Five days later.

Friday, morning.

The heated discussion about Guoxing Trade's global purchase has gradually become calm and rational, and the topic is not so hot.

No matter how hot a topic is, it can't stay hot forever.

It's just that Wang Qiang hopes to maintain the popularity for a while not long after the opening, which is conducive to commodity sales.

In just one week, the global purchase has gained a lot.

The total sales of 25 stores in a week reached more than 2.8 million.

Perhaps because of the fire of Guoxing global purchase, even with the company's trade business has improved a lot, the company that was relatively idle in the past has been busy recently, and various orders are floating like snowflakes, and the warehouse delivery is speeding up a lot, for which the company has taken out a sum of money to purchase two freight heavy trucks.

On the trade side, orders are about 15% higher than before.

This is a great achievement, and if you let the salesman run the business, it may take a long time to bring in so much business.

Wang Qiang knows that while global purchases are making enough eyeballs, the company's reputation has also soared, such as the later Alibaba, before Taobao came out, how many people knew that this company existed?

Seldom.

However, after Taobao became popular, Alibaba immediately became more and more popular, and even other businesses such as Alipay came into people's sight.

Similarly.

Guoxing Trading has gained some additional recognition from the outside world with the help of global buying.

It's time to go to work.

As always, the company had a morning meeting.

After the end, Wang Qiang habitually returned to the office to read the newspaper, and then deal with official business, recently there are a lot of orders, many things need to be confirmed by him personally, and the finances also have to be checked, he is very busy.

Eight fifty.

It was drizzling outside.

Wang Qiang, who was still checking the financial situation, heard a knock on the office door and let people in.

It is Xu Qiangmin, the manager of the company's publicity department, and Lao Zhu.

Wang Qiang put down the work in his hand, looked up and smiled: "Looking for me?"

Lao Zhu smiled slightly and said, "Xiao Wang, there is something wrong. ”

"Bah, you say. Wang Qiang asked the two to sit down.

Lao Zhu sat on the sofa and looked at him, and said: "Recently, global shopping has brought a lot of new customers to our company, and there are a lot more orders, but with the opening of our business, the popularity of global shopping is also decreasing. ”

It doesn't look like Lao Zhu said this.

Estimation is an idea that Xu Minqiang came up with.

Wang Qiang glanced at it and found that Xu Minqiang really smiled without a trace, so he retracted his gaze and said, "What gimmick?"

Lao Zhu organized the language and said: "This is something that I and Manager Xu came up with, maybe a little whimsical, it mainly depends on whether you approve or not." ”

Wang Qiang asked, "Tell me about it." ”

Lao Zhu paused and said, "I want you to be interviewed on the TV station and do a luxury appraisal for our company." ”

"On TV to identify luxury goods?" Wang Qiang was stunned.

Lao Zhu nodded, "This is very difficult, I know that if a bad one may affect our reputation, after all, many domestic luxury goods do not have counters and the like, even if there are counters, they are impossible to identify our goods, think about it, although we make various claims to be genuine, but in the end there are still people who will doubt it, but if a nationally recognized third-party appraisal company to identify our luxury goods, so as to prove that they are genuine, will it set off a round of heated discussions in the outside world?" And Manager Xu and I have also thought about it, "I Speak for Myself" makes you very famous, if you appear in the TV column at this time, plus you have to identify the authenticity, isn't it very eye-catching?"

Wang Qiang sighed, Lao Zhu's words are reasonable, if you want to maintain the heat, you must do something to come out, and identify the truth and falsehood in TV news interviews, which can attract the attention of the outside world, and he thinks it is feasible.

Xu Minqiang asked, "Vice President Wang, what do you think?"

Wang Qiang thought for a moment and said: "If it's just to identify the authenticity, it seems that the heat is not enough, but I have a better attention." ”

Lao Zhu and Xu Minqiang cast puzzled glances.

Wang Qiang said his idea, "I think we can hack ourselves, find a few well-known people in society, first question the authenticity of our products, and then break the news that we are going to go to the TV station for an exclusive interview to identify the authenticity, so as to attract more attention, after all, people like to watch the excitement, for example, there will be people watching in a car accident on the road? Finding someone to discredit the authenticity of the goods purchased around the world is like the tragic situation at the scene of a car accident, and we prove that our products are indeed genuine, more like the people who were hit unharmed, all kinds of eyeballs have been attracted, and I believe that we can attract more attention. ”

Lao Zhu and Xu Minqiang looked at each other.

Among them, Xu Minqiang was a little worried: "This method is good, but if you don't handle this kind of thing well, it will become a reality and affect the company's reputation." ”

If you don't handle it well, of course, something will happen.

It is impossible for Wang Qiang not to understand this, but he just wants to bring more attention, and the trick of self-hacking is the best, he said: "You also said that if you don't handle it well, it will affect the company's reputation, as long as we don't have problems in the identification of the TV station, even if it is handled well, after all, the credibility of the TV station is still quite high." ”

Xu Minqiang hesitated: "Vice President Wang, have you thought about it?"

Lao Zhu also said: "Yes, self-blackening needs to be thought through. ”

Wang Qiang said with a smile: "When you didn't tell me the plan, I really didn't expect it, so I think the thinking is very clear, do business, you always have to fight, maybe the bicycle becomes a motorcycle?"

Bicycle to motorcycle?

What is this called?

Lao Zhu and Xu Minqiang were a little laughing and crying by his words, but the helmsman of the company made a decision, and they were helpless, and they even regretted that they were going to make something about TV identification, and it was difficult to grasp the strength of self-blackening.

……

At noon.

Colleagues in other departments also got the shocking news - the company was going to buy it from the world, and then prove itself on the TV station.

Wang Baoguo couldn't sit still and found Wang Qiang, "Qiangzi, do you really want to prove yourself?"

Wang Qiang snorted.

"You're too bold. Wang Baoguo was a little dizzy, "What should I do if I don't handle it well?" I think it's better for us to win steadily. ”

Like the global purchase business, Guoxing Trade is promoting which brands have established cooperation with foreign countries, in fact, many people are still skeptical, whether it is genuine or not? After all, no one from the outside world has seen the cooperation contract, let alone know the real situation.

If at this time, the question of the authenticity of the goods purchased by Hei Guoxing Worldwide will definitely cause an uproar in the outside world.

At that time, even if the TV station interviews the program to identify the goods, once the attention attracted is lower than the questioning group, it is very likely that the global purchase will not be self-black, but really black.

It doesn't mean that if you identify the genuine product on TV, it will definitely be perfect.

So everybody is worried.

Later, even Boss Wang called and asked, "Do you really want to do that?"

Wang Qiang confirmed: "Yes." ”

Boss Wang: "......"

Not to mention the other senior executives of the company, many people found Wang Qiang to dissuade them.

It's just that he has made up his mind, and he didn't listen.

It's a simple reason, since you want to keep it hot, how much attention can you bring by just identifying the authenticity?

But hiring someone to hack yourself is different, the person hired must be a well-known person in the society, which is a kind of attention in itself, and the question of the authenticity of the product is something that the whole society will care about, so the eyeballs must have earned enough.

As the saying goes, horses have no night grass and no fat, people have no windfall and no wealth, and the bold starve to death, Wang Qiang wants to make global shopping more rapid, it is necessary to use some extreme measures, and indeed, he feels that he has the ability to control this degree, so he boldly let Lao Zhu and others do it.

Afraid?

Problem?

Wang Qiang feels that as long as he controls it well, these are not problems.

Later, companies want to promote their own products, and many people use this method.

And it was some later stars who carried this trick to the extreme, the so-called black to the depths of natural red, which is almost the same reason.

Wang Qiang has seen a lot of examples of self-blackening and re-proofing, Wang Qiang is not familiar with this trick, and has the confidence to deal with it, and turn self-blackening into self-praise, and then bring more huge gains to global shopping.