Chapter 200: The Plan to Steal the Box Office
Li Youqing finally chose to hug the thighs of Erjing Film and Television and not be an anti-bone boy.
Of course, this also means that Jiangbei's plan has completed the final step of deployment.
Although the price was to get his wife's suspicion and take a beating, it was all worth it.
Sanchuan Cinema Line also lived up to his expectations, and in the next movie promotion period, there was an endless stream of black material about Li Youqing on the Internet.
In addition to the offensive factor of Lu Xiaohan's fans, there must be the impetus of Sanchuan Cinema Line behind it.
Jiangbei was naturally happy to see this, and let Erjing Film and Television frantically protect Li Youqing through Liangliang, giving outsiders the impression that Erjing Film and Television should focus on cultivating her.
This approach not only relieved Li Youqing himself, but also made many artists in the entertainment industry understand the attitude of Erjing Film and Television.
Similarly, it also made Sanchuan Cinema realize the importance of Li Youqing to Erjing Film and Television.
……
In the office building of Sanchuan Holdings, Qin Baichuan, who is nearly sixty years old, has just returned to his office after a meeting, and his face is full of sorrow.
"Uncle, are you still worried about the sluggish environment of the film market?" Qin Renshou walked in, and couldn't help but ask when he saw his uncle's appearance.
Qin Baichuan let out a light 'um' when he heard this.
In recent years, the Chinese film market has been too sluggish, making the entire industry very sluggish.
Cinemas rely on movies to survive, and naturally their business has been greatly affected by the downturn in the industry.
One of the reasons why the downturn in the film industry has affected the cinema business. In addition, the total number of domestic screens has grown too fast in recent years, but the improvement of the actual carrying capacity of the market has not kept pace with the expansion of market capacity. As a result, many cinemas have low attendance, barely breaking even or losing money year after year.
To make matters worse, the life of the theater chain is naturally not easy.
Don't look at the Sanchuan Cinema Line ranking among the top ten in the country, accounting for 6% of the box office share, but in fact, the revenue of the theater chain has dropped significantly since last year.
Even in the first three quarters of this year, the revenue of the theater chain was in a negative value, that is, a loss.
Although the fourth quarter is not over yet, judging from the movies released in the fourth quarter, this loss value will only be more and not less.
The revenue loss is very dangerous for the entire Sanchuan Holdings.
After the fourth quarter financial report data is released, the share price of Sanchuan Holdings will inevitably usher in a wave of decline.
In fact, this year, the share price of Sanchuan Holdings has fallen a lot due to the factors of the general environment, and Sanchuan Holdings, which was originally worth tens of billions, has fallen below the market value of 10 billion. If it falls again, I am afraid that it will cause panic among shareholders and lead to a large-scale sell-off of stocks.
At that point, it's really dangerous.
So this is also where Qin Baichuan is worried.
"At the shareholders' meeting just now, shareholders have very opinions on the group's revenue this year. ”
Facing his nephew, Qin Baichuan was still very willing to discuss the company's affairs with him.
"In the past two years, the film market environment has not been good, and most of the theater chains in the country are losing money, and they have opinions to blame the market!"
Qin Renshou is not an ordinary gentleman, he will also participate in the internal affairs of the theater chain, and he still knows the current situation of the theater chain very well.
"Shareholders only care about profits. Qin Baichuan took a sip of tea, got up and walked to the floor-to-ceiling window to look at the bustling world outside, and sighed lightly: "It seems that we also have to accelerate the transformation, if we can achieve a model that relies on brand, management, and cinema as one like Dafu Cinema." ”
"How much land do you have to buy......" Qin Renshou muttered.
All Chinese people know that the Tatfook Cinema Line is just a cinema chain built under the Tatfook Real Estate.
It is precisely because of Dafu Real Estate all over the country that Dafu Cinemas can occupy 9% of the market share.
Qin Baichuan's eyes were also a flash of loss when he heard this, thinking that he had been in the entertainment industry for decades, thinking that he would be able to occupy a leading position in the end, but in the end he was preempted by a real estate person.
And those who are engaged in real estate don't need to deal with him, and they directly buy land and build a movie theater by themselves.
Who can withstand this?
The most important thing is that he himself has no capital to resist, and he can't afford to buy just the Dafu Plazas all over the country.
The two are not of the same magnitude at all.
"Learning from the model of Dafu Cinema may not work, so we must accelerate the integration of other small cinema chains as soon as possible, build our own brand after mergers and acquisitions, and expand the influence of Sanchuan Cinema Line. Just ......"
What Qin Baichuan said is actually what Sanchuan Cinema Line is currently doing, but due to this year's revenue loss, the opposition from shareholders to this matter is relatively large, and it is difficult to operate for a while.
"Uncle, rest assured, the movie we invested in will be released soon, and as long as the box office is a big hit, shareholders will naturally not object when they see the profits. ”
Qin Renshou knew the meaning of his uncle's words and comforted.
When it came to the movie he invested, Qin Baichuan was rarely interested and asked: "I recently heard that the movie invested by the group has a bad reputation?
Qin Renshou hurriedly shook his head when he heard this, and replied indifferently: "What kind of bad reputation is completely black by Erjing Film and Television, and an eighteenth-tier artist named Li Youqing was sent to come out and take the lead." Uncle, don't worry, I have already explained, first take this artist named Li Youqing, block it, and frustrate the sharpness of Erjing Film and Television. ”
Qin Baichuan nodded and pondered: "Erjing Film and Television must be dealt with, but the movie is the key. ”
For Qin Baichuan, Li Youqing is just a person's name, so there is nothing to worry about. What he needs to care about is whether the film will succeed and bring convenience to the whole situation.
"Uncle rest assured, my nephew has a foolproof plan to ensure that our movie will be a big hit at the box office this time. Qin Renshou assured with a firm face.
Qin Baichuan was a little curious when he saw this, and asked, "The quality of the movie is very good?"
"I don't know if the quality is good or not, but we can use the act of stealing the box office to ensure that the film is invincible!"
……
Time flies, and for a period of time, the entire entertainment industry has been fine.
The fan war about Lu Xiaohan and Li Youqing on the Internet finally came to an end, and the two sides damaged each other in this battle, and finally ended in a draw.
The reason for the draw is simple.
Lu Xiaohan has many fans, but the cohesion is poor.
Li Youqing has few fans, but after all, he has come all the way from the battle with black fans, and the cohesion is very strong.
As a result, the combat effectiveness of the two sides is actually about the same.
And because of this war, many people who think that "My College Days" is not good-looking are lamented by Li Youqing's character of daring to tell the truth in the entertainment industry, and finally chose to become a fan of this artist.
So after a tearing battle, Li Youqing not only lost fans, but his Weibo fans directly reached 11 million, stepping into the 10 million fan artist club.
In the face of his wife's tens of millions of fans, Jiangbei had no waves in his heart, and even let things develop with an indifferent attitude.
After all, now that the main battlefield has been replaced, he just needs to wait for the action of Sanchuan Cinema.
In addition to gaining a wave of fans on the Internet, Li Youqing is also nervously filming two movies, "Infernal Affairs" and "God of Gamblers".
Movie songs related to the two movies are also being recorded simultaneously.
Sanchuan Cinema Line also didn't make any moves, and it was promoting its own movies like Erjing Film and Television.
Soon, the timeline came to January 25, the day when "Little Times" and "My College Days" were released.
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