Chapter 408: Why Guoxing Global Buying Can Be Successful

In the days that followed.

"The Voice of China" continues to be on the air, because the preparations are ready, even if Wang Qiang returns to Shanghai, the staff of the column team can complete their work smoothly, they want to do a good job in this program, and take advantage of this boom to create one record after another, and indeed, with the word-of-mouth of the show, the ratings are getting higher and higher.

The second phase has an audience rating of 8.12%!

The rating of the third phase is 9.09%!

The fourth phase has an audience rating of 9.01%!

However, in the fifth episode, the ratings broke the top ten levels all of a sudden, coming to a value of 10.02%!

This trend is a bit similar to Wang Qiang's previous life "The Voice", which also declined slightly in the fourth issue, and exploded directly in the fifth issue, which may be related to the reason why the popularity was completely opened, so it caused the ratings to rise rapidly.

For a while, "The Voice" was in the limelight, and every second, "The Voice" was creating the history of Chinese variety shows, this show was pushed to a peak, and the organizer Guoxing Trade was also purple!

Shanghai.

Guoxing Trade.

At about nine o'clock in the morning, Wang Qiang met Lin Jun, the head of the global purchasing department.

Lin Jun said happily: "Vice President Wang." ”

Wang Qiang said: "Manager Lin, what's wrong?"

Lin Jun said: "You don't know, recently our department has received a lot of calls asking to join the global purchase, especially the Oriental Group, which is also doing trade, they asked to join ten branches, but they have a request, which is to add some goods by themselves, that is, the five golden flowers of their group, silk, clothing, textiles, knitwear and home textiles. ”

Wang Qiang said: "Why didn't you contact me?"

"Haven't you been on a business trip for the past two days, they can't find you, so they have to look for me, such a big customer, I think we can be more relaxed, after all, people will be our owners in the future." Lin Jun felt that he should agree.

Wang Qiang said: "Did my dad and Mr. Zhu say anything?"

Lin Jun said: "They didn't say anything, but they really wanted to win this customer." ”

Wang Qiang said firmly: "You tell the people who contact you in the Oriental Group, even if it is a franchise store, the goods in each store must be supplied by us, and it is impossible to put other goods, if not, we will not accept the franchise." ”

"Well, ten franchise stores, people also said that they will continue to join after doing well. Lin Jun was a little incomprehensible.

Wang Qiang waved his hand and signaled that he would do so.

Lin Jun said tentatively: "If Mr. Wang and Mr. Zhu are ...... together"

Wang Qiang interrupted: "No, listen to me." ”

"Okay, I see. Lin Jun knew what to do.

Wang Qiang has been very tough and resolute in this regard.

Global shopping is a benchmark brand he carefully built, in the future to rely on this benchmark brand to drive the company's other goods, and wait until the Internet is a little more mature, he will move these things to the Internet, if now people can add other goods at will, so good that nothing is wrong, if not good, wouldn't it be bad to break the signboard of global shopping?

So Wang Qiang will not allow franchisees to add other goods in the global shopping stores, now the global shopping relying on "The Voice" is becoming more and more famous, and sales are also rising, he does not have so much urgent need for franchisees, funds and the like, but what is lacking is the brand, the nine so-called "luxury" brands in the United States, in fact, can only be regarded as general in the world, the real international first-line luxury brands should be Hermes, Dior, Chanel, etc., the brands on hand are still a little bit behind those real heavy luxury.

Therefore, he can't break the signboard of global shopping, and must operate it well to attract luxury brands to settle in!

……

It was about nine o'clock in the morning.

I don't know if it has been brewing for many days, and the heated discussion of Guoxing Global Purchase has reached a peak, and all of a sudden countless people who have the ability to consume have slowly moved from the program and the contestants to the global purchase!

"So what's so amazing about global shopping?"

"Yes, I've heard that big foreign brands sell them. ”

"You know Manager Liu of the production department, right? He went to the world to buy a Coach bag, and he was like a baby every day, and others were reluctant to see it. ”

"Is it pretty?"

"Nonsense, Lao Liu, that thief, the style is not good-looking, can he buy it?"

"Why can't other places in China buy foreign big brands?

"It's definitely true. ”

"Yes, it has been tested in the focus interview, and ah, it's not that you can't buy big brands in China, it's hard to buy them, but Guoxing Global Shopping is different, it's all big brands. ”

Suddenly, a traffic radio station in Shanghai inserted a road congestion information, "Xujiahui business district from nine o'clock special congestion, according to our listeners and friends, the car has been blocked a traffic light to wait for three or four jumps to pass, it stands to reason that the Xujiahui business district will not be too congested at this time, but why is it jammed like that today?" Eh, our reporter friend went to investigate, and finally found out that it turned out that many people rushed to buy Guoxing Global over there, and the traffic increased greatly for a while, causing traffic congestion. ”

Then a lot of listeners called.

"It's blocked!"

"Then why do so many people go to the global purchase?"

"My car has been stuck in traffic for twenty minutes!"

The radio host immediately responded: "Don't worry, don't worry, I got the news here, there are traffic police on duty in the past, and it should be better later." ”

On the other side, Nanjing West Road.

Before Guoxing Global purchase, there was a dense crowd of people.

A reporter friend and cameraman came to the scene to report, and the reporter said loudly into the camera: "Recently, global shopping has been very popular, and many viewers have called our radio station to ask what global shopping is, so let's unveil its mystery today." Look, this is the Guoxing Global Shopping Pedestrian Street store, we can see that there are dozens of hundreds of consumers waiting in line, let's interview this audience...... Hello, how did you know about Guoxing Global Buy...... Oh, it's because of "The Voice of China"...... Thank you, there are a lot of people for the time being, let's wait for less people and then go in to interview the staff. ”

The reporter then interviewed several consumers.

"Why are you here? Of course, it's to buy something. ”

"It's not a good voice, I don't know that there are luxury goods on the pedestrian street. ”

"There were so many people in there that I could only queue up, and alas, I just wanted to buy a CK dress. ”

Consumers are very enthusiastic, and they are very expressive when they see the cameras, and they all talk non-stop.

The reporter originally wanted to wait for less people to go in and interview the staff what is global buying, but he was stunned until 11 o'clock at noon, there were still crowds of people in front of the Guoxing global shopping store, compared with more than nine o'clock, not only did there be no less, but more and more people came from all directions.

It's on fire!

Guoxing Global Shopping is really popular!

It's as if so many rich people suddenly came out of nowhere, all for the purpose of buying luxury goods!

You must know that the domestic consumption level is very low nowadays, and there are not many people who have 10,000 yuan in savings, although the word 10,000 yuan household is not as rare as in the 80s, but the family with 10,000 yuan of savings can be regarded as a middle grade in society today.

What consumption level does Guoxing Global buy?

That's at least a thousand to buy a random piece of clothing!

In other words, people who can come here to consume are at least worth tens of thousands, otherwise who would be willing to do so?

And how many people are there in front of the Guoxing Global Shopping Pedestrian Street store now?

I can't count them!

So the reporter who originally just wanted to learn about the global buying business was surprised at the moment, where did so many rich people come from? At the same time, he felt that he had found a great news clue, Guoxing Global Buying was on fire, if he made an article at this time, the audience would like to watch it!

Of course, it was not only this journalist friend who learned about this situation, but also many companies that wanted to do global purchases that failed.

They were a little unconvinced before, and they didn't know why Guoxing Trade succeeded in doing global purchasing, but they failed.

Now, after several episodes of "The Voice" have been broadcast in a row, Guoxing Global Shopping has become very popular, and today it is a situation where sales are exploding, and they all gasped and knew why only Guoxing Trade could succeed in doing global shopping in China.

Because people's propaganda is in place!

And no matter whether it is "I Speak for Myself" before, or the publicity method of hosting "The Voice" at the moment, no one at home and abroad can do it except Wang Qiang of Guoxing Trade, after all, the show is created by others!