Chapter 1164: Shooting Commercials
At the time of the above incident, Liu Yan and Yu Zhan were in the dressing room of the advertising company, watching the makeup artist and pet groomer carefully modify the appearance of the four small animals. The protagonists of the advertisement are not Liu and Yu, but cats and dogs. The advertising agency takes their advertising project very seriously, and for this reason, they specially hired a pet groomer from the pet store.
Probably because Liu Yan made the ratings of "Poetry Storm" a miracle, the national station tasted the sweetness and hoped to maintain a friendly long-term contact with her, and they offered to extend the advertising time, from 15 seconds to 30 seconds.
The advertising script was written by the advertising company in the past two days, and the advertising content of the national station should not be too jumpy, otherwise it is easy to be crabbed, and the safest way is to tell the story in a decent manner. In the script, several pets are anthropomorphized, and from their mouths they tell how good the pet health insurance card is.
After reading the script, Liu Yan and Yu Zhan felt that the content was okay, and after communicating with the director, they decided to let two big male cats and two dogs appear on the scene. Daylight has to take care of the baby, Susan's hair has been trimmed, potholes, and it is just out of confinement, and the cat body is not suitable for long hours of labor - don't watch the advertisement only 30 seconds, to shoot the effect in the script, you have to toss at least one day.
The advertising crew is not as big as the film and television crew, but there are more than a dozen staff members, they are very professional, and they often shoot advertisements for big stars.
On the contrary, it was Olive in the cat box that aroused their interest,
"Is it the Ragdoll cat in a foreign video? Is it called Olive, or is it Susan?"
Yu Zhan replied with a smile, "Olive." ”
"Hahaha, it glared at us fiercely. ”
"It's fierce, but it's so cute, I want to touch it. ”
Several people squatted there to look at the cats, and the fame of the two Ragdoll cats had far surpassed that of Nikko and Paul, who were famous earlier, and everyone knew that Yu Yuzhan had returned to China and brought back both cats - Yu Zhan did not mention this on any social platforms.
The advertising director also found out at this moment, and he thought that Olive could become a surprise explosion of this advertisement. So he told the crew members to keep it a secret, "If anyone tells the story of Olive, the bonus will be cancelled." The staff nodded again and again, reassuring to keep their mouths shut.
The director called the advertising planner over again, and communicated the details of the script with Liu and Yu, he wanted to modify it slightly, with Olive as the protagonist (before it was the group protagonist), Liu Yan and Yu Zhan did not object, they are both laymen in the advertising industry, basically whatever the director asks, they will do it.
The filming location is mainly divided into two places, the front is in the studio, and the back end is in the pet hospital, Yu Zhan has already contacted Bai Ying, will not accept customers this afternoon, vacate the space to shoot advertisements, and if you encounter a seriously ill animal, drain it to other branches.
The 30-second advertisement is only 7 to 8 seconds for each small animal, and the film crew can't just shoot such a short shot, at least a clip has to be a minute, and then edit and splice it in the later stage, just such a fleeting content, and after a morning, they didn't even shoot a 10-second clip.
Olive is the protagonist, they wanted to shoot this international Internet celebrity cat first, but it was too uncooperative to work, when the beautician helped it to do the styling, it grabbed people's hands full of blood, if it wasn't for Yu Zhan to comfort him, it probably had to catch people's faces.
Finally finished the styling and went into the studio to shoot, not to mention listening to the director's instructions, it didn't stay in a fixed place at all, scurrying around the house, kicking props, knocking down the cameraman's reflector, boosing in the corner, and looking at the staff present with contempt, everyone was so tired.
The director wiped his sweat, "I don't have pets, it's the first time I've shot a real animal-themed commercial, if every animal reacts like this, it's so hard and time-consuming, it's better to use special effects to make it." ”
Liu Yan didn't want him to have any bad impression of the small animal, and hurriedly said, "Olive is a thorn, you can take a shot of the moonlight and the two dogs first, they are very obedient." ”
"Well, I'll listen to your advice. ”
Eh, I changed the animals, it was so smooth, three minutes of footage, and it was done in an hour. Especially the two dogs, let them do whatever they pose, what expressions, just give a ham sausage after the work, it's incredibly smart. The staff loved them and kissed and hugged them.
While they were filming, Yu Zhan kept holding Olive to watch, letting it get used to the environment and understand that this group of people had no malicious intent. In fact, Olive's IQ is no lower than that of the two dogs, and it is the smartest cat Yu Zhan has ever seen. Professor Stephen's current students wrote a paper that retraced what happened to two cats who were kept in the house by Richard for 40 days. He believes that Olive has been helping Susan stay alive, such as forcibly opening the locker to find out the toilet paper inside, and that if it weren't for Olive, Susan would have died long ago.
Olive was still wary when he saw Liu Yan on the first day, and took the initiative to jump into her arms the next day, not that Liu Yan also has the ability to attract small animals, but after a day of observation, it saw that the relationship between Liu Yan and Yu Zhan.
Sure enough, let Olive put himself in front of the camera again, it stood in place, did not run around, staring at the camera with a pair of blue eyes, and had a domineering spirit like a king. A face of the protagonist. It was in such good condition that the director hurried to shoot it.
When it was impatient and uncooperative, Yu Zhan also tempted it with cat treats.
Everyone was busy until three o'clock in the afternoon, and finally set off for the pet hospital. Although the field has been cleared, there is still an endless stream of people who come to consult about the pet medical insurance card - Yu Zhan's Weibo for the card, the number of likes has exceeded one million, and the past two days are the time when the traffic is the largest, the public opinion is the hottest, and netizens are the most concerned. So they have to hurry up and shoot commercials, and the advertising agency promises to produce the finished product within three days.
Setting up a shooting environment in a hospital requires time. After all the filming work was completed, it was already eight o'clock in the evening, and Yu Zhan proposed to invite the film crew to dinner, "You guys are working too hard." ”
The director politely refused and said with a smile, "You work harder, we only have to deal with these small animals today, and you come into contact with them every day, I admire you and other veterinarians." I will definitely call on my friends who have pets to apply for a card. ”
"Haha, thank you, thank you!" Whether he was joking or not, Yu Zhan was very happy to hear this.
There is no shortage of celebrities among his customers, Lan Xi and Xu Wen have already transferred the money to his account, waiting to get the card, all the more than 800 employees of Galaxy Film and Television, nearly half of them have pets, they dare not take care of the boss's business?
Not only that, but the new season group is also discussing whether to take the initiative to apply for a card to attract the attention of the new major shareholder.