Chapter 376: 45 million in one second!
"I announce that the advertising auction of this investment conference has officially begun!"
After a sentence blocked everyone's mouths in the audience, the host opened his mouth with a smile and said: "The first bid is a one-second advertisement." ”
Speaking of which.
The host paused abruptly and glanced at everyone in the audience.
At this moment, many people in the audience frowned.
Everyone is waiting for the reserve price!
"It seems that there are a lot of competitors for this first advertisement, the one-second advertisement is the lowest of the ten advertising spaces, and it is also the easiest advertising space for most enterprises and groups to get, I want to remind you that the total number of advertisements with a duration of one second is only four, each of which is very precious, I hope that after the auction, all the CEOs will not regret not shooting in time!"
Although this is said very plainly, there is no inhibition or frustration.
However, the CEOs in the audience were nervous one by one.
is obviously a normal auction link, but this host said that it was like a bloody battlefield, and it was not enough for people to sit or stand.
And that's just the first one.
Seeing that the faces of the CEOs in the audience had their own subtle changes, the host smiled with satisfaction and said: "I announce that the reserve price of the one-second advertising auction is 20 million, and each price increase shall not be less than 1 million!"
As soon as these words came out.
"21 million!"
One of the bosses immediately held up a sign with a number on it and did not speak.
This is the case for large companies in investment auctions.
Every large enterprise participating in it will make a registration before entering the venue, and after the registration is completed, before the start of the investment conference, there will be staff to issue number plates to participate in the auction.
"22 million. ”
As soon as the first person's sign was put down, several more signs immediately went up.
"23 million. ”
"24 million!"
The 1 million price increase each time seems to be very small compared to the reserve price, but in this auction where you come and go, the accumulation of 1 million is very fast, which makes many bidders a little frightened.
"40 million!"
When the bidding price reached 35 million, a sign was suddenly held up, with a sentence attached.
As soon as these words came out, they immediately caused a slight commotion in the conference hall.
But.
The representatives of large enterprises were all present, and everyone was not too surprised, let alone turned their heads to see who made the bid.
However.
Just when everyone thought that this first one-second ad was going to be won by 40 million, another voice appeared.
"45 million!"
In the venue, another person held up a sign and raised the bidding price by another five million!
The commotion at the scene was a little louder.
Stage.
The host smiled with satisfaction, and after asking three times in a row, he opened his mouth and said: "Congratulations to VIP No. 176 for winning the first one-second advertisement with 45 million!"
No applause, no uproar.
The audience fell silent for a moment, and waited for the staff to give an agreement to VIP No. 176 before the host continued to open his mouth.
"Ladies and gentlemen, there are only three one-second commercials left. ”
"Next, let's make a second auction!"
……
Monitor the room.
"So tall?"
Fang Qiu was a little shocked, he didn't expect the first one-second advertisement to be shot at such a high price.
"Actually, this is the place for our chairman. ”
Yao Jie smiled slightly, and said with a flat face: "It's a pity that no one is following anymore, if someone is following, this first advertisement is likely to be sold at a high price of more than 50 million, but the price of 45 million is not low, the most important thing is that with this first high-price competition, it is foreseeable that all the next second of advertising will not be less than 45 million." ”
"Why?"
Fang Qiu asked.
"Because less than 45 million may be snatched away, it will basically be higher than this price, and the number of places in a second of advertising will become less and less, and it will become more and more precious. ”
Yao Jie said.
……
in the conference hall.
"27 million. ”
The second one-second ad is being fiercely contested, and this time there are obviously more bidders and faster than the last one, and they all seem to want to take the lead, and even raise their cards at the same time several times.
"40 million. ”
In an instant, the price that went all the way up came to 40 million.
That's when it happened.
"45 million!"
A corporate CEO seems to want to occupy the critical point of 45 million first and hold the second advertisement firmly in his hand.
How.
Now is no longer the time to bid on the first ad.
"47 million!"
An offer was heard.
The next moment.
The audience was in an uproar.
Originally, I didn't bother to see who shot the big guy, so I couldn't help but turn my head to look at it.
This look.
Everyone found that No. 176, which won the first one-second advertisement, turned out to be a well-known mineral water group in China.
And the second one-second advertisement with 47 million is also an extremely well-known brand in China, doing biscuits and snacks business.
These two are big guys.
They are all among the top 100 enterprises in the country, and they are even more famous than Zhiyuan Group.
No one expected that these two groups would have already made a move on a second's advertisement, do they want to compete for more advertising space, or are they afraid that they won't be able to grab it later?
"So far, there are two spots left for one-second ads. ”
"Next, let's shoot the third one-second commercial!"
The moderator spoke.
With the decrease in the number of advertisements, the representatives of the major enterprises on the scene are a little anxious, especially when they see that the two bigwigs in front of them are ready to start fighting, and other large enterprises can't hold back.
In the blink of an eye, everyone's enthusiasm for bidding rose by 180 degrees.
Ultimately.
The third one-second advertisement was auctioned by a well-known domestic beverage company at a price of 47 million, and the company's main product is pure milk.
Then there's the last one-second ad.
No doubt.
Under the host's clever tongue, everyone on the scene has raised the ambition of this last second of advertising, but the first three auctions have set the base price for the second of advertising, even if everyone is mobilized to bid enthusiastically, it only accelerates the accumulation of bidding prices, and does not have much impact on the final transaction price.
In the end, the fourth one-second advertisement was auctioned by a large condiment company at a price of 48 million.
Four one-second ads in a row, all of which were sold at a high price.
Monitor the inside of the room.
"Sure enough, human nature......"
Seeing the process of the whole auction, Fang Qiu shook his head and smiled bitterly, and muttered secretly: "This price is a bit high, according to this auction, it is obviously more than the 500 million rumored on the Internet, and how these products are one foot in the sky and one foot in the ground, and there are really companies that are engaged in any product." ”
"Congratulations again to the four VIPs who made the one-second commercial. ”
The host was on the stage, said with a smile, and then said in a joking tone: "Next, the auction is a two-second advertisement, I want to remind every VIP on the scene very cherished, at present, all the remaining advertising places are only six, and the upcoming auction of two seconds of the quota accounts for half of the six places, even then there are only three, so please cherish every opportunity, after all, such a good product placement is not just good luck can be encountered." ”
Offstage.
The representatives of major enterprises are also a little anxious, although they are trying their best to maintain their image, but they are really anxious.
Seeing that the number of advertisements is decreasing, whether you can get it next, but you have to really compete for financial resources!
"Well, a three-second advertisement, the low price of the auction is 38 million, and the price increase is not less than one million each time. ”
"Bidding, let's go!"
With the host's order.
Everyone's enthusiasm can't be stopped.
Reserve price of 38 million.
In just a few minutes, it directly broke through the 50 million mark and rushed towards 60 million.
And that's not all.
At the time of 60 million, although the competitiveness of this horror was slightly weakened, it still did not stop.
"Sixty-five million. ”
"Sixty-eight million. ”
"Seventy million. ”
"Seventy-one million!"
Finally, when the auction price reached 71 million, the competition for the first two-second ad came to an end.
"Congratulations to VIP No. 98, who won the bid at a price of 71 million. ”
On stage, the host congratulates.
This way.
"This is the representative of Lijie Group. ”
In the monitoring room, Yao Jie introduced Fang Qiu.
"Huh?"
Fang Qiu was stunned for a moment, and his face instantly turned bitter.
Just now, it was mineral water, milk, and even biscuits and condiments, and now there is a big company engaged in toiletries, which has to be messed up?
Can't, let the protagonist of CG do the laundry, right?
Fang Qiu felt that he had found a job that was particularly difficult for him to do.
Alas, bear it.
Who let themselves attract investment.
In the venue.
The auction for the second two-second ad begins.
Prices are still soaring.
On the basis of the first advertisement reaching 71 million, the auction of the second advertisement finally fell on the high price of 72 million.
Although it is only a million more than 71 million.
However, this million made many people on the scene feel quite stressed.
Of course.
The most stressful is still Fangqiu.
This is the representative of the "feeling of freedom". ”
When introducing this company, Yao Jie couldn't help but smile.
"What?"
Fang Qiu's eyes widened, and the whole person was speechless.
"It's the feeling of freedom in English, the famous brand of sanitary napkins. ”
Yao Jie said with a smile.
This kind of big company that can see advertisements on TV every day, of course Fang Qiu knows, he just can't believe it, how can even the sanitary napkin brand come to the auction.
This Nima, what's the matter?
In the venue.
The auction for the third two-second ad begins.
Because it was the last two-second advertisement, and there was only one title and two plot advertisements left, everyone's enthusiasm for competition did not diminish at all.
But.
Again, the base price has been set, and no matter how high the enthusiasm is, it will not exceed too much.
Sure enough.
In the end, the third two-second advertisement was shot at a price of 74 million by one of the few home appliance companies among the top ten domestic companies, which can almost be said.
When I learned that it was a home appliance company.
Fang Qiu was completely dumbfounded.
Home appliances are coming?
Is it possible to let the protagonist of CG blow the air conditioner and take a bath?
The most important thing is that the other party doesn't have to promote what products, what can you do!
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