Chapter 902 Sponsorship and Advertising Placement
At the opening ceremony, Xiao Yao was the biggest star, but he was not the only star, and not all the media reporters present gathered around Xiao Yao to interview. When some slow-moving reporters saw that Xiao Yao was surrounded by reporters, some people went to interview others.
After hearing Xiao Yao say this, the reporters who gathered around Xiao Yao for interviews looked at the location of director Chen Jun, and found that there were also people interviewing around Chen Jun, so they didn't rush to leave to Chen Jun's side, but continued to ask Xiao Yao: "Why does the director have the final say? Producers also have a lot of say in the choice of actors, especially in TV drama projects, many producers have more power in the selection of actors than the director, are you the producer, producer, or chief screenwriter, can't you make a decision?"
"I'm a producer and producer, and of course I have the right to say in the choice of actors, but I've decided not to use it. Xiao Yao smiled, "I choose to listen to the director! In this crew, the director has the most power, I only provide suggestions, not make the final decision!"
"Why?" a reporter asked.
"In this way, if the reputation of the TV series is not good after the broadcast of the TV series in the future, and I am scolded by the audience, I will find the director to take the blame!" Xiao Yao said.
A group of reporters were speechless.
"There are many reasons why the reputation of film and television works is not good," a reporter suddenly said, "What if the audience says that the plot is not good in the future and scolds the screenwriter?
"If the plot is not good and is scolded, it is indeed mainly my screenwriter's pot, but the director should not be able to escape, and the audience will also scold him for taking any bad book, right?" Xiao Yao said, "In terms of lines and other details, the director has the right to modify them temporarily during filming." There is no way to change the general plot direction, but Director Chen read the script first and discussed it with the screenwriting team before taking over the guide of this play. If the script is not good, he still accepts it, which can only show that his vision is not good, and being scolded with me is not a grievance against him!"
"Ha~" The reporters were amused by Xiao Yao's rogue-sounding statement. After laughing for a while, another reporter asked, "Then if the audience says that you or Yin Xi don't act well in the future..."
"Huh?" Xiao Yao glared.
"I'm sorry, I mean if," Seeing Xiao Yao's glare, the reporter paused, smiled and emphasized, before continuing, "If the audience says that you or Yin Xi don't act well in the future, is it also the director's pot? ”
"Of course, it's also the director's pot!" Xiao Yao said with a smile, "Yin Xi and I played the male and female leads, Director Chen knew before taking on this scene." His willingness to take over the lead of this play shows that he recognizes our acting skills. In the crew, it is the director who shouts "card" and shouts "pass", and the performance of the actors in the play is not good, and the director is inseparable, so if I or Yin Xi do not perform well in this play, Director Chen must also be responsible!"
"However, this is a TV series, not a movie! Does the director have so much power in the crew?" The reporter added, "We have heard that the director is blamed for the actor's bad performance in the movie, but it seems to be relatively rare for the actor to blame the director for the bad performance of the actor in the TV series, right?"
"I don't care what happens to the other crews," Xiao Yao interrupted with a wave of his hand, "but in our crew, the director has the same absolute authority as the film director." I'm a producer and producer, and if I say listen to the director, then everyone has to listen to the director. Any shot, even if it is repeated dozens of shots, must be shot until the director is satisfied. If the director doesn't say call it a day, the crew can't call it a day, and no actor, including me and Yin Xi, can play a big name in the crew!"
"Actually, it's not just the actors," Xiao Yao added, "In terms of pre-preparation, the director's involvement is also very high. Although it is not a matter of being hands-on, whether in front of or behind the scenes, any working employee will only be signed into the crew if he is approved by the director. The people in front of and behind the scenes are all chosen by you or you agree to choose them, and every scene is what you have said to be able to pass, if the scene that comes out like this is still not good, then there is nothing wrong with you taking the blame, right?"
A group of reporters were surprised again, and one reporter asked, "You give the director so much power, is this going to make a TV series like a movie?"
"It's really!" Xiao Yao smiled and nodded, "Our company's purpose is to shoot TV series as movies!"
"Really?" said the reporters' expressions were a little surprised and a little excited.
"What do you mean by the purpose of the company?" a reporter asked, "so you're not talking about this drama, but that you young people will shoot every drama as if it were a movie?"
"As long as we lead the project, we will do it as much as possible!" Xiao Yao nodded again.
"But TV series and movies are not the same after all. The reporter asked, "What are the specific operations?"
"I won't go into detail about this," Xiao Yao shook his head, "Let the audience see it when the thing comes out!"
The rules set by Xiao Yao at the company's annual meeting are only the company's internal rules, and he did not take the initiative to disclose them to the media. At this time, Xiao Yao only revealed some of it after saying it in the interview, but he still didn't plan to take the opportunity to disclose the company's rules to the media.
The on-site start-up ceremony was not a start-up press conference, and the main creators did not sit on the rostrum, but walked around, so the reporters' interviews were more free than the press conference.
Xiao Yao rarely gives interviews, but as long as he is interviewed, his attitude is basically very good. This opening ceremony is a rare opportunity to interview Xiao Yao, but no matter how rare the opportunity is, the reporters' questions are limited. Xiao Yao was not the only interview subject at the opening ceremony, so after a while, those reporters gradually dispersed to find other interview subjects.
On the day of the start-up ceremony, the crew did not arrange the task of filming, but took the opportunity of all the main members of the crew to be present and arranged a start-up meal for the crew, so that the members of the crew could contact each other for a while. The start-up ceremony was held in the morning, and the start-up meal was naturally arranged at noon.
Xiao Yao put the time of the interview after the process of burning incense and worshiping God and revealing the red cloth of the camera, in fact, he also put the process of the interview after the start-up ceremony. Strictly speaking, the boot ceremony has already been completed, so there are no formal steps for the boot ceremony to be completed. Seeing that the time was almost close to noon, Xiao Yao found a staff member with a hand-held loudspeaker and shouted, and the interview ended with the start-up ceremony.
Next, the crew members went to have a start-up meal together.
Since it is a start-up meal arranged in advance, the restaurant where you eat is naturally booked in advance. Due to the large number of people in the crew, the logistics of the crew directly chartered a banquet hall in a hotel, so as not to be disturbed by others.
There are a large number of people in the crew, no outsiders disturb them, and there is no need to film in the afternoon, so there is not only wine during the banquet, but also a lot of people who drink a lot, and the atmosphere is quite lively.
After having a start-up meal, the crew had a holiday in the afternoon, and waited for the official start of filming the next day.
Although the filming location of this drama is in Shencheng, after the start-up ceremony was held, even if the crew started up, Xiao Yao was officially in the group. So after eating the start-up meal, Xiao Yao did not go back to his residence, but stayed in the hotel booked by the crew like everyone else.
In terms of fame, Xiao Yao is undoubtedly the biggest star in this crew, in terms of identity, Xiao Yao is the investor, producer, screenwriter, and actor of this project, even if he listens to the director when he says everything, he is still the most powerful person in this crew, so when he started the dinner, Xiao Yao was toasted by almost everyone in the crew, and he really drank a lot.
However, due to the holiday of the crew in the afternoon, there was an afternoon and a night of rest to recover, which did not have any impact on Xiao Yao. Early the next morning, Xiao Yao got up very early as usual.
After dressing and washing, Xiao Yao went out in good spirits.
When Xiao Yao went out, it was only about six o'clock. At this time, the hotel seems very quiet. Not only are the other ordinary residents rarely getting up, but even the members of the crew are basically still sleeping.
It's not that the crew drank too much and snooze too much yesterday, but it's still early to start work.
Filming is indeed a relatively hard job, and many actors talk about filming as a continuous rotation without day and night, but not every scene, every day of filming is so hard and rushed.
Unlike many crews that need to rush to work and shoot in groups, this crew is not divided into Group A and Group B, but only one group. This TV series is expected to be about thirty episodes, which is not particularly long, and the estimated filming period is about three months, although it is not particularly long, but it is not short. Overall, the shooting time is relatively loose. So at least at the beginning, the crew didn't have any need to rush work.
According to the filming notice issued by the crew yesterday, today's filming started at 9 o'clock in the morning. It's only about six o'clock now, and there are still about three hours before the start of filming, and they are a modern urban drama, not a costume drama, and there are no difficult action scenes, the actors don't need to wear wigs or headgear, makeup and costumes are relatively simple, and there is no need to hang equipment such as Weiya, whether it is the actors or the staff behind the scenes, there is no need to get up too early to prepare. The reason why Xiao Yao got up so early was completely a personal habit, because he had to get up early to exercise.
When filming in the advance group, if you don't need to shoot the morning scene, Xiao Yao will also exercise early. If the accommodation conditions are good, Xiao Yao mostly does it in the hotel's gym, if the filming location is relatively remote and the accommodation conditions are poor, Xiao Yao will go for a run outdoors, and then find a place where no one is to exercise. But this time, Xiao Yao neither went to the hotel's gym nor went for an outdoor run, but switched to cycling.
In this play, Xiao Yao plays the role of a young man in the entrepreneurial period. Although the office is also located in a commercial building in the CBD, it is very characterful to commute by bicycle every day. Even the first meeting of the male and female protagonists in the play was met by the male protagonist and the female protagonist when he was riding.
After Xiao Yao graduated from high school, he hardly rode a bicycle much. Playing such a role this time, Xiao Yao changed the first project of his morning exercise to cycling, and by the way, he looked for the feeling of cycling.
Since it was a bicycle, it certainly couldn't be in a hotel, but on the street. Now there are a lot of people in the city who ride bicycles and exercise, helmets, sunglasses and other equipment are very complete, Xiao Yao also wears a cycling helmet and sunglasses when he goes out, and he will not be too conspicuous when riding on the street, and he is unlikely to be recognized.
When Xiao Yao was in junior high school, Ye Jiaying once spent a lot of money to customize a mountain bike as a birthday gift for Xiao Yao. Considering that Xiao Yao was an adolescent at the time and grew up quickly, the seat height of that car and other places could be adjusted in several places. The quality of that car was very good, except for the year when he went to the United States as an exchange student, Xiao Yao rode that car to and from school for almost five full five years of middle school.
That car was a birthday gift from Ye Jiaying, Xiao Yao cherished it very much, and did a good job in daily maintenance and maintenance. Even if he didn't ride much after going to college, Xiao Yao brought it to Shencheng, and would regularly maintain the car by himself or by someone else, and it can still be ridden now.
However, this time when he joined the group for filming, Xiao Yao did not bring his car. On the one hand, the appearance of the car is too cool, both the director and Xiao Yao himself feel that the car is not suitable as the car of the character in the play, and on the other hand, the car is customized from abroad, and the brand of the car is not the sponsor and advertiser of this crew.
As a modern urban drama, product placement is naturally indispensable, as well as advertisers and sponsors. However, compared with the fact that some costume dramas have begun to play advertising placement frantically, the product placement of this modern urban drama can be said to be very conscientious.
Xiao Yao is not the kind of person who needs to look for investment everywhere to start a project. If it was a costume drama, Xiao Yao would not allow modern brands or products to appear at all, even if it was a variant. In Xiao Yao's opinion, those things are out of play when they look at it, which really affects the viewing experience too much.
If it is a modern drama, Xiao Yao is not opposed to sponsorship and product placement, after all, those things are used by the people in the play, and they can help the crew increase their income, but the premise is that it does not affect the plot and the audience's viewing experience.
Whether it's the kind of camera or even close-up shot of a product or brand logo for no reason, or a bunch of drinks on the dining table or coffee table at home, which obviously does not fit the family environment, there is absolutely nothing in this drama. Even common in other dramas, no matter what income class people use, the brands of electronic products such as mobile phones and computers are the same, Xiao Yao is not allowed.
In Xiao Yao's view, it is unimaginable that you are a small company that has crossed the group and just started its own business, and the computer with it is actually a brand.
Many brands of sponsorship and product placement advertisements will require exclusivity, that is, all similar items in the whole show must be items of that brand, but Xiao Yao would rather not get the sponsorship of a big brand, and never allow unreasonable things in terms of props.
Of course, in this way, the income from sponsorship and advertising will be relatively small, but Xiao Yao doesn't care.
Most of the male protagonists in the play are still driving, and there are not many scenes of cycling, the most important thing is that the male protagonist is riding a bicycle when the hero and heroine meet for the first time, which is a relatively important prop. Despite the lack of footage, the crew found a sponsor for the bicycle prop.
This sponsor is a big bicycle brand in China, and it can also be regarded as wealthy, but because there will be no close-up of the brand in the play, and even the full picture of the bicycle is not fully displayed, the sponsorship conditions given are not high. In addition to the sponsorship fee, which is not much for the level of the project, it is to provide the crew with a bicycle for filming.