Chapter 226: The Little Butterfly Who Instigated History

Li Xian didn't know how Ma Weidu was doing, and he wasn't going to play antiques, so he could only smile in the face of Li Chengru's reminder.

However, he was interested in Li Chengru, and picked up several cabinets from the third year of high school, but his vision was limited and he didn't know how much it was worth.

Taking advantage of the drinking, Li Xian told Li Chengru a few things that he was more impressed by at the beginning, but because there were no pictures, the chicken and the duck didn't talk about one, two, three.

However, what Li Xian revealed in his words made Li Chengru secretly speechless.

"Brother, you are inconspicuous and watertight. I thought you were a sanitary napkin maker, but now that I look at you, the more you look like a tomb robber? There are a lot of good things at home, and I don't know the market?"

Li Chengru asked, and Chen Dongsheng also stared at his eyes full of curiosity.

Of course, Li Xian can't say that he picked up the dead by himself - how stumbling.

He lied, "Where do I know that?" It's a friend named Hu Bayi, whose ancestors handed down a copy of "Sixteen Characters Yin and Yang Feng Shui Secret Techniques", came back from the front line of Laoshan, got some things, and put them here for me......"

Li Xian wanted to fool the past, but he didn't want to arouse the interest of the two.

"Tell me!"

Li Chengru licked his tongue and hurriedly urged.

"Ahem, this matter has to start with Hu Bayi's grandfather Hu Guohua......"

Li Xian laughed secretly in his heart and pulled it directly.

The hot pot soup was all dry, and the white paper man and the rat friend finished it. The bizarre story scared Chen Dongsheng and Li Chengru into a cold war.

But it wasn't until Li Xian talked about it that the two reacted - he still didn't say how his antiques came from.

Seeing that Li Xian was not happy to say, the two didn't ask, but just talked about the auction house instead.

Since the end of the first auction, Jiade's business has shown signs of picking up. As the first auction house in China, it has received a lot of various auctions and consignment auction projects.

When Li Chengru asked what projects the auction house had recently, Chen Dongsheng took a sip of wine and said proudly: "That's a lot, I plan to do an autumn auction in Pushi next month." This month, in addition to the agency of Kenko's auction of sanitary napkins, there are also two consignment auctions. Oh yes, there's probably a big job at the end of the year. Two days ago, Tan Xisong from CCTV's advertising department called me, saying that the advertising department had an idea to take out prime-time advertisements and do a large-scale bidding meeting, and asked me if I could do it. This is a big move, regardless of how much money you make, if you can take this single down, the influence on Jiade will definitely be huge. ”

Li Xian, who was eating with his head bored, was stunned.

"Bid King?!"

His shout startled Chen Dongsheng, "What is the standard king?"

Li Xianqing knew that he was speechless and waved his hand, but it was difficult to calm down in his heart.

In his impression, CCTV took out the prime-time advertisement to bid at the end of 94, and he clearly remembered that it was Qin Chi who won the bid at a price of more than 30 million yuan that year, opening the road to dominating the domestic liquor industry.

When he first started to develop Bangye Baijiu, he once fantasized that if he developed well in 93 and 94, he would use the advantage of knowing the bottom of the bid at the end of 94 to make Bangye Bai completely up.

But I didn't want to learn such a big piece of information at this time and on this occasion!

In the early 90s, what was the fastest way to buy and sell?

There may be stock subscriptions, the receipt of Soviet legacies, and other means that can make people rich overnight. However, if you want to say that what industry is the fastest to make money and the easiest to become bigger and stronger, then there is no doubt that it is liquor!

Especially after the appearance of CCTV Standard King.

Let's not talk about the Confucian family and the Confucian banquet, Shandong Qinchi, and later Wuliangye, Shede, these liquor brands are more crazy than the other. Tens of millions of dollars won the bid, and then, without exception, quickly opened the dominance mode.

In the words of the boss of Qin Chi at that time, "I drive into CCTV and a Mercedes-Benz every day." ”

On the one hand, this is because the huge profits of the liquor industry can support crazy advertising and marketing. On the other hand, it must also be seen that CCTV, which is completely moving towards commercial operation, is indeed unique in the world in its god-making ability!

In the liquor industry, Biaowang was the leader of the industry that year, and it almost became a law in the nineties.

It seems that I don't know what the reason is, but the battle for the king of CCTV prime-time advertising is coming a year in advance.

Li Xian didn't want to miss this opportunity - even if his strength was too limited now.

Thinking about this matter secretly, he tentatively asked Chen Dongsheng: "Brother Chen, did you say when this bidding will start?"

Tan Xisong, the woman Chen Dongsheng, had dealt with each other before she went to the sea, and although the two were not close friends, their relationship was not bad.

Besides, there is nothing secret about bidding, and Chen Dongsheng did not hide it.

Director Tan said that now CCTV's advertising has begun to adjust, and the auction must be launched at the end of this year. What, Kenko do you have an idea?"

Li Xian nodded.

"Sanitary napkins?" Li Chengru's eyes widened.

"No," Li Xianle was happy, and he wanted to laugh at the thought of "Only your wing sanitary napkins will tell you the time on the hour, ...... and then connect to the news broadcast.

It's not like that.

Not to mention whether CCTV can do it, even if only you can participate in the bidding for winged sanitary napkins, a daily necessities only for women, it is too wasteful to win the bid.

Now relying on the booming Ma Jiajun, at least for a year, you don't have to think about advertising anymore.

"Liquor. He gave the answer.

"You still make liquor?" Li Chengru was very surprised, he always thought that Li Xian was a sanitary napkin, "What brand?

"Well, this. Li Xian pointed to the small black bottle on the table that had been drunk to the bottom, "Bangye black and white." ”

Looking at the best wine sold in the store during that time on the table, and then looking at the young man in front of him, who was not talking, inconspicuous and leaky, but let himself get a mouthful of phlegm stuck in his throat one after another and couldn't swallow it and couldn't spit it out, Li Chengru felt ......

It's annoying!

……

In the next two days, Li Xian found a choir to order "Invisible Wings", and went to CCTV again.

I was thinking about changing gears for the "Rainbow" advertisement, and I was thinking about the king of the golden segment. But he didn't think about it, and when he learned that "Rainbow" wanted to change gears, Tan Xisong personally received him.

This strong woman, who has now managed the CCTV advertising department, first showed high appreciation for the sports event marketing of Weiyou wing sanitary napkins. And when Li Xian mentioned the issue of advertising change again, Tan Xisong directly and bluntly proposed to let Li Xian wait, CCTV will hold a special bidding in November, and CCTV's prime time at noon and evening will be put out for public bidding.

Chen Dongsheng said about the CCTV bidding last night, although Li Xian had already believed eighty percent, but he didn't have the bottom in his heart. But when he heard the news coming out of Tan Xisong's mouth, there was no doubt.

The battle for the king has come in advance!

Just when he secretly wondered why there was a deviation in history, Tan Xisong smiled at him: "Mr. Li, I have to thank you for this matter." The success of your company's "Rainbow" in the morning session shows us how great the economic value of CCTV is as a window for propaganda to the people of the whole country. This is one of the main reasons why I made up my mind to separate the golden time, which is currently too chaotic and handed over through the back door, but the price is not much different from the other periods. So in the bidding in November, I hope Mr. Li can participate, for the ......"

Tan Xisong's words continued, but Li Xian's heart was already turbulent!

Seeing Tan Xisong's mouth constantly opening and closing, Li Xian was left with only one thought in his heart.

I have become a little butterfly that instigates history!