Chapter 853: Don't Give Up

Chu Qiankun said that opening a movie can make a lot of money, judging by the experience of his later generations and the development trend of the entire domestic film market.

It makes sense, and the judgment is very accurate.

But Liu Xinxin said that he didn't make money by opening a movie theater, and he was trying to save his capital, and what he said was not wrong, he said it from the actual situation of Jebsen Cinemas.

The same industry, the same market, and different companies will also lose money and make money.

There are a lot of relationships involved, and the reasons are complex.

After Liu Xinxin's careful explanation and introduction, Chu Qiankun had a very clear understanding of what he said about trying to save his capital and the current situation of Jebsen Cinemas.

To put it another way, Jebsen Cinemas is actually making money, but now it is experiencing financial difficulties, and the operation of the entire cinema chain is in trouble.

Moreover, the problem is still relatively serious, Liu Xinxin's father, that is, Comrade Liu, the actual controller of Jebsen Cinemas, if he does not handle it properly, the entire cinema chain will fall into a situation from which he will never recover.

Liu Xinxin is different from Xu Zhengbo, he has begun to participate in the operation of his own cinema chain and manages two cinemas alone, so Lao Liu will also communicate with him about the company's affairs.

Therefore, he can probably have six or seven percent of the company's business difficulties, and the remaining three or four percent are what Lao Liu doesn't want him to know for the time being.

In fact, Jebsen's business has been good before, and it can bring tens of millions of dollars to the Liu family every year, which is already a very good business at present.

Although it is not as good as digging coal and laying bricks, the corresponding investment, competition and risk are also much smaller.

It belongs to a relatively stable industry.

However, this stable industry has not become very quiet in recent years, after the domestic box office exceeded the iconic threshold of one billion.

The business of cinemas has begun to attract more and more people's attention, whether it is in the industry or outside the industry, there are many people with a keen sense of smell who have begun to enter this industry.

In the past two years, the number of new cinemas and screens in the country has grown at a rate that is no slower than the growth of the movie box office.

It stands to reason that the total box office has increased, and established cinemas like Jebsen should benefit the most.

However, this is not the case, and from the second half of '03 onwards, Jebsen's total box office revenue has basically stagnated, and even occasionally declines in a few months.

In other aspects, he may be slower to react, and he makes less money, and Lao Liu is keenly aware of it.

The water in the whole pond is increasing, and the water flowing to his house is not increasing, but is decreasing, which is really abnormal.

After some investigation and understanding, Lao Liu soon learned the root of the problem, it turned out that many new movie theaters suddenly appeared in the market, although they were not as large as Jebsen, but they were able to intercept half of the movie-going customers and box office revenue that should have entered Jebsen after growth.

There has been no competition, and Lao Liu, who has been comfortable for many years, realized afterwards that the niche industry of cinemas was about to enter the Red Sea competition.

In the cinema industry, he has an innate advantage in cost, and Lao Liu is naturally unwilling to be chased by small soldiers and seize the market by them.

So, in the second half of 2004, Jebsen began to expand aggressively.

In order to be able to suppress these small competitors well, in order to kill these small soldiers at one time before the giant crocodile funds pay attention to this market.

Lao Liu not only used all his savings over the years, but also borrowed a lot of money from the bank in the name of the company.

From the second half of 04 to the first half of this year, in about a year, Lao Liu threw out a total of nearly 50 million funds and built eight large-scale cinemas with new equipment.

With the completion of the new cinema, Jebsen Cinemas' box office revenue has begun to rebound significantly.

Compared with the original ten old cinemas with outdated equipment, the eight new cinemas built in the later period are obviously more popular with the audience.

The same price, the same movie, different equipment, different viewing environment, and a more comfortable viewing experience, even fools know how to choose.

So, Lao Liu, who tasted the sweetness, decided to update all the equipment and decoration of the original ten theaters to attract more audiences.

It's just that Lao Liu had no extra funds around him at that time, his savings were spent, and the money from the bank was also borrowed.

Although the original ten theaters are smaller in scale, if they want to rearrange them all, none of them will be 20 million.

Twenty million is not a small number, and it is difficult to borrow it simply, after all, he has no high-value collateral.

People like Lao Liu do business, borrowing tens of thousands, hundreds of thousands, between friends, may not need collateral.

But millions of dollars, without a suitable mortgage, no one dares to borrow, no matter how good the relationship is.

Afraid of missing out on the opportunity, worried that with the passage of time, Jebsen will no longer have an advantage over Lao Liu, after thinking twice.

It was decided to value the company at 100 million, and then take out 20% of the shares and invite others to invest in the shares.

Some people are optimistic about the movie theater industry, and naturally some people don't like this industry, and in the end, an old friend of his for many years decided to get involved.

Even if you want to help Lao Liu, you also want to make a little money from the development of the industry.

20 million, 20 percent of Jebsen Cinemas' shares, is actually very cost-effective.

The beginning was also very smooth, and the first 4 million funds reached Jebsen's account within the first week of signing the contract.

According to the agreement, the remaining 16 million will be fully received within the remaining month.

It's a pity that Lao Liu's good luck is only for this week.

When he took the four million funds, he went abroad to order ten sets of the latest equipment, and as soon as he returned to China, he received a bad news.

This friend of his has encountered major difficulties in other businesses, not only can the follow-up 16 million yuan not be able to continue to invest as scheduled, but the other party wants to take back the previous 4 million funds to save his life.

This time, it was not a question of whether his friend breached the contract or not, but even Jebsen fell into an unexpected predicament.

However, when encountering this kind of thing, Lao Liu can't blame his friend, let alone sue according to the contract.

In fact, it is useless to go to court to sue him for his friend, his friend's company is about to go bankrupt, and the lawsuit is in vain.

With no choice, Lao Liu and his friend began to look for the next home to take over, but unfortunately, even if they were discounted by 20%, no one who knew them was willing to take over.

People who do business are basically superstitious and lucky.

Lao Liu's friend had just invested in Jebsen, and the company he immediately engaged in almost went bankrupt.

This made them all jealous of Jebsen's investment, and no one dared to get involved in it anymore.

In fact, it's not that no one is interested, some peers want to buy Jebsen, and the price given is very fair, still giving a valuation of 100 million.

However, the other party is also conditional, that is, it must take at least 51 points of shares.

In Lao Liu's view, this is not to invest in Jebsen Cinemas at all, but to take advantage of the fire to rob and swallow Jebsen.

Naturally, he didn't agree, so the life of Jebsen Cinemas became more and more difficult.

From the perspective of outsiders, the business of their cinema is very hot, just like the newly built cinema that Chu Qiankun is here now, the business is very prosperous, and the box office is expected.

However, the current profits are not enough to fill the hole that is getting bigger and bigger.

After Liu Xinxin finished speaking, the scene fell silent again.

Xu Zhengbo has nothing to do with himself, and he can't say anything other than a little comfort.

Chu Qiankun's eyes narrowed slightly, digesting the content of these things that Liu Xinxin said, and then trying to corroborate each other with some old memories in his mind.

Liu Xinxin just said a lot of bosses, and at this time, he kept drinking water to moisten his throat.

Tang Wan, who went to the bathroom, finally came back, wiping his wet hands with a tissue as he walked, wiping it very carefully.

And behind him, a wet person followed closely, it was none other than Yao Datong.

Chu Qiankun's position happened to be facing the outside, so he was the first to see this situation, and asked Tang Wan, who had just sat down, curiously: "What's the situation?"

"I don't know, when I came out to wash my hands, he was there to wash his hands, I don't know how he did this. Ask him, and he won't say. ”

Tang Wan looked back at Yao Datong again, and said lightly.

Liu Xinxin looked sideways at Yao Datong, who came to him, looked at his embarrassed appearance, and asked with a calm face: "What's the matter, have you been splashed with water?"

From hair to clothes and pants, it was wet and almost impossible to find in the dry area.

What Yao Datong was doing just now, Liu Xinxin naturally knew it, so he subconsciously thought that he was so embarrassed by fashionable men and women.

"Oh, no one splashed me with water, just now in the parking lot, there was a water pipe that was hit by a car, and I helped them plug the water and get wet. ”

This was a reason that he had finally come up with when he followed behind Tang Wan just now.

"That's right. ”

Liu Xinxin retracted his cold face, and just wanted to praise him, but the ticket manager hurriedly came.

"Mr. Liu, just now the building property called, saying that there was smoking in the underground garage, which triggered the fire extinguishing sprinkler, and now the garage floor is very wet, and we want to warn the guests to walk carefully. ”

"Hahaha!" As soon as the ticket manager's words fell, Xu Zhengbo pointed at Yao Datong and slapped the table with a smile.

Chu Qiankun and Tang Wan also couldn't help but upturn the corners of their mouths, this lie was exposed so mercilessly in less than three seconds, it was really pitiful.

Poor Yao Datong, with a red face, stared at the ticket manager angrily, on purpose.

The ticket manager was puzzled by Xu Zhengbo's reaction, followed his finger and looked at Yao Datong, and then opened his mouth without speaking.

Liu Xinxin's face had just changed back to normal, and the next time it was extremely dark, and he scolded Yao Datong angrily: "Don't go and change your clothes, it's not shameful enough!"

Yao Datong's incident was just a small episode, After he left, the scene returned to quiet, except for Xu Zhengbo's occasional indecent laughter.

Chu Qiankun looked at Xu Zhengbo, who was entertaining himself, and asked Liu Xinxin: "Isn't your relationship with this guy very good?" 20 million is just a hair of Da Xu's forehead. ”

Xu Zhengbo stopped laughing and smiled bitterly: "Boss, I am me, my father is my father, and I can't command his money." My little money isn't enough to stuff my teeth?"

"Drink, then this gap between the teeth is really not ordinarily big. Chu Qiankun smiled ghostly, during this time, Xu Zhengbo listened to his words and made a lot of money in the stock market.

Millions of stuffed between 20 million teeth, there are indeed enough stuffed.

Liu Xinxin also said on the side: "Although Xiaobo and I are friends, our family is not familiar with each other, so Uncle Xu really can't think about it." ”

"Well, I understand. I have one more question, though. Chu Qiankun was obsessed with a sip of water: "Doesn't Jebsen now have eighteen cinemas? If you sell one or two properties at will, won't you be able to revitalize the capital chain? As long as you get through this difficulty, the cinema can continue to open!"

It's only 20 million, based on the area of a movie theater, and the current real estate price, it can be easily solved.

"Hey, it's a shame to say this, Jebsen's existing 18 cinemas, all of which are rented. ”

Lao Liu wants to sell the property, but it's a pity that the floor of this theater is rented.

It's not that Lao Liu doesn't like to buy property and doesn't like to use his own floor to open a cinema, but if he buys a building and then opens a cinema, the cost of that cinema will be too high, and Jebsen's existing scale will be reduced by at least half.

Renting a floor is also a last resort.

In this world, there are few people like Chu Qiankun, almost all properties are bought directly.

"It's all rented, and there is no floor of its own?" Chu Qiankun asked in surprise.

Liu Xinxin smiled bitterly: "All of them are rented, and none of them are their own property." ”

Chu Qiankun frowned, no wonder he said that he could only barely keep his capital, and this rent seemed to be the biggest expense.

One is not sure that the annual increase in rents will even exceed the growth rate of the box office.

Suddenly, Chu Qiankun thought of a very critical question: "Does Jebsen Cinema Line have a license?"

"Yes. Liu Xinxin nodded.

"It's good to have a license. ”

The cinema license, in Chu Qiankun's view, is the most valuable, and in the fierce competition in the future, the license is the core competition and interests.

Kun Shao is also interested in cinemas. Liu Xinxin, who realized it later, finally realized that Chu Qiankun had been asking about some things about the movie theater.

Chu Qiankun smiled: "Let's not talk about this first. I want to know, did you ask me to come today because you want me to take over the 20 million?"

Liu Xinxin glanced at Xu Zhengbo, and the other party shrugged his shoulders: "I didn't say anything, you tell the boss yourself." ”

After a little silence, Liu Xinxin organized his language and said: "Kun Shao, I want to ask you to help me, so that I can make a little quick money with you like Xiaobo, so that I can alleviate Jebsen's predicament." ”

During this time, Xu Zhengbo suddenly became very rich and generous, this kind of money is completely different from the kind of money that he took from his family before.

I also bought a new Ford Raptor 450 last month, which is worth a million!

Coupled with Xu Zhengbo's deliberate high profile, in their small circle, he has become a famous little god of wealth.

Liu Xinxin and Xu Zhengbo's private relationship can be said to be the best, and under his repeated questioning, Xu Zhengbo told him that Chu Qiankun pointed him out a way to make a fortune.

However, what kind of specific way to make a fortune can make him make so much money in just a few months, but Xu Zhengbo obediently obeyed Chu Qiankun's instructions and did not reveal anything.

Xu Zhengbo's high profile was still made by Chu Qiankun, so he was not surprised at this time: "Do you want to make quick money like Xiaobo?"

"Put it together, a million is still available. Liu Xinxin said cautiously.

In the end, it is the children of rich families, no matter how much they shout that they have no money, they will take out a lot of money, one million, which is still very valuable in 2005.

Chu Qiankun smiled slightly, "I have a way to make money, make quick money, but your principal of one million, even if it doubles for you a month, it is only two million, can you solve Jebsen's dilemma?"

According to what Liu Xinxin said before, Jebsen Cinemas is now not only a problem of 20 million, but also a bank loan, and the problem of overseas equipment needs to pay the balance.

Perhaps, there are other questions that Liu Xinxin does not know.

"Double in a month!" Liu Xinxin gasped, his eyes flashing.

"If there is a risk, the greater the benefit, the greater the risk. You should know that. ”

Chu Qiankun was keenly aware of his careful thoughts, and poured a basin of cold water on it, so that Liu Xinxin's little thought was directly extinguished.

This is the reason why Chu Qiankun has repeatedly asked Xu Zhengbo to keep it secret and not to disclose the specific inside information and targets, he is not afraid that the interests will move the people's hearts, but he is afraid that the people's hearts will be covered by this interests and will not feel the risks.

"Hey, I want to try it if there is a risk, and if we can't make any more money, we can only reduce the number of theaters, or hand over the controlling stake. Liu Xinxin sighed.

If it really came to that point, not only Lao Liu would be unwilling, but he would also be unwilling.

"Actually, things aren't as bad as you think. Wouldn't it be okay to find someone to buy shares again. Chu Qiankun took a piece of popcorn, put it in his mouth and chewed it slowly.

"It's easy to say that it's easy to find someone to buy shares again, but it's so hard to do. It's not that they haven't done this idea, but they really can't find someone who is willing: "Businessmen are still very auspicious." ”

"Stupid. Xu Zhengbo stared at Liu Xinxin's sleek head: "Since the boss said so, it means that he is willing to take a stake in your Jebsen." ”

"Ah, really? However, isn't Kun Shao afraid of bad luck?" Liu Xinxin looked at Chu Qiankun with an incredulous expression.

"I'm really interested. The corners of Chu Qiankun's mouth rose, and he smiled slightly: "Generally, I am more afraid of me if I am unlucky." ”

He was mainly interested in Jebsen's cinema license, in fact, as early as the Dongxi Wetland, he had paid attention to Jebsen of Liu Xinxin's family.

He had expected that his star would cooperate with Jebsen, but now that a better opportunity has appeared in front of him, he certainly won't give up.