Shijin Garden covers a huge area, but only a few dozen villas have been built, and a lot of land is completely wasted.

From the developer's point of view, it is generally impossible for this situation to occur, after all, every inch of land is the eternal purpose of the development industry, but this is obviously contrary to common sense.

"It's no wonder that this is the chairman's sentimental project, and as far as I can see, the density of buildings and supporting facilities here can only be described as luxury. Ge Muzi stretched out his hand in the air, catching the oncoming breeze, and his mood was inexplicably much more relaxed.

Song Teng glanced at her and quietly fished her hand back.

"In fact, just like Mr. Jia said, there is a reason why it is expensive, if it is not for these large-scale supporting facilities and landscape support, it cannot be sold at this price. Most of the people who can become the owners here are either rich or expensive, and the nature they pursue is different from that of ordinary people. Isn't it the best gimmick?"

"Makes sense. Ge Muzi agreed with Song Teng's idea.

The two sat on the battery car, winding along the path of the park, and it can be seen that a lot of thought has been spent on the landscape creation of Shijin Garden, which is simply a step-by-step scenery and fascinating.

Ge Muzi and Song Teng roughly circled the park, and also took a lot of photos to keep, what touched Ge Muzi the most here was that it was not like coming to a real estate project, but like going to a scenic tourist resort.

This feeling has been haunting Ge Muzi's heart, and for two whole days, the three of them walked through every place in Shijin Garden, and they also went to the sales department.

I have to say that Shijin Garden is really high-end, and even the sales department has been renovated without a bit of commercial atmosphere, more like a coffee bar to kill time.

The huge floor-to-ceiling windows are hung with a layer of transparent light gauze, and there are three groups of light blue sofa seats scattered next to them, and the entire sales department is decorated in an exotic Mediterranean style, whether it is a large painting or a small ornament, it shows the exquisite and beautiful style everywhere.

It's just that there are really not many sales staff in the sales department, there are only two in total, I heard that they are still new employees who have been recruited for less than a month, as for the previous salesperson Ge Muzi can guess without asking, presumably he can't stand it and leave.

Fortunately, in addition to the sales staff, there are other service staff in the sales department, and the three of them sat on the sofa, and the service staff immediately greeted them with a smile, juice, coffee or tea, you can choose at will, all of which are provided free of charge.

In addition to these drinks, the service staff also brought two small snacks, the exquisite dim sum with strong English coffee, and then looked at the endless blue sea outside the window.

"Mr. Lin, the Aegean Sea is famous for its blue and white buildings, whether it is the location, the plants, the color of the houses or the shape, I feel that the style of the buildings here is very similar to that side. ”

"That's what the chairman wants, and his idea is to build our own Aegean, so Shijinyuan has another name in the circle: it is called Little Santorini. ”

After Lin Qian took a sip of the coffee in her hand, she explained with a light smile that her eyes fell on Ge Muzi and Song Teng, with a faint expectation.

"But after looking at it in the past two days, do you have any specific ideas?"

"Not for the time being, as you said, there is no problem with the software and hardware of Shijinyuan, but it is the absence of problems that is the biggest problem. Ge Muzi said very calmly.

"Oh, what do you mean?"

Lin Qian sat up straight, aroused by Ge Muzi's curiosity.

"Because it is extremely high-end, it is unique in China in terms of project comfort and landscape, and because of this, the project is fixed on a very small part of the customer group. Mr. Lin, I'm a more direct person, so I'll just say it directly?"

"You say. ”

"The biggest problem with the project is the price, and I will be honest, there are not many villas in the country with more than 20 million villas. If you are a customer and you have so much money in your hands, then you have too many choices, you can choose a livable city near the sea and a comfortable climate, why choose this small city?"

Lin Qian was stunned suddenly, and looked at Ge Muzi with straight eyes, whether it was her or Jia Yongchang, it seemed that everyone had never thought about this.

Nowadays, the cold winter of the real estate industry has affected not only a certain city, but all parts of the country.

It also means that the houses everywhere are trying their best to make discounts, and what are the advantages of Shijinyuan in this environment? Is it just because of the beautiful scenery and the style of the supporting facilities?

Lin Qian can count a large number of livable coastal cities with golf courses and landscapes with her eyes closed, and more than 20 million can choose those places, why should she come to buy Shijin Garden?

Thinking of this, Lin Qian suddenly felt a little sweaty in her palms.

"You're right, we've all ignored that in the past. Everyone has always thought that this project is flawless, which is the biggest selling point, but they never thought of the choice under the price of 20 million. ”

Song Teng glanced at Ge Muzi leisurely, and suddenly understood what she meant, so he added. "Mr. Lin, I want to ask if Shijinyuan has done any promotion?"

"Nope. We all felt that the audience of this project was too limited, and even if it was in the media, it would not be very useful. ”

"I think that's also a question, whether you can afford to buy it or not, whether you know it or not is another matter. Suppose I buy a brand-name bag, but you don't know what brand it is, and the meaning of my bag is gone. ”

Ge Muzi said it clearly, but Lin Qian looked thoughtful.

But she recognized Ge Muzi's words from her heart, thinking that the fragrance of wine was not afraid of deep alleys, but no matter how fragrant the wine is, the premise must be that someone knows that it is good wine, and if you don't know, everything is in vain.

This is just a small problem that Ge Muzi initially sees, and if Shijinyuan really thinks about the question that Ge Muzi just raised in depth, it will be even more chilling. If there is no problem with the product after seven years of sales, then the problem must be in the marketing or selection.

After Jia Yongchang and his friends came back after two days in a row, he was stunned when he heard Lin Qian's report on the customer's choice, and stood in front of the floor-to-ceiling window for a long time.

"This is a big problem raised by Xiao Ge, but I can't use such a statement to resign and report to the chairman, after all, what is the group spending money on us? ”

"But that's not something that can be solved by the employee side at all. ”

"So what? Is it true to go to the coastal city to do a market survey, and then hand it in to apply for a price reduction in Shijinyuan? Xiaoge They don't know, but you know, how much money has been invested in this project? Now even if it is an asset disposal, at least we have to get the cost back, otherwise the chairman can pick our skin. ”

Jia Yongchang said very heavily, he always thought that he had a golden egg, and all he thought about was why he didn't hatch a little golden rooster?

But Ge Muzi and Song Teng came to this trip, but Jia Yongchang faced up to the fact that this was not a golden egg at all, but a lifeless fossil egg.

"This trip is to find some root knots, and when we go back, we will discuss and discuss, no matter how big the problem is, it will always be solved. Jia Yong said with a long sigh.

Lin Qian is also very helpless, as she said, this is by no means a problem that can be dealt with at the employee level, but there is no other way.

A sales can influence the consumption impulse of customers who come to the project, but it can never affect the customer's choice, which is completely out of the sales level. Shijinyuan's targeted customer base is very small, coupled with the nationwide choice, it is simply natural that there has been no improvement in seven years.

On the way back, Jia Yongchang deliberately sat next to Song Teng and Ge Muzi, and after thinking about it all night, he finally decided to throw this hot mountain potato to Ge Muzi. After all, she can see the core problem of Shijin Garden from other angles, and she must always have some different ideas.

"Xiaoge, you have already seen the project, and Lin Qian also told me the questions raised. If the premise remains the same, how sure are you that the project will be sold?"

Ge Muzi was a little surprised, asking that kind of question by himself means that he is completely unsure, Jia Yongchang is doing this on purpose, right?

"To be honest, I like this project very much, if I had the money, I would definitely choose to buy a house here, but the word "feelings" is enough to move me. But Mr. Jia, the premise is that I am from this province, so I will make such a choice, but what about customers from other provinces? Not to mention the choice I proposed, it is estimated that this city will not be able to support such a high-end project. ”

"You mean the development of the city?"

"Yes, compared with first- and second-tier cities, both medical conditions and education lag behind a lot. If the owner is for the elderly, medical care is indispensable, and if the owner is not for the elderly but for long-term residence, customers at this level are often involved in children's education. ”

Ge Muzi said it very bluntly, this is indeed the biggest difference between a small city and a big city, and this difference is by no means something that a developer can coordinate.

Looking at Jia Yongchang calmly, Ge Muzi did not hide it at all. "So if I were to do this project, I wouldn't even be sure. ”

Immediately, Ge Muzi pulled Song Teng's sleeve again and asked. "What about you? How sure are you?"

"I don't have either, but I can try. ”

Song Teng smiled gently, but what he said surprised Ge Muzi.

"It's not sure, but it's better than doing nothing. Mr. Jia, as you said, no matter what you do, risks and opportunities coexist, and there will be many more ways than difficulties, if the company is not a hard requirement, but agrees to try, Ge Muzi and I will not refuse this challenge. ”

Jia Yongchang secretly scolded Song Teng for being cunning in his heart, and the smile on his face was a little stiff.

"I'll go back and discuss this matter with the chairman again, and I've seen a lot of military orders in the company's sales sector, but it's the first time I've heard it when I ask for a disclaimer-free takeover. ”