Chapter 728: Target, NASDAQ

As a businessman, Knight is also very "stingy", which can be seen from his attitude towards Jordan, but that is an outsider.

Liu Lang's contribution to the company is clear to him, three years ago Nike was only a third-rate sporting goods company in the United States with only more than 200 employees and two factories, and its annual sales barely reached 10 million US dollars, which was several times worse than Puma and Converse, and it was not at the same level at all, but three years later, Nike's sneakers have swept the entire United States, leading sports fashion, and have millions of young fans.

Liu Lang is the chief designer of Nike, but his role is not only to design fashionable styles, but also to bring Nike sneakers into the NBA league and find Jordan as a spokesperson.

Although Knight is a little dissatisfied with Jordan's lion opening, it has to be said that the opponent's ball skills are indeed outstanding, and the appeal to the fans has faintly been the first person in the NBA, as long as he can win a series of personal honors, his influence can continue to expand, and it is also possible to become the first person in the NBA, because Stern planned it this way.

Nike has privately partnered with Stern to build a strategy for the globalization of NBA superstars, in which Liu Lang plays an important role in developing the Chinese market first.

It can be said that without Liu Lang, there would be no Nike today, Nike can have today, Liu Lang's role accounts for at least more than eighty percent, in Knight's heart, Liu Lang has long been a family with Nike, especially Liu Lang's management of Nike is not asked at all, this point Knight thinks is very good, if the other party meddles in Nike, he really feels that he may not be able to fight the other party.

Liu Lang's contribution to Nike can't be overstated, even if he is given 20% of the shares, Knight came over this time to cash out the VAM contract in advance, as a way to show his trust in Liu Lang.

Liu Lang has his own name on the contract, and he owns 10% of Nike's shares, and now Nike has a market value of more than 200 million US dollars, and Liu Lang is worth more than 20 million US dollars in Nike, and the annual dividend is almost more than 1 million US dollars.

Liu Lang's worth has long exceeded 100 million, but he has no cash in his hand, a year ago Liu Lang obtained 30 million US dollars from the stock market, except for 10 million US dollars to buy Industrial Light and Magic, most of the rest of the money was invested in the stock market, because at that time, the national stock market plummeted, and all stocks fell to the bottom, which was a good time to buy the bottom.

$10 million bought shares of Microsoft Corporation, $10 million bought shares of Intel Corporation, and $5 million bought shares of Nike.

Microsoft and Intel suffered heavy losses in the stock market crash, Microsoft was the new favorite of the American technology industry before the stock market crash, and it could not be compared with VIE and IBM, but the market value was also 600 million US dollars, but the big stock market crash made him evaporate nearly 200 million US dollars, and Liu Lang quickly bought 10 million US dollars.

The same is true for Intel Company, their market value was about 200 million US dollars at that time, and they lost 20% of their market value in the stock market crash, and Liu Lang took out 10 million to buy it, becoming the fourth largest shareholder of Intel Company.

With the continuous development of the personal computer business, the two companies increased rapidly in the following year, and the market value increased by an average of 60% in just one year, which means that Liu Lang's 20 million US dollars has now become more than 30 million.

Of course, VIE's stock is also growing rapidly, but VIE's fundamentals are too large, and its market value before the stock market crash is close to $4 billion, and it will be nearly $6 billion a year later, but its huge volume makes its growth rate still not as fast as Microsoft and Intel.

As for Nike, of course Liu Lang wants to invest, much stronger than Warren Buffett's investment in Coca-Cola, before the "Flying Man" series came out, Nike's market value was only more than 20 million US dollars, and now, Nike's market value has exceeded 200 million, and it has doubled in nearly two years, which is a well-deserved first stock market, and after 30 years, Nike's market value will exceed 100 billion, which is a profitable investment.

However, in the past year, Liu Lang has paid the most attention to computer-related stocks, because they have improved the fastest.

The NASDAQ index represents the emerging technology of the United States, Intel, Microsoft, Apple, Texas Instruments and other companies are listed on the NASDAQ, and Nike is also here, which is equivalent to China's small and medium-sized entrepreneurship version more than ten years later, and the listing conditions are much lower than those of the New York Stock Exchange.

Before the stock market crash, the Nasdaq index, which was only 20 years old, was only 400 points, and a stock market crash caused it to lose another 100 points, so the average annual growth rate in 20 years was only about 3 percent.

However, after the stock market crash, the NASDAQ index began to rise, especially driven by computer companies, and it reached nearly 500 points in the next year, which means that the NASDAQ madness in the United States has begun.

The NASDAQ era was extremely crazy, and in 1999, the NASDAQ index reached its peak of more than 8,000 points, that is, in 11 years, the NASDAQ rose 16 times, which is simply the speed of a rocket.

In the past ten years, the first few years were led by those computer and chip companies, but these companies are physical companies after all, relying on real performance improvement, no matter how fast it will not be outrageous, and in the mid-nineties, the Internet appeared, and this time the Nasdaq was like a wild horse that had taken off the reins, and it couldn't be stopped, until it was completely out of control and caused the collapse of Internet stocks, that was in 99, the NASDAQ index fell from more than 8,000 points to more than 1,000 points in half a year, countless Internet companies died without a place to be buried, and countless venture capital companies went bankrupt。

But for Liu Lang, the NASDAQ is simply a bank for free withdrawals, where there is a lot of money waiting for him to get it.

Of course, the NASDAQ era is still in the making, and it will take a few years until the arrival of the era of the Demon Flurry, but Liu Lang doesn't mind pushing it and making a little money by the way, and this plan has to be discussed with Professor Wilson of Harvard University ......... discussed.

Liu Lang and Knight chatted for more than two hours, all about the promotion of new products, most of Nike's product advertisements are Liu Lang's planning plans, and there is no need for those advertising companies, last year's "runner" advertisement also won the "Oliver" award, the highest award in advertising in the United States, and made Nike a handful.

When it was time for dinner, Knight had a sumptuous Chinese dinner with Liu Lang and Sun Hu's families, and Knight liked Chinese food very much, but the food cooked in those Chinese restaurants was still not as good as the food cooked by Liu Lang's mother.

After dinner, Knight left satisfied, and then Liu Lang ran to his bedroom, while everyone else stayed in front of the TV to watch the latest "American Voice".

The next day, after breakfast, Moran and her younger brother Situ Tian came to the door.

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