"Li Dong...... This,"

"That's too much! Isn't this plagiarism?"

"Who says it's not, Procter & Gamble's advertising form is completely copied from our rainbow!

In the conference room of New Taipei Group, the advertising film on the projection screen was only played for more than ten seconds, and everyone in the conference room couldn't bear it anymore and shouted one after another.

Not for anything else, just because Procter & Gamble's advertising on CCTV this time is too similar to "Rainbow"!

This image does not mean that the entire advertising content is copied. But in terms of expression, it is almost the same as "Rainbow".

How is P&G's advertising done?

At the beginning, a woman sat on a gloomy office chair and showed bitterness, the colleagues around her were in a hurry, and the woman looked at everyone who passed by her with helpless eyes, and tried to stand up several times, but in the end she couldn't get up. Everyone was busy with work, and not even one of them cared about her.

As soon as the picture turned, the clock on the wall indicated that a long time had passed, and in the blink of an eye, it was time to get off work, and her colleagues passed by her side and went home from work with laughter. Several of the male colleagues greeted her indifferently and asked why she hadn't packed up for work. The woman smiled reluctantly and replied that she still had some work to do and that she would have to wait a while.

The scene turned again, and the office that had been bustling with people during the day had become empty, and it was only then that the woman finally rubbed her numb legs and sat up from herself. Seeing the mark of her aunt on her skirt and looking at the night sky with a light rain outside the window, the woman finally couldn't hide her emotions and covered her mouth and cried.

At this point, the voiceover appears - "Who will give you the most intimate care when you are at your most vulnerable?"

That's it for the first twenty seconds.

Immediately after that, the ad enters the second half.

At the beginning of a new day, the woman entered the office with a smile and greeted all her colleagues warmly and cheerfully. Then the screen goes into a fast-forward state, and in just five seconds, it quickly plays a busy and fulfilling day for a woman in the office.

At this time, the voiceover resumes - every moment, you are a "strong woman"! Procter & Gamble Shubao sanitary napkins, super large capacity absorption without leakage, all-round care for your every fragile moment.

At this point, the thirty-second ad is over.

After reading the full content of the advertisement, Li Xian touched his chin.

It can be said that this advertisement digs out all the points of care for menstruating women embodied in "Rainbow".

If you're going to say it's plagiarism, it's certainly not. It's just another way to show the core selling point of "Rainbow".

But you're going to say that he's not plagiarism?

The fragile sensitivity to the period of female aunts, as well as the distress and distress faced by urban women due to the inconvenience of menstrual period, are simply picked up from "Rainbow"!

is different from the righteous indignation of Si Yang and others, after watching the entire advertisement, Li Xian's first feeling is that he has hit a stubble.

What is the reason why you can quickly expand the market in such a short period of time and complete the counterattack on the old sanitary napkin brand Anle?

That's right, marketing!

To say that the current sanitary napkin production technology, technology, and raw materials of these three technical aspects, only you, Anerle, and Hushubao, which has just entered the Chinese market, have their own advantages.

For example, Anerle has the foundation of the old brand that has been put on the market in the early days of reform and opening up, and has a group of loyal customers in the market with nearly ten years of operation and the low price advantage of Anle towel.

Procter & Gamble's Hushubao adopts the latest production technology, as well as P&G's unique control and quality system, and the quality is slightly better than that of Anerle and Weiyou.

When it comes to New Taipei Weiyou, it is backed by Longjiang Province, the country's best quality wood pulp, and Shandong Province, the country's best cotton pulp production area, which has certain advantages in the sanitary napkin absorber.

But speaking of which, the main products of these three brands are not much different in comprehensive comparison.

In addition to the branch's efforts to build a sales network covering first, second- and third-tier cities, as well as some towns in some areas, the biggest thing is that the advertising is done well!

This is good, not only that New Taipei is the first sanitary napkin company to advertise on CCTV, but also the content of the advertising film "Only You Rainbow"!

When the advertisements of all enterprises are forced to a certain extent, "Rainbow" is like a clear stream, moistening into the hearts of target customers, so that every woman who has seen the advertisement will be full of tenderness and filling her mind.

And now, this advertisement of Procter & Gamble, from the point of "caring for women", can be said to directly overshadow "Rainbow"!

This point, looking for the fly is always accurate!

"Don't be noisy. What can you do with this noise?"

A little annoyed by everyone's complaints and angry scolding, Li Xian waved his hand vigorously.

"But Dong Li, if this advertisement of Procter & Gamble goes out, it will cover us! You have to know that they are placed during prime time, and the audience must be bigger than ours!

Si Yang couldn't be angry.

He has been in charge of this area since the beginning of the New Taipei sanitary napkin business. For a long time, the marketing of the Weiyou brand has been a place of pride for Siyang. Now when I see a piece of land that I have opened up by my family, how can I feel happy when someone else occupies a corner?

"Out of the way. ”

Li Xian thought about it and smiled.

"Dong Li, what time is this, why aren't you in a hurry!"

Seeing that he made an indifferent appearance after thinking for a while, Si Yang gritted his teeth and stomped his feet, and said.

"First, it's useless to be in a hurry. Li Xian smiled slightly, "Second, when Procter & Gamble won the CCTV prime-time advertisement, I was already thinking about how to deal with it." Although, this ad is indeed a bit disgusting. It is estimated that after it is released, our "Rainbow" is half of the waste, but ah......"

Speaking of this, Li Xian stood up from his chair.

After looking around for a week, he snorted and smiled, "Even if Procter & Gamble's advertisement is good, I dare to assure you that in the long run, it will be impossible for them to overwhelm us in brand awareness next year!"

"Dong Li, where does your confidence come from?"

Xue Ling on the side didn't speak, and seeing Li Xian full of confidence at this time, he asked curiously: "No, it's the one you said before...... What variety show?"

"That's right!" Li Xian smiled: "That's it!"

As he spoke, the big brother he was carrying in his hand rang loudly.

"Li Sheng, communicating with your inland TV station is really messing around, my three corpse gods are violently jumping and the five visceral temples are smoking!"

"But in the end, I didn't live up to your expectations, and the things of the show have been decided!"

Listening to Lin Jianyue's Mandarin on the other end of the phone, Li Xian was happy.