In one day, the number of downloads exceeded 10 million, the number of active users exceeded 5 million, and the number of registered users reached 7 million.

This figure made Wang Ye very satisfied, of course, he knew that this was stimulated by high bonuses, and there was such data, but don't forget, this data is only one day.

The propaganda method is only based on Wang Ye's Weibo, and other places have not yet invested in advertising.

Wang Ye is concerned about how high the payment rate is on the first day.

The last time he saw it, even he was shocked.

There are more than one million paying users, and the average consumption per capita is 4 yuan, that is, in just one day, the revenue is as high as more than 5 million.

Of course, Wang Ye knew that because of the high bonus, everyone wanted to get this bonus, so he didn't pay attention to these few dollars.

But according to this development, Wang Ye not only does not lose, but also makes a lot of money.

"Mr. Wang, the first user to pass the 100 levels appeared. ”

Wang Ye smiled and hurriedly said: "Hurry up and check the background data, if there is no problem, get in touch with the other party, and ask the other party to bring valid documents to come and receive the award." ”

"Okay, Mr. Wang. ”

After checking, it was determined that there was no problem with the data, and I also got in touch with the player, coincidentally, this player was still in the magic capital, and I was working in the magic capital, and said that I would come to the company to receive the award immediately.

Wang Ye didn't miss such a good publicity opportunity, and hurriedly posted on Weibo.

"Congratulations, the first player XXXX took the lead in passing the 100th level and received a cash prize of 100,000, we congratulate this XXXX player.

Everyone hurry up and work hard, there are bigger rewards ahead. ”

"Is it so fast? How did I pass more than 80 levels. ”

"Envy...... I didn't expect to play a game and earn more than I could earn in a year of part-time work. ”

"No, I'm going to play all night, and I'll be the first one to pass the two hundred levels. ”

"I'll go, just one level, just one level, this 100,000 is mine. ”

"Sympathy for the upstairs. ”

This person is indeed quite unlucky, but he was so slow for so many minutes, and the huge sum of 100,000 passed by him, and Wang Ye sympathized with this one.

So he replied: "It's okay, that player is on his way to claim the reward, you hurry up, maybe you are the first to pass the two hundred levels, and you will get a reward of 200,000." ”

"Well, thank you Mr. Wang for your encouragement, I will do my best. ”

Three hours later, the first player to pass the hundredth level appeared in the company, and after checking his identity, he was sure that there was no problem.

Wang Ye didn't expect this player to be a little girl.

"Mr. Wang, I'm your fan, can I really get a 100,000 bonus?"

"Of course, I've got the checks ready, but you'll have to take a few photos with us and record a short video. ”

Looking at the check in Wang Ye's hand, the little girl was so excited that she nodded hurriedly and said, "Teacher Wang, there is no problem, you can shoot as much as you want, I will cooperate." ”

Wang Ye looked at this little girl helplessly, this is too excited.

You can shoot as much as you want, I'm a serious person.

Then he took some photos, recorded a short video, and Wang Ye handed the check to the little girl.

The little girl looked at the check in her hand, looked at it carefully for a while, and asked, "Mr. Wang, how do you use this check, I haven't used a check yet." ”

Wang Ye smiled: "It's very simple, you only need to go to the designated bank to exchange, but you have to keep it carefully, this check is bearer, if you lose it, it will be very troublesome." ”

The little girl said excitedly: "Thank you Teacher Wang for reminding me, I will put it close to me." ”

Saying that, the little girl put it directly in front of her through the neckline in front of Wang Ye, and slapped a few times after putting it away, and said to Wang Ye: "It's okay now, I won't lose it." ”

Is it so bold?

Wang Ye was stupid by the scene in front of him, and he really put it in front of the murderer.

The little girl left after receiving the prize, because she had to go back to playing games.

Wang Ye posted the photos and videos of the little girl receiving the bonus on Weibo, and under the stimulation of the check, it was searched on Weibo again.

Coupled with the investment in other advertisements, the number of downloads is still rising rapidly.

Wang Ye suddenly felt that the 5.5 million flowers were too worthwhile.

This is much better than advertising.

Two days later, the first player to pass the two hundred levels with three stars appeared, that is, the player who was a little bit worse before, this young man also fought hard, in order to get this reward, all day long, in addition to eating, is to play this game, and finally one step ahead of all players, the first to pass the two hundred levels.

This player is from the Northeast, and after learning that he got the reward, he flew thousands of miles to the magic capital to receive the prize.

Five days later, the third player who received the reward showed up and claimed 300,000 on the same day.

Stimulated by the huge bonus, the game promotion effect is very good, introducing it to friends and family, one to ten, ten to hundred, the number of downloads exceeds 50 million, and the daily revenue has exceeded 10 million.

Ten days later, Angry Birds quietly launched worldwide.

This game can't be promoted in such a simple and crude way as promoting "Match", this is obviously not good, this game Wang Ye takes it very seriously, because of its super high IP value, but it is much higher than "Match".

Don't worry, take your time, Wang Ye has a whole set of publicity plans for this, first through the celebrity effect.

That is, invite celebrities to play, and then promote them on social tools, it is easy to say in China, there are quite a lot of stars under their own, let them promote it.

As for foreign countries, Wang Ye used Xiao Lizi and asked Xiao Lizi to introduce some other Hollywood superstars for publicity.

Don't talk about the long publicity, just talk about how fun this game is, and let your fans download it, these Wang Ye are ready, just copy and paste.

Then it's about building a fan gathering place, brand promotion, and building brand effect.

Next, publish advertorials through press releases, send the game to review sites, and publish articles about everything about the game, so as to gain more public word-of-mouth recognition.

With many promotion methods, the ultimate goal is to attract more users to download this game.

This is a long process, and it can't be promoted in a day or two, so Wang Ye is not in a hurry.

But in China, with the foundation of "Match", as soon as "Angry Birds" was launched, the number of downloads was extremely objective, and there were millions of downloads in a day.

Coupled with the angry and cute image of the bird, it took the lead in becoming popular in China, and the bird's dolls were sold very hot on the official website.

This is something that Wang Ye didn't expect, according to the normal script, it should be the game that drives the derivatives, but I didn't expect that now it's the other way around, and the derivatives drive the game.

If this is the case, then Wang Ye is not welcome.

()