017 Seeking the first is the first to prosper (7)
Abstraction and figuration have always corresponded, I am very literary and artistic when considering the name of a big case, so I must be concrete and down-to-earth in the name of a small case, just a few sentences of dialogue Ge Muzi instantly opened up his thinking, and he was very convinced by Jing Wencheng in his heart. His sensitivity and overall control of the project are beyond Ge Muzi's reach.
After the two chatted casually for a few more words, Ge Muzi returned to his office, and before she could sit down, Meng Ke shook in. "Xiaoge, how is it? We are always approachable, right?"
"Our company is approachable, not only Mr. Jing, isn't Mr. Meng the same? Mr. Meng, please take a seat, I just brought some good tea from a friend, please try it." Ge Muzi brought all the tea sent by Sun Jing to the office, ready to send one back to Wang Zhi.
"Oh, I still have such a mouth? ”
Meng Ke sat down unceremoniously and waited for Ge Muzi to open the soup.
After making tea, Ge Muzi handed the tea cup to Meng Ke, and then asked about the opening gift. "Mr. Meng, the gifts we opened should not have been decided, right? Are there any hard requirements for this company?"
"Not yet, what do you think?"
"At present, the projects on the market are generally sent what grain, oil, rice noodles, paper towels and the like, I think that since our positioning is a livable community, and covers the theme of flowers, our gifts should also best fit this characteristic, why not send some flower tea, tea sets and other things? ”
"Well, that's okay with your suggestion. However, what we want to do at present is not only gifts, all our folding, DM sheets, and floor plans have not yet been made, and even the advertising company has not yet decided. According to the current progress of the work, these should be put on the plan, Xiaoge, you have a lot of business. After taking a sip of tea, Meng Ke nodded slowly and said.
Ge Muzi was stunned for a moment, listening to Meng Ke's meaning, even advertising is his own business? "Mr. Meng, is it up to me to deal with advertising? How much budget does the company have in terms of marketing expenses?"
In Yunzhiduan Real Estate Company before, although Tong Yajing was also involved in some advertising matters, she only assisted Yang Rui, and the real decision was in Yang Rui's hands.
"According to the normal marketing expenses, it is 2% of the value of the project, but the part that is generally used for advertising and promotion cannot exceed two-thirds of this part of the cost, because all the rest of the expenses of our sales department are covered by this 2%. ”
Ge Muzi gasped, the current market value of the first phase of the development project is estimated at about 300 million, according to Meng Ke's calculation, 2% is 6 million! Even if it is two-thirds, it must be 4 million, Ge Muzi is still the first time to contact advertising, I can't imagine what kind of advertising requires such a large amount of money?
Seeing Ge Muzi's surprised expression, Meng Ke smiled. "Xiaoge, don't think that four million is a lot, there are many models covered by the advertising promotion carried out during the same period. In addition to the newspapers, radio, television, platform billboards, and buses that you are often exposed to, have you ever thought about airport advertisements? It's not that I'm scaring you, if we put this advertisement at the airport, the money will go out like flowing water. Therefore, we should also be cautious in the way of choosing advertising, and lock in the customer group in order to better accurately target and place ads. ”
"Okay, I understand Mr. Meng. I will go through all the advertising media and choose the best one for us. ”
"Well, and you have to pay attention, don't choose some cheap ones in order to save costs, for us, the money spent must have an effect, otherwise the money spent will not have an effect. ”
"Understood. ”
"Then the operating expenses of our entire team are also covered in this piece, including your clothing, team building, bonus setting, etc., so this money seems to be a lot, but you have to plan to spend it, otherwise it is not enough. Meng Ke reminded again.
Ge Muzi nodded hurriedly, for unfamiliar things, she has always been more sincere in the attitude of learning. Meng Ke sat down again and continued to drink tea for a while, and when she left, she didn't say anything polite to Ge Muzi, and took the tea she had just opened. "Xiaoge, your tea is good, it's better than Wang Zhi's. I'll take it to Mr. Jing to show off, you can't give it to him again, the rarer the more precious the good things!"
"Okay!" Ge Muzi nodded with a smile and watched Meng Ke leave.
It didn't take long for Zhu Feisong and Le Zhengna to come in to report their work, and the work in their hands was going well, but both of them were worried about recruitment. "Manager Ge, this person we have seen from yesterday and today, and we have interviewed a lot, but there are almost no people who can really use it. Zhu Feisong's eyebrows and nose were twisted together.
"There aren't one or two of the more than forty that can be used?" Ge Muzi was also speechless.
Le Zhengna's naturally smiling face couldn't smile at this time, and her expression was very serious. "I think we should find another shortcut and go to other real estate to poach people? Manager Ge, do you remember, before you asked us to strengthen the contact with other project real estate consultants, we have a lot of sales staff for other projects, our basic salary is higher than the market price, and it is a top 500 company, it is very advantageous to poach people. ”
"Yes, Manager Ge, those interviewers are almost useless. Although some of them have experience, when we ask about professional knowledge, they will answer that it is called unprofessional, which is simply indescribable. ”
Ge Muzi nodded, the situation that the two of them encountered had encountered before, and it was really difficult to get the people they needed from the talent market. This is not a matter of killing with a shot, the key is that Ge Muzi is now recruiting experienced old real estate consultants, and these people often have two ways to change jobs, one is through acquaintances, and the other is through online recruitment, and there are very few people who can go to the talent market to submit resumes.
After thinking about it, Ge Muzi agreed to the suggestion of the two, anyway, he only needs to recruit six more skilled people now, even if he digs people, it will not be a large area, there is nothing difficult to start. If it weren't for Xu Xinlan's face, Ge Muzi would have wanted to go to Yunshang City for a while, and Han Zuochun, Zhou Jia and others over there would be just fragrant buns for her now, full of attraction.
After finishing the work, Ge Muzi went to Wang Zhi's office and gave him the tea he brought as a return gift. "By the way, Manager Ge, Mr. Meng said that you have to submit a commission plan for the commission of the sales team, and if you think it is okay, you will follow your plan. ”
"Ah, isn't the commission already a standard for the company?" Ge Muzi was even more surprised, the previous advertising thing was completely thrown to himself, and now even the commission is thrown over, is Meng Ke ready to completely do the rhythm of shaking off the shopkeeper?
"Each project will have a different relative commission system because of the different regions in which it is located. Manager Ge, you compare the commission plan on your project before, just submit it, by the way, even your own commission should be written together. ”
"Got it......"
Ge Muzi nodded speechlessly, and finally asked Wang Zhi unwillingly. "Mr. Meng handed over these things to me, so what is the core of his current work?"
"Of course it's a certificate, he didn't tell you?"
"I didn't say anything, I just promised that I would be able to get all the documents within two months. ”
Wang Zhi smiled gently and shook the pen in his hand. "That's right, our Mr. Meng's strength lies in this. As long as he is there, there is no certificate that he can't get down! Since he has said everything, you should do your best to do the rest, before he was busy with the early stage of land, licensing and other things, and busy selling this stall, we look anxious for him, fortunately you are here, he can finally relax. ”
Ge Muzi smiled, and secretly blamed himself for his lack of knowledge. Although she had never been involved in a series of work in the early stage, she also knew that the front department was the most tired and busiest department of the real estate company, and the sales department would not be able to do anything without these colleagues rushing to the front to lay the sales foundation.
This is undoubtedly something she only discovered after she took the position of sales manager, and it is also a greater improvement in her psychological process, from the perspective of the team to the company's platform, which are already two completely different levels.
In the following days, Ge Muzi was so busy that it was dark, although the company did not need her to clock in to work, but Ge Muzi had no leisure time, whether it was the market research report, the commission plan, or the decoration progress of the sales department, clothing customization, and advertising docking...... Everything has to be checked by yourself.
With the smooth development of the work, Ge Muzi suddenly found that he had far from knowing enough about Tong Yajing's work before, and where could the position of sales manager be competent just for sales control and writing plans? In this case, Ge Muzi had to disturb Tong Yajing again.
Tong Yajing is very welcome to Ge Muzi's visit, after all, she is very bored at home now, and Ge Muzi came over to talk to her to relieve her boredom.
The questions raised by Ge Muzi this time, Tong Yajing taught her again and again with great patience, and finally asked with a gentle smile. "I feel that you have improved a lot faster than I imagined, and Huayue has also given you enough trust. Muzi, do you know what it means for Meng Ke to give you the right to give you the fat piece of advertising?"
"Fat?" Ge Muzi didn't understand what Tong Yajing meant for a while.
"Isn't it just fat? You'll understand when you look back. The inside story of the space of advertising media is too operable, so it is also the most conscientious thing, you must grasp it, and don't easily shake your original intention. ”
Although Tong Yajing did not explain, Ge Muzi faintly heard a different taste.