Time flies quickly, and it has been two months since the official launch of the trendy brand decoration network.

With the continuous efforts of the entrepreneurial team, the tide brand decoration network has carried out a series of improvements in terms of layout design, customer experience, etc., it can be said that even Lin Qiang is a person who pursues perfection and feels that the construction of the website has been quite satisfactory, however, what makes the company team depressed is that the daily visits and traffic of the website are among the best in similar websites in China, but the daily transaction volume is still unsatisfactory, even if it is a large subsidy, it is still not much better.

It's not that he feels sorry for the money that has been invested, he has already set a stop-loss bottom line for himself, and he can afford these losses, he just has always believed in his own vision and is sure that the Internet economy will become the most important new growth point.

Through these days of communicating with everyone online as a customer, Lin Qiang found a problem worth paying attention to, that is, the requirements of domestic users for decoration design are very different from those of foreign users.

The domestic user's requirements for decoration design are often limited to the functional aspect, for the overall layout, decoration style these are not clear concepts, not to mention specific requirements, as long as the decoration of the house can meet the most functional requirements, their focus is often on the specific decoration construction, such as the decoration quality of the decoration company, the decoration period, The price of decoration these, therefore, they do not pay much attention to the design drawings carefully uploaded by the designers, those customers who contact the designer through the website, but also only verbally do some of the most basic design consultation, few customers will really pay for the designer to do a complete set of decoration design for their own house first, more to ask the designer, how much does the decoration cost of similar design, and many customers will directly ask the designer if they can introduce themselves to the decoration company with good handiwork and affordable price.

When he raised the problem he found in the entrepreneurial team meeting, it immediately aroused heated discussions among everyone.

After communicating with Xu Chengjie, the two came to Lin Qiang's office.

"Come sit down here, two. Lin Qiang led them to the tea table and sat down, and said with a smile while making tea: "Let's listen to it and see if there are any good suggestions." ”

Lin Qiang gave them a cup of tea and asked with a smile, "Then what kind of transformation does Dr. Luo want to make?"

Luo Zhendong said that after the website is upgraded to an intermediary platform, for the B-end decoration company, it can easily attract a large number of potential decoration customers for them, saving the economic and time cost of the decoration company usually need a large number of salesmen to send flyers and call to take orders, and for the C-end customers who need decoration, the website can use enough designer resources to solve the needs of the design plan that hopes to have a decoration company for them to give them several different quotations for free, and at the same time can also introduce them to the appropriate decoration company.

Xu Chengjie said: "It is not a problem for the website to be revised, the key is that our website was registered before the designers with personal identity, if it is upgraded to an intermediary platform, the website needs to introduce the right decoration company to the customer, in that case, our website first attracts enough decoration companies to register." ”

"That's great, as long as we have enough registered renovation companies on our website, we can attract more potential renovation customers. Luo Zhendong said.

So far, after the early exploration, the tide brand decoration network finally found the problem, and actively carried out its own transformation to meet the needs of the market, Lin Qiang, as an investor, gave the greatest trust to the entrepreneurial team, let them go to the bold toss.