Chapter 675: The First Generation of Private Entrepreneurs
Now, there are actually very few real entrepreneurs, and there will be no more than 100 people in the country, such as Sun Mingfan, his "Gemei Air Conditioning Factory" has become the best private enterprise in the country, with sales of more than 5,000 units in half a year, Sun Mingfan's personal wealth should be able to exceed 10 million yuan, of course, Liu Lang also has a large number of shares.
In addition, there is Li Jingtian, his sports drink Jianlibao is also developing rapidly, last year's sales exceeded 30 million yuan, becoming the first brand of national drinks, Li Jingtian is almost obsessed with advertising, and found a lot of world champions to advertise for him, such as "Prince of Gymnastics", as well as the Chinese women's volleyball team The "iron hammer", last year Li Jingtian also wanted Liu Lang to advertise, but at that time Liu Lang was inconvenient to go back in the United States, in addition, Liu Lang's influence among the domestic people at this time was much worse than in previous years, as the so-called" There are talented people from generation to generation, and a generation of new people replaces old people", Liu Lang has now become a "popular star".
However, Liu Lang still put forward some suggestions with Li Jingtian, first of all, it is necessary to focus on product quality, Jianlibao this brand is very deeply rooted in the hearts of the people, and even in China, in some aspects it is stronger than Coca-Cola, which can be seen in the previous life, even if the Jianlibao brand gradually declined in 96 years because of property rights issues, but until ten years later, there are still many people who miss this brand, after all, it is the first national brand that can compete with foreign brands such as Coca-Cola, and strong national sentiment has always run through it, so this brand must be maintained。
Another suggestion is publicity, no matter how good the quality is, it has to be promoted, especially in this era when China's advertising industry is not yet developed, take advantage of the empty market to play their own brand first, in fact, Jianlibao has done it again, and now the drink advertisements that can be seen on TV are the most active are three companies, Coca-Cola, Pepsi Cola and Jianlibao, the three of you sing and I will appear, the two cola companies focus on pop culture, and Jianlibao focuses on national brands and sports vitality, which is also the positioning that Liu Lang gave him at the beginning.
But this is not enough, Liu Lang gave Li Jingtian an idea, that is, let him promote his brand more in the third and fourth tier cities, as for how to promote Liu Lang also gave him advice, such as hiring local propagandists to go to the countryside to publicize, painting advertising slogans in the room, etc., this way is simply insulting to companies like Coca-Cola, but in China it is definitely a way to get twice the result with half the effort, similar to "the countryside surrounds the city" In the nineties, there were many companies that used similar propaganda methods, and as a result, the sales of products increased wildly, which is the most effective way to occupy the market.
Li Jingtian was also very obedient, and immediately took action, scattering thousands of people in the vast countryside in just half a year, in his words, to plunge the Coke Company into "the vast sea of the Chinese People's War."
Liu Lang feels that as long as Jianlibao does not have strategic problems, it may not be able to catch up with Coke in the future, but it is possible to reach the scale of Red Bull, and it is good to be able to get to this point.
In addition to the above two companies, Lu Champion's Wanxiang Group is Liu Lang's most concerned enterprise, Wanxiang Group and Huaxia Industry signed a cooperation agreement, a lot of technology provided to them by Huaxia Industry, at the same time Wanxiang Group can also buy some foreign advanced equipment through the relationship of Huaxia Industry, Wanxiang Company has been greatly improved for more than a year, just foreign equipment to buy two sets, spent more than one million yuan, of course, he does not have so much money, 200,000 part of the loan obtained, another 800,000 Liu Lang lent to him, Lu Champion is a little reluctant not to go, proposed to let Liu Lang become a shareholder of Wanxiang Group, Liu Lang also agreed, occupying 20% of the shares of Wanxiang Group, he is not afraid of these money wasted, because Lu Guanguan made Wanxiang Group the largest auto parts enterprise in the country in his previous life, and he has better resources than in his previous life, and he believes that he will do better.
Sun Mingfan and Li Jingtian have both won the honors awarded by the state, and the "May Day Medal" and "Model Worker" and so on cannot be hung on a single wall, and those private businessmen are basically at ease, and they will not worry about the state to "fight local tyrants and divide the land" again.
Sun Mingfan, Li Jingtian and Lu Guanguan should be regarded as the first generation of entrepreneurs after China's reform and opening up, and they can be regarded as "examples" for later generations, but they may not be able to become the so-called rich people, because those real estate tycoons have not yet appeared!
With the deepening of the country's reform and opening up, the attraction of cities will become more and more great, especially the capital, Shanghai and other metropolises like black holes to attract people from all over the country, large-scale urbanization process will also come, real estate developers will come into being.
In fact, just four years ago, Liu Lang met Wang Lei when he first met Mu Xiaohu, his Wanshi Group is one of the earliest real estate companies in China, and later Liu Lang also asked Mu Xiaohu about each other, Wang Lei has established Wanshi Group in Shenzhen, but at this time Wanshi Group is still a variety of operations, what transportation, food, real estate and other industries have to get involved.
The wealth that these people will earn in the future is not comparable to Sun Mingfan's people, and perhaps the price of their land can be compared to Sun Mingren's total sales in several years.
Liu Lang once made it clear that he would not do real estate business, because he felt that the contribution of real estate to the country could not be compared with industry, and even the two were not at the same level.
These entrepreneurs are some of the hardest working people in the world, and the entrepreneurial experience is much more difficult than that of foreign counterparts, because these people not only need to be extremely personal and persevering, but also have to deal with some of China's outdated systems.
Unlike in the United States, where setting up a company is simply the easiest thing to do, and it can be done in two days at most, in today's China, even setting up a small store requires various procedures, which is cumbersome and terrifying.
Such as Sun Mingfan, Li Jingtian and Lu Guanguan these people are all tempered to stand out, especially Sun Mingfan and Lu Champion, who are engaged in industry, they are conscientious and hardworking, but the return is very small, at least compared with those real estate enterprises are too far behind, just as Liu Lang heard in the Shanghai market at the beginning: the previous life was sinful and this life was engaged in industry, and in some respects there is a certain truth.