It is not surprising that Knight asked Liu Lang to advertise, Nike's sales philosophy is to rely on famous athletes to create a celebrity effect, in fact, this is also the consistent way of selling sportswear, this is the case for foreign companies, and the same is true for domestic companies.

The reason why Nike has become the world's No. 1 sports equipment brand is because their vision is too unique, they immediately selected the god of basketball, and firmly built the brand based on Jordan, in fact, this is also a bet, betting on Jordan's future achievements, and they bet on it.

However, it will take a few years for the cooperation between Nike and the god of basketball, and now they are still in a period of hesitation, unable to find a future direction, looking for and finding Liu Lang, in fact, this is also in line with their development strategy, that is, they are optimistic about Liu Lang's future.

Liu Lang's future is of course bright, but he will not develop on the road of "athlete", Nike is wrong to find him, but ......... Liu Lang doesn't mind helping them a little now, but the other party also has to pay some price.

"Mr. Knight, I went to the Olympics this time and met two big people, one is Mr. Samaranch, the president of the Olympic Committee, who personally presented me with the gold medal, and the other is Mr. Stern, the president of the American Professional Basketball League, and we had a great conversation, oh yes, he gave me a business card!"

Liu Lang took out the business card that Stern gave him.

“…………！”

Knight was speechless on the spot, and his connections now seem to be much deeper than his!

"Although I am young, I actually like sports and wear beautiful clothes and shoes, but now our country's production capacity is limited, and I don't have the ability to make shoes that are both beautiful and comfortable.

"That's right, we can meet your requirements, you see I wear our company's brand shoes on my feet, the style is very unique!"

The other man pointed to his feet.

The shoes on Knight's feet are naturally much more fashionable than the shoes produced in China, but in Liu Lang's eyes, they must be classified into the category of "turtles", he is a basketball enthusiast, he has watched the NBA since the mid-nineties, and has been "following" since the Jordan era Of course, Liu Lang's family is not rich, and many times he can't afford to buy shoes and clothes for hundreds of thousands of yuan, but fortunately, the strong imitation ability of the Chinese people makes up for their regrets, those shoes and jerseys of more than 100 yuan are at least no less than the original products in appearance, rich people can afford the genuine series, and Liu Lang and these people can also afford to wear imitation series.

From the end of the 80s Jordan generation series, all the way to the 21st century more than ten generations of series, each design pattern Liu Lang is clear to his chest, not only Jordan series, but also what Kobe series, Iverson series, etc., all the various superstar series that appeared before his college days Liu Lang is clear, but after work, his enthusiasm for basketball gradually faded, and Liu Lang no longer paid attention to these.

And these design images are the capital of Liu Lang's negotiation with the other party.

"Hehe, these shoes don't meet my appetite either!"

Liu Lang smiled and shook his head.

Knight was stunned, this was the first time he had heard someone say that his company's shoes were not good.

"And what kind of shoes do you like?"

Knight asked casually.

"You watch!"

Liu Lang carried a pen with him, then found a piece of paper from the side and spent it, drawing a shoe in less than a minute.

This shoe image is Liu Lang's favorite Iverson series, and the whole body looks like a cheetah, symbolizing the player's rapid speed.

"Have you ever seen a shoe like this?"

Liu Lang asked with a smile.

"What? this .........!"

Knight himself is a master designer, and he basically does the company's shoes himself, but Liu Lang's shoes are completely beyond his imagination.

"How is it possible that shoes still have such a design?"

There is a beast-like atmosphere in the simplicity, there is really a kind of momentum that does not move, and the momentum of thunder is thunderous, this kind of design, he can't do it, and even all the masters in today's sports industry can't do such a design.

This different, even "otherworldly" design concept made Knight immediately attracted to it.

"Silly again, aren't you?"

Liu Lang secretly laughed, no way, who made himself a traverser.

Reliving a life, God gave Liu Lang a perfect mind, with wisdom far beyond ordinary people, which he did not have in his previous life, Liu Lang hopes to use his wisdom to change the country.

At the same time, he also has insight into the development of the world in the next 30 years, and the progress of the times is like a monstrous wave, which cannot be controlled by one person, but he can use these huge waves to become a real tide maker.

But there are some details that Liu Lang can change them, such as Transformers, such as Jianlibao, such as VIE Company, etc., his ideas beyond the times can completely change the fate of these companies, as long as you believe me!

The same is true now, Nike's sneaker design graphics for the next twenty or thirty years are all in his mind, and it would be strange if he didn't "show" it!

Of course, Liu Lang is not going to sell shoes, the people of the Federation should soon come to the capital to investigate, once the procedure is completed, the electric furnace will be in hand, and the improvement of stainless steel technology is just around the corner, but this is not Liu Lang's purpose, his purpose is to maximize the introduction of foreign technology and then use it for me, in the shortest possible time to improve the country's industrial level, this is not a year or two years, five or six years can be done, when he is busy, where does he have time to follow Nike to sell shoes?

But then again, the ready-made business that makes him money is delivered to the door, and the money is made so easily, just like a patent like Transformers, it is a fool not to make this money, and with money, at least you can buy some equipment.

Liu Lang's design concept beyond this era has unsurprisingly attracted Knight's attention.

"Liu Lang, can you give me this piece of paper?"

Knight asked, holding the paper that Liu Lang had scribbled on.

"I'll give it to you, I can design hundreds of shoes like this anyway!"

Liu Lang said casually.

"Hundreds?"

Knight was stupid all at once.

"What? It's easy!"

Liu Lang picked up the pen and smeared it a few times, and a pair of Kobe Bryant's second generation jumped on the paper.

"I'll go!"

Both shoe designs are completely two styles, but both are intensely stimulating.

Knight's eyes changed when he looked at Liu Lang.