As long as the film market is a big hit with a theme, it is very common for the phenomenon of following the trend after hearing about it, whether it is in the past, present or future, this is a very common phenomenon.

Just like the Ultraman film in Japan was very popular two years ago, and with Huo Yaowen's "1999" sci-fi blockbuster selling well around the world, Shaw Brothers Film Company took advantage of the asymmetry of public information to directly produce a film of "Rainbow Superman" in order to create a local monster movie.

It's just that this film was so embarrassing, and when the box office was dismal, it was forced to be released after only one week, resulting in many moviegoers not knowing that there was such a special effects monster film.

The Shaw Brothers fiasco also caused many film companies that wanted to imitate "1999" to shoot science fiction films, but they gave up this plan in an instant, after all, they could not follow Huo Yaowen and Fox and invest tens of millions of dollars in filming at one time.

Science fiction films can't follow the trend, but last year's "Zombie Taoist", the first local psychedelic movie with more than 10 million yuan, is too simple to imitate, as long as you make some zombie costumes, put on some dead makeup, ask a few actors to pretend to be Taoists, and engage in a few specious exorcisms, ghosts, and demons, a psychedelic film was born.

Such a simple shooting also prompted that since "Zombie Dao Chief" last year, more than sixty percent of the films in the film market are all kinds of films that catch ghosts, subdue demons and fight zombies.

At first, the public was still very happy to watch it, after all, they hadn't seen a few of these themes, so it was inevitable that they would be more fresh, but with the release of a large number of shoddy bad movies, the audience gradually became less interested in this kind of fantasy film.

Golden Harvest's newly released "Ghost Catching Taoist" is because the audience is not interested, which causes the box office to not sell, even if there are two beauties Miao Kexiu and Miao Qianren, it still can't attract the audience to watch the film in the theater.

Because of the theme of this kind of zombie fantasy film, in less than a year, it was almost filmed badly.

In the movie, there will always be a Taoist who is unpredictable and proficient in Maoshan art, there will always be a beautiful female ghost, there will always be a not-so-smart apprentice, and even zombies will look like a meow!

In this case, how to attract the audience to watch the movie?

Although the moves in martial arts movies are old-fashioned, the plot is still very different, and the martial arts that the protagonists learn have also changed from sword to swordsmanship, from swordsmanship to boxing, from boxing to leg practice, there is always a martial art you like.

Therefore, when Huo Yaowen learned from Wen Yingguang that the current zombie-themed films are not selling well, he was still a little unhappy, after all, he was ready to make a series of films on the theme of ghost blowing the lamp.

finally pushed "Zombie Dao Chief" up, and was inexplicably messed up by a group of people in the market, how could he not be angry.

……

Golden Harvest Film Company, in the general manager's office.

Zou Wenhuai poured a glass of water and walked to Huo Yaowen's side and handed it to him, and said with a smile: "Mr. Huo is a rare guest, I don't know why you came to the company today?"

Golden Harvest has developed well in the past two years, relying on cooperation with Xu Guanwen, the box office of "Ghost Horse Double Star" and "Genius and Idiot" released last year are quite high in the local market, and with the help of the channel of Huanyu Film Company, these two films were released to Japan, earning a lot of foreign exchange, which made him very high-spirited.

Taking the water cup, Huo Yaowen smiled and said: "It's nothing, I just heard that the box office of "Ghost Catcher", which was newly invested by the company, is not very good, so I'm worried that it will lose money, so I'll take a look." ”

"This ......" Zou Wenhuai hesitated: "The box office of the ghost catching Dao is still very good, and it has also received a box office of more than 400,000 yuan in half a month after its release, and if it is delayed for a period of time, I think I can get more." ”

"I don't think that's necessary. ”

Huo Yaowen shook his head and said directly: "Even if the screening is postponed for another month, the box office will reach a maximum of one million, and it is better to make money by releasing other films than this." ”

Jiahe Cinema Line, Huo Yaowen has a lot of shares, although it has always been under the jurisdiction of Zou Wenhuai, he still has the right to meddle in the affairs of the cinema line.

Zou Wenhuai saw Huo Yaowen's resolute attitude, and it was not easy to refute his face, and said with a smile: "Since Mr. Huo has said so, then I will arrange for the theater manager to release the film tomorrow." ”

Huo Yaowen said: "It just so happened that "Zombie Dao Chang 2" and "Ghost Blowing Lantern 1" were filmed over there, so we will give priority to arranging the release of these two films. ”

"No problem. Zou Wenhuai smiled and agreed.

Anyway, when the movie is released, he can also get a share of the money, so there is no need to contradict Huo Yaowen because of this trivial matter.

After the film schedule was negotiated, Fok Yiuwen put down his glass and continued: "Manager Zou, I plan to expand the scale of Golden Harvest Cinemas, and strive to open ten more cinemas in Kowloon, Hong Kong Island and the New Territories. ”

At present, there are three cinemas in Hong Kong, one is the Shaw Brothers Cinema Line, one is the Golden Harvest Cinema Line, and the other is the Lianhua Cinema Line composed of Nanyang, Nanhua, Yindu, National Treasure and Waldo.

Of course, there are several Anle cinema chains that specialize in showing Western films, but the scale is too small, and they only show foreign films, so the business situation is not as good as these three large cinema chains.

There are 16 cinemas in the Shaw Brothers Cinema Line, 15 cinemas in Golden Harvest, and 13 cinemas in Lianhua, plus miscellaneous small cinemas, there are only about 60 cinemas in Hong Kong that can show movies, which is still too small for a total population base of 4 million.

"Mr. Huo, I think the 15 cinemas of Golden Harvest are enough for the time being. Zou Wenhuai frowned, now the investment in a theater is at least 500,000 yuan, this is still a small and medium-sized theater, if you want to build those big ones, let alone a million yuan.

Jiahe doesn't look at the income well now, but it's not him Zou Wenhuai who earns it alone, and he has to distribute it to He Guanchang and Huo Yaowen, plus the following group of employees have to support and continue to open ten theaters, he won't be able to come up with so much money for a while.

"I don't think it's enough, now that the Hong Kong film market is so hot, how can you make money by opening a few more?"

"This is not needed, although the film market is really good now, but when there are many theaters, the attendance rate is not enough, and the audience is dispersed, it is still the same as before, there is no difference. ”

Zou Wenhuai resolutely disagreed with the continued expansion of the theater line, he had no money, Huo Yaowen had money, if he continued to expand, the original shares would inevitably be redivided.

"That's right. ”

Huo Yaowen touched his chin, seemed to approve of the other party's reason, glanced at Zou Wenhuai, who was a little nervous, and chuckled: "Then I won't open it for the time being, but I'm going to set up a film association." ”

"Is the Film Association similar to Hollywood's Film Association?" Zou Wenhuai has still seen the world and knows that there is such an association in the United States that specializes in serving people in the film industry.

"Yes, in recent years, Hong Kong films have gradually gained a certain audience in Japan, South Korea and Nanyang through the distribution of our global channels, so in order to protect the overseas audiences that we have accumulated so hard, I think it is necessary to set up a film association to govern the formalization and internationalization of the Hong Kong film market. ”

Huo Yaowen knows very well that in a few years, Hong Kong movies will take off quickly, and they will be called Oriental Hollywood by fans around the world.

Therefore, Huo Yaowen decided to completely enter the film market, standardize and formalize it, so as to use the explosion of Hong Kong films in the next 20 years to develop his global media empire and complete the expansion in Asia.

"I'm very impressed by the establishment of the Film Association, but I'm afraid there will be a lot of people who don't want to. Zou Wenhuai co-produced movies with Warner a few years ago, and he is well aware of the influence of the Film Association in the American film industry.

This time, Huo Yaowen wants to set up this organization, he must want to join it, so that he can be a veteran and provide a little help for the development of Golden Harvest in the future, but the Hong Kong film industry doesn't care what his family Golden Harvest says.

Don't mention some other small fish and shrimp, just Shaw Brothers, a mountain that is in the waning West Mountain but Yu Wei is still there, if they don't agree, the Film Association will get involved, and at most it will be the self-congratulatory behavior of the two companies Golden Harvest and Huanyu.

"You don't have to worry about this, just have the two of us to start. ”

Huo Yaowen had considered contacting Uncle Shao Liu to discuss this matter before, but although the two had no personal grievances, Phoenix Channel and Huanyu Film Company had been fighting against his wireless station and Shaw Brothers for a long time, even if the two bosses didn't care, the people below probably had a long-term grudge.

Zou Wenhuai looked at him, although he didn't know how Huo Yaowen wanted to start this film association, he still nodded and agreed: "Since Mr. Huo has said so, then I also agreed." ”

Seeing that Zou Wenhuai agreed, Huo Yaowen was not ambiguous, and returned to Huanyu Film Company, so he asked Wen Yingguang to learn from the rules and regulations of the American Film Association, and first sorted out a set of association systems suitable for Hong Kong, and after it was perfected, he contacted some veteran filmmakers, directors, actors, etc., and officially established this film association organization.

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