Chapter 293 Livehouse Tour

In order to catch up with Xiao Yao's network popularity during this time, the "MTV Tianlai Village" program team made some adjustments to the broadcast order of the program. Before Xiao Yao was a guest on this episode, the program team had already recorded several episodes of other guests' programs. According to the original plan, the episodes that had been stopped should be broadcast first. But after Xiao Yao recorded that episode, the program team completed the post-production of the show on the same day, and the next day Xiao Yao was broadcast on TV as a guest on the "Star Masterpiece", postponing the other episodes of the program that were originally produced by one day.

I have to say that this adjustment of the program team is very effective.

During this time, Xiao Yao was a hot figure on the Internet. When the episode of Xiao Yao's guest program was broadcast on TV, the ratings of several TV stations that broadcast it rose to varying degrees, with a minimum increase of 0.3 percentage points and a full percentage point increase in more.

However, compared with the ratings of TV stations, the effect reflected in the network is more significant.

Now the hot topic of Xiao Yao on the Internet is his appearance in Eva's swimsuit special. In this episode of the show, in addition to launching the MV of that super awesome Spanish song, Xiao Yao basically answered all the questions about his appearance in Eva's swimsuit special in the interview.

Since this show did not announce the guests of the next episode in advance, the increase in ratings was because many viewers were attracted to stay and temporarily received a notice from friends to switch to watch Xiao Yao when they inadvertently saw Xiao Yao. But this program is only about 20 minutes long, and Xiao Yao appears in the middle of the link, and the time for the news to spread is limited, so the reflection of TV ratings is limited.

When the show aired, Xiao Yao was a guest at "MTV Tian Lai Village" to promote the new Spanish song and music video, and answer various questions about appearing in Eva's swimsuit special. More netizens who didn't see the show naturally set their sights on major video websites.

After Xiao Yao's episode of the show was launched on several video websites, more netizens flocked to various video sites to watch Xiao Yao's episode of the program video. On several video websites, the number of clicks and playbacks of Xiao Yao's video in this episode is very different from that of previous programs. Although the playback volume of each video website is not the same, the least number of video playbacks of this program is more than three times that of the previous program videos, and it is an exaggeration to exaggerate, and the number of clicks on the videos of this program on some video websites has even reached more than ten times the average number of playbacks of previous programs.

The broadcast volume of one episode of the program has reached the broadcast volume of the previous three to ten episodes, which naturally has a lot of benefits for this program. And this situation not only proves Xiao Yao's popularity, but also proves that the program team's decision to adjust the broadcast order is very correct.

After this episode of the show was broadcast on TV and launched on the video website, the majority of netizens understood the reason why Xiao Yao appeared in the Eva swimsuit special this time. Immediately, a large number of new comments appeared on the Internet.

Xiao Yao mentioned in the show that the photographer of this year's Eva swimsuit special is his teacher, and some netizens seized this point, disdainfully saying that the reason why Xiao Yao was able to appear in the Eva swimsuit special was to rely on the relationship to go through the back door, not at all by his own fame and ability, there is nothing to be awesome about.

Even if he went, Xiao Yao didn't do anything serious. Nothing to do with him taking pictures, he is a bodyguard, a translator, a tour guide and a cook, which is not much different from doing miscellaneous work.

As for the so-called super bull MV with the participation of twelve Eva supermodels, it was not Xiao Yao who invited others to star in it, but made it up from the leftovers of the documentary of the Eva swimsuit special, and there was nothing to be proud of at all.

As soon as these remarks came out, they were quickly refuted by many netizens one by one.

It is true that the photographer of the Eva Swimsuit Special is Xiao Yao's teacher, and it is not false that Xiao Yao has something to do with the teacher when he enters the shooting team of the Eva Swimsuit Special, but isn't having a great teacher himself a manifestation of a person's comprehensive strength? Besides, Xiao Yao himself has also been a photographer on the scene of the Eva show. If it weren't for the fact that her relationship was strong enough, Eva would not have agreed to let Xiao Yao go. There are so many awesome photographers in the world, and the photographers Eva invited in previous years are all big names, but I haven't seen any photographer who can bring his apprentice into the shooting scene casually, or even let him join the shooting team.

Xiao Yao's work in the team is quite miscellaneous, but we also have to see how this miscellaneous work is. When accompanying the models to go shopping, being a bodyguard, a driver, or a translator is not doing peripheral security or logistics work to block tourists at the shooting site, this is not just a random miscellaneous capable. In the documentary, Xiao Yao and the models sat in a car, playing and chatting with the models all the way, and the models treated Xiao Yao with a miscellaneous attitude? When it comes to cooking, it was also Xiao Yao's whim to invite the models to dinner, and he only did it once, he is not a chef in the team who specializes in cooking!

As for the MV, not to mention whether it is leftover material for the documentary, it is not just anyone who can get those materials from Eva. What's more, Xiao Yao released this MV as an official MV, which is a commercial act, and it also involves the portrait rights of the models, but the twelve models have all given the right to use the portraits, and all of them are free, isn't this awesome enough? Do you have to let them shoot a special one? Who dares to say that Xiao Yao will definitely not be able to invite them if he asks them to shoot?

All of a sudden, the comments with two different attitudes quarreled on the Internet again. The topic of Xiao Yao's participation in Eva's swimsuit special also continues to occupy the top position on the list of various hot topics on the Internet.

Since Xiao Yao's debut, the remarks that he relies on his family, his father, his mother, and his grandfather have not completely disappeared, and he also knows that this kind of remarks will never disappear, and now there is one more person who says that he relies on his teacher, of course Xiao Yao will not care. Before, he also saw that netizens were really curious about his appearance in Eva's swimsuit special, so he took advantage of the opportunity to make an interview when promoting the MV to explain it. Now this kind of controversy on the Internet, Xiao Yao is naturally too lazy to pay attention to it.

After the release of this Spanish song and MV, Xiao Yao began to prepare for the next plan. The plan is to go on a tour.

Although Xiao Yao has only released two original song albums on the surface, because they contain a double-disc album, Xiao Yao's two albums are already the number of songs from three albums of ordinary singers. In addition, Xiao Yao has also released three pure music albums, and has also written songs for many other singers, and the number of music works has exceeded 100.

According to Xiao Siqi's meaning, Xiao Yao could have held a concert tour a long time ago. Xiao Siqi mentioned to Xiao Yao more than once about holding a concert, but due to time, Xiao Yao has been delayed.

In fact, it's not just Xiao Siqi, under Xiao Yao's Weibo, Xiao Yao's post bar, and on Xiao Yao's personal website and forum spontaneously established by many fans, since last year's "Singer", the fan calls for Xiao Yao to hold a concert and ask Xiao Yao when to hold a concert have not stopped. Fans have been shouting for a year, and Xiao Yao also feels that it is time to satisfy the fans.

Due to the possible promotion of the movie later, Xiao Yao did not plan to spend a few months on a concert tour, but planned to do a relatively simple and easy LiveHouse tour.

Like its predecessors, LiveHouse originated in Japan and refers to indoor performance venues with professional performance venues and high-quality acoustics. Unlike ordinary bars, LiveHouse has top-of-the-line music and sound equipment. Different from the gymnasium, the capacity of this kind of performance venue is generally only two or three hundred to one or two thousand people, the number of spectators is relatively small, but the distance from the artists is very close, and the performance atmosphere is much better than that of large stadiums.

For Xiao Yao, there are several other conveniences. One is that the performance venue of LiveHouse is relatively small, and the lighting and sound equipment is much easier to get than the gymnasium, and the organization is flexible, the cost is low, and the preparation work is much easier to do. One is that now, there are many more livehouses in various cities than large stadiums, and it is relatively easy to book a place.

Another point is that the average domestic singer does a concert, and if he doesn't perform twenty or thirty songs, he will not be satisfied with the average fan for several hours, but in the performance in LiveHouse, a dozen songs, and one or two hours of performance can satisfy the fans who buy tickets and enter the venue. For the lazy Xiao Yao, this is also a very important point.

Xiao Yao plans to take advantage of the National Day holiday, plus the first and last two days, to do a tour in LiveHouse in nine cities across the country in the form of one day at a time. The release of the song and music video for "Despacito" was in late September, and there were still ten days left for rehearsals for the performance, venue reservations, and ticket sales, which Xiao Yao felt was completely feasible.

Qijia Studio has a signed band that specializes in performances, and it also has a very eye-catching women's folk orchestra, so there is definitely no problem with the musicians. Xiao Yao was going to go on tour, and he called the musicians he needed to Shencheng for rehearsals with a phone call. There is a rehearsal room in the recording room in Yin Xi's studio, which is in charge of Xiao Yao, and the rehearsal venue is naturally not a problem.

After choosing nine cities including Shencheng, Yanjing, Jiangcheng, and Rongcheng, the matter of contacting the performance venue was naturally handed over to the agent Fang Yi. Although the time is a bit tight, there are a lot of Livehouses in these cities, and Israel still has the current ability, so there is no need to worry about not being able to do it.

As for tour promotion and ticket sales, there are only a few hundred tickets for each performance, and with Xiao Yao's current fame, as long as Xiao Yao's name appears on the ticket sales website, there is no worry that those hundreds of tickets will not be sold. What Xiao Yao needs to do is to post a Weibo to inform him of the tour, time and place, and confirm the authenticity of this matter, and there is no need to do publicity at all.

However, in terms of ticket sales, Xiao Yao also made some special arrangements.

The place is small, the number of spectators is also small, and the ticket price for a performance is generally a flat price, and there are no tickets at different prices according to the area and distance from the stage like a concert. However, depending on the name of the performer, the ticket price varies between each show at the LiveHouse. Generally speaking, the more famous the performer, the more expensive the ticket price for the show.

Xiao Yao is definitely a big-name star now, but he doesn't plan to make money from this tour. His request was that as long as he could pay for the rental of the venue and equipment, he booked the ticket for this performance very low. Depending on the city, the venue is different, the cost is different, and there are some differences in the ticket price, but according to Xiao Yao's requirements, the ticket prices for these nine performances are all controlled within 200 yuan, which is basically equivalent to the ticket price of online singers like Chen Beila when they open offline concerts and song clubs.

Due to the low price and Xiao Yao's fame, it is foreseeable that the tickets will definitely be very sought-after at that time. So Xiao Yao made another request. That is, all tickets must be sold in full, and no insider can intercept them privately. In the sales process, all tickets must be purchased in real names, and the existence of scalpers must be eliminated as much as possible. Nowadays, real-name ticket purchase is nothing new, and it is not too difficult to operate.

Although the low ticket price and real-name system will inevitably reduce the income of the LiveHouse that undertakes the performance, Xiao Yao can perform in their LiveHouse, which has a huge publicity effect on their LiveHouse, and this kind of intangible income is even more rare, so when signing the performance contract, the various performance venues have no opinions, and they all agree to follow Xiao Yao's wishes.

Of course, Xiao Yao is only responsible for making requests, opinions, contacting, and negotiating these specific operations, and Fang is still in charge. What Xiao Yao has to do is to prepare for this tour.

The small livehouse tour is also a formal commercial performance, and it is also necessary to rehearse before the performance. The musicians and venue for rehearsals are not a problem, but before rehearsals, Xiao Yao still has one more job, that is, to determine the repertoire of the performance.

At present, Xiao Yao's music works have hundreds and dozens of songs. One of the reasons why Xiao Yao likes LiveHouse performances is that the performance time does not need to be too long, a dozen songs are enough. So which songs to perform, Xiao Yao still has to make some choices.

Since the performance is done in a LiveHouse, the stage size and stage lighting are all limited, so some repertoire that requires more stage lighting is definitely not suitable. After thinking about it, Xiao Yao felt that singing folk songs in LiveHouse was the most suitable choice, so he simply set a theme for this tour and decided to focus on folk songs. Xiao Yao has a lot of folk songs, and with a few new songs, it is enough to cope with this LiveHouse performance.

In addition, the performance generally needs to have a name. Many singers' concerts will have a very loud name, one is that it looks atmospheric, and it is more convenient to promote it. Xiao Yao didn't have the pressure of publicity, and he didn't put too much thought into the name, since it was a folk song-themed performance, Xiao Yao simply took the name of "Folk Night".

In addition to these, there is another aspect to consider that is the issue of guests. It is common for singers to invite guests when they hold concerts, but there are not many guests for this kind of livehouse performance, and it is not necessary. However, since he could invite guests, Xiao Yao did not let go, and still invited guests to perform with him.

performed in LiveHouse, Xiao Yao did not recklessly invite first-line big-name singers like Hong Wei and Liang Xueying, and the guests invited were not very famous. After receiving the invitation, all the guests agreed without exception.

On September 27, the headline of the "Xiao Yao" folk night "National Tour" appeared on the homepage of a ticketing website dedicated to LiveHouse ticket sales and its mobile app. When you click on the sub-page, you will see the information and ticket purchase button for LiveHouse performances in nine cities, which will be arranged from top to bottom according to the performance time from September 30th to October 8th.

September 27 is only four days away from the closest show on September 30, which means that the ticket sales time for this show is only three or four days, which can be regarded as very tight. But in just half a day, seven or eight hours later, when Xiao Yao didn't have time to inform him about the tour on Weibo and forward the link to buy tickets, the tickets for the first seven days of the tour were sold out. After another half a day, less than twenty-four hours, all tickets for these nine performances were sold out, and there was not a single one left.

When Xiao Yao later informed him about the tour on Weibo and forwarded the ticket purchase link, the replies from netizens below were all messages complaining that the tickets had been sold out.

Seeing the messages from netizens, Xiao Yao couldn't help but sweat. However, Xiao Yao couldn't increase the number of performances, so he could only pretend not to go offline and continue to rehearse.