In fact, before he arrived at CCTV, Wang Qiang knew that the people introduced by Jin Xiaoming were not easy to handle.

At the very least, it will not work to follow the crooked path of evil sects.

For a very simple reason, people made an appointment at the CCTV Building, obviously because they didn't want Wang Qiang to bring gifts.

This kind of sophistication can be seen at a glance by people who have crawled through society.

Therefore, Wang Qiangcai directly told the matter of the award on official business.

Roughly described his idea, and far-fetched said that it is good for CCTV, Wang Qiang concluded: "If CCTV can co-host with us, when it comes to luxury goods in the future, CCTV is definitely the authority among the authorities, and I want to hold it once next year, the cost is from Guoxing Trade, and your unit can get no less than three ...... from our company every year What do you think of the five million hosting fee?"

Lao Zhu and Chen Xuemin looked at Lu Gu nervously.

Jin Xiaoming didn't hear anything, drank tea, and looked out of the glass window.

Lu Gu pondered for a while, and immediately replied, "Xiao Wang, I'll tell you the truth, except for five million, what you talked about has no substantive gain for CCTV, even if I agree, the leaders above will veto it, and our unit is not short of money, five million may be able to bring back one advertising revenue." ”

spoke quite levelly, first said that it was not that he refused, but that the entire high-level of CCTV would not agree, and then politely refused, saying that CCTV was not bad for money.

Although he had thought about the possibility of being rejected before he came, but after really hearing it, Wang Qiang still couldn't help but be disappointed, who made CCTV awesome? If it was other TV stations, maybe he smashed millions of dollars, the other party immediately agreed, but this is CCTV, the most awesome TV station in China, and it is impossible for him to continue to throw money, the so-called hosting fee of five million is in vain, he has already suffered a lot of economic pressure, after all, the company still owes 60 million outside, and Guoxing Global Purchase is operating at a loss, is it really going to fail?

Wang Qiang pinned a lot of hopes on it.

Jin Xiaoming interjected at the right time, "Director, can't you be accommodating?"

Lao Zhu also said tightly: "Yes, as long as you are willing to help, you can say anything." ”

"Personally, I don't lack anything. Lu Gu waved his hand, oil and salt did not enter, and said: "It's not a matter of accommodating or not, report the live TV award ceremony, you pay for it, our TV station must be willing to undertake such a commercial event, it's just, you have to say that hosting, an award ceremony will not bring economic benefits to our TV station, and it can't guarantee the ratings, even if the ratings increase on the day of the live broadcast, it will only be that day, our unit will work with the Shanghai Municipal Government to help you apply for the award, and it will take too much." ”

This is very clear.

Either spend money to let CCTV broadcast live, that's all.

or find a way to periodically increase the ratings of CCTV in a certain period of time.

But what tricks can be played at an award ceremony?

Lao Zhu and Chen Xuemin felt that the negotiation had basically failed.

Lu Gu glanced at Wang Qiang and the others, waited for about a minute, and saw that no one spoke, he looked at his watch, and was about to get up and leave, "I'm still a little ......" As he spoke, his buttocks had already been raised.

Wang Qiang said in an astonishing voice: "If I have a way to increase the ratings of your station and bring a lot of economic benefits, would you like to host the live broadcast of the luxury awards with us?"

Yes?

What's the solution?

Can it periodically increase viewership and bring economic benefits?

Lao Zhu and Chen Xuemin looked at each other, not knowing what medicine Wang Qiang bought in the gourd.

Jin Xiaoming is the same.

On the contrary, Lu Gu became interested, sat back down, stretched out his hand and said, "Tell me about it." ”

Four words popped out of Wang Qiang's mouth, "Business draft." ”

"Business draft?" Jin Xiaoming blinked curiously.

Lu Gu also said: "Tell me about it." ”

That's right.

Wang Qiang wants to use the draft, or rather, the early stage is a variety of drafts, and the final battle night is the luxury award ceremony, the champion, runner-up and third runner-up of the draft will receive some substantial rewards from the units that won the luxury awards that night, of course, this operation is a bit difficult, after all, the draft requires too many resources.

However, as long as CCTV is willing to participate, with CCTV's huge influence, these resources can be easily solved.

Nowadays, there is almost no talent show in China.

Even if there are some singing competitions, such as the National Young Singer TV Grand Prix, they are all relatively official competition programs, not drafts.

Not to mention the commercial drafts such as "Super Girl", "My Type My Show", "The Voice of China" and so on, which gave full play to commercial publicity.

Don't say anything else.

"The Voice of China" even made JDB, which had just been separated from Wang Laoji, popular all over China, and made a great deal of power in the herbal tea market, plundering a lot of market share.

"That's what I thought. Wang Qiang said his thoughts, "Suppose, let's hold a singing competition......"

Lu Gu interrupted: "Our station already has a National Young Singer TV Grand Prix, which is held every two years, so there is no need to have another singing competition." ”

Lao Zhu and Chen Xuemin smiled bitterly, and said in their hearts that it was still not good.

But Wang Qiang didn't give up, and shook his hand very confidently and said: "No, no, Director Lu, listen to me, the singing competition I am talking about is different from what you imagined." ”

"Oh?" Lu Gu glanced at and said a little unconcernedly, "You go on." ”

"In today's singing competitions, they are basically official judges, who judge who sings well and who sings badly, and then advances and finally wins the award. Wang Qiang roughly analyzed, "And my idea is to involve the audience and let them decide who will advance to the next round!"

Lu Gu sighed, "The audience is involved?"

Wang Qiang said confidently: "Yes, for example, in our luxury talent show, which singer wants to advance, the judges only account for half of the score, and the general score will be handed over to the off-site audience hotline." ”

In the current era, telephone penetration is not high.

But is that the problem? Not a problem at all.

Because even if the so-called audience hotline votes later, seven or eight times out of ten are fake.

But in this way, the audience has a sense of belonging.

Look, this singer is what we like, and we all chose to advance.

Lu Gu frowned and said, "But the telephone hotline ......"

This time, it was Wang Qiang's turn to interrupt: "The telephone hotline is not a problem, and we don't really let the audience decide." ”

Lao Zhu and Chen Xuemin said this in a fog.

However, Lu Gu and Jin Xiaoming have been in the industry for so many years, how can they not know what is greasy in them?

Especially Lu Gu, his eyes lit up and said: "I probably understand what you mean, but there is still a problem, the singer competition is nothing more than the same old fashion, everyone sings and sings, our station's National Young Singer TV Grand Prix, the ratings are just like that, how can you guarantee that a singing competition will bring huge ratings to our station?"

How can it be guaranteed?

Hearing this, Wang Qiang smiled.

Others can't guarantee it, and you can't guarantee it?

There are too many large-scale talent shows in my head, such as the previously mentioned "Super Girl", "The Voice of China" and even the later foreign "American Idol", etc., which one is not a top talent show that is too successful to succeed?

And all he has to do is to change the core content of these talent shows a little, and finally turn them into luxury award ceremonies on the night of the decisive battle.