309 [Propaganda in the United States]
A bustling street in New York State, USA.
Today is the weekend, although it is a little cool, but the sun is very big, the sun shines on people warmly, there are many pedestrians on the road, many of them are dragging their families out to go shopping and playing.
"Witch, Mommy, you see that's a witch!"
Suddenly, a little boy pointed to someone in front of a bookstore and shouted.
The boy's mother looked sideways and saw a young girl wearing a conical hat on her head, a gray-black robe, and a broom in her hand.
The legend of witches is not only popular in Europe, but also in the United States, and Disney produced "Snow White" back in the 30s, there are pictures about witches.
"Witch!" The boy's mother was a little surprised, but she didn't think of this girl as a real witch, thinking that she might just be a person who liked to wear quirky costumes?
At this time, there was no concept of cosplay, and such people were collectively referred to as weirdos who loved quirky costumes.
When the boy's mother took the boy's hand and walked forward, and gradually approached the "witch", the little boy timidly grabbed his mother's hand and asked in a low voice, "Mommy, is she really a witch? Is she the apple she gave Snow White to eat? But I think she is very good-looking." β
"Oh, baby, she's not a witch. Just like the one you wore on Halloween. The boy's mother said with a smile.
The little boy said seriously, "But today is not Halloween!"
The boy's mom said, "Yes, so you didn't wear it." β
β¦
Wendy sniffled, she regretted coming to the bookstore for this strange job, wearing a witch's outfit and standing on the street to be watched, it was a bad feeling, and she felt a little ashamed.
But for the sake of the high salary of six dollars an hour, Wendy had to grit her teeth and persevere.
"Are you a witch?"
Suddenly, a timid voice sounded.
Wendy looked down and saw that it was a cute little boy of seven or eight years old.
This was the first child to come and talk to her today, and just as she was about to speak, Wendy noticed a woman who appeared to be his mother coming behind the boy.
This made her blush, and she didn't know whether to continue.
"Wendy!"
As she hesitated, the owner of the bookstore behind her shouted.
Okay okay, I got it!
Wendy secretly cheered up in her heart, took a deep breath and spit it out, and then said with a smile: "Yes." β
The little boy's eyes lit up, and he hurriedly said, "Do you know those magics? Will you give Snow White apples?"
Wendy said, "I can, but I won't give Snow White an apple, I'm a good wizard." β
The little boy said happily, "Magic! Can you show me?"
The boy's mother looked at the girl in front of her with a strange expression, a little puzzled why she said that.
At this time, I saw Wendy smile and raise the broom, press the switch in it, and suddenly a seemingly ordinary broom, the tail actually burst into colorful light.
"Wow!" the little boy was so deceiving, seeing that the broom would actually glow, his eyes suddenly seemed to be glued to it, and he refused to leave.
Seeing that the little boy was interested, Wendy began to memorize the manuscript given to her by her boss before: "I am a fifth-grader at an American magic school......"
"Cool!"
Hearing this, although the little boy didn't understand a lot, but the magic school, participating in some competitions in the wizarding world, this is so cool!
The little boy's mother only thought that the girl was telling a story, and she smiled and didn't stop it, just to give the child a little more childlike fun.
"Hey, little boy, how old are you?" asked Wendy.
"I'm nine years old and my name is Andy. β
"Nine years old, next year if it's possible, I think you'll see an owl, don't be afraid, it's an owl from the school of magic, they won't hurt you. β
"Owl?" the little boy Andy wondered.
Wendy said ashamedly: "Yes, every year the school sends out admission letters to ten-year-old boys who can learn magic, and if you are detected to be able to learn magic, a cute owl will send you an admission letter next year, and I am like that." β
"Cool!" Andy's little boy's eyes widened, and he hurriedly dragged his mother and said, "Mommy, can I go to magic school?"
The little boy's mother kindly touched her son's head, and said, "Oh, of course you can, baby, as long as an owl comes to the door, as the witch lady said, and I think I will send you there." β
Seeing that the situation seemed to be good, Wendy hurriedly sold: "This lady, if you want to send Andy to a school of witchcraft, then it is best to buy a copy of Harry Potter, which is a book about the school of witchcraft and wizardry." β
The little boy hurriedly said, "Mommy, I want to watch, I want to watch!"
The little boy's mother finally understood that the "witch" in front of her turned out to be a salesman, and she was really hard working, and she made up a set of stories, just to sell a book!
Seeing that her son was arguing for it, the boy's mother thought about it, but nodded and agreed: "Andy, I can buy books, but you have to be obedient, otherwise the magic school will not admit a bad child in the future." β
"I'll be obedient!" Andy said seriously.
The boy's mother turned to Wendy and said, "Well, then Miss Witch, please give me a copy of that magic book." β
"Okay!" Wendy was overjoyed, she had finally sold her first copy at work today.
ββββ
This scene also happened on the streets of most cities in the United States.
In fact, according to Huo Yaowen's fame in the United States, there is no need to engage in these bells and whistles marketing methods, but the name Evan only has a great influence in the science fiction world for the time being, although ordinary people have heard of it, but they have only heard of it.
And "Harry Potter" is a magical book full of children's atmosphere, this kind of book feels a little naΓ―ve for adults to read, and children have no financial ability, so they naturally need adults to pay for it.
In addition, the main reason for the popularity of "Harry Potter" in the UK is still thanks to the BBC interview, which attracted countless people who have never heard of the book "Harry Potter" to go to bookstores to buy it.
The herd effect is strong!
So, the editor-in-chief of Bantan Books decided to promote Harry in the same way that Harry was famous in England.
The story in the book takes place in the United Kingdom, so that the British people who buy the book can have a certain sense of identity, but the United States is different, and there is no mention of the United States in the book.
For the sake of sales, Mark, who has been promoted to deputy editor-in-chief, sent a telegram to Hong Kong as soon as possible, asking Huo Yaowen if he could write a little story about the American school of magic and wizardry in the last few parts of "Harry".
Huo Yaowen also sent a telegram in response to this, saying that in the outline, there is indeed a magic school in the United States, and at the same time, it will be mentioned in the future that the United States will host a world-class King's Knight Cup competition.
To put it simply, it is a chess game with the king in the first part of "Harry", where the three protagonists broke into the secret room and met.
After half a month of preparation, he cooperated with more than 200 bookstores across the United States to sell books in the form of a gimmick of witches appearing on the streets.
Mark then contacted ABC TV and a number of newspapers with national distributions to interview these strange "witches".
In fact, Mark's advocacy program was a success.
Americans in the '70s were in a period of frenzy, and this futuristic role-playing propaganda method was already causing a stir in its surroundings before it was even reported in the media.
The 200 cooperative bookstores sold tens of thousands of copies in just a few days.
At the same time, ABC television and several newspapers also reported on the matter.
When the news appeared in newspapers and on television, countless people who read and watched it became curious.
With the fermentation of time, most of the months passed, and at the end of June, when Disney announced that it would adapt "Harry Potter" and make it into an animated film, "Harry Potter" became completely popular in the United States.
In just two months, it sold more than one million copies, dominating the sales charts of children's books in the United States for many weeks.
The host of the ABC ace children's program in the United States highly recommended this fairy tale magic book in the program, saying that this book can not only make children have an indomitable will, but also allow adults to re-experience the novelty and fantasy of hearing magic in childhood.
As the author of "Harry Potter", Evan has once again become the focus of attention of Americans, and Isaac Asimov, one of the sci-fi triumvirate who once bet with Huo Yaowen, personally wrote an article and published it in the New York Times.
The article reads: "...... It's hard to imagine that Evan would run to write a children's fairy tale! But it's even more unthinkable that I went to buy a copy. After reading it, I have to admit that Evan is the most fantastical young man I have seen in years, he is full of infinite fantasies not only in the field of science fiction, but also in the field of children's fairy tales.
It is often said that science fiction is the fantasy of adults, and fairy tales are the fantasy of children. Because of this, few writers can do both! Evan, a man with both adult and child fantasies, will have an immeasurable future of achievement.
It's just that Mr. Evan is a little too young after all, and I made a bet with him last year that in the next 20 years, the world will enter the era of virtual reality, which I am unswerving, but Mr. Evan doesn't seem to agree with ......."
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