Chapter 894: Procter & Gamble's desire to survive
Li Xian didn't expect that what he asked Katya to write could be completed so quickly.
But when the facts were in front of him, he didn't believe it and couldn't do it.
In the small black room in the basement of the side building, the two-foot-high A4 printer paper on the desk was stacked like a hill, and on it, Li Xian was dizzy just looking at it.
Damn, what kind of hand speed is this?!
After seeing that the content completely met or even exceeded his expected standards, Li Xianle was happy.
Looking at Katya again, his eyes were full of eagerness.
It was the first time Katya had seen Li Xian look at herself with such eyes.
Listening to Li Xian's powerful breathing, he felt the slow heat hitting his skin, and he was numb from his burning gaze
Katya's heart was beating wildly.
It turned out that what he had always wanted was not an exotic beauty.
But....... Literary young women's tune!
Mom!
At this moment, Katya felt that all her previous efforts had been in vain.
What silk legs, high heels, flaming red lips, tunics, smoky makeup,
It's all useless.
Direction, wrong!
Katya's thoughts, Li Xian can naturally understand some things, but the relationship between children and daughters is not something he has to consider now.
Let Katya write this work, he is very useful.
After sorting out Katya's manuscript in the office in the wing building, Li Xian locked himself in his bedroom to review it.
Although Katya wrote according to the program she had outlined, the subject matter of this work was too sensitive. In the general direction, Li Xian has to take care of it himself.
And just when Li Xian put all his energy on the manuscript.
Guangzhou Procter & Gamble China ...... is staging a wonderful face-slapping show.
......
"So, the previous report of the branch to the group is true?"
"God, it is hard to imagine that we came from the other side of the Pacific Ocean with joy and saw such a sight, such a benefit. Hicks, as the representative of the board of directors to visit the Chinese market, I am deeply concerned about the current situation of the branch. ”
"It's really a pity, we thought that this trip to China, we would see a vigorous and vigorous scenario that lays the foundation for the future development direction of the Chinese market, but Hicks, we didn't see the so-called rapid development in your previous report, nor did we see the weather that you claimed, the company's sanitary napkin products will be the first in sales in the next two quarters. If it weren't for your misrepresentation of the development of the branch, then I think we need a reason that is reasonable enough not to recommend to the board of directors that we should change the CEO of China. Hicks, for God's sake, convince us. ”
Procter & Gamble China, the CEO's office.
A group of executives from P&G headquarters has arrived.
According to Hicks's original plan, at this time, guests from afar should have sat in the banquet hall of the Swan Hotel, toasted their extraordinary achievements, and cut the customized cake, which represented more than 20% of the market share.
But now, all preparations have come to naught: the banquet at the Swan Hotel was canceled after a group of executives visited P&G China's factories and shipping warehouses and did not see the expected heat. And the twenty-layer cake that had been ordered early was canceled by Hicks himself a few days ago.
The root of all this is because of New Taipei, only you.
Oh yes.
And that damn "China's Got Talent".
At this point, in the face of questions from the representatives of the board of directors and the vice president of the group, the smile on Hicks' face that he had managed to maintain froze.
"Gentlemen. It is true that things are very different from a month ago, but the reason for this is not the company's poor decision-making and execution. In fact, in order to protect the Shubao brand in the whole county to enter China and compete for the beachhead market of women's menstrual care products, we have formulated a complete and quite feasible plan. As I described in my previous report to the Group, the program has indeed achieved remarkable results in the initial stages. There was a time when our products were in the top three in the market, and, as the report said, it took us only a month to do so. ”
When Hushubao's sales stopped growing and were declining, Hicks already knew that today's situation was inevitable.
But the rhetoric he prepared still didn't get the approval of the board of directors.
"Dear Hicks, don't say anything like that that doesn't seem to make sense now. All of this we see now shows that the current situation of our products is not optimistic, and it can even be said that it is in a high-speed, desperate state of decline. In fact, we don't care if your previous plan works or not, and now the situation is that your damn, so-called plan cost the branch more than 60 million dollars, but look at it!"
In the next second, a stack of reports fell in front of Hicks.
"The 60 million in exchange for only less than 15 percent of the market share, but more than 700,000 actual profits, more seriously. Under your so-called perfect plan, the biggest competitor in this market is constantly expanding when our performance is declining! Look! This is you, and you have achieved nearly 60% of the market share! Hicks, are you going to let me go back and tell the board, oh, gentlemen. Our branch's plan was very effective at the beginning, but somehow, after spending more than 60 million yuan on marketing, the effect only lasted for a month, which is simply regrettable. ”
"Is that so? Hicks, do you think the board would believe this kind of nonsense?"
Faced with a barrage of questions, Hicks didn't know what to say.
Passive, the situation is just too passive!
At this moment, Hicks even hated the high-spirited self a month ago, thinking that he had occupied the entire market future, and had never lost his mind and blocked all his back roads.
It's so good to die, invite the group to inspect something!
If there is no such inspection, even if the branch is in trouble now, at least I still have a chance to redeem it.
But now?
I was put on fire by myself!
"Gentlemen. We're not at the end of our rope. ”
The huge desire to survive made Hicks grit his teeth.
"Then you can tell me, in view of the current situation, what is the best way for the branch?"
Hicks lowered his head.
After thinking about it for a long time, it seemed that he had made up his mind, and raised his head again.
"Yes!"
"Oh?
"M&A!"
"Mergers and acquisitions of whom?"
"M&A New Taipei!" Sexton paused, "In the current situation, if we want to quickly make achievements in the sanitary napkin market, then New Taipei Group is a point that we can't bypass." The quickest and most effective way is to receive the company under our umbrella through capital. In order to complete the control of the Chinese market in the shortest time. ”
Hearing his thoughts, the group in the office was stunned.
"Hicks, I heard you right, I don't need to remind you, now this New Taipei is you, and you have occupied most of the sanitary napkin market. For such a company, not to mention how much money we have to pay to bring it under our umbrella. Let's just say that the owner of this brand would be stupid enough to agree to give up such a hen that can lay golden eggs?"
"They'll agree. ”
Hicks clenched his fists.
"Even if they don't agree, I can get them to agree. ”
At this point, Hicks' eyes flashed with a hint of madness.
There is nothing difficult in the world, only afraid of those who have a heart.
This was the first Chinese he learned after coming to China.