The sledgehammer of property rights transfer was finalized, and a stone in Li Xian's heart also fell.

It's coming to New Year's Day, and early this year, some areas have begun to prepare for New Year's goods. The sales of Sina's premium toilet paper also ushered in a wave of performance growth during this time, so after Li Xian celebrated with the workers in the canteen, he asked Zhao Dongliang and others to arrange for the workers to return to the workshop.

He himself came to the office and called Xu Maohe. The previous promise to lend the employees the share capital, plus his own 1 million shares, now there is a funding gap of at least 1.5 million.

During this time, although the two factories made a lot of money together, they will be able to repay the loan at the end of the year.

Knowing that Li Xian was going to sell the lathe, Xu Maohe didn't do it.

For a period of time, he has figured out the market of lathes, and the price of Shen Yi 20 new lathes commonly used in the north is about 180,000 yuan each, and the second-hand lathes are between 13-150,000 yuan in five years. And for 40 beds, the price is almost doubled!

But at this time a year ago, most of the factories in the north have been suspended, and now it is difficult to find a market, and a quick sale can only sacrifice profits. Second, in response to the call of the 14th National Congress of the Communist Party of China, the Ministry of Industry has issued a series of policies for industrial processing enterprises, which will be implemented in February.

At that time, the price of machine tools will definitely still be fluctuating.

So knowing that Li Xian wanted to cash out quickly, Xu Mao said bitterly: "Brother, how much money do you lack to set up a factory?

Facing the confidence in Xu Maohe's words, Li Xian hesitated for a moment and said the funding gap of 1.5 million.

Hearing this, Xu Maohe on the other side of the phone immediately patted his chest, "I fucking thought it was a big mouth! Okay, don't worry." Tomorrow, I'll transfer the money to you!"

Groove,

Hearing this, Li Xian was stunned: "You have so much fucking money, didn't you get big when you took the north to us! I also work in a paper mill with woolen yarn!"

Xu Maohe on the other side of the phone was about to cry, "Who the hell said no! Don't mention it, please don't mention it, now I feel like I've been stabbed with a knife." When I came back, I made a lot of noise when I saw the money in my passbook!

“……”

Li Xian didn't know what to say, but he was relieved that the funds for the shares were solved, and he told Xu Maohe on the phone to give an IOU, which was considered to be raised, and the interest was given.

Xu Maohe was anxious: "Did you slap me in the face? Did you slap me in the face? You can rest assured that more than 70 machine tools are here for me, just find a dumb person to watch, and use the loan slip to give me a loan for 1.5 million yuan?"

Hearing the chatter on the other side of the phone, Li Xian was annoyed: "That's okay, don't ink." Tomorrow, I will be sent to me, and I will use it urgently! Also, Wang Tiecheng is not dumb. My daughter-in-law just ran away and was in a bad mood, so you can serve me!"

"Uh-huh!"

was scolded, but Xu Maohe was full of comfort.

……

The next day, Li Xian stayed in the district government for a whole day, and at the joint meeting of the SASAC, the district government, and the employee representatives, he took the lawyer to finalize the matter of the joint stock limited company.

The plan is the same as previously set: Li Xian took out 1 million, accounting for 50% of the shares and holding the shares. In addition to sending people to participate in financial management and the party committee of the factory, the district government does not ask about the operation of the factory.

In terms of personnel, Li Xian personally served as the general manager of the company. Chen Shulin served as the business manager, and Zhao Dongliang was used as the production manager.

In terms of employees, Li Xian does not plan to move at present, the New Year is about to be celebrated, and the stability that is needed now is time to clean up after the year.

The programme took into account all the major stakeholders and proceeded unusually well. With the BL district coming forward, the Municipal Bureau of Industry and Commerce handled the license as quickly as possible.

January 1, 1993, New Year's Day.

BL District New Taipei Paper Co., Ltd. was officially established.

At the end of the day, after the main leaders of the district and city all came to the scene to make speeches and personally participated in the company's ribbon-cutting ceremony, Li Xian organized a banquet and invited several main leaders to participate.

Because it was a pilot reform project in the city, several leaders politely refused to avoid suspicion.

But although I don't eat, drink, or drink, I have to say something. The reason why Li Xian pulled the district government into the company was not only the assets of the paper mill itself, but also the government resources.

Now that the company has been established, what should be wanted, must be wanted.

When several leaders heard that Li Xian wanted the district to contact the provincial TV station and advertise Sina special toilet paper on the provincial station, they were a little surprised.

"Xiao Li, now that the factory has just completed the equity change, is it better to be stable at this stage?" Liu Wanfa asked after a deep sigh.

"No, Secretary Liu. Li Xian sighed slightly, "Now the company has been established, but our current product is only Sina special toilet paper." If such a product structure is coveted by other enterprises larger than us, then we will be passive! In fact, Daqing Brilliant Paper Mill has begun to prepare for this part. In order to protect our current advantages, the most important thing now is to immediately build our brand in the market and expand our dealer channels and market coverage. and launch new, competitive and profitable products!"

I can't help Li Xian not be in a hurry, the words that Zhou Xiaobo said before are like thorns in his throat these days. In the midst of a threat that could come at any moment, he couldn't even breathe.

When Wu Zhengsi heard his reason, he said curiously: "Advertising is okay, it should be no problem to let the Propaganda Department contact the provincial station." But you're talking about new products...... What is it?"

Faced with this question, Li Xian smiled. In the office drawer, he took out a small bag and opened it in front of everyone.

"Handkerchief?"

Looking at the boxy thing in Li Xian's hand, which was white and thin, and there were still patterns on it, everyone was confused.

"No," Li Xian shook his head, "This is the second product of our New Taipei Paper Company, Sina Tablepaper!"

"What is the napkin for?"

Hearing Wu Zhengsi's question, Li Xian didn't blame him for not having common sense. In the past period of time, he has asked the sales unit to go out to inspect it, and he has done a thorough investigation in the big hotels in major cities in Bingcheng, Shenshi, Changchun and even further away in Hebei, Shanguan and other provinces.

Although various restaurants have supplied paper towels, most of them are inferior toilet paper, and some high-end foreign-funded hotels and restaurants use handkerchiefs directly.

Although there are already some paper mills on the market that have begun to make facial tissues in small packages, most of them are exported and do not pay attention to the domestic market.

High-end facial tissues are still in the gap in the market!

Since the late 80s, with the rise of the domestic economy and per capita income, there have been more and more hotels, but because the planned economic system is not sensitive to the market, there is still a lack of corresponding supporting facilities.

Li Xian, aiming at this.

After patiently explaining the usefulness and prospects of facial tissues to several leaders, several people fell silent. Obviously, they are not very interested in this kind of stuff that sounds good, but doesn't seem to be of much practical use.

However, after learning that the brilliant paper mill was ready to reach out, Wu Zhengsi and others still supported Li Xian's proposal to advertise in the province.

Wu Zhengsi and the others didn't feel that after the grand cutting ceremony, their attitude towards New Taipei Paper and Li Xian had undergone a subtle change.

Partner, own people.

These two labels are slowly emerging on Li Xian's body.

……

With the Propaganda Department of the Municipal Party Committee coming forward to contact and communicate, coupled with Li Xian's active operation, the matter of provincial and Taiwan advertising was quickly finalized.

For this reason, Li Xian set off for a trip to Bingcheng, and cooperated with a choreographer designated by the Provincial Taiwan Advertising Department to record two simple advertisements.

The content of the advertisement is generally a pair of three snuggled together, holding a roll of white, tender and delicate Sina special toilet paper; the woman is smiling as if she is satisfied with the nectar after a long drought, the man is smiling as if he saw a female colleague changing clothes at work, and the child is smiling as if he picked up 200 yuan on the way out of school.

Anyway, it's a happiness.

There are only two sentences in the advertising slogan, the first sentence is a family of three who said in unison: "Silky enjoyment, delicate to home." A better life starts with Sina Premium Toilet Paper!"

Then, the child reminded loudly: "Provincial excellent brand, trustworthy!"

After that, the advertising screen faded in, "Now we are recruiting agents for the province, please call 0455-xxxxxxx"

This is the TV version.

The radio version is even more simple and crude, and it is directly a benevolent wife's voice brainwashing trifecta: "Since I have it, I have taken it home with meticulous hygiene." Sina premium toilet paper, the first step to a better life. ”

Then, as on TV, there are advertisements for recruiting agents.

There is no cable television in Longjiang Province now, and every household receives signals from black and white or color TVs by wires, so the entire Longjiang Province, except for some areas in the fringes of the province, can only receive two stations.

One is the central one, and the other is Longjiangtai.

With this in mind, Lee Heon decisively inserted these two advertisements into prime time. In the whole month after the New Year, radio and television came together, and the advertising cost was 200,000 yuan.

This 200,000 yuan has become the first and largest expenditure after the establishment of New Taipei Paper.

This expenditure was difficult for the employee representatives in the factory to accept. However, at Li Xian's insistence, the matter was settled.

The current market is still the kind of market that has not been completely cultivated, and the channels for the people to absorb information are very limited, except for newspapers and periodicals, television and broadcasting.

Some money should be saved, but Li Xian feels that advertising expenses cannot be saved.

Facts have also proved that in this era when corporate brand awareness is weak and people's consumption awareness has risen, advertising is not in vain.

Money is not spent in vain.

The effect of advertising is almost immediate.

Previously, a wholesaler on Toulong Street, without saying a word after seeing the advertisement, went directly to Beilin, paid an agency fee of 50,000 yuan, and was the first to take down the exclusive agent in the Bingcheng area.

Under the bombardment of prime-time advertising, the telephones in Qiqihar, Mudanjiang, Jiamusi, Daqing, Shuangyashan and other areas broke the phones of the business office of New Taipei Paper Company. Although it is almost the new year, there is still an endless stream of people who negotiate on it every day.

On January 15th, in just two weeks, the agents of Haqi Mujiada, Yijihe Shuangqi and other major regions were all finalized!

The agency fee alone collected more than 300,000 yuan.

Sun Tzu has a saying in the Art of War, its speed is like the wind, its speed is like a forest, the invasion is like fire, it is not moving like a mountain, it is difficult to know like a yin, and it is like a thunderstorm.

This passage is not too appropriate when placed on a series of big actions after the establishment of New Taipei Company.

What followed was the production task that the six workshops of Beilin Paper Mill could not catch up with overtime. However, at present, various agents are more interested in Sina's premium rolling paper, which has a prominent performance in the market, while Li Xian's napkins, which have greater expectations, have been relatively neglected.

January 16th, Xiao Nian.

Li Xian finally got rid of the heavy company affairs, and after considering the benefits of the past two weeks and the enthusiasm shown by the employees at the beginning of the company's opening, he arranged some benefits such as eggs and raw meat drinks, and left Chen Shulin and took his leave.

After two busy months, he felt that it was time for him to stop and spend the New Year.