Morning.

The company has just finished its morning meeting.

Wang Qiang and Lin Jun are heading to the global purchasing department.

While walking, Lin Jun said in a somewhat depressed voice: "Vice President Wang, I got up early in the morning today to buy the Oriental News, and by the way, I checked the reactions of the people who read the newspaper, how is it all about the rich woman being deceived by more than one million, and not many people say that we buy it globally." ”

Wang Qiang smiled and said, "Don't worry, keep doing it." ”

"I want to be reassured. Lin Jun was a little restless, "There are a lot of people discussing, the problem is that everyone is not enthusiastic about our global purchase, do you say that we are not conspicuous enough, do you want to increase the length of Guoxing global purchase in the story?"

Wang Qiang said: "No, that's all." ”

"Okay, hopefully it will stimulate potential consumers. Lin Jun was very unconfident.

Wang Qiang thought for a while, but still explained: "Manager Lin, you don't have to be so unconfident, before the advertorial was typed, I was also a little nervous, and I wasn't sure if the advertorial would work, but now that I see so many people discussing the story, I am 99% sure that our global reputation will start!"

Lin Jun said: "Huh, how do you say it?"

Wang Qiang said: "Anyway, we will continue to report on the mystery marketing now, and continue to report until one month after the official opening of the global purchase, and then look at our sales data." ”

"Well, okay, tomorrow when the newspaper sales data comes out, I'll ask how it is. Lin Jun said.

Wang Qiang said firmly: "No need to ask, the sales of newspapers do not represent our propaganda efforts, but can only reflect whether there is any news that attracts them today." ”

Behind.

Two footsteps sounded, and when I looked back, it was Du Cuilin and Chen Xuemin, two high-level executives.

They stepped forward one after the other.

The two of them each held a few newspapers in their hands, and Wang Qiang did not tell anyone else in the company about the advertorial publicity except for the people in the global purchasing department.

It's just that Du Cuilin and Chen Xuemin seem to have seen the advertorial.

Chen Xuemin said with a smile: "Vice President, the advertising of the global purchasing department is very interesting. ”

Du Cuilin also said: "It's just that I think the story is more interesting, and only one or two sentences about our company's global purchase of newspapers have been mentioned, will the publicity be too low?"

Wang Qiang smiled but said nothing.

As a result, Lin Jun added, telling them that there would be many similar advertisements in the future.

Chen Xuemin was stunned for a moment, "Vice President, isn't it a bit of a waste to invest so much in this kind of advertising?"

Wang Qiang waved his hand and said: "There is no waste, no waste, send someone out to collect the market reaction in the past two days, and then talk about it." ”

Du Cuilin Khan said: "What if the response is not good?"

"It's not going to be bad. Wang Qiang was sure.

The two didn't dare to say anything, no way, Wang Qiang is the actual helmsman of the company, even if they feel that this kind of publicity is a waste of money, it's not easy to say, it's not their money that is spent.

……

in the office.

A new day of office work is about to begin.

Wang Qiang turned on the computer and made statistics on the types of luxury goods purchased in the world, and the American warehouse had to prepare some goods, and could not wait until the opening to buy goods, otherwise someone would really want to take the goods and then go to the brand to get them, which would seem very unprofessional and a waste of time.

Suddenly, the landline bell rang.

Someone called in.

connected, and before he could speak, a familiar voice had already come from the other side, "Vice President Wang, I'm Qiujiang Road Cheng Weihong, Lao Cheng." ”

"Oh, Brother Cheng, what's the matter?"

"I'm watching the news today, it says Guoxing Global Purchase, isn't it your company?"

"yes, what's wrong?"

"Yo, what kind of luxury is so cheap is it true?"

"That's right. ”

"Can 10,000 pieces be matched with a set of top brands?

“…… Don't you know Estee Lauder?"

"I want to know what that thing is for, just know that it's a big brand, can you help me get a famous brand? I'll give you the money when I get it." ”

"It's not open yet, so I'll let you know when it's time. ”

Cheng Weihong hung up the phone with a little regret, and repeatedly told him to be the first to notify him after the opening.

As soon as I put the microphone back, the phone rang again and again.

"I'm Ma Hengyuan, Guoxing Global Purchase belongs to your company?"

"Vice President Wang, your company's famous brand has begun to sell?"

"When I saw the name of your company on the news, I called and asked, is the world's top brand so cheap?"

"Well, be sure to call me in advance when you open. ”

"Yo, Lao Su, why did you call and ask in Shenzhen?"

"I saw that your company was mentioned in the Shenzhen Daily, and I came to inquire about the news, and several leaders of our Weijia Electronics knew that I had a good relationship with you, and they all asked me to ask if there were any big brands to sell. ”

Wang Qiang probably answered five or six phone calls, almost everyone came up to ask about Guoxing Global Purchase, many of them were the company's customers, and there were also suppliers of the company's trade goods.

He was not surprised, smiled, and replied a few words one by one, domestic luxury goods have not yet been done, but it does not mean that everyone is not interested in luxury, especially those middle-level people, unlike the upper class celebrities who can get real luxury, and are unwilling to wear a grade of things with ordinary people.

Why did the advertorial attract a lot of attention on the first day of publicity?

By propaganda!

By strategy!

Advertorial marketing, since its birth, has been occupying mainstream publicity because it is powerful!

Yes, many people are discussing what happened to the rich woman in the story, but Wang Qiang understands one thing better, mainly today has just started advertorial publicity, if with more and more advertorials, Guoxing Global Shopping is mentioned again and again, it will gradually be implanted in people's subconscious, and then as long as luxury goods and famous brands are mentioned, people will naturally think of Guoxing Global Shopping.

This is the true power of advertorials!

Why can Brain Platinum be so successful? Is it really only relying on the brainwashing advertisement of "no gifts for the holidays this year"?

That brainwashing advertisement is very awesome, and it is a very classic marketing campaign, but the advertorial is just as important.

In other words, Brain Platinum was not so successful one after another advertorial, and I am afraid it will take more time to become popular in China's health care product market.

It is the degree of people's interest that determines whether the propaganda is okay or not, not the voice of the discussion on the surface, and it just so happens that the advertorial is to increase people's interest, and Wang Qiang finally understands why the brain platinum is so bullish.

Propaganda is very deep, Wang Qiang has not studied propaganda, he actually doesn't understand the specific core things in it, but he doesn't need to understand, as long as he knows that the advertorial is useful, after all, it has been proven its success with countless actual battles, and he still needs to know why?

Just after more than ten minutes, Wang Qiang's phone rang again!

Then after he answered the phone and learned that the other party was Sun Wenxing, he immediately cried and laughed, "Brother Sun, why are you asking this?"

Sun Weixing replied: "I didn't ask, it was Boss Zhao who was an arcade agent for the stupid people of Japan who asked me to ask." ”

"Oh, he's heard about it too?" said Wang Qiang happily.

"Yes, I happened to be delivering the goods today, and he brought it up to me by the way for me to ask. Sun Weixing replied.

……

Other sectors of Guoxing Trade.

"Manager Du, Guoxing Global Purchase is your company, right?"

"yes, what's wrong?"

"Is it true that the luxury goods in the newspaper are so cheap?"

"Well, I guess it's true. ”

"Then you can go back and get me some. ”

……

Before Wang Qiang returned to this era, advertorials had penetrated into every industry overwhelmingly, and people's immunity had improved a lot, but it was still effective.

At that time, Wang Qiang didn't understand why.

But now it seems that he knows how terrible this propaganda method is, and it is completely invisible!