in the office.

Kelly opened the folder and looked at it, then raised her head and said, "I don't know what form you want to cooperate with our Ralph Lauren?

Before I came, I had already said that it was this kind of business cooperation, so Kelly didn't ask whether it was channel cooperation, brand cooperation or media cooperation, etc., what she thought was the way of cooperation, but these are the only few.

It's just that Wang Qiang's answer was a little unexpected, "Neither." ”

Kelly snorted and blinked, "Aren't they?

Wang Qiang thought for a while, "I want to buy a certain amount of goods from your company every year, and there are normal goods, but more may be seasonal goods." ”

For example, the retail price of a piece of clothing is 100 yuan, and the production cost is between 1.5-2 percent of the retail price, about 15 to 20 yuan, and the discount given by the manufacturer to the agent is about 4.3-5 percent, which is 43 yuan to 50 yuan, and if there is a dealer to take the goods, it is 5-6 discounts, which is equivalent to 50-60 yuan, which is superimposed layer by layer, and the final market sales price is 100 yuan.

In addition, if American goods are sold to China, in addition to tariffs, they are exploited several times, then goods sold in the United States may only cost 100 RMB, and in China they may cost 300 or even 400 yuan.

And if Wang Qiang takes the goods directly from the brand owner, there are many links to be saved, for example, if you take the price of an agent, only four or five discounts, even if you count the postal tariffs, etc., he sells the same price in China at a very low price, and others sell three or four hundred of the same type of goods, he can offer two hundred and five or two hundred.

It's not the most profitable.

The most profitable thing is to get seasonal goods.

When it comes to the change of seasons, the brand owner must deal with the inventory on hand, then the price will be greatly reduced, even slightly higher than the production cost, and he will sell it to China at a normal price, and the profit will be greater.

Moreover, there is brand added value, the more big-name brands, the greater the difference between the ex-factory price and the retail price, such as Ralph Lauren's goods, Wang Qiang thinks that not counting all other costs such as warehousing and logistics labor, only counting postage duties, the profit of a piece of clothing may reach between 200%-500%!

Of course, even so, he may still lose money, mainly warehousing, logistics and labor costs, etc., which is too much investment, plus store rent and the like, anyway, the global purchase can not lose money is a big profit, a small loss is to win a tough battle, a big loss...... He definitely won't go to that brand, he can't afford to lose.

As for wanting to make money from this, unless it can be spread online, it's just that the domestic Internet is not yet mature, and this idea is more difficult to realize.

Hearing this, Kelly frowned slightly and said, "Can I ask, what will you do after you take the goods?"

Wang Qiang did not hide it, and said honestly: "I will sell it in China, but it will not be a franchise store of Ralph Lauren, which is a bit similar to the model of a big shopping mall." The specific model was not stated, but only vaguely stated.

Kelly shook her head and said: "If you want to become an agent or join to open a store, our company will be very welcome, but like you said, sorry, we can't accept it, this is a matter of principle." ”

Hey, although he knew that some brands couldn't accept it, but when he heard this result, Wang Qiang couldn't help but sigh, since the other party didn't want to talk, he had to stand up and say: "Okay, I hope there will be a chance to cooperate next time." ”

"Okay, goodbye. Kelly got up and sent Wang Qiang and the driver out of the office.

……

The first brand did not negotiate.

Wang Qiang was a little helpless, he originally wanted to get off to a good start, but he didn't think that the other party didn't even talk about the details, but he refused after hearing the cooperation model.

Like the agent and franchise store model can not be casually said, today promised, the next will definitely be written in the contract, then the brand will find that you did not do that, what will happen?

Taking a breath, Wang Qiang asked the driver to drive himself to the second brand he was going to contact today-Tang Kenaer.

It's very close.

The car crossed two streets and arrived.

Building, upstairs.

Wang Qiang met Paul, a white account manager.

In the office, Paul listened to Wang Qiang's story meticulously, and then asked rhetorically, "How much do you know about us Tang Kenaer?"

Wang Qiang thought for a while and said the information collected in the past two days, "As far as I know, Tang Ke Naer is a brand that was just established a few years ago, but once it was launched, it swept the whole United States, and your company's brand represents the characteristics of avant-garde, fashion, and leisure, reflecting the diverse culture and different lifestyles of New Yorkers." ”

Paul shook his head and said, "I'm not talking about that. ”

Wang Qiang asked: "Then which one are you talking about?"

"I'm talking about the business model. Paul said.

How could Wang Qiang possibly understand that he was not Tang Kenaer's staff.

Obviously, Paul also knew that Wang Qiang didn't know, so he introduced: "Our company's brand is still very young, so the business mode is more vertical. He paused, looked at Wang Qiang, and continued, "Of course, we also tend to have someone join or become an agent across regions, so that we can enhance the influence of our brand." ”

The meaning is obvious, the other party doesn't want to cooperate with Wang Qiang "small fights".

Since being rejected by Ralph Lauren, Wang Qiang has long had points in his heart, but he did not seem particularly disappointed, after all, everything he did could not enhance the advantages of these brands, just make money and make money.

……

Leave Donkorn.

Wang Qiang was very disappointed, not disappointed that he had not negotiated, but was rejected twice in a row.

In the car, the driver reminded: "The next brand we want to contact is Coach, have you figured out how to convince Coach's people?"

Headquartered in New York, Coach is an American high-end lifestyle brand that provides exquisite accessories and gifts for men and women, including women's handbags, men's bags, men's and women's small leather goods, shoes, apparel, watches, travel goods, scarves, sunglasses, perfumes and fashion jewelry.

Thinking back to the information he had collected, Wang Qiang frowned, it was obvious that if he negotiated like before, it was very likely that Coach would fail, so he replied to the driver, "You find a place to stop the car, I'll think about it carefully." ”

The driver looked a little worried: "The two negotiations just now failed, and I feel that it is even more difficult to negotiate with a big brand like Coach." ”

Wang Qiang snorted, a little upset and said, "I know." ”

The driver sighed, "If you want me to say, it's better to fool them, for example, if you are willing to be a regional agent, open a franchise store or something." ”

Wang Qiang wanted to fool the other party like this, but if it was revealed, he couldn't afford to compensate for the liquidated damages, so he shook his head again and again, "It can't be like this, I'll think about it again." ”

The driver stopped talking.

Wang Qiang, who was sitting in the back, lowered his head, pondering how to convince the people on Coach's side.

I couldn't help but pick up Coach's information again and read it.

Coach, a big brand that has been established for decades, has its own heritage, but in the past two years, it seems to have suffered a "bottleneck" in development, and the advertising information has expanded rapidly, but it has not been able to build its own brand image.

Wang Qiang knows that Coach is now inferior to Louis Vuitton, Prada, etc. in terms of market share, but even so, it has opened more than 100 stores in the United States and more than 100 stores in other countries around the world, mainly in Canada, France, the United Kingdom, Germany, Italy, Japan, the Netherlands, Russia, the United Arab Emirates and many other countries and regions.

Thinking of this, Wang Qiang's eyes narrowed slightly, he felt that all he could use was these materials, but these materials didn't seem to have much to do with his persuasion of Coach Coach, unless...... Like the driver just said to flicker?

It seems like that's the only way to do it.

It's just that you can't fool agents and franchisees.

Wang Qiang's mind was spinning rapidly, and gradually, he thought of a more daring flickering method, I don't know if it can succeed, but if I don't try it again, I may be wiped out in the negotiation with the brand that Boss Wang finally introduced.

Give it a try.

If it doesn't work, then change to another way.

He decided, and decided to fool Coach Coach well, just taking advantage of the "bottleneck" that Coach is now encountering, hoping to negotiate...... No, you have to talk about success.

Wang Qiang took a deep breath and said to the driver: "Let's go, go to Coache." ”