After the scheduled press conference, the promotional activities of the film were launched one after another.

General publicity and promotion activities are carried out by the personnel of the producer, distributor and even the publicity and distribution department of the cinema chain. As the biggest boss of the production company and the producer of the film, Xiao Yao is also qualified to plan and make decisions on the publicity work, but the people in these departments are very experienced professionals, and Xiao Yao does not arbitrarily point fingers, but only adds some publicity plans for online live broadcasts.

As the network anchor who is the most familiar in the online live broadcast industry among traditional stars, with the best results and reputation, there are many network anchors he knows and has good interaction experience. In this regard, he personally has resources that are superior to all other individual stars and even most companies.

Although Xiao Yao played live broadcast on a whim, since he inadvertently became famous, Xiao Yao did not lose this high-quality resource and channel without using it. Every time a new work comes out, the promotion of this aspect of webcasting is essential.

Whenever Xiao Yao has a new work out, even if he doesn't pay those live broadcast platforms for official cooperation (mainly new songs), there will be many network anchors who formulate live broadcast content based on his new works (such as anchor covers or take water friends to listen to his new songs, take water friends to watch movie trailers, discuss comments or guess what the movie is like), and volunteer to help him promote it. And when Xiao Yao cooperates with the live broadcast platform officially (mainly film and television works), he can always get preferential conditions (homepage advertising space) that far exceed others.

Xiao Yao himself will not deliberately start a live broadcast in order to promote the movie, he will find other anchors to help promote it, so this aspect is only a negotiation and contact behind the scenes, and he will not go out in person. But as one of the directors and leading actors of the movie, projects that require him to personally come out and promote are also indispensable.

This is not the first film and television work Xiao Yao has participated in, nor is it the first time that Xiao Yao has promoted the film and television works he has participated in. In addition to the first and only TV series he starred in that year and is not the protagonist (not counting a cameo), and he is still in junior high school, and his participation in publicity is not very strong, Xiao Yao is the protagonist in several film works, and he is the main force of star publicity, and he also personally participated in the design of some publicity plans, and he is already very familiar with these routines.

Needless to say, personal social media such as Weibo, movie posters, trailers, and the like can be posted. In addition to this, there are various talk shows and variety shows on TV and the Internet. The basic principle is to try to get as many news as possible and show your face in the time period you need.

One of the biggest advantages of being a producer by himself is that whether it is a talk show or a variety show, Xiao Yao has the right to speak and can choose by himself. But if you really count it, there are actually not many programs for Xiao Yao to choose from.

If you want to promote the movie, then there are requirements for the broadcast time of the programs you participate in, and those programs must be broadcast during the promotional period before and after the release. If you want to have a good effect, then you also have requirements for the influence of the show.

Several satellite TVs have their own ace variety shows. In addition to Shonan Satellite TV's "Quick Book", "Everyday Upward", Sunan Satellite TV's "One Stop to the End" and other weekly programs, most of the other ace programs are quarterly programs, and the recording time and broadcast time are relatively fixed.

To meet the two conditions of the film promotion period that will be broadcast around the Spring Festival in February and the high ratings and influence, Xiao Yao can basically be regarded as having no choice.

Among the weekly programs, Shonan Satellite TV's "Quick Book" and "Everyday Upward" are both entertainment programs, which can be regarded as the first choice for the promotion of new works, and they are also very routine operations. And like Sunan Satellite TV's "One Stop to the End", this kind of answering and puzzle program is a life-oriented program, there are few celebrities, and there are no celebrities with works to promote, Xiao Yao will not put his idea on this no matter how different he is, he will definitely not consider it.

Among the seasonal programs, Shonan Satellite TV's "Singer" and "Sound Immersion" are all from this period. However, both of these programs are competition programs, and there are no flying guests, so it is not suitable as a platform to promote new works. Xiao Yao wants to show his face as much as possible, but this kind of competition program, after winning, he will continue to compare, Xiao Yao doesn't have so much time to participate in one period, and he doesn't want to deliberately lose purely for the sake of showing his face, so these two programs that Xiao Yao is very familiar with and have achieved very good results can only be ignored.

Finally, in the Taiwan variety show, Xiao Yao plans to participate in a wild food exploration program on Xiangnan Satellite TV, a music competition program on Zhedong Satellite TV, and a gala on Yanjing Satellite TV. In the online variety show, Xiao Yao chose a music program from Haiyan Video and a reality show from Qiqu.com.

Shonan Satellite TV's wild food exploration program is called "Wild Kitchen", and it is also a reality show. is a bit similar to Xiao Yao's previous participation in "Longing for Life", which is mainly related to eating. However, the difference is that "Longing for Life" lives in a small courtyard in a mountain village and is a mountain village life, while "Wild Kitchen" is to go to the wild to find ingredients and need to run around.

One of the resident guests of this show, that is, the main MC who is the master, is Wang Yuan, and he is the main MC with the largest coffee position as the parent, and the production unit of this show is Luo Chongwen's company, and Luo Chongwen himself serves as the producer and director of the show. With the relationship between Xiao Yao, Wang Yuan and Luo Chongwen, he contacted him early to be the flying guest of one of the phases.

The music competition program of Zhedong Satellite TV is called "The Voice of Dreams". Although it is a competitive music program, it is not a competition between star singers, but a competition between amateurs and star singers. In each episode of the program, several amateur singers will be invited to challenge the star singers present, compete on the same stage, and learn from each other.

This show is in its second season this year. In this season, a new rule has been added to the show, which is to increase the number of star singers who are present to let amateur singers choose for advice from four to five. Four of the star singers are resident guests, while the fifth star singer is changed every time and different people. This fifth guest only participates in one episode, which is equivalent to a flying guest, so Xiao Yao can participate in such a show.

It is also worth mentioning that one of the four resident star singers is Xiao Yao's old acquaintance Liang Xueying, plus Xiao Yao also came out of Zhedong Satellite TV's "The Voice" back then, so it was not difficult for him to participate in this show.

The party of Yanjing Satellite TV is the Spring Festival party of Yanjing Satellite TV. The status of CCTV's Spring Festival Gala is naturally unshakable, but over the years, many local TV stations have also held Spring Festival Galas. It's just that in order to avoid conflicts with the CCTV Spring Festival Gala, the Spring Festival Gala of local TV stations has basically been postponed to the evening of the first day of the Lunar New Year.

Compared with the heavy review and screening of CCTV's Spring Festival Gala and the serious and regular atmosphere, the Spring Festival Gala of local satellite TV is much more relaxed, basically similar to the standard of the New Year's Eve party, and even not as large as the New Year's Eve party in terms of scale. After all, the most famous signboard of the Spring Festival Gala is CCTV, and local satellite TV is just a supplement. Most people's impression is that they watch CCTV on the Spring Festival Gala and local satellite TV on New Year's Eve.

Of course, there is not only one local satellite TV that holds the Spring Festival Gala. But Xiao Yao's home is in Yanjing, and the New Year is spent in Yanjing, and the Spring Festival Gala of local satellite TV is broadcast on the first day of the Lunar New Year, recorded a few days ago, Xiao Yao naturally chose the Spring Festival Gala of Yanjing Satellite TV nearby in order to facilitate the New Year.

Haiyan Video's online variety program is a music program called "Instant Electronic Music", which is a competition program with the theme of electronic music production. Xiao Yao performed well in the "Super Cool Electronic Music" program a few years ago, which also caused a lot of turmoil, and in recent years, he has also released some electronic music works, and several of them have achieved quite good results on some foreign music lists, Haiyan Video will naturally think of Xiao Yao when he does this show.

In this program, there will be three managers who are almost equivalent to mentors, who will be responsible for selecting the contestants. Originally, Haiyan Video wanted Xiao Yao to be the manager. If you can be the manager, it means that you have to participate in the recording of all the episodes of the program, which will take about three months, Xiao Yao didn't want to spend three months on a variety show, so naturally he didn't agree. There are no flying guests in this show, but the first episode of the show needs a special performance as the opening, which is a one-time task, Xiao Yao can be competent, so he decided to be the opening guest performer.

Qiqu.com's online variety show is a reality show, with a special name called "The Character of Actors", and the name of the program type is also very novel, called a young actor training program. This show is a bit similar to the "Idol Trainee" of Qiqu.com and Haiyan Video's "Creation 101" the year before last, which is to gather some young people for intensive training and reinforcement, and select the outstanding among them. However, this show does not convene trainees to train idols, but to convene young actors to train their character and acting skills, and the final selection result is not to select the outstanding ones to form an idol group, but to customize the IP drama for the selected ones.

The main coffee of this show is Ke Jun and two young star actors. Among them, Ke Jun is the recruiter, which is equivalent to the producer initiator in the puppet show, and the two young star actors, a man and a woman, serve as seniors and seniors respectively, providing them with some help and care.

The seniors and seniors are all going to run through the show, and the recording cycle is about three months, so Xiao Yao is definitely not the senior, but the teacher in this show.

This show has invited a lot of very powerful professional teachers for young actors. Among them, there are professional teachers who teach related majors in well-known film and television schools, as well as dancers from internationally renowned dance companies. In terms of professional teaching ability and achievements, Xiao Yao can't compare with these teachers who can be called "performing artists". However, Xiao Yao doesn't need to compare with them, because those teachers are resident teachers throughout the three-month recording cycle, and he only participated in the recording of one of the programs as a special guest teacher.

In colleges and universities, some graduate students will work as teaching assistants for teachers, and some teaching assistants will sometimes help teachers substitute for teachers and teach undergraduates. Although Xiao Yao's professional ability may not be comparable to those teachers who call "home", Xiao Yao is now a graduate student in acting, and he has been both an actor and a director, compared to those young actors who come to train, he is still much better. Xiao Yao always has the qualifications to give classes to these young actors with mixed professional and non-professional, professional and non-professional backgrounds.

The recording of these program schedules was all concentrated in February. That is to say, in this month's time, Xiao Yao has to participate in two weekly programs of Shonan Satellite TV, a total of four reality shows and one evening show on two satellite TV stations and two websites for the promotion of the movie.

In addition, this year's Golden Dragon Award ceremony was held in late February. The parkour movie released around the Spring Festival last year was nominated for the Golden Dragon Award for Best Action Design, and Xiao Yao and others had already received an invitation to participate in this year's Golden Dragon Awards ceremony. If it was usual, Xiao Yao might not necessarily go, but there will be a new movie to be released soon this year, and Xiao Yao will naturally not miss the opportunity to promote his new movie at the film awards ceremony, so he has long confirmed that he will attend with Zhao Rui and others. Of course, Mu Ying and Zhou Jingyi will also come to Huaxia at that time to attend with Xiao Yao and others.

In addition, the movie "Donkey Gets Water" will be released at the end of February, that is, the premiere of the movie will be held at the end of February.

Finally, this year's Chinese New Year's Eve is on February 10th, that is, in February, everyone will celebrate the New Year.

All of the above add up, it seems that Xiao Yao will have a lot of things to do in February, and he will be very busy, but because the reality shows that Xiao Yao participated in are all flying guests, they can basically be done in a day or two, Yanjing Satellite TV's party is not the Spring Festival Gala, and the process of program review and rehearsal is not so much and so cumbersome, of course, the most important thing is that Xiao Yao's film promotion plan still does not arrange a roadshow This very hard publicity method, so relatively speaking, Xiao Yao is actually not so hard this February.

Of course, it's not that hard, and it's still a bit hard. Sun Tingting is another main creator and star actor in the movie, it stands to reason that Xiao Yao can bring him to the shows he participates in, but considering the hard work, Xiao Yao is not ready to bring Sun Tingting with him due to the arrangement of some programs.

After entering February, the first two programs to participate in are Shonan Satellite TV's two weekly programs "Kuaiben" and "Everyday Upward". These two programs are studio filming programs, you don't have to run around, it is more comfortable to record, Sun Tingting can go, but Xiao Yao didn't take her with her in both programs.

There are several main actors in the movie, and the stage can almost be full, plus there are a lot of hosts on both shows, and there are a lot of them, and they don't look very good, so Xiao Yao separated them. The three actors who played Zhou Tienan, Pei Kuishan and Sun Jia were relatively young and had good physical strength, and Xiao Yao took them to "Kuaiben" to play games. Mr. Yang Zhiqing, who plays Principal Sun, is old, so Xiao Yao took him and the middle-aged actors Han Bo, Sun Tingting, He Ying, and the intellectual and elegant art director Lin Jingliang to chat with "Everyday Upward".

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