While Huayi is rejoicing that "Twenty Years Old Again" won the weekly box office champion, the influence of this film on the whole society is gradually unfolding. Pen % fun % Pavilion www.biquge.info

And this influence directly refers to the core theme of this film, 'family affection'.

In today's increasingly 'aging' society, how to support parents is obviously a topic that many families can't avoid, and "Back to Twenty" undoubtedly puts this issue on the table.

From the very beginning, this film raised the 'discrimination' of a large part of the society against the elderly, and then the problem of getting along between generations of the family, as well as whether the elderly should go to nursing homes, etc., these problems are not unique, but common in the whole society.

In particular, the question of whether the elderly should go to nursing homes has even aroused heated discussions among millions of netizens.

Some netizens believe that it is best for the elderly to be supported by their children, after all, professional escort is not as warm as the filial piety of children, and the older people are, the more they hope that their children can accompany them, and a place with family is a warm home for the elderly, and no matter how good the conditions of the nursing home are, it is just a temporary residence for the elderly.

Some netizens think that nursing homes are indeed a good place for the elderly now.

Especially for those who are empty nesters, their children are not often at home, and nursing homes will become a good place for the elderly to avoid loneliness, and it can also reduce a lot of pressure for those of the 'old and young' generation.

And soon, netizens extended this topic to the family environment, the conditions of the city, etc., in short, it was varied, and in the end, netizens were not happy, and they also made a fuss about it under Nie Wei's blog, asking him to come out and stand in line.

To the surprise of netizens, this bombing really blew Nie Wei out.

"The problem of not living in a nursing home, in fact, the family environment, the conditions and facilities of the nursing home are secondary, the main thing is to see the wishes of the elderly, respect the wishes of the elderly, listen to the suggestions of the elderly, and the most important thing is not to give the elderly any external pressure, so that they follow their own hearts to make decisions, and what the children need to do is to follow the wishes of the elderly. ”

In the movie, the reason why Meng Lijun felt sad was actually because the family's private decisions hurt the old man's self-esteem, making her think that her family was disgusting her and unwilling to support her. ”

She didn't want to go to the nursing home, but her family wanted to send her there, so even if the conditions of the nursing home between the words of the family were good, the old people would not be happy, the truth is as simple as that, but this is a problem that many people will ignore, the children forget to compare their hearts to their hearts, always think that their ideas are correct, but the old people actually have their ideas. ”

Nie Wei's statement has won the approval of many people, the most terrible thing in the world is to impose the ideas you think are right on others, and sometimes, it is actually more important to take into account the thoughts of the parties.

However, Nie Wei's words did not put an end to this heated discussion, but added a lot of fire, which made many netizens discuss more intensely, and even many netizens were even willing to use realistic examples around themselves to discuss, which also made this discussion not as empty as it was at the beginning, but closer and closer to reality, and even in the end it has become a question that reflects the modern values of supporting the elderly, which has even alarmed many sociologists and university professors, newspapers, in-service, Discussions on this topic have appeared on social platforms and even in university classrooms.

With the screening of the movie, in just a few days, the popularity of this topic broke 100 million on the blog, and the number of comments participating in the discussion exceeded one million, and Nie Wei did not expect that his film would cause such a huge social effect.

And this is just the beginning, if it is just an ordinary person to discuss, on the fifth day of the movie's release, Wang Zhonglei called Nie Wei and reported a news that made Nie Wei a little surprised.

"Are you saying that Huaxia Channel's evening news wants us to authorize them to give them film materials, and they want to broadcast news related to our movies?"

"That's right, but it's mainly about the current topic of the relationship between the elderly and their children, and of course, we must mention our movie. Wang Zhonglei affirmed, his tone full of excitement.

After all, it was the evening news of Huaxia TV, and what was reported on weekdays was either foreign political points, or some major domestic events, it can be said that any positive report about the entertainment industry that can be on this news show will be first-class and face-saving in the entertainment industry, but Wang Zhonglei never dreamed that his company's movies would have the opportunity to appear on this news program.

"Brother Zhonglei, immediately contact the magazine that is good with us, release the news to them, let them prepare headlines immediately, report the news as soon as it comes out, and contact the TV station, preferably the provincial star TV, so that they can pay more attention to the changes in the audience behind the theater after the news is broadcast, and I will also let the blog team cooperate with the publicity. ”

Nie Wei was not carried away by this good news, but immediately thought of a series of means that could be used to deal with this news to bring more influence to his film as much as possible.

"Okay, I see, I'll do it right away. Wang Zhonglei was stunned, and then immediately agreed, but at the same time, he secretly said in his heart that Nie Wei's reaction was so fast, his thinking was clear, and he really had the demeanor of a giant businessman.

After Nie Wei got the news, his mobile phone was turned on 24 hours a day, and soon Wang Zhonglei sent him a message, telling him that the evening news would take advantage of the current heat of the topic to broadcast relevant news tomorrow night.

At seven o'clock the next night, Nie Wei was on time by the TV.

"Why did you remember to watch the evening news?" Zhou Aiguo asked with some curiosity.

"There's news about my movie tonight, so take a look. Nie Wei replied, but this answer startled Zhou Aiguo.

"Really? Not a joke with me. "Zhou Aiguo is not an ordinary person, of course, he knows how difficult it is to be on the evening news, so he was really surprised for a while.

"You'll know when the news is broadcast, why don't we take a gamble Uncle Zhou?" Nie Wei replied with a smile, Zhou Aiguo immediately shook his head when he heard it, but he could also see that Nie Wei was indeed serious and happy for him.

"Xiao Wei, there is really yours. patted Nie Wei's shoulder, and Zhou Aiguo's attention when he looked at the TV also focused a lot.

"Brother, after you finish the news, can you accompany me to write my homework? Math is too difficult. At this moment, Zhou Duoduo on the side suddenly pleaded pitifully.

The little girl didn't understand what it meant to be on the evening news, she only knew that she still had a third of her math winter vacation homework unfinished, and the brother in front of her was undoubtedly his savior, and he had to fight for his side.

"Of course, when my brother finishes reading the news, I'll accompany you to do your homework. Regarding the little girl's request, Nie Wei readily agreed.

Zhou Duoduo was very happy and immediately sat next to Nie Wei, but her attention was not on the news broadcast, but on the time in her heart, ready to wait for the news to end and pull Nie Wei away.

The evening news is the highest-rated and most influential news column in the country, and the content covers a wide range of topics, including politics, economy, science and technology, society, military, etc., but what can appear on this news is undoubtedly a topic that has caused widespread discussion in society.

The show itself is only thirty minutes, and some domestic and foreign political topics are indispensable in each episode, so there is not much time left for the rest of the topics, but this time Huaxia TV seems to be really interested in the social topic of supporting the elderly caused by "Twenty Years Old Again", and gave a full minute of time.

Of course, "Twenty Years Old" only plays a role in introducing a topic, and the text and video materials add up to less than ten seconds, and this interview is mainly an interview survey done in a nursing home, but these alone are enough for "Twenty Years Old Again".

Soon, the next day, many newspaper headlines were reserved for "Twenty Again", even if it still played a role as an introduction, but it did take the film to another level, and more and more people began to recognize the film.

Such a huge social effect will naturally not only be reflected in a few reports and the huge click-through rate on the Internet, the most direct impact is the box office of the movie, as the topic becomes hotter, there are many more visitors in the theater who are not common on weekdays, most of them are sixty years old, and the purpose of coming to the cinema is to watch a film, the name of the film is called "Twenty Years Old Again".

And some newspaper reporters and TV station media contacted by Huayi are also playing their own roles at the moment.

"Old man, why did you come to the cinema and choose to watch this "Twenty Years Old Again"?" the reporter asked.

Some people answered that it was introduced by old friends, some people answered that they were a little interested after watching the news, and some elderly people even came to the cinema directly with their children.

These old people may not be a lot of people, but they have a great influence, especially after the broadcast of these media interviews, they played an influential advertisement for "Twenty Years Old Again", and the box office of "Twenty Years Old Again" achieved a counterattack the next day, and the single-day box office data that had fallen by 10 million suddenly rebounded to 15 million, and many viewers accompanied their parents into the cinema again, and many old people who watched the film brought a huge reputation to this movie.

"It captures the voice of our parents and we have no regrets about paying our youth for our children. ”

"Seeing that Meng Lijun in this film can have youth again, even if the time is short, it also makes us feel like a dream come true, it's good to be young. ”

"After watching the film, many of the clips are also worth thinking about, maybe sometimes we as old people in the family should not get along with our children too much, we should try to understand each other, and we should not rely on the old and sell the old. ”

So far, the number of people who have scored about this movie on the blog has exceeded 100,000 people, and the full score of 10 points, "Back to Twenty Years Old" is still maintained at 8.9 points, and this score is also the highest rating among all the movies released in the current Chinese New Year file, which is really pitiful compared to the 3.2 score of "The Great Sage of Love".

In addition to the word-of-mouth of the film, the actors in the play have also benefited a lot, especially Lin Yifei, who has even had a lot of grandma fans and grandfather fans in recent days, it is said that when she went to Mingzhu to promote, she was even accosted by several old grandfathers and grandmothers on the road to say hello, and although these old people couldn't call Lin Yifei's real name, they could call out her name in the play 'Meng Lijun'.

Even because of this, Lin Yifei soon received a lot of endorsements about elderly health care products, although they were rejected because they did not match Lin Yifei's image positioning, but it can also be seen from the side that the age group of Lin Yifei's fans has been expanded to an incredible extent.

For a little girl like her, who is not yet twenty years old, it is definitely a achievement worth boasting about.

And the box office of the movie also quickly exceeded 100 million under such a good reputation, and then counterattacked at an amazing speed to break through the 150 million mark again, becoming the biggest winner of this Chinese New Year file so far, and it is a win-win situation for word-of-mouth interests.

Under the prediction of the Huayi evaluation team, with the current box office momentum of this film, the final box office performance should be more than 180 million.

If nothing else, then the box office of the movie "Twenty Years Old Again" will also account for about 9% of the total annual box office of domestic films this year, which can be called terrifying!

And what about the investment in this film? Counting the publicity in the later stage, it is less than 40 million, and now the mainland box office alone is enough to make Huayi make a lot of money, not to mention that the response of this film in Hong Kong, Taiwan, Japan and South Korea is very good, and the Asian box office can at least earn more than 100 million, in addition to peripherals, DVDs, etc., and even the TV broadcast rights that Huaxia Channel 6 has taken the initiative to talk about, these will be converted into shares of funds flowing into Huayi's pocket.

The outside world predicts that with this movie, Huayi will make at least 300 million pure profits!

And Nie Wei also surpassed Director Feng and became the most gold-absorbing person in Huayi at present, and for a while, Nie Wei's reputation and status in the circle have improved to a certain extent.

At least no one dares to treat Nie Wei as a rookie director anymore, and the success of Nie Wei's second film made him immediately one of the hottest directors in China, and Nie Wei's third film "Her Name" announced by Huayi immediately became the first place on the current unbroadcast movie expectation list, pressing a number of Hollywood blockbusters under him.

The scary thing is that Nie Wei's third movie is just announcing the name, and the content is so highly anticipated that everyone doesn't even know it.

Of course, some of them are later, the closer it is to Chinese New Year's Eve, Nie Wei's work has to be transferred from the movie, because Chinese New Year's Eve is coming, accompanied by a huge topic, that is, the Spring Festival Gala, and this year's Spring Festival Gala Huayi will naturally not be absent, and Alan will once again appear on this stage.

It's just that this time in the song selection, Nie Wei and Alan had a disagreement.