Chapter 717 Overseas Propaganda
Although the three most important protagonists in this movie are all Chinese actors, this movie was shot in the United States, and there are more foreign actors than Chinese actors, so the language used in the film is all English. However, the film was to be released in China, and like the imported foreign films, a Chinese version was specially made. This is also the second film in which Xiao Yao participated in both Chinese and English versions after "Walli" and was released in theaters in Huaxia at the same time.
The previous "Wall-E" was an animated movie, and each character in both Chinese and English versions was dubbed by one person, and that was because the voice actor Xiao Yao chose was originally proficient in two languages. This parkour movie is a live-action movie, and there are more foreign actors than Chinese actors, so naturally they can't do it anymore. However, in the Chinese version of this movie, the Chinese dubbing of the roles played by Xiao Yao, Zhao Rui, Xu Fei and Chen Xiaoting is done by themselves, and only those foreign actors find someone else to do the Chinese dubbing.
In the Chinese dubbed version, English is spoken in the movie screen, and what is released is Chinese, and the mouth shape is definitely not right. If it's the role of a foreign actor, forget it, anyway, all dubbed films are like that, and it's not surprising. But when several characters of Xiao Yao and others appeared in this movie, the audience looked at the picture of Xiao Yao and others with clear eyes, and what they heard in their ears was also the voice of Xiao Yao and others, but the voice and mouth shape did not match, which was also a very novel viewing experience. For the Chinese version of this movie, it is also a big attraction.
In the promotional activities before the release of the movie, the two bilingual versions of the movie were released at the same time, and Xiao Yao and others have already revealed themselves in some variety shows and talk shows, and many viewers know this point in advance and are looking forward to seeing such a picture.
However, at the premiere of the movie, the audience at the scene did not have the opportunity to see such a picture.
Xiao Yao is a person who prefers the original version, and thinks that the original version has a taste when it looks good. No matter what language the film and television works, even if Xiao Yao doesn't know the language, Xiao Yao would rather watch the original version with subtitles than at the translated version. The release of two language versions in Huaxia is to take care of some audiences who are not good at English and are unwilling to read subtitles, of course, it is also for box office results, but at the premiere of the movie, Xiao Yao must have played the original English version.
At the premiere of "Walli" last year, Xiao Yao played the original English version, and this time at the premiere of "Parkour Boy", Xiao Yao of course also chose to play the original English version.
Although the audience at the premiere did not have the opportunity to see Xiao Yao and others dubbing themselves, the picture of the same video and audio but not matching the lip sync, but they were not disappointed. After all, this is just an interesting point in this movie, and they are more concerned about the whole movie and want to see what this movie is like.
In terms of plot, this movie is not outstanding. However, this is an action movie, not a suspense drama, and the audience does not have high requirements for the plot of this movie, as long as there are no logical flaws, everyone is mainly watching the action scenes in this action movie.
In addition to the unremarkable plot, this movie is still very distinctive in other aspects, and it also has the level of a box list. As an action movie, the most important thing for the audience is the action scenes, and this is also the biggest feature of this movie.
Parkour has been around for years. Over the years, parkour action and parkour-like actions have not appeared in other movies, but the proportion of parkour content in those movies is relatively low, and all the action scenes are really parkour-style parkour movies, which is the first in this world.
With a series of promotional activities leading up to the film's release, parkour has also been hot lately, with many viewers watching some parkour videos online. But the gap between the life-like parkour video and the parkour action scene presented through the movie lens is still very large.
Because the picture in the movie has a plot, the audience already has a sense of tension and excitement, coupled with the soundtrack and Mu Ying's very distinctive action scenes, and the very sharp lens editing style, makes the audience feel countless times cooler than watching those parkour videos. In the process of watching the movie, the audience's exclamations sounded several times, and there were a lot of voices that couldn't help but shout "cool".
In addition to the very characteristic action scenes, the film is also very well done in other aspects, and some aspects can even be considered excellent.
In a movie, although there are special teams for art, photography, soundtrack, and editing, the director is indispensable for any of them.
As a professional photographer, Xiao Yao is very good at color composition. After the release of the previous animated film "Wall-E", some professionals praised "Wall-E" for its excellence in color and composition, and this live-action film, Xiao Yao's cooperation with the crew's art department and photography department also maintained a high level in this regard.
In terms of soundtrack and editing in the later stage, they are the specialties of Xiao Yao and Mu Ying respectively. Except for the two movie interludes, the soundtrack of the movie was basically created by Xiao Yao and the soundtrack, and in terms of post-editing, Xiao Yao, who participated remotely, only provided some opinions, mainly completed by Mu Ying and the editor. In addition to the soundtrack and camera editing in the parkour screen in this movie, the overall soundtrack and editing are also good.
In terms of performance, although this movie does not give much room for the actors to play in terms of literature and drama, the acting skills of all the actors are basically online, and there is no particularly embarrassing performance that makes people play.
In addition, although there is nothing particularly outstanding in the main plot of this movie, there are still some very interesting gimmicks and highlights in the details of the plot.
For example, at the beginning of the film, when the police officers of the police station introduced the seven-person parkour team, they also mentioned in passing that their group of "troublemakers" learned from the Internet that they learned from a Chinese team called "YRF", and scolded "YRF" a few words. And the characters played by Xiao Yao and the others were at the party, and there were also shots of discussing the idol "YRF" and taking out the tablet to watch their videos together.
Seeing that Xiao Yao and their movies appeared in the movie where the movie characters scolded them in reality, and asked the protagonist team to treat them as idols in reality, there was no shortage of laughter at the scene, and there were even some "oh~" boos.
Overall, the quality of this movie is still very good, the audience basically feels that it is definitely above the passing line, and after the screening, there was a very warm applause at the scene.
After the film was played, there was a slightly shorter post-screening meeting. The main creators and hosts returned to the stage with the applause of the audience.
The post-screening communication is mainly about the content of the movie. After the creators came to the stage and bowed together to express their gratitude to the audience, the host, the media and the audience on the scene exchanged their feelings and questions with the creators on the spot after watching this movie.
The exchange meeting after the screening was not long, and it only lasted about ten minutes before it ended. Finally, in the applause of the guests and the audience, the premiere came to a successful conclusion.
The day after the premiere, media reporters who participated in the premiere sent out reports about the premiere and comments on the film, and some guest stars and ordinary viewers who participated in the premiere also posted some feelings about the premiere and comments on their social accounts. However, Xiao Yao and others only saw a small part of them, because the day after the premiere, the main creator of the movie and the band "Immortals" flew to the United States non-stop.
This time, the film was released simultaneously around the world, and the whole team ran to several major box office countries in total. Since the film has already been released, the distributor has arranged a relatively simple promotional campaign, basically going to only one or two cities in each country, and staying in each city for only one day. There were only two activities on the day, an outdoor parkour show and a meet-and-greet meeting with the audience at a cinema. Of course, the United States is not included in this propaganda arrangement.
As the world's largest box office country and the filming location of the film, the film's main creative team not only made the United States the first overseas country outside of China on the promotional itinerary, but also the time spent in the United States and the activities carried out were different from other overseas countries.
In the United States, there are parkour shows and audience meetings going to theaters, in addition, the main creative team not only runs more cities in the United States, but also has one more event to participate.
Compared with other movies, outdoor parkour performances are a special way of publicity, but for Xiao Yao and his crew, because parkour performances are carried out in several countries, they belong to the regular publicity activities of this movie. For Xiao Yao and other creators, the really special promotional activities are to participate in the Spring Festival Gala and premieres in China, and in the United States, it is the celebrity game of the American Professional Basketball All-Star Weekend.
At last year's All-Star Celebrity Game, Xiao Yao not only won the tied MVP, but also presented a very appropriate and wonderful performance at halftime, which was very impressive. Zhuo Zhiyuan has participated in three American professional basketball celebrity games, and the organizers mainly value his popularity and influence in China and his own basketball skills. Xiao Yao's popularity in China is not inferior to Zhuo Zhiyuan, and his popularity in the United States and his performance in the Masters are far beyond Zhuo Zhiyuan, so he is naturally a suitable candidate to participate in the Masters Competition.
Under normal circumstances, Xiao Yao will be invited again in this year's American Professional Basketball All-Star Celebrity Game, not to mention that Xiao Yao made a big news at the Comic-Con in October, and his animated movie "Wall-E" has also achieved very good results in the United States, with a high degree of popularity, and the organizers of the Celebrity Game will certainly not let it go. In January, the organizers of the American Professional Basketball Masters sent an invitation to Xiao Yao again.
The promotional plan for the film was determined after the release schedule was determined. The time for Xiao Yao and others to go to the United States to do publicity was mid-February, just in time for the All-Star Weekend of American professional basketball, and it was just in time. However, Xiao Yao came to the United States this time to promote the movie, and he didn't want to act alone, so he didn't want to participate in the competition as a team member.
But Xiao Yao did not directly refuse the organizers of the Masters Competition, because the organizers of the Masters not only invited Xiao Yao to be a team member of the competition, but also invited Xiao Yao to perform in the midfield as a guest performer. In any case, All-Star Weekend is a cultural and sports event in the United States, and it is a very good publicity platform, and Xiao Yao does not want to miss it.
Xiao Yao didn't agree to play as a player because he knew that it was impossible to bring others such as Zhao Rui and Xu Fei to the court, but it was still possible to perform halftime with the American band "Immortals". Going up to perform the movie interlude during the halftime of the Masters is also a very good promotion for the movie.
Of course, Xiao Yao didn't think about taking Zhao Rui and the other six leading actors to perform parkour at the halftime of the Celebrity Game, but the basketball court is still different from the party stage, and basketball is also a sport, and performing another sport there, Xiao Yao feels that not only may seem a little silly, but the effect is not too good, and finally gave up this idea, and only discussed with the organizer whether he could not be a player, but go to the halftime performance with "Immortals".
"Immortals" is a band that has also performed on the Oscar stage. Although it was possible to perform at the Oscars because of the bonus of the identity of the middle school student band, the development of the band after the status of middle school students in recent years was relatively average, it has also accumulated a lot of popularity in recent years, and it is also very popular among the younger generation of bands. They may not be able to perform in the Masters alone, but with the topic of Xiao Yao, it will definitely be enough, so after some negotiation between the organizer and Xiao Yao, they finally agreed.
The All-Star Weekend Masters is obviously much more important than the roadshow, and the film's U.S. distributors and promoters also use the Masters as the beginning of their entire overseas publicity plan. This year's All-Star Weekend of American professional basketball was held in New York, and the first stop of Xiao Yao and others' publicity in the United States was also set in New York.
Xiao Yao and the others arrived in New York at noon, and the start time of the Masters was the next night local time. Xiao Yao and others spent half a day and one night resting to reverse jet lag, spent half a day rehearsing the next day, and participated in the halftime performance of the Masters in the evening, which was also relatively tightly arranged.
Although you can't bring the other stars of the movie to perform at the Masters, you can still bring them to watch the game live. As a guest performer, you will receive some free tickets from the organizer so that they can bring their family and friends to watch their performance live. There are five members of the band "Immortals", and there are a lot of free tickets, so there is no pressure to bring all the other eight main creators of the film.
In the evening, Xiao Yao and his entourage set off together to the stadium where the game was held. Although everyone set off together, they did not enter the stadium together and sit in the audience, because the five members of the band "Immortals" were the guest performers, and there was a red carpet ceremony. After arriving outside the stadium, Mu Ying took the other movie creators into the audience seat of the stadium through the audience passage, while Xiao Yao and the other five were taken to the lounge and waited for the staff to inform them to walk the red carpet.