Someone once said that there is a 20-year gap between Chinese special effects and foreign special effects.

Although this is an exaggeration, from the current domestic five-cent special effects, there is indeed a gap, and the gap is not small.

Is there no talent in Huaxia?

Not really!

It is a problem of capital investment, and it is a problem of capital investment of the entire industry.

If there is no input, where will the output come from.

A foreign film invests more than 100 million, on the other hand, how much is such a big investment in China.

But if such a big movie is invested in China, presumably the investor will lose money in the end and even sell the house.

The fundamental reason for this situation is that Chinese culture cannot be sold.

Chinese movies can only be sold domestically, so naturally there is not much money.

Over time, there will be a vicious circle, no one can invest in blockbusters, and the director will have no experience. The special effects studio took one project after another, and the original film given could not be processed at all, and the construction period was tight and the money was small, so naturally it could only be perfunctory, and there were five-cent special effects.

As a result, investors are even less confident in special effects blockbusters.

Special effects talents will also cause the loss, and after a long time, domestic special effects will not work, and only five cents of special effects can be produced.

……

In the end, Yang Qilan still agreed to be acquired by Wang Ye.

Wang Ye paid 10 million yuan to buy Yang Qilan's company, and at the same time injected 40 million yuan to buy new equipment and recruit talents.

After completing all the formalities.

The film "Kung Fu Panda" was officially launched and officially entered the preparatory stage, with Wang Ye himself as the director and Lin Xiaojun as the producer.

"900 million?"

When Lin Xiaojun heard Wang Ye say that he planned to invest 900 million, when he filmed "Kung Fu Panda", he was so surprised that his expression was dull, which was a little too scary.

But before she could react, Wang Ye threw out a heavy bomb again and said: "I plan to release this movie worldwide, 900 million is just the production cost, and the publicity and distribution cost will be even higher, maybe more than 1 billion." ”

"Husband......" Lin Xiaojun's face was not only shocked, but he was worried, a movie invested 2 billion, can this recover the cost?

After thinking for a while, he said, "Husband, do you have confidence?"

This is not a joke, if you invest 2 billion at once, if it fails, the entire company's capital chain will be affected, and you can't afford to lose.

Wang Ye smiled faintly: "It shouldn't be a big problem. ”

The tone, although flat, was full of confidence.

Although Lin Xiaojun was a little worried, he still chose to believe in Wang Ye in the end, which is a kind of trust that has been cultivated over the years, unconditional trust.

Because Wang Ye has never failed.

Wang Ye said: "Don't worry, it's okay, this time I plan to try the Hollywood model in China." ”

The quality of a movie may have something to do with the box office, but whether a movie makes money or not sometimes has little to do with the box office.

Especially in Hollywood, the box office may be very dismal, and you can't even recover the shooting costs, but it doesn't matter, there are ways to recover the costs in the future.

For example, CDs may be just the proceeds from selling CDs, which can make them make a lot of money, and follow-up derivatives can earn several times higher than the box office.

Speaking of movie derivatives, we have to mention the "Star Wars" series, so far, its cumulative derivative revenue has exceeded $27 billion - several times its movie box office.

Take Wang Ye's "Inception" as an example, does he earn that little income from the box office?

If you really think so, you couldn't be more wrong.

The follow-up DVD and derivatives income has made Wang Ye earn nearly 2 billion yuan, as well as various copyright licensing incomes, which are much more than box office revenues, otherwise where would he get so much money to invest in this and that.

Stop thinking that the only way movies make money is at the box office.

"There's still money on the books, right?" asked Wang Ye.

Lin Xiaojun nodded and said, "Yes, the income from Inception has now been received one after another, and the funds are very sufficient." ”

As soon as the news that Wang Ye was going to shoot a cartoon came out, the entire entertainment industry suddenly became a sensation.

"900 million yuan to make a cartoon? It can only be said that Wang Ye has swelled, and it is still very inflated. ”

"Is this a sign that people are stupid and have a lot of money?"

"I want to see what kind of expression Wang Ye has after losing money. ”

"If this movie can make money, I'll eat Xiang live. ”

There is a voice of decay on the Internet, almost no one is optimistic, only a few people say that they are looking forward to what the cartoon produced by 900 million will look like.

In reality, many people called Wang Ye and asked if what was uploaded on the Internet was true, and even Han Ping called to ask.

Of course, Wang Ye sang in a high tone, and Han Ping laughed a lot when he heard it, and he was very happy, and agreed on the spot to let him apply for a film subsidy.

Wang Ye didn't expect that the movie hadn't started filming yet, just a phone call, and empty words would bring him millions of income, which was a bit unexpected.

No matter how small the fly is, it is still meat, and immediately ordered Wang Xinyue to apply.

And he held the first discussion meeting since the establishment of "Kung Fu Panda".

The main thing is to discuss the image of Po.

"Mr. Wang, I think Bao's image is tall and mighty, after all, this is a kung fu cartoon, if you don't have a good image, it can't resonate with people at all. Shang Linlin said.

Shang Linlin is the original artist who was dug by Wang Ye with a high salary, and has the same name as his daughter, but the age difference is relatively large, and he is responsible for Bao's image.

Wang Ye nodded, did not speak, and waited for the others to speak.

"I think it should be cute, lively. ”

"Innocent, childish ......"

Everyone expressed their opinions, Wang Ye never spoke, he kept listening to everyone's opinions, and sometimes he wrote and drew in his notebook.

As a director, Wang Ye still has painting skills, combined with the memories of his previous life, a sketch version of Ah Bao appeared in his notebook, but he didn't take it out for everyone to see.

"Zhao Ning, starting from the market, what is your opinion?" Wang Ye suddenly asked Zhao Ning on his right.

Zhao Ning is in his thirties, with a pair of rimless glasses and a delicate face, like a little brother next door, but from the light that burst out of his eyes, it can be seen that he is not simple.

This is a talent recruited by Wang Ye from a famous animation company, specializing in the development and operation of film derivatives.

"In our country, animated films have always been regarded as 'children's films', but this is not the case, judging from last year's data, 83% of the audience of animated films are adults.

Among them, young people between the ages of 18 and 29 account for the first place in the entire animated film audience, accounting for 62%.

And the purchasing power of this age group is also the strongest, because they are prone to impulsive spending, which is undoubtedly good news for derivatives of movies.

Therefore, I think our positioning should not be too 'low', we should add more adult elements, and the positioning should also be biased towards adults......"

After nearly two hours of discussion, the first version of Po's image was finally released.

An obese giant panda.

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