Chapter 95: The First Day of Box Office Reputation Sluggish (1/2)
The first prize did come out.
And the winner is Zhang Jiuliang, the actor of 'Guo Furong'.
For a full 100,000 yuan, the little girl smiled, and went out with Li Youqing to follow the staff of Yunhai International Cinema to receive the award, and by the way, she promoted the movie.
Jiang Bei stayed in his seat and didn't move, glanced at Hai Da Fat, and asked, "You came up with this method?"
Hai Da Fat smiled and replied: "It's just a borrowing hand, but Mr. Jiang, don't worry, this wave of publicity is at most 300,000, and it is still within the budget." ”
"Yes, Director Hai's wave of publicity is really wonderful, he is simply a copywriter, I dare to say that he will be able to reach the top of Weibo headlines in a while. Li Shu also praised on the side, and gave a thumbs up to the sea fat.
Jiang Bei took a deep look at Li Shu and Hai Da Fat, and silently got up and walked outside.
Hai Da Fat and Li Shu in the back were stunned for a moment, looking at each other, not knowing why the boss (investor) didn't seem to be very happy.
I have to say that the effect of Yunhai International Cinema's 'Movie Viewing Prize Activity' is indeed immediate, not only bringing heat to the movie, but also bringing some vitality to the cold Yunhai International.
Looking down from the third floor, the hall was crowded with fans who had just finished watching the movie or were still waiting to watch the movie, they stood below and cheered enthusiastically, and Zhang Jiuliang, who won the first prize of today's 'Movie Viewing Prize Activity', was receiving a 100,000 yuan grand prize from Yunhai International Cinema.
Of course, in the process of receiving the award, it is inevitable to promote a wave of the movie "Mood Inn", and then inadvertently reveal the wishing link in the screening hall just now.
This was followed by cheers, which brought the atmosphere to a climax.
Jiang Bei, who was standing on the third floor, saw this scene and his mind was full of black lines.
Damn it!
I always feel that this group of fans are not very easy to use.
It's obviously a wave of very deliberate propaganda, and you can understand it if you think about it with a little bit of your toes, but this group of people is stunned as if they don't understand.
In fact, fans are not stupid, and they can more or less guess the deep meaning of the main creative team of "Mood Inn".
But so what?
The event is just a passing, so there is nothing to lose for fans, and not only that, if you're lucky, you can also get cash prizes from the 'event'.
Especially after the news that all the fans won the award in the 6th hall of the screening, the smart fans directly shouted 'Make a wish, make a wish, make a wish, make a wish', trying to get Zhang Jiuliang to make a wish for them too, so that they can get 100% of the 'movie viewing prize activity'.
Fans followed the publicity, hoping to win 100% of the lottery.
Hai Da Fat has naturally already arranged everything, and continues to promote the popularity of 'character wishes to win awards', so that Liang Liang makes a wish to all fans who watch the "Mood Inn" movie today, and it is possible to get the 'movie viewing prize activity' by watching "Mood Inn".
In this way, it greatly stimulated the motivation of fans to watch "Mood Inn".
Originally, many fans who didn't plan to watch "Mood Inn" also bought movie tickets, watching the movie may not be real, and it is true that they want to participate in the event.
Fortunately, this event is limited to Yunhai International Cinema, and it will not have any impact on the entire national box office, the only worry is that the heat will be hyped. Once again, it brought heat to the movie.
However, the movie has been released, whether it is from the quality of the movie itself or the audience's reaction, the effect is not very good, so Jiangbei is not worried that the popularity will be able to make the movie successfully turn over.
After all, a bad movie is a bad movie, and unless you pay out of your own pocket to invite fans across the country to watch movies for free, it will be useless.
This time, he Jiangbei won!
In fact, he was not wrong in what he expected.
In the afternoon of the same day, this matter topped the hot search on Weibo and became a hot topic among netizens, and driven by the rhythm of idle netizens, a 'wishing wind' was set off on Weibo.
Everyone will post a wish-making Weibo, and then attach a still of Zhang Jiuliang in "Mood Inn".
The only pity is that Zhang Jiuliang doesn't have Weibo, and everyone can't @ her.
No way @ Zhang Jiuliang doesn't matter, and Li Youqing can @.
Just @李Youqing's Weibo is a little funny and weird.
For example: "Witch bless, curse my ex-boyfriend for having no money for the rest of his life." @李幼清"
"Witch bless, curse the Chinese teacher who confiscated my phone and get expelled. @李幼清"
"Witch bless, curse my friend who plays mahjong to win my money, and the price of food at home will rise. @李幼清"
Such 'reverse wishes' also became inexplicably popular, so much so that one more 'cursed wind' followed.
But even if the popularity on Weibo is so high, and the discussion topics have exceeded 300,000, it still doesn't help the movie.
On November 7, the national box office closed 120 million yuan.
Among them, "Lingjian" won the first-day box office of 4500W.
The youth campus-themed movie "Youth Invincible" ranked second, winning 2500W at the first-day box office.
And the third place is not "Mood Inn", but a foreign blockbuster "Magic Elemental" released on Halloween, which still received a single-day box office of 1500W on the seventh day of release, and the total box office has accumulated more than 200 million.
The fourth is "Mood Inn", with a single-day box office of 900W.
This box office is actually a pretty good result for a movie with an investment of 8 million, but considering that this movie has won 12% of the country's film scheduling rate, this data is not very good.
Because the attendance is very low, the average attendance per game is only 39%.
On the other hand, the movie "Ling Jian" relied on a 35% film scheduling ratio, which not only won 4500W on the first day of the box office, but also had an average attendance rate of 64%.
You must know that attendance is an important factor in determining whether a movie can get a larger schedule in the future.
Of course, the attendance on the first day is not indicative of the final quality of a movie.
What really tells the quality of a movie on day one is the rating.
On the Baihua Rating website, the most authoritative rating agency in China, the scores of the three movies released in Lidong have been released one after another.
Among them, "Youth Invincible" has a score of 6.5 points, which belongs to general movies.
"Lingjian" has a score of 6.3 points, which is also an ordinary movie.
"Mood Inn" has the worst rating, only 5.8 points, which is a poor movie.
The movie's attendance and ratings add up to basically determine whether a movie has the potential to become a hit.
There is definitely no potential for the fire of "Mood Inn".
"Ling Jian" seems to be a little lower in terms of ratings.
But compared to "Mood Inn", it is still in complete victory.
So it's no surprise that the winner of this fight will be "Lingjian".
Since "Ling Jian" won, and the box office and word-of-mouth of "Mood Inn" have hit the streets, then Li Youqing is naturally equivalent to proving a failure.
"You lost. ”
On the sofa, Jiang Bei looked at Li Youqing, who had been swiping his mobile phone, and said.
"It's only the first day. Li Youqing muttered and stomped his mobile phone in reply.
"It's all 5.4 ratings, and you're still waiting for a 5.0 to admit defeat?" Jiang Bei couldn't help but joke.
In fact, Jiangbei was a little surprised that the movie could have a 5.4 score on the first day, according to his ideas, this movie should adhere to Hai Da Fat's consistent style, and it was forced to draw directly with a 4.0 score on the first day of release.
As a result, I didn't expect the audience to hate this movie to the extreme, and even some netizens thought that the plot reversal was quite interesting, and gave a general movie rating of 6.0.
In this regard, he can only sigh that the fans of Azure Star are really inclusive.
At the same time, I expressed my admiration for Hai Dapang's ability to make two bad movies below 4.0 in this environment.
"Then you have to wait for the movie to be drawn before you can decide the winner, what if the movie bottoms out in a few days and ushers in a blowout?" Li Youqing shook his head, refusing to admit defeat.
Okay.
Let's wait until the movie is drawn.
I'll let you die through.
Jiang Bei leaned on the armrest of the sofa, and the corners of his mouth couldn't help but rise slightly.
The feeling that victory is at hand is real, and it is not too good.
"I hope that the box office and ratings will bottom out and explode!"
Li Youqing sat cross-legged on the sofa, folded his hands, and closed his eyes to fragment his thoughts.
Get.
I'm afraid this kid is stupid.
Jiang Bei shook his head and picked up his mobile phone.
Unlike Li Youqing, he didn't pay attention to the popular 'wish' activity on Weibo, but went to the Baihua score to read the comments about "Ling Jian".
Speaking of which, the first-day score of this movie and "Box Office" seem to be a bit problematic, it stands to reason that the first-day box office can score 4500W, and the score should be at least 7-8, and even classic enough to be higher.
But the score of this movie on the first day was only 6.3, which was not as good as "Youth Invincible", which ranked second at the box office.
You must know that the score will decrease with the extension of the movie's release time, of course, there are no cases of reverse growth, but that is generally a very small part.
This also means that the score of "Ling Jian" will continue to decline in the future, and there is even a possibility that it will fall below 6 and become a shoddy film.
Can a bad movie have a high box office?
Obviously impossible.
The only thing to be thankful for is that "Mood Inn" is 0.9 points lower than "Lingjian", even if "Lingjian" falls again, it is impossible to drop lower than "Mood Inn".
This is even more true at the box office.
Thinking of this, Jiang Bei breathed a sigh of relief slightly, and began to watch the reviews, studying why the rating of this movie was so low.
Kaka: "This is probably the most confusing martial arts movie I've ever seen. - 4 points.
ZeonG: "The so-called fusion style innovation is nothing more than forcibly merging the styles of different directors together, which makes people look at it without knowing what to do, which is extremely embarrassing. —5 points.
Wen Zeze: "I can't understand the thoughts of the eight directors, how can a movie have multiple styles in it?
Passerby A: "To be honest, the script is also very bad, and I don't know what I'm playing from beginning to end, maybe this is a movie that was hastily prepared and shot in a hurry to cope with the fight." - 4 points.
Krypton changed its name: "A fusion theme, a fusion style, to be honest, I'd rather approve of the movie next door, at least people are telling a story from beginning to end." —5 points.
Professional film review: "I've watched the movie, I feel very good, many dark lines are hidden deeply, you haven't found it." - 8 points.
Wang Erxian: "Personally, I think it's a little better than the movie next door, at least this movie doesn't deviate from the theme, and the fighting is also remarkable." - 7 points.
“……”
There are more than 4,000 short reviews in total, most of which are expressed about not understanding, not understanding, and not knowing what to say about this movie.
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