In the ten days that Xiao Yao participated in the online comprehensive "Creation 101" and immersed himself in school to prepare for the final exam, the topic of Xiao Yao and the animated film "Robot Wall-E" continued to ferment among the public, media and the Internet.

With a "127 Hours" released in November last year, Xiao Yao officially entered the film industry as a film actor. The box office performance of this movie is quite good, and the comments of the audience on the rating website have a good evaluation of Xiao Yao's acting skills in the movie, and he won the "Golden Dragon Award" for Best Newcomer Actor at the beginning of the year, Xiao Yao's acting skills are equivalent to winning the unanimous recognition of the audience and authoritative figures.

For such a rookie actor with good looks, who served as the male lead and performed well for the first time, many people are waiting for his second film work. What many people didn't expect was that Xiao Yao, who only participated in the Seoul Film Festival in South Korea with the crew of "127 Hours" in March, will have a new movie to be released in the summer.

After the movie trailer was broadcast and launched on several satellite TV stations and video websites, Xiao Yao's trailer for the movie was also released on Weibo. Xiao Yao himself has a lot of fans, and after the trailer of the movie was posted on Weibo, there were quite a few stars who commented and forwarded it.

In some reports, the media often say that a certain star has a new work, and half of the entertainment industry helps to publicize it, so as to show that a certain star has a wide network and a good relationship in the circle. Xiao Yao posted on Weibo to promote the new movie, and the stars who helped promote it accounted for half of the entertainment industry, but the stars who helped promote it were not only in the entertainment industry. In addition to his parents, artists in his own studio, his apprentices and celebrity friends in the regular circle of singers and actors, there are also a large number of people in the sports circle and fashion circle.

In the sports circle, Xiao Yao has taken promotional photos for the men's basketball team and the women's basketball team of the national team, and has also written songs for the girls of the women's basketball team. The total number of active and retired basketball players who helped Xiao Yao promote and forward exceeded 20 people, of which the biggest name was Chen Yang, vice chairman of the Basketball Association. In addition, in football, Yang Junyan, who became the main substitute goalkeeper in Bayern Munich, has been selected for the national team, and under his leadership, several national football players have also reposted Xiao Yao's Weibo. In tennis, Li Ai, who is close to retirement, is still unique, and her forwarding support has also caused some tennis players to follow suit.

In the fashion circle, the biggest name is, of course, Yin Xi, and Xiao Yao is also the owner of a modeling agency. The well-known models in Xingdonglin's company, such as Xiang An'an, are of course also actively forwarding and publicizing.

With such a wide range of celebrity retweets, Xiao Yao's Weibo quickly became a popular Weibo, coupled with the homepage recommendation video recommendation on several satellite TV and video websites, the trailer of Xiao Yao's animated movie quickly entered the field of vision of many viewers and netizens.

But what people didn't expect was that Xiao Yao's second movie was actually an animated movie. It's okay for him to participate in the dubbing, this animated movie is actually written and directed by him.

Xiao Yao had an amazing performance in "Sound Immersion" at the beginning of the year, one person has dubbed nine animated characters, and it is not too surprising to participate in the dubbing of an animated movie, but the director and screenwriter of this animated film is also him, which is quite surprising.

When it comes to the two roles of director and screenwriter, Xiao Yao is actually not the first time to try. The MV of several of Xiao Yao's music works was directed and filmed by himself, Xiao Yao's name is included in the screenwriter of the TV series "The Brightest Star in the Night Sky", and the short film "Tuner" is a work written, directed and acted by Xiao Yao. However, filming a MV, participating in the screenwriting of a TV series and writing and directing a ten-minute short film is still very different from directing a feature film released in theaters, which can basically be said to be two concepts.

It is not for nothing that there are actors who have transformed from actors to directors, but most actors have more than ten or twenty years of accumulation, and they only began to try to transform after the age of forty, such as Xiao Yao's mother Ye Jiaying is one of the typical examples.

Xiao Yao studied acting, not directing. Although Xiao Yao said that he wanted to be a director during the art examination, after all, he did not change departments to study directing, but only acted in one movie, and he became a director of feature films before graduating from the acting department, which is too fast. So when the trailer of the animated movie was broadcast, the audience was quite shocked when they saw that the names of the director and screenwriter were all under the column of the trailer and screenwriter.

The audience was shocked, and there were naturally all kinds of discussions on the Internet. Since there is only one name on the trailer, Xiao Yao himself did not appear, and some people even speculated whether Xiao Yao in this trailer could have the same name, not the demon who was only twenty-one years old. However, the broadcast of several film and comprehensive talk shows quickly dispelled this doubt, and everyone confirmed that the director and screenwriter of this animated film is the famous Chinese demon Xiao Yao.

In terms of the way of promoting movies, it is also a very regular way to participate in some talk shows to introduce movies. Before the release of "127 Hours" last year, Xiao Yao, Ye Jiaying, and Zhan Youcheng also participated in several such talk shows, but this time, Xiao Yao was lazy and did not participate, and threw this task to another producer and producer of the film, his teacher and partner Tong Luo.

Tong Luo went to participate in the talk show alone, but the content of the conversation was inseparable from Xiao Yao.

First of all, the project of this animated film was established because of Xiao Yao. Tong Luo is the teacher of Shen Opera, but Xiao Yao is not a student who chooses his class, but only audits a few classes. Not long after New Year's Day two years ago, Xiao Yao wanted to do post-production special effects for a MV he filmed and found him. He took Xiao Yao to his company, and Xiao Yao took out the script of an animated film and said that he would cooperate with him to produce an animated movie.

Secondly, Xiao Yao is the well-deserved creative core of this animated film. Xiao Yao came up with a fully completed script at that time, not only the plot was perfect, but even the image of the characters had been designed.

The production cycle of this animated film lasted for two years. For an animated film, this time is not too long, but it is definitely not short. During the two-year production process, although Xiao Yao did not work with the staff in his studio every day, he always communicated with the staff regularly and kept abreast of the production and progress of animated films. When I have time, I go to their company's animation studio to discuss face-to-face with the staff, and even if I don't have time, I will contact the staff through the Internet to understand the situation.

When speaking of this, Tong Luo also specifically mentioned a detail. That is, during "Singer" that year, when the program team went to Xiao Yao's office to shoot tidbits, Xiao Yao told the screenwriter of the program team that he was watching an animation, which was actually the animated movie in production. Speaking of which, the character image of this animation has been exposed in Shonan Satellite TV's "Singer" program as early as two years ago.

When Tong Luo said this, the director of the show also deliberately released a freeze-frame picture from the "Singer" program the year before last on the big screen.

Then there's the issue of film investment. The production cost officially announced by the film producer has a lot of moisture, and Tong Luo did not say the specific figure of the production cost of this animated film in the show, but emphasized that Xiao Yao is not only the director and screenwriter, but also the largest investor in the film. There are actually only two investors in this movie, and Xiao Yao's investment accounts for more than the boss of his company.

Finally, there is some post-production work that is not shown in the trailer, and Xiao Yao is also involved. The post-editing was completed by Xiao Yao and the editor, and as for the soundtrack, it was completed by Xiao Yao alone. Tong Luo, or his company, just went to the United States at Xiao Yao's behest to buy the rights to a live-action movie clip and an old English song.

Investor, director, screenwriter, dubbing, post-editing, and one-person soundtrack. After a talk show, Tong Luo's words can basically be summarized in one sentence: This animated movie is basically Xiao Yao's personal work.

After these interview programs were broadcast, Xiao Yao's demonic name became popular again. The discussion on the Internet is also becoming more and more enthusiastic.

In this atmosphere of heated discussions on the Internet, the broadcast of several variety shows that Xiao Yao participated in for the promotion of the film undoubtedly added a fire to the name Xiao Yao and the popularity of this animated movie.

Xiao Yao has participated in a lot of variety shows, and his performance is very eye-catching. In the eyes of many viewers, Xiao Yao's sense of variety shows is very strong, whether he is the host or the main MC of the reality show, Xiao Yao is competent enough.

In the past two years, there have also been news of many programs inviting Xiao Yao to be a resident guest. The earliest was that "The Voice" wanted to invite Xiao Yao to be a mentor, and later the staff of "Running Man" also revealed that the program team wanted to invite Xiao Yao to be the main MC, and even Xiang Lan of "Kuaiben" took maternity leave and the host of "Everyday Upward" was replaced, and some netizens mentioned Xiao Yao's name. But whether it is a clear refusal or no end, it is Xiao Yao who has not been a variety show so far. He participates in variety shows, either to run publicity, or to play as a flying guest.

At the end of variety shows, the preview will be put down. Xiao Yao's popularity is high, and his performance in variety shows is quite good, when the next preview released at the end of the current episode revealed that the guest was Xiao Yao, and many viewers stayed in front of the TV in the later episode.

There are four programs broadcast in a weekend, and those fans of Xiao Yao and viewers who like to watch variety shows are also too addicted. In the two old variety shows "Quick Book" and "Everyday Upward", Xiao Yao's performance is good, but on the whole, it is an ordinary publicity, and there are not many surprises and surprises for the audience. And the two quarterly programs "Longing for Life" and "I Want to Sing with You" are different. In these two shows, Xiao Yao gave the audience and fans quite a lot of surprises.

In "Longing for Life", Xiao Yao did many things that other flying guests had not done, or could not do.

Chopping firewood is a routine operation, and many flying guests will chop it for a while, but all the firewood stored in the firewood room is chopped at once, but no one has done it.

In addition to the chopping wood that many people have done, Xiao Yao has also shown a lot of skills. When ordering food on the phone, there was a cross talk, and the audience was surprised, and also commented on whether Xiao Yao was going to change careers to talk about cross talk. repaired the door and sharpened the knife and sharpened the axe, and some viewers were surprised by Xiao Yao's carpentry work. used gifts to the four masters to promote their own movies, and used suitcases worn by the program team to help the four masters change gas, this wave of Boshen operations surprised the audience. Of course, the most incredible thing for the audience is that Xiao Yao went to exercise early and actually came back with a tree on his back, and claimed that it was broken, and the audience called Xiao Yao not a human being.

Xiao Yao has a lot of maverick things in the show. was arranged to catch fish, but he didn't listen to the command and insisted on leaving the chopping wood to sharpen the knife, but he not only chopped the firewood, sharpened the knife and axe, but also repaired the door that Xia Lan had broken, and did a lot of things. Although it broke the tradition of not making breakfast in the show, it didn't make Luo Chongwen extra hard, and he cooked breakfast for everyone by himself, so these outrageous things, Xiao Yao's gains in the audience are basically all praise.

In addition to these unconventional operations, Xiao Yao's routine operations are also very interesting. During the event time after dinner, many viewers guessed that Xiao Yao would have a talent show, but they didn't expect Xiao Yao to throw new songs out in the reality show of life. The song "Childhood" not only made the four hosts and two female guests in the show red-eyed, but also the audience thought of their childhood because of this song, and there were not a few people who were deeply touched.

In addition, Xiao Yao's interaction with the four hosts and two guests in the show is also quite interesting. For Ke Jun and Luo Chongwen, there is no lack of respect in affection. For Qiu Zhihao and Yang Yu of the same generation, they both played and bought, and they played together, and even gave psychological counseling to Qiu Zhihao, who was depressed in filming, and Xiao Yao behaved as a very gentleman to the two teenage female guests.

After this episode of the show was broadcast, many viewers and netizens who had watched Xiao Yao's performance in the show even publicly shouted to the program team on the Internet, asking Xiao Yao to replace Qiu Zhihao in the next season of the show, which made Qiu Zhihao's fans nervous for a while. However, most of the people who made this suggestion were not Xiao Yao's fans, and Ke Jun also posted on Weibo in time that he had no plans to change people in the next season, and Xiao Yao had no intention of coming to the show to be the owner of the mushroom house, so there was no battle between Qiu Zhihao's fans and Xiao Yao's fans on the Internet.

"Longing for Life" has made Xiao Yao have countless fans, and the subsequent broadcast of "I Want to Sing with You" is also not bad.

"I want to Sing with You" is a music program, which can be regarded as Xiao Yao's specialty. At the beginning, Xiao Yao and Hong Wei's chorus was very amazing, but the biggest attraction was Xiao Yaotian's shameless argument of "proving that it is not fake singing".

Half of the highlights of this show are on amateur singers and fans, and the performance of amateur singers and fans is closely related to the current celebrity guests. In this episode of the program, the program team found many of Xiao Yao's "acquaintances", which can be regarded as a concentrated revelation of Xiao Yao. The audience was not only surprised, but also extremely happy.

The introduction of fans and amateur singers was interesting, and the chorus part was equally exciting. Behind these wonderful, the program also revealed that Xiao Yao participated in the arrangement of all chorus songs, which once again proved Xiao Yao's talent in music.

However, although the audience was happy to watch, there were also two regrets. One is that I didn't hear Xiao Yao's new song in the music program. Of course, this also has to do with the nature of the show. Singing with amateur singers, a day or half a day, singing a new song is really not appropriate. The opening performance with Hong Wei could have sung a new song, but they performed a completely new version, which can be regarded as a somewhat novel auditory experience. The other is the final chorus session, many viewers in front of the TV, like the audience, were a little upset because they couldn't hear Xiao Yao sing a female voice in "One Night in Yanjing".

In any case, as soon as these four programs were broadcast, the name Xiao Yao once again became a hot topic on the Internet. Xiao Yao participated in these four programs to promote the movie, and his name became a hot search, and by the way, his animated film was also on the hot topic list again this week, and continued to maintain a high popularity.

A few days after the weekend, the popularity of the four variety shows has not completely passed, and there are hot events on the webcast.

First of all, the two faceless voice actors and anchors broke the news in the live broadcast that they participated in the dubbing of Xiao Yao's animated movie. An animated movie, while inviting star actors and professional voice actors, also invited voice actors and anchors who play live webcasts, this move is not shocking and very rare.

Xiao Yao has written songs for online anchors, brought an online anchor into the traditional music circle, and now asks online anchors to participate in the dubbing of movies. From this point of view, Xiao Yao seems to have a soft spot for online anchors, and such a move has also won the cheers of many sailors who like to watch live broadcasts.

Then there were nearly 20 network anchors who released the ghost animal style movie trailer specially edited by Xiao Yao during the live broadcast. Although this trailer was later transmitted to video websites and barrage websites by many water friends, before the anchors made it public in the live broadcast, this version of the trailer did not appear on video websites and TV stations, and it can be said that it was specially made for water friends who like to watch live broadcasts. This move naturally won the hearts of many sailors.

The four variety shows and the hot events in the online live broadcast made the name Xiao Yao and his animated movie trailer occupy the hot search list for almost a whole week. And on the weekend before the premiere of the movie, with the broadcast of the new episode of "Creation 101", Xiao Yao and his movie stayed directly on the hot search list and hot topic list until the day of the movie premiere.