Chapter 0034 Xinbo Style
Knowing that Hexin's operation failed, Xiao Guonan became more vigilant, and his underground activities became somewhat restrained, but the reappearance of one person will set off an unknown storm.
In order to further promote Ding's headquarters' new plan for the East China market to attract large-scale investment, Chu Xiting, the chief fashion designer of Fengjin, quietly designed a summer style "Xinbo Style" series of clothing that is in line with the aesthetics of contemporary Chinese women.
With the approval of general manager Ding Dan, "Xinbo Style" officially held a large-scale new product launch conference and super model catwalk show in Xinbo Town, the hometown of Yuan Jinghua, a former top national costume designer in China and a sister in the clothing industry in Pony City, on the morning of August 8.
However, because the investment amount of "Xinbo Style" exceeds 100 million yuan, which is related to the East China strategy of Fengjin Group's big brand, the senior management of the board of directors attaches great importance to the three candidates for the marketing planner of this brand promotion project, and the research and association have serious differences, resulting in a delay in making a decision.
In order to obtain strong support for "Xinbo Style", Ding Boyuan, in the name of the chairman of Ding's Group, sincerely invited the heads of all shareholders and partners to participate in the high-level discussion of the board of directors of Fengjin.
On August 5th, the conference room of Fengjin Building ushered in the highest level of participants in history.
Look, there were Ding Boyuan, chairman of Ding's Group, Ding Dan, general manager, Xiao Guonan, deputy general manager, and various directors and shareholders of Fengjin Garment Company. Among them, the representatives of major shareholders include Chen Shuang, general manager of Chen Zuan, Yin Xiangxu, vice president, and Qin Yaotian, general manager of Qinshi Real Estate.
"Secretary Wang, are all the people here?" Ding Dan asked Wang Yingshan, who verified the list.
"General manager, it's here!"
Ding Dan immediately raised his hand to Ding Boyuan, the host of the meeting and the top executive officer.
"Okay, everyone is here. Welcome all directors, shareholders and partners to participate in the discussion meeting of the market planner selection of the new plan brand strategy in the East China market, that is, the representative planner candidate of Xinbo Style. According to the requirements of the contract, I Fengjin Group Company, Chen's Diamond Group, and Qin's Real Estate each have one candidate, one of whom is the chief planner and two are the deputy chief planner. Let's start now!" Ding Boyuan presided over the meeting from the main home.
"Before deciding on the candidates, we will take turns to discuss the candidates of each family, here are their detailed resumes, past planning works and venue records, we might as well start with this?" Ding Dan proposed while asking the secretary to send a list of relevant information submitted.
"I agree with Mr. Ding's proposal, so which one to start with?" Chen Shuang said.
"The smooth progress of the new plan in the East China market is thanks to the strong support of Mr. Qin's real estate group, so the list submitted by Qin's real estate will be selected first, what do you think?" Yin Xiangxu said in his words to show favor to Qin Yaotian.
"Well, I agree. Chen Shuang raised his hand in agreement.
"Yes. "Everyone agreed.
"Okay, General Manager Qin, then let's start with you!" Ding Boyuan motioned to Qin Yaotian.
"Yes. After the proposal of the board of directors of Qin's Real Estate, there are two candidates, one is the special foreign planner of our group, Seven, who has planned a series of New York Fashion Week performances and is the world's top planner in the New York industry. The second is Liu Yun, the planning director of our group, who must know it in our pony, so I won't introduce it much. There are two of them's curated works, so please take a look!"
The final candidate of Qin's real estate does not seem to have encountered any resistance, everyone is unanimously inclined to Liu Yun, whose reputation has spread all over Xiaoma, and this is a national brand, and the foreign identity still makes the senior entrepreneurs doubtful.
Immediately afterwards, Qin Yaotian proposed, and it was the turn of the Ding family to select the list.
"There are three of us, one is Ruan Yu, the chief planner of Ding's Group, the second is Li Xiangshan, the director of the planning department of Fengjin Group, and the third is Tong Tian, the head of the market development department of Fengjin Garment. Please read the information in your hand. Ding Dan got up and reported.
"Ruan Yu's strength is undoubted, and he can be said to be a very senior planner in the industry. The projects that Li Xiangshan has planned are all medium-sized sizes, which are not in line with the experience, and secondly, his planning concept lacks innovative thinking. As for the last post-90s female planner, her experience naturally cannot be compared with the first two, but her work style is unique, and the layout structure of project planning is very refreshing, and I think I can give it a chance. Yin Xiangxu took the lead in making a statement against his resume and the introduction of his planned works.
"My opinion is...... I'll just say it bluntly, I agree with half of Vice President Yin's opinion, and Li Xiangshan can be eliminated directly among the three. However, Tong Tian has only been in the industry for more than a year, and her practical experience is insufficient, although her work planning concept has a bold and innovative pattern, but there is no macro vision of national brand planning, and it is difficult to integrate with the Xinbo Style market. Chen Shuang firmly disagrees with this last point.
Tong Tian's relationship with Xiao Guonan in private is unclear, and it is rumored that the old cow has long been boiling over eating tender grass. However, those who are familiar with the interests and stakes understand that the division of interests within Ding's large group and the power at the helm of Fengjin Enterprise, Xiao Guonan and Yin Xiangxu have long been old relationships in the industry. Strongly supporting Tong Tian is tantamount to improving the people around Xiao Guonan, so as to improve Xiao Guonan's strength, and control a post-90s generation, for Xiao Guonan, money is everything. And supporting the people around Xiao Guonan also means helping Yin Xiangxu expand his foreign aid weight in Chen Zuan.
All in all, the relationships inside can be described as intricate, only these industry executives understand one or two, and how can the employees and even small department managers understand this.
"Mr. Chen, what is a macro vision? You seem to be comparing an inexperienced post-90s identity? What do you think of our Mr. Ding?" Xiao Guonan, who had been silent for a long time, said amazingly, and pointed the finger at Ding Dan.
The battle on the table in the conference room became more and more full of gunpowder, and the atmosphere became more and more tense.
Whether Xinbo Style can proceed smoothly is directly related to Chen Zuan's market share in East China, and there must be no mistakes, and the most likely to control the situation in favor of Chen Zuan should be Ding Boyuan's father and daughter. Therefore, Chen Shuang knew that she had to properly respond to what Xiao Guonan had just said.
"Hehe, it goes without saying that Mr. Ding's ability is obvious to all, and the last time the two major groups of Qin and Ding jointly saved the Pony national brand market, Mr. Ding made great contributions. The finalization of the Xinbo Style is Mr. Ding's strategy, which must be the industry inside, right?"
The young and capable Chen Shuang showed the sophisticated demeanor of the workplace coping ability, deliberately opposing the army, on the one hand, Ding Dan was praised for stepping down, and on the other hand, he added credibility to his own opinions, rather than taking materials based on age.
"Yes, yes!" the small and medium-sized shareholders expressed their approval.
The situation is unfavorable to Xiao, which means that Tong Tian is likely to lose the election and make eye contact with Yin Xiangxu, but Yin Xiangxu is helpless and clenches his fists on his knees.
"General Manager Qin doesn't seem to have expressed his position yet, why don't you talk about it?" Ding Bo turned to Qin Yaotian, who had not yet made a statement, as if waiting for his final decision.
"Chairman Ding, directors, general managers and responsible persons, my opinion can be clear as the opinion of President Chen and Vice President Yin, eliminate Li Xiangshan. ”
Qin Yaotian made it clear that this opinion was finally passed directly, and Li Xiangshan was eliminated first, and the focus of the dispute returned to Ruan Yu and Tong Tian.
"Tong Tian is a post-90s generation, a rising star, an elite in the industry, and the performance of the planned projects is also obvious to all, and his workplace ability in the middle of your company must only be comparable to Chu Xiting, the chief fashion designer. Yu Nguyen is a benchmark for the profession of planner, one of the top planners in Ponya City. Xinbo Style relates to the strategic share of the East China market of the three group companies, and it is also the first tripartite cooperation specification of the large-scale clothing new brand project launch, I think it is still from the side of making the business more trustworthy, the newcomer has little experience in the first contact with large-scale projects, but can take a small part of the test market as an experience. That's my opinion. ”
"Haha, it is worthy of being the person that Old Man Qin relies on the most, his words are flat and straightforward, and he has penetrated into it, although there is no superficial explanation, it has been implied, admire! Young leaders in the industry, worthy of the name!" said the senior CEO of a medium-sized enterprise.
"Hehe, Mr. Xia has won the award, and compared with your predecessors who dominated the world in the early years, I am still learning. ”
Qin Yaotian's brilliant words and humble attitude won warm applause from the public.
"Fengjin's candidates can not be agreed upon in the negotiation now, the new product launch conference has been announced by a number of authoritative media schedules, our list of candidates can not be delayed any longer, then vote by show of hands, the minority obeys the majority. Ding Boyuan tried to agree with everyone.
"According to what the chairman said, this is also an effective method at present. ”
"Hmm. ”
Xiao Guonan was helpless to be silent, and the vote by show of hands was successfully passed, and the final result was self-evident, Qin Yaotian's opinion became the final sound and received a 95% approval rate, Ruan Yu's election was successful, Xiao Guonan's wishful thinking was lost, and he lost the best opportunity to improve his strength.