a large company in the United States, and there are many stars who have cooperated with it.
On the other hand, if Xiao Yao hadn't subdued the assailant, no one knew if the assailant would have caused more damage in the process of escaping. If it does cause large-scale damage, it will affect all the exhibitors at Comic Con. Xiao Yao's behavior can be regarded as helping all the exhibitors of the entire Comic-Con exhibition, they came to take a look and care, in fact, it makes sense, and it is not entirely to give people the impression of "rubbing the heat".
Another point is that these local stars also carry "traffic". They came to Disney's booth to find Xiao Yao, in fact, they were also helping Disney increase its popularity. Hot heating points, traffic plus traffic, this is actually a thing that is beneficial to both parties, so Disney and Xiao Yao are also very welcome to the arrival of these stars, and the communication and exchanges between the two sides are very pleasant.
The animated film "WALL-E" itself is of good quality, giving people the feeling that it is not inferior to Hollywood 2D animated films. With the popularity of this hot news event at the Comic-Con, Xiao Yao became a popular figure in the American media and on the Internet, and the good reputation of his film quickly spread in the United States.
After four days of Comic-Con, the entry for the film was launched on IMDB, and there were thousands of reviews at once, and the rating of netizens also reached a high score of 8.5 points.
This situation is undoubtedly a very good start for the promotion of the entire animated film, and it also makes the follow-up publicity activities easier and more effective.
In the United States, film promotion also has the ways and means of roadshows and arranging for the main creators to appear on TV shows.
Although Disney is a large company, and the name of Jan Xiao, a Chinese star, is not unfamiliar to many Americans, Xiao Yao is not an American after all, nor is he developing in the United States. This also means that in terms of many activity arrangements, Xiao Yao is still very different from some American first-line stars.
But with a hot social news event at the Comic Con and the early high word-of-mouth influence of "Wall-E", Xiao Yao's treatment and attention when participating in these promotional activities have improved a lot.
In the case of more attention, the content of these publicity activities that Xiao Yao participated in has also been enriched a lot, and his own ability and talent have also been more comprehensively displayed. In addition to insisting on not using his martial arts as a performance content, Xiao Yao's amazing skills in musical instruments, photography, painting, and even traditional Chinese calligraphy were all presented to the American audience. These activities not only gave the American audience a more comprehensive and specific understanding of Xiao Yao, but also achieved very good results in the promotion of the film.
After more than ten days of promotional activities in the United States, Xiao Yao finally concluded the American promotional activities by attending the premiere of the film in a theater in Los Angeles. After that, his propaganda activities in the United States ended and he flew to Europe instead.
In terms of the global film market, the United States is the world's first box office, China ranks second, followed by Japan, India, and the United Kingdom. The United Kingdom, which has the largest box office market in Europe, has only about one-tenth of the total annual box office in the United States, so Xiao Yao's film promotion arrangements in these European countries are much simpler than in the United States.
Xiao Yao traveled to several European countries such as Britain, France, Germany, and Italy, but the publicity activities in each country were basically just attending a premiere, and the scale was much smaller than in the United States.
It took more than 20 days to run down a propaganda trip in the United States and Europe, and by the time Xiao Yao returned to China, it was already late October.
During Xiao Yao's trip to the United States and Europe to promote the animated film "Wall-E", all the hardware preparations for Xiao Yao's personal studio were completed, and the main core framework personnel were all in place, and they could be established.
According to Fang Yi's idea, the establishment of the studio should be a listing ceremony, inviting some celebrity friends to celebrate, and some media to report it. She drew up a guest list in advance, and before Xiao Yao returned to China, she called to tell Xiao Yao that the studio was ready and wanted to hold the listing ceremony, and also wanted him to confirm the guest list invited. They sent out invitations in advance and arranged preparations in advance, so that Xiao Yao, the main owner, could carry out the listing ceremony immediately after returning to China.
However, Xiao Yao had no plans in this regard. He thinks that it is a very common thing for celebrities to open their own studios, and it is not unusual to open their own studios. It's good to open an official account of the studio on Weibo and other social media and issue an official statement, there is no need to make a big splash about the listing ceremony.
Unlike many celebrities in Huaxia who were separated and established separately with the support of the brokerage company, but still belonged to the original brokerage company in terms of affiliation, Xiao Yao's personal studio was opened by virtue of his own personal ability, and it had nothing to do with his parents' Qijia studio. Xiao Yao himself is the real and only boss and has the absolute right to speak in the studio, so Xiao Yao's decision is the final decision of the studio.
Before Xiao Yao returned to China, several major social media in China had newly certified Xiao Yao's personal studio accounts, and an official statement on the establishment of Xiao Yao's personal studio was issued.
With Xiao Yao's current situation, it should be a logical thing to set up a personal studio. Compared with Xiao Yao's previous hot topics, this is actually not big news, but there are still some media reports on this matter.
When it comes to Xiao Yao's establishment of his own studio, the only point that the media and the public are concerned about is Qi Jia's studio. Xiao Yao has always appeared as a contracted artist of Qijia Studio before, and he is the son of the two bosses of Qijia Studio, and he is the "prince" of Qijia Studio.
Ye Jiaying and Xiao Siqi have been married for so many years and have never had any children of their own, and there has never been any negative news between the family of three, and it seems unlikely that there are any emotional problems within this family. So why did Xiao Yao suddenly want to "stand on his own" and break away from his home studio? Or is Xiao Yao's studio actually a subordinate unit of Qi Jia Studio, which was set up separately in order to distinguish Xiao Yao from other artists in the studio and better allocate resources for him?
With these questions, some media reporters went to Xiao Yao's studio and Qi Jia's studio to find relevant parties and ask for interviews.
The explanation from Xiao Yao's personal studio is that Xiao Yao is promoting animated films abroad, and he is not in China, and the person in charge of the studio, Xiao Yao's agent, still came forward to accept the interview. The reason she gave Xiao Yao for setting up the studio is very simple, it is to integrate the resources and business at hand.
Xiao Yao's attitude towards the media in some things is already very famous, and the style of the agent is not much different. did not get a satisfactory answer on the side of Xiao Yao's studio, and the media reporter naturally turned to the two bosses of Qi Jia's studio, that is, Xiao Yao's parents, who were better interviewed.
Xiao Yao set up a studio, and he must have told his parents. Xiao Siqi and Ye Jiaying, on their side, are also prepared for the possible reaction of the media after the establishment of Xiao Yao's studio.
When Xiao Siqi was interviewed, he sighed in front of the reporters and called Xiao Yao, a stinky boy, whose wings were stiff, and he couldn't look down on his home studio, so he wanted to go out and fly by himself.
Judging from Xiao Siqi's usual style in the past, reporters couldn't tell whether Xiao Siqi was complaining or showing off. In comparison, Ye Jiaying is more reliable and answers many questions from reporters.
In the face of interviews with reporters, Ye Jiaying's answer was that the reason why Xiao Yao opened the studio was indeed to integrate the business and resources at hand. This answer is almost the same as Fang Yi's, but the difference is that when the reporters asked further questions, Ye Jiaying also gave further answers.
Just the box office and follow-up related income of the animated movie "Wal-E", he is not on the same level as other artists under the studio, and he is an artist of the same level as his parents, and it is normal to open his own studio. As for his personal studio, he is also in charge of himself, and he has no affiliation with Qi Jia. Because Xiao Yao's contract with Qi Jia has actually expired a long time ago, strictly speaking, Xiao Yao is no longer an artist under Qi Jia's studio.
Regarding the expiration of the contract, many reporters did not expect it, and Ye Jiaying also made a specific explanation.
When Qi Jia Studio was first established, Xiao Yao was still a minor, and the brokerage contract was signed by Xiao Siqi as a guardian, and the contract period was two years, until Xiao Yao became an adult. At the beginning, Xiao Yao was signed because Qi Jia Studio had just been established, and Xiao Yao was going to make up the third small signboard. Later, the studio gained a firm foothold, and whether Xiao Yao was with the people in the studio was not so important to the studio.
In fact, after Xiao Yao became an adult, he resigned the contract with the studio for a period of three years. In the past three years, Xiao Yao's income from the studio's commission is far more than the studio's investment in Xiao Yao, which makes Xiao Siqi and his wife feel that they are taking advantage of their son. So after the contract expired last summer, the studio did not renew Xiao Yao's contract. Anyway, it's all a family, and it doesn't matter much whether you sign a contract or not.
These news were exposed, and soon attracted some netizens to complain. Of course, it is not to complain about Xiao Yao, but to take Xiao Yao as an example, to complain about some of the rich second generations of stars who are cheating.
The repercussions of these things were not significant. When Xiao Yao returned to Shencheng after promoting "Wal-E" in Europe and the United States, the discussion on the Internet about Xiao Yao's establishment of his own studio had almost passed.
Now that the studio has been established, the first thing Xiao Yao will do after coming back is, of course, to come to the studio and have a formal meeting with his employees. After all, in addition to the core members who participated in the interview, the studio has added a lot of people during this time, and these people have not met each other with Xiao Yao.
Xiao Yao's first official appearance in his studio was not very grand, but just gathered everyone for a brief meeting. There was no rostrum, no microphone, Xiao Yao just stood in the public office area of the studio and said hello to everyone, introduced himself, and then listened to everyone introduce themselves, and it was over.
After the meeting, Xiao Yao also entered the work state. The first thing to do was to gather all the heads of departments for a working meeting to find out what was going on in the studio.
The heads of various departments are high-paid professionals, and they don't need Xiao Yao to explain what tasks they do, Xiao Yao mainly listens, as for what he says, that is to say, he talks about his own ideas, and explains his own style and the development direction of the studio.
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