Chapter 272: Correct Use of Public Opinion
On February 28, 2003, an article published in the China Economic News once again pushed Xinhua Group to the ""
Reading "" Zhou Yi went to buy a newspaper the next day and read it. There is nothing too wrong with the article itself, but he made a random guess about the non-listing of Xinhua Group Company, which is what makes Zhou Yi uncomfortable.
This article first gave a general description of the situation of the Xinhua Group Company, then talked about the current situation of China's stock market, and then began to talk about why such a huge Xinhua Company was not listed. The author of this signature Shouchen has made several false speculations about why Xinhua Company did not go public.
The first speculation is that the bosses behind Xinhua are overseas Chinese, or simply foreigners, and they are not listed because they are unwilling to mix with the domestic financial market, which is not conducive to their withdrawal of funds.
The second speculation: Xinhua Company must have a lot of illegal business secretly, and listing and financing is a good thing, but at the same time, it will also attract more people's attention. Therefore, this will increase the possibility that Xinhua Company's covert illegal business will be exposed.
The third speculation is that the reason why Xinhua Company is not listed on the stock market is that Xinhua Company was jointly founded by several major political families in China in order to reconcile the political power of several major families. Families that do not occupy important positions share more wealth, and families that occupy important positions share less wealth. Therefore, it does not matter whether it is listed or not.
The fourth speculation: Xinhua Company is not listed because the company is too large and too strong, and if it is listed for financing, it will bring about the coaxing of ordinary shareholders, which will give peer competitors an opportunity to take advantage of this to intervene in the internal operation of Xinhua Group Company. Because Xinhua Company has always been wholly controlled, this is not in the interests of Xinhua Company.
Zhou Yi also felt that the fourth speculation was a little bit touched, and the others were just nonsense, without any basis. But such an article can also appear on the front page of the business section of China Economic News, which is really puzzling to Zhou Yi.
Zhou Yi didn't plan to pay attention to this, but when Liu Siyuan called, Zhou Yi also asked him not to dump it, and to do what he had to do. Why not go public, Zhou Yi knows it in his heart. Yes, if this matter is ignored, it will fade after a while, but then another incident happened that greatly challenged the reputation of Xinhua Company.
The day after the China Economic Daily published an article speculating on the listing of Xinhua Company, there were overwhelming reports of a scandalous case in the newspapers and on television. A volunteer sent by the Xinhua Company Charity Foundation to Guizhou Province attempted to rape a student, but was arrested. This case suddenly caused many people across the country to focus on volunteer activities, and also put Xinhua Company's charitable foundation under great pressure.
Before the case was reported by the nationwide media, Liu Siyuan and Zhao Zishan, the leaders of Xinhua, and Wang Yishan, the chairman of the charity foundation, did not know anything about it. And what Liu Siyuan knew was what Zhou Yi told him. Several of Zhou Yi's classmates in the dormitory were all networms, so they saw the news on the Internet in a timely manner, and when they returned to the dormitory, they talked about it as an ordinary topic, but Zhou Yi had to pay attention to it when he heard it.
Xinhua Company's charitable foundation has been in operation for almost ten years, and it was opened when the company was not fully grown. Zhou Yi's purpose is very simple, he has no intention of using this institution to make money, and all the money earned by the foundation's own investment is invested in charity.
Zhou Yi had already given the basic principles for the operation of the charity fund, and volunteers would rather be lacking than excessive, but in the end, such a thing happened, which made Zhou Yi very angry. This matter is both big and small, but if it is not handled well, Zhou Yi's charity fund will face greater criticism in the future. Although the responsibility for this matter does not lie entirely with the charitable fund, the charitable fund also has an unshirkable responsibility.
After Liu Siyuan received Zhou Yi's very bad tone, he called Wang Yishan to his office. Wang Yishan also knew about this on the way to Liu Siyuan's office. He was also very aggrieved, after all, it was impossible for him to personally preside over the selection of volunteers, this time his subordinates did not choose the right person, he was responsible, but he didn't expect that there would be a rape of students!
"Did you send someone over?" As soon as Wang Yishan entered Liu Siyuan's office, Liu Siyuan asked.
"I'm going to send it, and I'm going to go there myself. Wang Yishan was very serious, and his expression was a little depressed.
"Don't do that either, I don't blame you for this, after all, this incident is accidental, and the volunteer is also responsible for his own actions. ”
"But Mr. Liu, on the first day I took office, you told me that in the selection of volunteers, we should rather lack than abuse, volunteers must not break the law and commit crimes in the local area, and do a good job in their ideological work, but now it seems that I have not done a good job. Wang Yishan voluntarily admitted that he was derelict in his work. This is the truth, at the beginning Liu Siyuan considered that this charitable fund could not rely on the company's capital injection, he must have his own development path, so he transferred Wang Yishan, who has investment acumen, to the charity fund, but now it seems that this appointment needs to be changed.
However, if you send a person who can't pick up the charitable foundation, it won't work, after all, with the increase of charity, the company can't always take out the money to invest in charity, and the charitable foundation must make money to supplement its own charitable expenditures.
Charitable foundations should have a careful person in charge, and not only be careful, but also be able to preside over investment-related matters. This made Liu Siyuan very entangled, his company now has a Zhao Zishan who is both careful and has the ability to invest, but Zhao Zishan can't leave! Liu Siyuan feels that he has to throw this matter to Zhou Yi to solve.
"Yishan, I know that you have strong investment ability, but after all, what you do is charity, and carefulness is a must. In this case, do you want to change your position? Our company's domestic investment company is preparing to merge with a foreign investment company, so how about arranging for you to be the person in charge of China?" Liu Siyuan said.
"Our company still has investment companies abroad?" Wang Yishan didn't know.
"This foreign investment company does not belong to our company, it belongs to him. Liu Siyuan pointed to it, which meant his boss. "He is now going to open a foreign investment company to China, and the investment company belonging to our company has not been very profitable, so he is ready to merge. ”
"Mr. Liu, I have no opinion, but I want to deal with this matter well and then consider changing positions, okay?" Wang Yishan needs to be able to start and finish, and not leave his butt for others to wipe. Although Liu Siyuan said that the merged investment company is much stronger than the charitable foundation, you can't always leave a tail behind you when you move forward!
"Of course, you have to take care of this. Don't worry, I will personally talk to the media about the situation, and let our company's newspapers and magazines publish some positive articles in response to you. When you arrive in the local area, you must do a good job of comforting the local people, and you must not let the locals resist our volunteers, after all, the volunteers are almost always kind and caring, and we can't overturn a boatload of people with a stick. Liu Siyuan said his general thoughts, which actually meant to give compensation, or use correct public opinion to smooth out this matter.
"Thank you, Mr. Liu, I will definitely take care of this matter. ”
"That's okay, then hurry up and pack up and rush over!" Liu Siyuan said.
After Wang Yishan left, Liu Siyuan told Zhou Yi about the replacement of the charity foundation and asked Zhou Yi to recommend someone. But Zhou Yi doesn't have any talents, the only thing he thinks of is Zhu Feiya, but whether Zhu Feiya has the ability to invest, Zhou Yi really can't see it now. However, Zhou Yi can also let Zhu Feiya try it first, which can not only exercise Zhu Feiya's ability, but also allow Zhu Feiya to have the ability to host an independent business. In the past, she managed either a specific supermarket, or she was assisted by others, but this time she needs to make her own decisions and make her own ideas.
"Just let Zhu Feiya go, right?" Zhou Yi finally decided to use Zhu Feiya.
"Zhu Feiya, I am careful, but my ability needs to be improved, isn't it not suitable?" Liu Siyuan said.
"It's okay, if you lose, you will lose something. Besides, the money from the charitable foundation is enough to wish Fei Ya a loss for a few years. The most important thing is to wish Feiya to do better in the charity of the charitable foundation. ”
"Okay, I'll wish Feiya! Also, aren't you going to merge the investment company, I will recommend someone to you, that is, Wang Yishan, the chairman of the charitable foundation. At the beginning, I asked him to manage a charitable foundation because he had the ability to invest, but now it seems that the ability to invest alone is not enough to do charity. Liu Siyuan was also a little embarrassed by his poor consideration. However, Liu Siyuan's arrangement has also made the company's charitable foundation make a lot of money in recent years, getting rid of the embarrassment of relying on the parent company's funds at the beginning.
"If you think it's okay, then it's okay, I believe in your vision!" Zhou Yi did not object.
"When he takes care of this matter, I will arrange for him to come back when he comes back. Are you going to come over in the afternoon to talk?" asked Liu Siyuan.
"I won't go over, you can talk to Ling Yu, anyway, just fight for greater interests." Zhou Yi thought about it and felt that he had no need to go in the past, Liu Siyuan led people to talk to Ling Yu, it was more professional, and he didn't have any good suggestions in the past.
"Then the pace of your investment company's entry into the country will also be accelerated, and we will negotiate here, and it is estimated that we can go over to investigate. Liu Siyuan reminded Zhou Yi to move quickly.
"Don't worry, you first urge Wang Yishan to deal with this matter. Zhou Yi said. It would be very simple to ask Tang Ning to open the investment branch, and the problem would be solved in two or three days.
In the afternoon of the same day, magazines, newspapers and periodicals under Xinhua Group issued a lot of news and articles of volunteers at the same time, comprehensively introducing the selfless dedication and silent dedication of volunteers in the local area. Of course, the company also inevitably used some writers to write some critical articles, although the content of the article did not take away the responsibility of the company, but also made an objective evaluation.
Xinhua Company did not stop there, but spent a week publishing a large number of articles about the various measures of the Xinhua Company Charitable Foundation, the deeds of volunteers, the contributions of volunteers, etc., and the large-scale public opinion bombardment finally neutralized people's talk about the rape of students by volunteers, and people began to follow Xinhua Company's media views to look at this matter objectively.
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