"It's amazing how you can make Transformers into toys and design them so exquisitely, it's amazing!"

Everyone is breathtaking.

"Liu, this is also designed by your own hands?"

Lund asked.

"That's right, I own these Transformers!"

"Hey, your team is too strong, give you a few more years, I'm afraid Marvel will not be your opponent, but unfortunately I don't have a team like you. ”

Lund shook his head.

"What do you do, Mr. Lund?"

"I'm a toy maker, yes, that's my business card!"

Lund took out a few business cards from his coat pocket and handed them to the crowd.

"Dallas Toy Manufacturing Company!"

"Our factory can sell 70,000 sets of toys a year, and it is a little famous in the Dallas area, but it is much worse than you, and it is not worth mentioning!"

In front of Transformers, I'm afraid all model toys will be dwarfed.

"Mr. Lund, you can sell 70,000 sets of toy models in Dallas every year, which is already very remarkable, it shows that your sales channels are very extensive, I think we can do a business, you become a partner of our Shengtang culture, become a distributor of Transformers in Texas, and you can get a part of the remuneration for every Transformers model sold, I don't know if it can!"

Liu Lang suddenly made the decision to cooperate with the other party.

"What? What can you do, Lord?"

Lund O'Connor was taken aback.

"This company is mine, I can't be the master, who can be the master?"

Liu Lang said with a smile.

"Of course I do, of course I do!"

For Lund O'Connor to start, it was a big pie in the sky.

"Mr. Lund, don't be too happy just yet, if we cooperate, I need to know something about your company......

Let me first introduce you to these gentlemen, this is Jerry Lin, the general manager of our company, this is Sean Fire, the manufacturer of our company's toy models, this is Stephen Lin, the legal counsel of our company, in two days my general manager will visit your company, if we meet our conditions, then we can talk about cooperation, as for how to distribute profits, you can talk to my manager and legal counsel. ”

"Good, good, no problem, no problem......!"

Lund felt happiness come so suddenly that he didn't dare to be fully sure.

He is indeed a toy manufacturer, with a manufacturing plant of more than 50 people in Texas, with an annual output of 60,000 or 70,000 yuan, and these toys are not creative, just pistols, cars, airplane cannons, etc.

To be honest, the U.S. toy market is very vast, and every year the relevant consulting companies make an assessment, and it is said that there is a market of two or three hundred million dollars.

There are just a few, the most famous being Barbie and Disney, as well as Marvel and DC comic book characters, which are licensed and cannot be used casually.

There is a very broad toy market, but the above companies occupy nearly half of the market, and the remaining half of the market is a group of champions.

Nearly 1,000 small factories in the country are trying their best to get a piece of the pie, just like Lund O'Connor's factory has an annual sales revenue of about 2 million US dollars, and it would be good to have more than 200,000 yuan left after deducting costs, various taxes and research and development expenses.

Don't look at the toys are inconspicuous, but the competition in the market is very fierce, in addition to the quality to be good, the image design is also very important, what kind of design is good?

For example, the hottest image of Disney is Mickey Mouse and Donald Duck, to be honest, these two images are nothing special, they are a little cute, but there are many cute images, why are they the only two of them popular all over the country? It is because the Disney behind them is too powerful, and the development of decades has a huge foundation, it can be said that as long as Disney promotes an image, this image will basically become popular, and this is the image of the company behind it.

The second is to have a story, such as Marvel and DC, they have a group of brain-opening designers, these people do one thing every day, that is, to make up stories beyond human imagination, what ordinary people become Hulk when they are irradiated by gamma rays, what is bitten by a spider becomes Spider-Man, and alien outcasts wandering the earth become Superman.

These storylines are eye-catching enough to keep in mind some non-humans who are not human beings and ghosts.

One is to have a strong company as a background, and the other is to have a story beyond human imagination to rely on, which makes the brand attract people's attention, and there is no other way.

Small companies ask for no money, no money, and in the end they can only barely live, people eat meat, and they can drink some soup to be satisfied.

The first time Lund saw Transformers, he thought that this storyline was also beyond the human brain, and its imagination was no less than that of Marvel, just in terms of comic books, many aspects were beyond Marvel and DC, and when he saw that this complex image actually had a toy model, it was too "terrifying", and in terms of a single design, it was too much "non-human" that was stronger than those "people are not ghosts and ghosts".

There is a story and a unique design, if it is not popular, it is really "intolerable"!

So when Liu Lang said that he wanted to give him the distribution rights of Transformers, he really felt so happy, this is giving him money for nothing!

Of course, Liu Lang is not here to send warmth, of course he knows the value of Transformers, but after all, this image has not fully opened the market, after all, the time is still short, companies like Disney and Marvel have decades of accumulation, with nearly 100 million fans across the country, this era is not like the Internet era can become popular overnight, even if the image of Transformers is refreshing, but relying on comics and toys alone is still too slow, if you want to improve the speed, it is better to have a "franchise" new style.

To put it bluntly, franchising is a kind of "pyramid scheme" means to continuously expand business, even in the United States in eight or six years is still rare, of course, Liu Lang is not a marketing expert, he just took a very common marketing model after 30 years to the present.

Lin Guodong on the side is an expert in marketing, and his eyes lit up after hearing Liu Lang's suggestion, it can be said that this model is not useful for large companies like Disney and Marvel, after all, where would Americans not know their brand, but it is very suitable for a company like Shengtang that is just starting out.

Although it will lose some of the profits to distribute the distribution rights of Transformers to them, they can also quickly make a name for themselves in the local market with the help of those small companies, and popularity is the most important thing for the current Shengtang Company.