Chapter 271 Logos are valuable
"What's wrong?" I hugged Jing Yao and asked, "What happened, you have to go back in person?"
Jing Yao was also very helpless, shrunk into my arms and said: "Just now Chen Feng called me and told me that the Brilliant Performing Arts Company had an annual meeting and sent all the invitations to our company, and it was Liu Yaohui's wife who personally sent it, inviting me to attend their company's annual meeting tomorrow night, please put my name on it, and there is no way not to go." ”
"Yes. I supported Jing Yao and said: "It makes sense that you have to go over and show up, after all, you are the CEO of 'Jin Nian', and you go to represent an identity, Liu Yaohui is a big customer of 'Jin Nian', right?"
Jing Yao thought for a while and said: "Sort of! There are two other customers with similar strength to Mr. Liu, but in terms of publicity, Mr. Liu's resources are indeed better, and I want to talk to him about helping us advertise after the New Year, and charge less fees appropriately." ”
I suddenly became interested, changed my posture and hugged Jing Yao in my arms and asked, "Come and tell me, how are you going to let Liu Yaohui advertise for you?"
"Do you think, Mr. Liu and their company are all beautiful and handsome guys, these models often attend various large-scale events, such as the Pan Asia Auto Show or something, 40% of the models at the auto show every year are from their company, if these 40% of the models wear clothes with our 'Jin Nian' logo, is that a big publicity?"
"And what are you going to talk about?"
"My request is very simple, the model's clothing bears our 'Jin Nian' logo or brand, and we charge a little less, isn't this the end of the negotiation? ”
I shook my head and said: "This is inappropriate, it is equivalent to invisibly lowering the status of the brand 'Jinnian', only low-visibility brands do this, you should change your thinking." ”
"A different way of thinking?" Jing Yao put her hand on my chest and asked, "How to change it?"
"Take the Pan Asia Auto Show as an example, at a certain dinner, you pretended to be very serious and told Liu Yaohui...... Forehead...... Pretend that you are Liu Yaohui now, the two of us eat at the same table, and I will play your role. ”
"Haha...... Good. Jing Yao couldn't help but laugh and said, "Then how are you going to tell me?"
I cleared my throat and said seriously: "Mr. Liu, we have been cooperating for so long, you are also our old customer of 'Jinnian', I will give you a gift at this year's Pan Asian International Auto Show." ”
"What gift?" Jing Yao pretended to ask in my arms, "Do you want me to spend money?"
"Of course not, spending money is not a gift, this year's models of your company participating in the auto show, I gave 50 sets of free clothes with the 'Jin Nian' logo. ”
"What are you kidding?" Jing Yao asked, "The clothes with your logo are obviously for you to promote, and you still say that you are giving me a gift?"
"Then don't forget it!'Jin Nian' which 'Jin Nian' clothes have you ever seen with the 'Jin Nian' logo on the outside?' Jin Nian has always been based on the high-end of the brand to take the customized route, can wear the 'Jin Nian' clothing, that is a symbol of taste and luxury, at present, 'Jin Nian' has a high reputation in Kunming, especially people who like to go to Jinge Department Store know that 'Jin Nian' such a big exhibition hall is on the first floor, or next to the elevator, it is difficult to see it, who are the people who go to Jinge Department Store? A department store where luxury goods gather, who of these high-end consumers does not know the "Jin Nian"? Auto show model clothing is printed with the "Jin Nian" logo, which shows that your company has the strength, how many models wear "Jin Nian" custom clothing in the same industry? ”
"Huh?" Jing Yao was stunned, turned over and lay on the bed, looked at me with her chin in her hands and asked, "So you can still sell yourself like this?"
"How?" I asked, "If you were Liu Yaohui and you listened to me so much, what would you think?"
"I ......" Jing Yao thought for a while and said: "I don't know what Liu Yaohui will think, but I think what you said is too reasonable, which makes me a little confused, as if I think about it carefully, it is really like this." ”
"You have to find a way to show Liu Yaohui the most bullish side of yourself, blow the cow out first, as for what Liu Yaohui thinks, that's his business, how to talk about business, I think if you talk about it in your way, I feel that my status is low. ”
"Indeed!" Jing Yao said with special admiration: "I didn't find out before, I should let you do sales, it was my fault for letting you do brand promotion at the beginning, I didn't see your value at all, when you finish helping Lu Yuxin, just go back to 'Jin Nian', okay? Let's make 'Jin Nian' bigger together, I want to prove to the people around me that my choice is correct." ”
I touched Jing Yao's face with pity and asked softly, "Are your parents still unwilling to forgive you for returning to China?"
Jing Yao nodded aggrievedly and said to me: "My father has always refused to forgive me, he thinks that I gave up staying in France, which is self-destruction of my future, and also ruined the hope they planted in me, they can't understand why I came back, what to do under so much pressure on my own 'Jin Nian', what can I say to them? ”
I smiled bitterly, hugged Jing Yao tightly, and encouraged her: "Don't worry, 'Jin Nian' is getting better and better now, all it takes is time, and sooner or later it will develop." ”
Jing Yao shrunk into my arms and said happily: "I hope this day will come soon!"
"Sleep, I'll take you to the airport early tomorrow morning, and call me if there's anything going on when you get back to Kunming." ”
Jing Yao kissed me on the face, "Good night, my wishful husband." ”
After Jing Yao fell asleep, I secretly got up again, turned on the computer and wrote an article, the content of this article was conceived by me a long time ago, mainly reflecting that Di Kai has changed the CEO, and now it is the former "Xiao Lu Zong" in power, which leads to a lot of problems in the whole Di Kai now, and thousands of words are sprinkled with thousands of words, pointing the finger at Lu Quanming.
The main purpose of this article is to let Dikai insiders have opinions about Lu Quanming, at least to dismantle Lu Quanming's foundation first, so that many neutral shareholders start to oppose Lu Quanming. Of course, Lu Quanming is not a fuel-efficient lamp, it is impossible for him to give way just because someone opposes him, with my understanding of Lu Quanming, he will definitely try his best to suppress these people, so that Di Kai will really be in chaos.
It was already more than one o'clock in the morning after writing this manuscript, and I sent it to the self-media who had been contacted in advance in the form of an email, and after I got it, I went back to bed, left a shallow kiss on Jing Yao's forehead, and hugged her to sleep soundly!
Unexpectedly, early the next morning, Dikai's people came to the door!